1) The document discusses the trend toward graphic and visual content over text-based content for sharing on social media. 2) It provides tips for creating engaging infographics and graphics, such as focusing on topics people can relate to like food, animals, quotes, and inspiring messages. 3) The document recommends collecting data, choosing a type of infographic like statistical, timeline or process, and using online tools to design the graphic and ensure it is optimized for sharing on different social media platforms.

1. How To Create Great Sharable
Graphics/Infographics
Charlie Kalech
Director, J-Town Internet Services Ltd.
@ CharlieKalech

2. Trend To Graphic Content
One Click “Like” and “Share”
Even Text is Becoming Graphics
Easier To Convey Complex Ideas

3. Trend To Graphic Content
Facebook Buys Instagram for $1
Billion
Sept. 2012

4. Trend To Graphic Content
300 million 40 million per
day
240 billion total
1.1 billion 10 million
New Year's 2013 Thanksgiving
2013

5. The New Search
Search Engines Do Not Index Text In
Graphics/Infographics
BUT
Images Have Meta Data
Geo-tagging People-tagging
User information
Business & Organizations
Shares, Hashtags, Likes

6. The New Search

7. The New Search

8. The New Search

9. Trend To Graphic Content
Switched Walls to Timelines
With Cover Photos
Third Most Popular Social Network

10. Corporate Facebook Cover Images

11. Corporate Facebook Cover Images

12. Corporate Facebook Cover Images

13. Corporate Facebook Cover Images

14. Corporate Facebook Cover Images

15. Corporate Facebook Cover Images

16. Twitter Backgrounds

17. Twitter Backgrounds & Profile
Picture
https://twitter.com/dominos

18. Food

19. Things People Can Relate To: Food
Sharing Pleasure

20. Things People Can Relate To: Babies
Strong Ideology + CTA

21. Things People Can Relate To: Animals
(Capture The Moment + Text)

22. Things People Can Relate To:
Animals & Children

23. Things People Can Relate To: Signs

24. The Unexpected (Funny)

25. Breaking Rules
(Capture The Moment, Animals)

26. Anti-Authority
(Capture the Moment)

27. Celebrities + The Unexpected (Rare)
Challenging Authority
Bill & Hillary in the 1970s

28. Challenging Authority
Us vs. Them

29. Us vs. Them

30. Recycle Awesome Print Graphics

31. Customers

33. Inspiration/Appreciation

34. Inspiration/Appreciation/Quotations

35. Inspiration/Appreciation/Quotations

36. Educate Your Audience

37. Think Big – Think Different – Get
Creative

38. Challenge Your Audience

39. Viral Topics
Things People Can Relate To
✔ Sex
✔ Cute
➔Babies
➔Animals
➔Children
✔ Quotes
✔ Food
✔ Signs
✔ Awesome Images
Emotional Triggers & Inspiration

40. Viral Topics
Funny/Unexpected
Celebrities
Challenge Authority (Us vs. Them)
If You Agree Share/Act, Fill in the
Blank
Contests
Customers
Informative/Educational/Confessions

41. On-Line Tools
www.recitethis.com

42. On-Line Tools
www.someecards.com

43. On-Line Tools
www.memecenter.com

44. http://blog.lewispr.com/2011/03/infographics.ht
ml

46. Three Steps To Creating An Infographic
1) Three Questions
2) Data Collection
3) Design
http://blog.lewispr.com/2011/03/infographics.html

47. 1. What type of infographic do we want, and what type of data
will we be collecting?
There are 4 Basic Types of Infographics:
Statistical
Comparative numerical data & statistics
Timeline
Data & statistics compared to a period of time
Process
Data & statistics compared to a workflow
Location
Data & statistics compared to geography
http://blog.lewispr.com/2011/03/infographics.html

48. Statistical – Numerical data and statistics compared to each other

49. Timeline – Data and statistics compared to a period of time

50. Process – Data and statistics compared to a workflow

51. Location – Data and statistics compared to geography

52. 1. What type of infographic do we want, and what type of data
will we be collecting?
Your Infographic Can Be A Combination Of All 4 Types
http://blog.lewispr.com/2011/03/infographics.html

53. 1. What type of infographic do we want, and what type of data
will we be collecting?
Your Infographic Can Be A Combination Of All 4 Types
2. What parts of the infographic do we know already, and
which parts will the designer determine?
http://blog.lewispr.com/2011/03/infographics.html

54. 2. What parts of the infographic do we know already, and
which parts will the designer determine?
Visual
Color | Graphics | Icons
http://blog.lewispr.com/2011/03/infographics.html

55. Content
Time – Timelines | Calendars | Clocks
Statistics – Numbers | Charts | Graphs
References Location | Size | Quantity
http://blog.lewispr.com/2011/03/infographics.html

56. Knowledge
Facts – Conclusions from data that
support the message
Deductions – The main message
http://blog.lewispr.com/2011/03/infographics.html

57. 1. What type of infographic do we want, and what type of data
will we be collecting?
2. What parts of the infographic do we know already, and
which parts will the designer determine?
3. What basic graphic elements would we like to use and
how?
Flow Charts Lists
Graphs Diagrams
Maps Typography
Timelines Illustrations
Color/Design Scheme
http://blog.lewispr.com/2011/03/infographics.html

58. Online Tools To Create
INFOGRAPHICS
easel.ly
Demo Video at http://vimeo.com/37781587
piktochart.com
infogr.am
visual.ly

59. Know Your Platform
What Works on
Won't Work on
http://www.lunametrics.com/blog/2012/11/12/final-social-media-sizing-cheat-sheet/

60. Remember

61. Remember

62. Remember CTAs (Calls To Action)

63. Thank You
Charlie Kalech
Director, J-Town Internet Services Ltd.
www.j-town.co.il
charlie@j-town.co.il
@CharlieKalech
For More Resources Fan Us on Facebook
http://facebook.com/jtownproductions
For More Events and Seminars
Join Jerusalem Web Professionals (JWP) Facebook Group