The document discusses 5 steps for small businesses to consider for branding: 1) Have a professionally designed website and logo, 2) Make the website name match the domain name, 3) Optimize the website using search engine optimization, 4) Ensure advertising represents the business professionally, and 5) Maximize the logo while minimizing ego in marketing efforts. The goal of these steps is to clearly communicate the brand to target audiences and help the small business grow.