The document provides 5 tips for search engine optimization (SEO): 1) Use search engine friendly URLs (SEF URLs) that include keywords; 2) Optimize title, description and keyword tags while avoiding stuffing; 3) Write content for humans rather than focusing overly on keywords; 4) Use text links for navigation rather than frames or Flash; 5) Include an XML sitemap to inform search engines of site structure. Following these tips can help improve a site's rankings in search engines.
I got this slide show over a month a go. And this is so great! For who need build some page such as website, blog and or news site or maybe portal site. Its great because there are one more way for buzz up your page in php :)
Welcome to Search Engine Optimization Starter Guide. This document first began as an effort to help teams, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines.
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any webpage, but you may not be making the most out of them.
TOPICS:
KEYWORD PLACEMENT
Title Tag
Descripton Tag
Keyword Tag
URL optimization
Anchor Text
Alt Tag
CONTENT OPTIMIZATION
Content
Headings Tag
MANAGING BOTS
Canonicalization
Robots Meta tag
Robots.txt
Rel="no follow"
Webmasters Tool
Thanks
It's fairly simple to build your own website these days, but not necessarily easy to make a success of it. That's largely due to the apparent difficulty in getting your site on page one of Google when people search for your products or services. At Gask Ridge Press we routinely build sites for clients that appear right at the top of Google on day one, just like these damn rubber ducks. Search Engine Optimisation or SEO is of course the key to this success and is a subject fraught with fairy stories, mostly perpetuated by geeks who don't want you to know how easy it is. Now, with this in depth guide to DIY SEO, you needn't be a geek to take on this role yourself. It's OK if you're a geek though, we like geeks too.
I got this slide show over a month a go. And this is so great! For who need build some page such as website, blog and or news site or maybe portal site. Its great because there are one more way for buzz up your page in php :)
Welcome to Search Engine Optimization Starter Guide. This document first began as an effort to help teams, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines.
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any webpage, but you may not be making the most out of them.
TOPICS:
KEYWORD PLACEMENT
Title Tag
Descripton Tag
Keyword Tag
URL optimization
Anchor Text
Alt Tag
CONTENT OPTIMIZATION
Content
Headings Tag
MANAGING BOTS
Canonicalization
Robots Meta tag
Robots.txt
Rel="no follow"
Webmasters Tool
Thanks
It's fairly simple to build your own website these days, but not necessarily easy to make a success of it. That's largely due to the apparent difficulty in getting your site on page one of Google when people search for your products or services. At Gask Ridge Press we routinely build sites for clients that appear right at the top of Google on day one, just like these damn rubber ducks. Search Engine Optimisation or SEO is of course the key to this success and is a subject fraught with fairy stories, mostly perpetuated by geeks who don't want you to know how easy it is. Now, with this in depth guide to DIY SEO, you needn't be a geek to take on this role yourself. It's OK if you're a geek though, we like geeks too.
Getting your SEO basics right is essential for getting results in Google and other search engines. Myths and misconceptions are debunked in this easy-to-understand presentation by Jens Peter Nielsen
Top Myths of International SEO by Kaitlin McMichaelKaitlin McMichael
-This webinar covers 15 common myths and misconceptions about international SEO
-We'll discuss why international SEO is so confusing, and cover how its changed over the last few years
-Myths fall into 3 categories: URL Structure, Page Tags, and Localization
-By the end of this Mozinar, you’ll have a much clearer understanding of how international SEO works, and how to apply the proper strategies and tactics to your website
SEO for Travel Blogs - TravelCon 2019 Travel Bloggers Conference - Boston, MAKaitlin McMichael
I gave a presentation at TravelCon, a conference for those in the travel industry, in Boston, MA, on June 29th, 2019. The presentation was on SEO for WordPress Travel Blogs. The conference is run by Matt Kepnes, who runs the travel blog Nomadic Matt. When I was working in the travel industry, I remember following Nomadic Matt as an example of an effective SEO travel blogger. The blurb/intro to the talk is as follows:
If you are a travel blogger running your blog on WordPress, you should know about the plugins and other ways to improve your WordPress blog for search engine optimization. We’ll discuss the popular WordPress for SEO plugin by Yoast, as well as alternatives that can help with getting your blog posts seen by the right audience searching for your content on search engines. We’ll also discuss how to do keyword research, image optimization, and why you should be making use of Google Analytics and Google Search Console to make your blog the best it can be.
Kaitlin McMichael started a South America travel blog in 2011 on WordPress as a lead generation tool for the travel agency SouthAmerica.travel and wrote over 150 blog posts. Within a couple years, it was generating over many leads for the travel agency and was a core part of their marketing strategy.
Content SEO: Top SEO considerations for online writers and editorsKaren DeJarnette
Search engine optimization (SEO) is the process of improving the content and architecture of the pages on a website so web search engines can optimally interpret the meaning of the content they contain, and thus give those pages the optimum stack rank they deserve for keyword queries compared to similar pages on competing websites.
The World Wide Web is a massively large place, with tens of billions of pages published (and more added every day). How does an online author or editor get their content page to stand out from the competition and become discoverable to their target audience? Through web search, of course, employing a judicious dose of SEO.
I wrote this PowerPoint deck to define and discuss the most critical on-page SEO techniques available to online publishers. I cover industry standard (white hat) SEO best practices, tip and tricks, etc., for optimizing the body text and page metadata structures of content webpages, be they articles, galleries, or even stories targeted for Google News. I also delve into keyword research techniques using tools provided by search engines. Finally, I offer advice on how to identify yourself to Google as an author of original, high quality content and how to get your photo shown next to your content listings in the Google search results pages. All of this is the essence of content SEO.
I hope you find this presentation informative and helpful to your success as an online author/editor. Enjoy!
Rick DeJarnette
Website Optimization, Search Engine and Social Media Marketing, & Content Development
The SEO Ace
WordPress SEO: Getting Back to the BasicsNile Flores
Presented at WordSesh2. SEO is not hard. If you think it's a game, then you're doing it wrong. With WordPress, and your content, you have a lot of things you can do to stay organic in your search results. The first step is getting back to the basics.
I presented this to an undergraduate class in marketing at the Information School of the University of Washington, on January 29, 2015. The lecture begins with an overview of the basics of SEO, and then delves deep into a technical SEO audit of the non-profit website www.ontheboards.org, which was the website that the class was using to learn about and deliver recommendations on for their class project. The lecture talks a lot about duplicate content and how to deal with it appropriately.
RedBalloon advertisers pvt ltd is an established digital advertising company delivering search engine optimization,website development ,branding,social media marketing,pay per click,marketing research services
Getting your SEO basics right is essential for getting results in Google and other search engines. Myths and misconceptions are debunked in this easy-to-understand presentation by Jens Peter Nielsen
Top Myths of International SEO by Kaitlin McMichaelKaitlin McMichael
-This webinar covers 15 common myths and misconceptions about international SEO
-We'll discuss why international SEO is so confusing, and cover how its changed over the last few years
-Myths fall into 3 categories: URL Structure, Page Tags, and Localization
-By the end of this Mozinar, you’ll have a much clearer understanding of how international SEO works, and how to apply the proper strategies and tactics to your website
SEO for Travel Blogs - TravelCon 2019 Travel Bloggers Conference - Boston, MAKaitlin McMichael
I gave a presentation at TravelCon, a conference for those in the travel industry, in Boston, MA, on June 29th, 2019. The presentation was on SEO for WordPress Travel Blogs. The conference is run by Matt Kepnes, who runs the travel blog Nomadic Matt. When I was working in the travel industry, I remember following Nomadic Matt as an example of an effective SEO travel blogger. The blurb/intro to the talk is as follows:
If you are a travel blogger running your blog on WordPress, you should know about the plugins and other ways to improve your WordPress blog for search engine optimization. We’ll discuss the popular WordPress for SEO plugin by Yoast, as well as alternatives that can help with getting your blog posts seen by the right audience searching for your content on search engines. We’ll also discuss how to do keyword research, image optimization, and why you should be making use of Google Analytics and Google Search Console to make your blog the best it can be.
Kaitlin McMichael started a South America travel blog in 2011 on WordPress as a lead generation tool for the travel agency SouthAmerica.travel and wrote over 150 blog posts. Within a couple years, it was generating over many leads for the travel agency and was a core part of their marketing strategy.
Content SEO: Top SEO considerations for online writers and editorsKaren DeJarnette
Search engine optimization (SEO) is the process of improving the content and architecture of the pages on a website so web search engines can optimally interpret the meaning of the content they contain, and thus give those pages the optimum stack rank they deserve for keyword queries compared to similar pages on competing websites.
The World Wide Web is a massively large place, with tens of billions of pages published (and more added every day). How does an online author or editor get their content page to stand out from the competition and become discoverable to their target audience? Through web search, of course, employing a judicious dose of SEO.
I wrote this PowerPoint deck to define and discuss the most critical on-page SEO techniques available to online publishers. I cover industry standard (white hat) SEO best practices, tip and tricks, etc., for optimizing the body text and page metadata structures of content webpages, be they articles, galleries, or even stories targeted for Google News. I also delve into keyword research techniques using tools provided by search engines. Finally, I offer advice on how to identify yourself to Google as an author of original, high quality content and how to get your photo shown next to your content listings in the Google search results pages. All of this is the essence of content SEO.
I hope you find this presentation informative and helpful to your success as an online author/editor. Enjoy!
Rick DeJarnette
Website Optimization, Search Engine and Social Media Marketing, & Content Development
The SEO Ace
WordPress SEO: Getting Back to the BasicsNile Flores
Presented at WordSesh2. SEO is not hard. If you think it's a game, then you're doing it wrong. With WordPress, and your content, you have a lot of things you can do to stay organic in your search results. The first step is getting back to the basics.
I presented this to an undergraduate class in marketing at the Information School of the University of Washington, on January 29, 2015. The lecture begins with an overview of the basics of SEO, and then delves deep into a technical SEO audit of the non-profit website www.ontheboards.org, which was the website that the class was using to learn about and deliver recommendations on for their class project. The lecture talks a lot about duplicate content and how to deal with it appropriately.
RedBalloon advertisers pvt ltd is an established digital advertising company delivering search engine optimization,website development ,branding,social media marketing,pay per click,marketing research services
Everyone that have blog and need to sale something, earn something or in relativity for buzz up the page need to know about this one. I recomend this one to all of you that have blog or some page and need to optimize :)
This presentation will help you to improve your SEO strategy if you are using Wordpress and has been introduce during Wordcamp Hong Kong that was help on October 12th, 2019.
The slides cover different topics related to Wordpress, including:
- How does search engines work?
- How to discover content ideas and keywords?
- How does SEO impact an organisation?
- How to choose a Wordpress theme?
- What are the basic settings you need to have in Wordpress?
Lastly, you will discover dozen of tips and advices to improve your SEO strategy, even if you're not directly using Wordpress, especially regarding the technical, the semantic and the link-building sides.
The information in this presentation is all about Google Search Engine Optimization
Starter Guide. No copyright infringement intended. The purpose for this presentation is to orient OJTs in the company I work with on Search Engine Optimization. This is not the complete information found in the original resource. This also has content from Wikipedia.org.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
WordCamp Toronto SEO: How to do better in Google: Optimizing your WordPress S...Ruth Maude
In these back-to-back sessions, you’ll learn the steps to take to help your site do better in search results.
Session One will be an overview of SEO tactics to optimize WordPress for search. In Session Two, we’ll focus on optimizing your content, including keyword research, web copy and images.
SEO Basics will be a good start beginners of this subject. It basically gives you a high level idea about what is SEO, what can be done with it and how to do it.
The slide SEO Contains the basic foundations when we apply the SEO on our site like, Title tag, ,Meta tag , meta description, H1, H2, Headings,URLs (SEO),and add 'Alt' for images(SEO), HTML sitemap, paging, Bread Crumb, Link Navigation, Domain Naming, Directories, Good anchor for SEO, Sitemaps, Sitemaps Priority(SEO),Change frequency in Sitemap(SEO), Java Script and Search Engines, Flash and SEO, SEO-Link Building
How to Use SEO to Maximize Online Course SalesRebecca Gill
In this LearnDash webinar, we review best practices for optimizing online courses for SEO. Discussion topics include creating a solid process for search engine optimization, researching and selecting keywords, mapping keywords to content, and optimizing content for on-page SEO.
Find out how your nonprofit can get $10,000/month for advertising on Google, plus gmail at your domain name, more space on Google Drive, plus benefits on YouTube, Maps and more!
Conversion Rate Optimization Jerusalem Digital Business Summit 2017Charlie Kalech
SEO, Likes, Shares, etc. are good for popularity but do they convert to sales? What is the truth about having video on your site. Will it help sales? Find out the answer and the basic principle of how to increase online sales.
If you are a professional marketer managing client accounts on Facebook, you should be using Facebook business Manager.
>> Keep Your Business and Personal Facebook Profiles Separate – The trick to focusing on business when you’re at work and on Facebook!
>> Managing People, Access and Permissions – The right way to give access to employees, agencies and co-workers.
>> How to Organize Clients, Pages, Projects, Campaigns and Ads – Use one interface to manage everything.
>> The Ad Manager – Don’t just click “Create Ad,” use the Ad Manager for much more robust management and reporting.
>> Managing Money – How to set up different payment methods for different ad campaigns and keep payment methods secure while allowing access of others to your campaigns.
Getting The Right Message To The Right People - Finding Your NicheCharlie Kalech
With so many options for you to publish content and have a presence on the Internet - where should you focus and present yourself - social media, advertising, blogs, a website, ebay, amazon, other websites?!
Why It Doesn’t Matter If You Are #1 on GoogleCharlie Kalech
The Death of the Keyword and what you should be focussing on instead. Is SEO dead as well, what is the solution. Facebook reach for business pages has plummeted - is there an alternative?
Google analytics for marketers beyond the basicsCharlie Kalech
Learn what lies beyond the default installation of Google Analytics.
Easily configure Custom Reports
Definitions, Samples & Instructions for Custom Dashboards, Widgets, Segments, Filters, Dimensions and Metrics.
Track on-site actions like Clicking Offsite or Playing a Video.
Compare Your Site to Others in Your Industry
Practical Seo and internet marketing adviceCharlie Kalech
SEO has changed a lot in the last 3 years (following Panda and Penguin) and radically in the last half year (with an all-new Google algorithm (Hummingbird). Learn how this is a total game-changer and why building links (in a traditional sense) and optimizing for keywords (as we used to) no longer applies
Social Media for Jewish Communal OrganizationsCharlie Kalech
An overview to guide Jewish communal organizations in using social media as presented at the Quadrennial Conference of the World Council of Jewish Communal Service (WCJCS) in June 2012
With so many platforms available to us online, how do we chose where to focus our energy (and budget). Today our Internet presence must be more than a website, but how do we filter out the noise and decide upon how to promote ourselves online? Do we focus on SEO, PPC and/or which social media platforms? How do we know what will be successful for us and what might fail like the now defunct Google Buzz?
Presentation from the Emunah World Conference in Jerusalem January 2012 helping the organization realize that while technology can be a means, the organization must have a strategy with clear goals, messaging and targets.
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Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
4. SEF URLs
(Search Engine Friendly Uniform Resource Locators)
http://wines.com/dry-red-wine/barkan-merlot-2004.php
vs
https://checkout.store.com/catalog/index.jsp?cat_id=1013
5. SEF URLs
● Use keywords in the domain, directory names
and filenames
6. SEF URLs
● Use keywords in the domain, directory names
and filenames
● Do not use generic or structural words (catalog,
about-us)
7. SEF URLs
● Use keywords in the domain, directory names
and filenames
● Do not use generic or structural words (catalog,
about-us)
● Have short content-related URLs
8. SEF URLs
● Use keywords in the domain, directory names
and filenames
● Do not use generic or structural words (catalog,
about-us)
● Have short content-related URLs
● Use lowercase URLS
9. SEF URLs
● Use keywords in the domain, directory names
and filenames
● Do not use generic or structural words (catalog,
about-us)
● Have short content-related URLs
● Use lowercase URLS
● Do not mix www and non-www in internal links
(use relative links if possible)
10. SEF URLs
● Use keywords in the domain, directory names
and filenames
● Do not use generic or structural words (catalog,
about-us)
● Have short content-related URLs
● Use lowercase URLS
● Do not mix www and non-www in internal links
(use relative links if possible)
● Google recommends that you punctuate with
hyphens (-) instead of underscores (_) in your
URLs
11. SEF URLs
● Only have one Domian
– Use no follow links and 301 redirect
– Use Apache's htaccess guide
http://httpd.apache.org/docs/2.0/misc/rewriteguide.html
12. SEF URLs
● Be Aware of Problematic URLs
– Search Results
– Calendars
– Use cookies instead of session Ids
13. SEF URLs
● Be Aware of Problematic URLs
– Block Indexing in your robots.txt
For a site like
http://www.wine.com/wine-search-results.jsp?Ne=292&N=461+4294967240+4294967270
User-agent: Googlebot
Disallow: /wine-search-results.jsp
14. SEF URLs
● Be Aware of Problematic URLs
Google suggests add a nofollow attribute to
dynamically created links.
However, if these are linked from other sources,
search engines will find them.
Block pages with a no index meta tag in the template
<META NAME="ROBOTS" CONTENT="NOINDEX, FOLLOW">
as opposed to
<META NAME="ROBOTS" CONTENT="INDEX, FOLLOW">
15. SEF URLs
● Check your site for broken URLs (links).
Test with GOOGLE WEBMASTER TOOL
https://www.google.com/webmasters/tools/
● Creating a Google-friendly URL structure:
google.com/support/webmasters/bin/answer.py?answer=76329
16. Guidelines for
Title, Description & Keyword Tags
● Google uses title and description tags
– They do not say they use the keyword tag.
META TAGS
google.com/support/webmasters/bin/answer.py?answer=79812
17. Guidelines for
Title, Description & Keyword Tags
● Google uses title and description tags
– They do not say they use the keyword tag.
● Use keywords in tags but avoid keyword
stuffing
META TAGS
google.com/support/webmasters/bin/answer.py?answer=79812
18. Guidelines for
Title, Description & Keyword Tags
● Google uses title and description tags
– They do not say they use the keyword tag.
● Use keywords in tags but avoid keyword
stuffing
● Use "Old Words"
http://www.useit.com/alertbox/search-keywords.html
META TAGS
google.com/support/webmasters/bin/answer.py?answer=79812
19. Guidelines for
Title, Description & Keyword Tags
● Google uses title and description tags
– They do not say they use the keyword tag.
● Use keywords in tags but avoid keyword
stuffing
● Use "Old Words"
http://www.useit.com/alertbox/search-keywords.html
● Be Descriptive and Accurate
META TAGS
google.com/support/webmasters/bin/answer.py?answer=79812
20. Guidelines for
Title, Description & Keyword Tags
● Title tag is used by Google for indexing
TITLE TAG
google.com/support/webmasters/bin/answer.py?answer=7092
21. Guidelines for
Title, Description & Keyword Tags
● Title tag is used by Google for indexing
● Title tag is displayed in search results
TITLE TAG
google.com/support/webmasters/bin/answer.py?answer=7092
22. Guidelines for
Title, Description & Keyword Tags
● Title tag is used by Google for indexing
● Title tag is displayed in search results
● Each page title should be unique
TITLE TAG
google.com/support/webmasters/bin/answer.py?answer=7092
23. Guidelines for
Title, Description & Keyword Tags
● Title tag is used by Google for indexing
● Title tag is displayed in search results
● Each page title should be unique
● Site name should be secondary, if at all
TITLE TAG
google.com/support/webmasters/bin/answer.py?answer=7092
24. Guidelines for
Title, Description & Keyword Tags
Avoid: <title>Home</title>
Better: <title>Webmaster Central home page</title>
Best:
<title>Webmaster Central home page | Search engine tips and tools for
webmasters</title>
To be avoided (may cause your site to be perceived as spam):
<title>Webmaster Central seo optimization search engine search engine
google websearch google searchresults improve search results seo optimize
search searching serps</title>
TITLE TAG
google.com/support/webmasters/bin/answer.py?answer=7092
25. Guidelines for
Title, Description & Keyword Tags
<META NAME="DESCRIPTION" CONTENT="">
● Description used by Search engines
26. Guidelines for
Title, Description & Keyword Tags
<META NAME="DESCRIPTION" CONTENT="">
● Description used by Search engines
● Should be no more than 150 characters, no less
than 70 characters
27. Guidelines for
Title, Description & Keyword Tags
<META NAME="DESCRIPTION" CONTENT="">
● Description used by Search engines
● Should be no more than 150 characters, no less
than 70 characters
● Different descriptions for each page
28. Guidelines for
Title, Description & Keyword Tags
<META NAME="DESCRIPTION" CONTENT="">
● Description used by Search engines
● Should be no more than 150 characters, no less
than 70 characters
● Different descriptions for each page
● Use appropriate format
<meta name="Description" content="Author: A.N. Author,
Illustrator: P. Picture, Category: Books, Price: $17.99, Length:
784 pages">
29. Guidelines for
Title, Description & Keyword Tags
<META NAME="KEYWORDS" CONTENT="">
● List your keywords by priority, separated by a comma
30. Guidelines for
Title, Description & Keyword Tags
<META NAME="KEYWORDS" CONTENT="">
● List your keywords by priority, separated by a comma
● Maximum characters: 874
31. Guidelines for
Title, Description & Keyword Tags
<META NAME="KEYWORDS" CONTENT="">
● List your keywords by priority, separated by a comma
● Maximum characters: 874
● Ideal is 10 keywords (or phrases) 255 characters
32. Guidelines for
Title, Description & Keyword Tags
<META NAME="KEYWORDS" CONTENT="">
● List your keywords by priority, separated by a comma
● Maximum characters: 874
● Ideal is 10 keywords (or phrases) 255 characters
● Keywords should not be repeated more than 3 times
– NOT all search engines separate by commas. With some
search engines this may be considered "word spamming".
– If you write "Jewish, Jewish Sites, Jewish Celebration" you
are wasting resources. There is no need to repeat the same
word. Instead write "Jewish,sites,celebration"
33. “Word Spamming,” “Keyword
Stuffing,” “Keyword Density”
Best strategy: Write good relevant content for humans
34. “Word Spamming,” “Keyword
Stuffing,” “Keyword Density”
Best strategy: Write good relevant content for humans
● Be aware of single keywords and keyphrases of two or
three terms
35. “Word Spamming,” “Keyword
Stuffing,” “Keyword Density”
Best strategy: Write good relevant content for humans
● Be aware of single keywords and keyphrases of two or
three terms
● Keyword Density should not exceed 6%
36. “Word Spamming,” “Keyword
Stuffing,” “Keyword Density”
Best strategy: Write good relevant content for humans
● Be aware of single keywords and keyphrases of two or
three terms
● Keyword Density should not exceed 6%
● Online Tools
– http://www.linkvendor.com/seo-tools/keyword-
density.html
– http://www.keydensity.com/
– http://www.keyworddensity.com/
37. SEF Navigation
● Use Text links with descriptive text, URLs and title tags
38. SEF Navigation
● Use Text links with descriptive text, URLs and title tags
– Do not depend on jscript dropdowns or Flash
navigation
39. SEF Navigation
● Use Text links with descriptive text, URLs and title tags
– Do not depend on jscript dropdowns or Flash
navigation
● Do not use frames
40. SEF Navigation
● Use Text links with descriptive text, URLs and title tags
– Do not depend on jscript dropdowns or Flash
navigation
● Do not use frames
● Do not use graphics for navigation
41. SEF Navigation
● Use Text links with descriptive text, URLs and title tags
– Do not depend on jscript dropdowns or Flash
navigation
● Do not use frames
● Do not use graphics for navigation
● Use Breadcrumbs
42. SEF Navigation
● Use Text links with descriptive text, URLs and title tags
– Do not depend on jscript dropdowns or Flash
navigation
● Do not use frames
● Do not use graphics for navigation
● Use Breadcrumbs
● CHECK YOUR SITE IN LYNX
46. SEF Navigation (Flash)
google.com/support/webmasters/bin/answer.py?answer=72746
Note that while Google can index the content of Flash
files, other search engines may not be able to.
If your site uses JavaScript to load a Flash file, we may
not be able to discover & index the contents of that file.
We don't attach content from external resources loaded
by Flash files such as an HTML file, an XML file, or
another SWF file - we may index the contents, but we
won't consider it to be part of the content in a Flash file.
47. SEF Navigation (Flash)
google.com/support/webmasters/bin/answer.py?answer=72746
Note that while Google can index the content of Flash
files, other search engines may not be able to.
If your site uses JavaScript to load a Flash file, we may
not be able to discover & index the contents of that file.
We don't attach content from external resources loaded
by Flash files such as an HTML file, an XML file, or
another SWF file - we may index the contents, but we
won't consider it to be part of the content in a Flash file.
We're currently unable to index the bidirectional language
content (for example, Hebrew or Arabic) in Flash files.
48. Webmaster Tools: Sitemaps
● Text file called sitemap.xml in your root directory
http://www.google.com/support/webmasters/bin/topic.py?topic=8467
49. Webmaster Tools: Sitemaps
● Text file called sitemap.xml in your root directory
● A list of URLs or sitemaps
http://www.google.com/support/webmasters/bin/topic.py?topic=8467
50. Webmaster Tools: Sitemaps
● Text file called sitemap.xml in your root directory
● A list of URLs or sitemaps
● Specify all URLs using the same syntax
http://www.google.com/support/webmasters/bin/topic.py?topic=8467
51. Webmaster Tools: Sitemaps
● Text file called sitemap.xml in your root directory
● A list of URLs or sitemaps
● Specify all URLs using the same syntax
● Do not include session IDs in URLs
http://www.google.com/support/webmasters/bin/topic.py?topic=8467
52. Webmaster Tools: Sitemaps
● Text file called sitemap.xml in your root directory
● A list of URLs or sitemaps
● Specify all URLs using the same syntax
● Do not include session IDs in URLs
● Do not include URLs of images
http://www.google.com/support/webmasters/bin/topic.py?topic=8467
54. Webmaster Tools: Sitemaps
Definitions for each URL in a Sitemap
● Location (URL)
● Time it was last modified
http://www.google.com/support/webmasters/bin/topic.py?topic=8467
55. Webmaster Tools: Sitemaps
Definitions for each URL in a Sitemap
● Location (URL)
● Time it was last modified
● How often it is updated
http://www.google.com/support/webmasters/bin/topic.py?topic=8467
56. Webmaster Tools: Sitemaps
Definitions for each URL in a Sitemap
● Location (URL)
● Time it was last modified
● How often it is updated
● Priority
http://www.google.com/support/webmasters/bin/topic.py?topic=8467
58. Webmaster Tools: Sitemaps
➢ Sitemap generators
On-line: http://www.xml-sitemaps.com/
➢ Software: We use RAGE Sitemap Automator (For Mac)
http://www.ragesw.com/products/googlesitemap.html
➢ Submit your sitemap after verifying your site on Google
https://www.google.com/webmasters/tools/
➢ On-line services submit to Google, Yahoo!, Ask.com, MSN (Live.com) and
Moreover.com.
http://www.sitemapwriter.com/notify.php
➢ Submit using your robots.txt file
Sitemap: http://www.example.com/sitemap.xml
59. Let's Continue The Conversation
Charlie Kalech
Charlie@J-Town.co.il
Tel: (02) 671-9918 ext 203
LINKED IN
http://www.linkedin.com/in/charliekalech
FACEBOOK http://j-town.co.il/facebook
TWITTER http://twitter.com/CharlieKalech