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Facebook Business Manager
Walkthrough
Hanmant Biradar
http://h-web-tech.blogspot.in/
1
A little more about me…
• Hanmant Biradar – Digital Marketing
Professional / SEO Consultant
• Working in SEO, SMM and SEM
• LOVE Social Media, Digital Marketing
• Live in Pune
• Also love travelling and book reading
http://h-web-tech.blogspot.in/ 2
What is FB Business Manager (FBBM)?
• FREE Feature that lets you manage all the
people, ad accounts, and pages that you work
with in ONE place
• Separates personal from business
• Once inside, it is ONLY about business – you
cannot see any of the outside Facebook
“world”
http://h-web-tech.blogspot.in/ 3
BEST FEATURE
• FBBM allows you to access your client’s FB
pages and create ads without being friends
with them (or having to use shared login info)
• Also allows you to create ads for them using
their credit card!
• Very similar to Google Adwords My Client
Centre
http://h-web-tech.blogspot.in/ 4
Who should use FBBM?
• If you are managing anyone’s page
• If you are managing anyone’s ads
• Aspiring social media consultants (you may as
well get use to FBBM now)
• If you are a business owner who will be
outsourcing their FB page and ads to an
outside source
http://h-web-tech.blogspot.in/ 5
What you need for FBBM
• Personal FB Profile
• Ad account
• (Optional) A FB Page you want to move to
FBBM
• (Optional) Names and work email addresses
of the people you’d like to add to your
business account
http://h-web-tech.blogspot.in/ 6
Walk Through
• Manage Page with Business Manager
http://h-web-tech.blogspot.in/ 7
Initial Set-Up
• Select someone from your company to serve
as the Business Administrator
• They will migrate the Shared Login to Business
manager
– Use tool available at business.facebook.com
• They will invite you into Business Manager via
email
– Can be sent to a work email, but must be loosely
tied to a personal FB account
http://h-web-tech.blogspot.in/ 8
Page Permissions
• Page Admin—Full access to the page and its
analytics
• Page Editor—Partial access to page
functionality, primarily publishing
• Page Moderator—Access to comments, likes,
etc. with the page
• Page Advertiser—Access to an Ad Account
associated with the page
• Page Analyst—Access to page analytics
http://h-web-tech.blogspot.in/ 9
Ad Account Permissions
• Ad Account Admin—Full access to ad account,
payment methods, etc.
• Ad Account Advertiser—Access to create ads
• Ad Account Analyst—Access to advertising
analytics
http://h-web-tech.blogspot.in/ 10
Settings
• People
• Pages
• Ad Accounts
• Apps
• Product Catalogs
• Payment Methods
• Projects
• Agencies
• Shared Logins
• Requests
• Info
http://h-web-tech.blogspot.in/ 11
Setting up FBBM
• https://business.facebook.com/
• http://www.goinflow.com/guide-to-using-
facebook-business-manager/
http://h-web-tech.blogspot.in/ 12
A few notes
http://h-web-tech.blogspot.in/ 13
• You cannot “un-do” FBBM once you have it
• Cannot access from FB Mobile App – must
download the Pages manager App
• Once you move your ad account over to
FBBM, you cannot move it back

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Facebook business manager walkthrough - Hanmant Biradar (Digital Marketing Professional)

  • 1. Facebook Business Manager Walkthrough Hanmant Biradar http://h-web-tech.blogspot.in/ 1
  • 2. A little more about me… • Hanmant Biradar – Digital Marketing Professional / SEO Consultant • Working in SEO, SMM and SEM • LOVE Social Media, Digital Marketing • Live in Pune • Also love travelling and book reading http://h-web-tech.blogspot.in/ 2
  • 3. What is FB Business Manager (FBBM)? • FREE Feature that lets you manage all the people, ad accounts, and pages that you work with in ONE place • Separates personal from business • Once inside, it is ONLY about business – you cannot see any of the outside Facebook “world” http://h-web-tech.blogspot.in/ 3
  • 4. BEST FEATURE • FBBM allows you to access your client’s FB pages and create ads without being friends with them (or having to use shared login info) • Also allows you to create ads for them using their credit card! • Very similar to Google Adwords My Client Centre http://h-web-tech.blogspot.in/ 4
  • 5. Who should use FBBM? • If you are managing anyone’s page • If you are managing anyone’s ads • Aspiring social media consultants (you may as well get use to FBBM now) • If you are a business owner who will be outsourcing their FB page and ads to an outside source http://h-web-tech.blogspot.in/ 5
  • 6. What you need for FBBM • Personal FB Profile • Ad account • (Optional) A FB Page you want to move to FBBM • (Optional) Names and work email addresses of the people you’d like to add to your business account http://h-web-tech.blogspot.in/ 6
  • 7. Walk Through • Manage Page with Business Manager http://h-web-tech.blogspot.in/ 7
  • 8. Initial Set-Up • Select someone from your company to serve as the Business Administrator • They will migrate the Shared Login to Business manager – Use tool available at business.facebook.com • They will invite you into Business Manager via email – Can be sent to a work email, but must be loosely tied to a personal FB account http://h-web-tech.blogspot.in/ 8
  • 9. Page Permissions • Page Admin—Full access to the page and its analytics • Page Editor—Partial access to page functionality, primarily publishing • Page Moderator—Access to comments, likes, etc. with the page • Page Advertiser—Access to an Ad Account associated with the page • Page Analyst—Access to page analytics http://h-web-tech.blogspot.in/ 9
  • 10. Ad Account Permissions • Ad Account Admin—Full access to ad account, payment methods, etc. • Ad Account Advertiser—Access to create ads • Ad Account Analyst—Access to advertising analytics http://h-web-tech.blogspot.in/ 10
  • 11. Settings • People • Pages • Ad Accounts • Apps • Product Catalogs • Payment Methods • Projects • Agencies • Shared Logins • Requests • Info http://h-web-tech.blogspot.in/ 11
  • 12. Setting up FBBM • https://business.facebook.com/ • http://www.goinflow.com/guide-to-using- facebook-business-manager/ http://h-web-tech.blogspot.in/ 12
  • 13. A few notes http://h-web-tech.blogspot.in/ 13 • You cannot “un-do” FBBM once you have it • Cannot access from FB Mobile App – must download the Pages manager App • Once you move your ad account over to FBBM, you cannot move it back