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Internet Marketing For Law Firms

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Matt Siltala
Matt Siltala

3 Internet Marketing Strategies Every Law Firm Should Be Using

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3 Internet Marketing Strategies Every Law Firm Should Be Using Presented by: David Mink Co-Founder of Dream Systems Media
Introducing David Mink David Mink has been at the forefront of web development for years. David received his Bachelor's degree from Brigham Young University in Marketing. He then went on to receive his Juris Doctorate at the University of Alabama, where he concentrated his studies on business, intellectual property, and Internet law. David has personally provided Internet consulting services for over one thousand businesses in the past several years. He has also developed eCommerce training curriculum for a number of business learning companies. David enjoys group trainings and has presented Internet Marketing and Internet Law seminars at several Universities and corporations across the USA. David is the Chief Legal Officer for Dream Systems Media, and is a licensed attorney in the state of Utah.
#1 SEO - Overview ,[object Object],[object Object],[object Object]
SEO Defined ,[object Object],[object Object]
Onsite vs. Offsite SEO ,[object Object],[object Object],[object Object],[object Object]
4 SEO Tips ,[object Object],[object Object],[object Object],[object Object]
 
<!DOCTYPE html PUBLIC &quot;-//W3C//DTD XHTML 1.0 Transitional//EN&quot; &quot;http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd&quot;> <html xmlns=&quot;http://www.w3.org/1999/xhtml&quot;> <head> <title>Alabama Injury Lawyer | Birmingham Accident Attorney | Huntsville Montgomery Tuscaloosa Mobile Anniston | Norris Injury Lawyers in AL</title> <meta name=&quot;description&quot; content=&quot;The bottom line is our Alabama personal injury lawyers are here to help those who need the legal assistance and counsel of an experienced injury lawyer. Call a Birmingham attorney at Norris Law Firm today. Serving Birmingham, Huntsville, Montgomery, Tuscaloosa, Mobile, and Anniston.&quot; /> <meta name=&quot;keywords&quot; content=&quot;alabama personal injury lawyer, birmingham personal injury lawyer, personal injury, lawyer, attorney, birmingham, huntsville, gadsden, anniston, tuscaloosa, montgomery, mobile, auto accident, drug injury, drug injury, environmental injury, nursing home abuse, nursing home neglect, sexual harassment, suv rollover, wrongful death, injury lawyer&quot; /> <META name=&quot;ROBOTS&quot; content=&quot;index,follow&quot; /> <meta name=&quot;classification&quot; content=&quot;personal injury lawyer, birmingham personal injury attorney&quot; /> <link rel=&quot;shorcut icon&quot; type=&quot;image/x-ico&quot; href=&quot; favicon.ico &quot; /> <link href=&quot; css/style.css &quot; rel=&quot;stylesheet&quot; type=&quot;text/css&quot; media=&quot;screen&quot; /> <link rel=&quot;stylesheet&quot; type=&quot;text/css&quot; href=&quot; css/print.css &quot; media=&quot;print&quot; /> <script src=&quot; ./js/emailcheck.js &quot; type=&quot;text/javascript&quot;></script> <script src=&quot; ./js/nil.js &quot; type=&quot;text/javascript&quot; ></script> </head> <body>
 
Page Content ,[object Object],[object Object],[object Object]
Site Maps Example of an html sitemap - http://www.ns-law.com/SpecialPages/Site-map.aspx Instructions for creating an xml sitemap - http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=156184
Mixed Media Example: (Thanks Andy Beal)
Mixed Media SERPs Strategy ,[object Object],[object Object]
Research Your Audience
Find Out What People Want... Asking Questions About Asking for Answers On? Asking for Videos About? Asking for Tips On? Asking for Help On?
#2 Reputation Management Overview ,[object Object],[object Object],[object Object],[object Object]
Rep. Mgmt. Defined ,[object Object],[object Object]
Why Is Rep. Mgmt. Important? ,[object Object],[object Object],[object Object],[object Object]
What Is A Reputation Engine? ,[object Object],[object Object],[object Object]
How Does Rep. Mgmt. Help You? ,[object Object],[object Object],[object Object]
Example ,[object Object],[object Object]
#3 - SMM Outline ,[object Object],[object Object],[object Object],[object Object]
SMM Defined ,[object Object],[object Object]
Types of Social Networks Networking Sharing Publishing
How Blogging Helps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMM/Blogging: Example ,[object Object],[object Object],[object Object],[object Object]
Recommended SMM Sites ,[object Object],[object Object],[object Object],[object Object]
Twitter, Tweets and Tweeps... Oh My! Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets . Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers or Tweeps. Senders can restrict delivery to those in their circle of friends or, by default, allow open access.
Twitter Search: www.search.twitter.com
Answer The Question... Example: @dengeni I am a DUI attorney that practices in... Just keep the reply to 140 characters!
Review ,[object Object],[object Object],[object Object],[object Object]
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Internet Marketing For Law Firms

  • 1. 3 Internet Marketing Strategies Every Law Firm Should Be Using Presented by: David Mink Co-Founder of Dream Systems Media
  • 2. Introducing David Mink David Mink has been at the forefront of web development for years. David received his Bachelor's degree from Brigham Young University in Marketing. He then went on to receive his Juris Doctorate at the University of Alabama, where he concentrated his studies on business, intellectual property, and Internet law. David has personally provided Internet consulting services for over one thousand businesses in the past several years. He has also developed eCommerce training curriculum for a number of business learning companies. David enjoys group trainings and has presented Internet Marketing and Internet Law seminars at several Universities and corporations across the USA. David is the Chief Legal Officer for Dream Systems Media, and is a licensed attorney in the state of Utah.
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  • 8. <!DOCTYPE html PUBLIC &quot;-//W3C//DTD XHTML 1.0 Transitional//EN&quot; &quot;http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd&quot;> <html xmlns=&quot;http://www.w3.org/1999/xhtml&quot;> <head> <title>Alabama Injury Lawyer | Birmingham Accident Attorney | Huntsville Montgomery Tuscaloosa Mobile Anniston | Norris Injury Lawyers in AL</title> <meta name=&quot;description&quot; content=&quot;The bottom line is our Alabama personal injury lawyers are here to help those who need the legal assistance and counsel of an experienced injury lawyer. Call a Birmingham attorney at Norris Law Firm today. Serving Birmingham, Huntsville, Montgomery, Tuscaloosa, Mobile, and Anniston.&quot; /> <meta name=&quot;keywords&quot; content=&quot;alabama personal injury lawyer, birmingham personal injury lawyer, personal injury, lawyer, attorney, birmingham, huntsville, gadsden, anniston, tuscaloosa, montgomery, mobile, auto accident, drug injury, drug injury, environmental injury, nursing home abuse, nursing home neglect, sexual harassment, suv rollover, wrongful death, injury lawyer&quot; /> <META name=&quot;ROBOTS&quot; content=&quot;index,follow&quot; /> <meta name=&quot;classification&quot; content=&quot;personal injury lawyer, birmingham personal injury attorney&quot; /> <link rel=&quot;shorcut icon&quot; type=&quot;image/x-ico&quot; href=&quot; favicon.ico &quot; /> <link href=&quot; css/style.css &quot; rel=&quot;stylesheet&quot; type=&quot;text/css&quot; media=&quot;screen&quot; /> <link rel=&quot;stylesheet&quot; type=&quot;text/css&quot; href=&quot; css/print.css &quot; media=&quot;print&quot; /> <script src=&quot; ./js/emailcheck.js &quot; type=&quot;text/javascript&quot;></script> <script src=&quot; ./js/nil.js &quot; type=&quot;text/javascript&quot; ></script> </head> <body>
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  • 11. Site Maps Example of an html sitemap - http://www.ns-law.com/SpecialPages/Site-map.aspx Instructions for creating an xml sitemap - http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=156184
  • 12. Mixed Media Example: (Thanks Andy Beal)
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  • 15. Find Out What People Want... Asking Questions About Asking for Answers On? Asking for Videos About? Asking for Tips On? Asking for Help On?
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  • 24. Types of Social Networks Networking Sharing Publishing
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  • 28. Twitter, Tweets and Tweeps... Oh My! Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets . Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers or Tweeps. Senders can restrict delivery to those in their circle of friends or, by default, allow open access.
  • 30. Answer The Question... Example: @dengeni I am a DUI attorney that practices in... Just keep the reply to 140 characters!
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