Intro to Google Adwords from SMX Sphinncon 2011

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Intro to Google Adwords covering campaign and adgroup set-up, tips and tricks for ad text, keyword selection, landing pages and conversion optimization

Technology

Introduction to PPC (Pay-Per-Click) ,[object Object]

The Basic Format and Concept of Landing Pages

Different Theme or Idea for Each Campaign

Helps You to Segment Groups of Keywords ,[object Object]

Campaign Settings Networks & Devices ,[object Object]

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Is your AdWords account as effective as it could be? Use this 8-step AdWords audit process to find areas in need of improvement and expansion.An AdWords account audit is the process of evaluating the effectiveness of your AdWords accounts. An audit can reveal painful hidden issues that need to be addressed. Once you’ve identified these issues, you can get to work improving the overall health and performance of your account.

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