SlideShare a Scribd company logo

Demystifying Web 2.0

•Download as PPT, PDF•
•
C
City of Waco

This is a slide presentation done for a workshop put on in June, 2008.

Technology
1 of 67
Carla Lowe Pendergraft Carla Pendergraft Associates www.carlapendergraft.com PO Box 1232, Waco, TX 76703 254/855-7354 [email_address]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What questions do you want me to be sure to answer during this presentation? Don’t be shy!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Can do 10 questions/100 responses per mo. free.
[object Object],[object Object],[object Object]
“ Do-it-yourself email marketing”
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
If you took this shot, it would be ok to use it on your website. If you took this shot, you would need permission from the Eiffel Tower to put it on your website.
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do “Control-A” and the graphics will appear as darkened blocks; “real” text will separate by line. Then read what the search engine reads. Does it contain keywords?
We hover over the Waco logo, and a yellow Tag pops up that says, “ Waco”. If I’m blind, it doesn’t tell me much. “Waco Convention & Visitors Bureau Logo” might be more descriptive.
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
What phrases do you think potential visitors to your site might type into a search engine? Those phrases, called keywords , must appear in your copy, or CONTENT. Think about what they would be looking for.
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]

Recommended

Search Engine Optimisation
Search Engine OptimisationSearch Engine Optimisation
Search Engine OptimisationjbellWCT
 
2010 entrepreneur meeting
2010 entrepreneur meeting2010 entrepreneur meeting
2010 entrepreneur meetingJulian Caldwell
 
Leveraging a meaningful online presence for Non Profits
Leveraging a meaningful online presence for Non ProfitsLeveraging a meaningful online presence for Non Profits
Leveraging a meaningful online presence for Non ProfitsPeter Kaizer
 
Blogs And Social Networking Strategies In Today’S Market
Blogs And Social Networking Strategies In Today’S MarketBlogs And Social Networking Strategies In Today’S Market
Blogs And Social Networking Strategies In Today’S Marketbobnjess
 
Making Money OnLine
Making Money OnLineMaking Money OnLine
Making Money OnLineMartin Brossman
 
Search Engine Optimization (2009)
Search Engine Optimization (2009)Search Engine Optimization (2009)
Search Engine Optimization (2009)Matteo Wyllyamz
 
2Phase3 Seminar oct 2013
2Phase3 Seminar oct 20132Phase3 Seminar oct 2013
2Phase3 Seminar oct 2013Bernard Charlebois
 
Workshop maximizing yourwebsite-7-22-10
Workshop maximizing yourwebsite-7-22-10Workshop maximizing yourwebsite-7-22-10
Workshop maximizing yourwebsite-7-22-10NuRelm
 

Recommended

Search Engine Optimisation
Search Engine OptimisationSearch Engine Optimisation
Search Engine OptimisationjbellWCT
 
2010 entrepreneur meeting
2010 entrepreneur meeting2010 entrepreneur meeting
2010 entrepreneur meetingJulian Caldwell
 
Leveraging a meaningful online presence for Non Profits
Leveraging a meaningful online presence for Non ProfitsLeveraging a meaningful online presence for Non Profits
Leveraging a meaningful online presence for Non ProfitsPeter Kaizer
 
Blogs And Social Networking Strategies In Today’S Market
Blogs And Social Networking Strategies In Today’S MarketBlogs And Social Networking Strategies In Today’S Market
Blogs And Social Networking Strategies In Today’S Marketbobnjess
 
Making Money OnLine
Making Money OnLineMaking Money OnLine
Making Money OnLineMartin Brossman
 
Search Engine Optimization (2009)
Search Engine Optimization (2009)Search Engine Optimization (2009)
Search Engine Optimization (2009)Matteo Wyllyamz
 
2Phase3 Seminar oct 2013
2Phase3 Seminar oct 20132Phase3 Seminar oct 2013
2Phase3 Seminar oct 2013Bernard Charlebois
 
Workshop maximizing yourwebsite-7-22-10
Workshop maximizing yourwebsite-7-22-10Workshop maximizing yourwebsite-7-22-10
Workshop maximizing yourwebsite-7-22-10NuRelm
 
Chicago Arch 2009
Chicago Arch 2009Chicago Arch 2009
Chicago Arch 2009jayblove
 
Blogs And Social Networking Strategies In Today’S Market1
Blogs And Social Networking Strategies In Today’S Market1Blogs And Social Networking Strategies In Today’S Market1
Blogs And Social Networking Strategies In Today’S Market1WordWorksmart
 
Slide traffic review3
Slide traffic review3Slide traffic review3
Slide traffic review3Jack boby
 
Workshop Online Marketing Short 08 25 09(2)
Workshop Online Marketing Short 08 25 09(2)Workshop Online Marketing Short 08 25 09(2)
Workshop Online Marketing Short 08 25 09(2)NuRelm
 
Stuff what we're doing at Edge Hill University
Stuff what we're doing at Edge Hill UniversityStuff what we're doing at Edge Hill University
Stuff what we're doing at Edge Hill UniversityMichael Nolan
 
Focus on Publishers
Focus on PublishersFocus on Publishers
Focus on PublishersChristian Heilmann
 
NP Center Sacramento 2009
NP Center Sacramento 2009NP Center Sacramento 2009
NP Center Sacramento 2009jayblove
 
Websites development technologies
Websites development technologiesWebsites development technologies
Websites development technologiesDGTLmart
 
The website business! agr 399
The website business! agr 399The website business! agr 399
The website business! agr 399summerdaze
 
Connecting Rural Communities
Connecting Rural CommunitiesConnecting Rural Communities
Connecting Rural Communitieswebhostingguy
 
SEO for E-commerce Websites
SEO for E-commerce WebsitesSEO for E-commerce Websites
SEO for E-commerce WebsitesMitali P
 
Marketing With Websites, Email, Blogs & New Options
Marketing With Websites, Email, Blogs & New OptionsMarketing With Websites, Email, Blogs & New Options
Marketing With Websites, Email, Blogs & New OptionsDave Tedlock
 
Building Leads with Facebook
Building Leads with FacebookBuilding Leads with Facebook
Building Leads with FacebookKuno Creative
 
Nawbolinkedin2
Nawbolinkedin2Nawbolinkedin2
Nawbolinkedin2MAB Advertising Inc.
 
Off the page
Off the pageOff the page
Off the pageviet nghiem
 
Herman Dreyer Software Developer VB6
Herman Dreyer Software Developer VB6Herman Dreyer Software Developer VB6
Herman Dreyer Software Developer VB6Herman Dreyer
 
Building Your Business With Google
Building Your Business With GoogleBuilding Your Business With Google
Building Your Business With GoogleNoah Boswell
 
Website
WebsiteWebsite
Website13023901-016
 
F%$#! Link Building. Content Marketing FTW
F%$#! Link Building. Content Marketing FTWF%$#! Link Building. Content Marketing FTW
F%$#! Link Building. Content Marketing FTWRand Fishkin
 
Task Affiliate Marketing Statement © , Net , Computer Information
Task Affiliate Marketing Statement © , Net , Computer InformationTask Affiliate Marketing Statement © , Net , Computer Information
Task Affiliate Marketing Statement © , Net , Computer Informationcrackmaker00
 
Social media and websites for government meeting planners
Social media and websites for government meeting plannersSocial media and websites for government meeting planners
Social media and websites for government meeting plannersCity of Waco
 
The Journey Into Web 2.0
The Journey Into Web 2.0The Journey Into Web 2.0
The Journey Into Web 2.0City of Waco
 

More Related Content

What's hot

Chicago Arch 2009
Chicago Arch 2009Chicago Arch 2009
Chicago Arch 2009jayblove
 
Blogs And Social Networking Strategies In Today’S Market1
Blogs And Social Networking Strategies In Today’S Market1Blogs And Social Networking Strategies In Today’S Market1
Blogs And Social Networking Strategies In Today’S Market1WordWorksmart
 
Slide traffic review3
Slide traffic review3Slide traffic review3
Slide traffic review3Jack boby
 
Workshop Online Marketing Short 08 25 09(2)
Workshop Online Marketing Short 08 25 09(2)Workshop Online Marketing Short 08 25 09(2)
Workshop Online Marketing Short 08 25 09(2)NuRelm
 
Stuff what we're doing at Edge Hill University
Stuff what we're doing at Edge Hill UniversityStuff what we're doing at Edge Hill University
Stuff what we're doing at Edge Hill UniversityMichael Nolan
 
NP Center Sacramento 2009
NP Center Sacramento 2009NP Center Sacramento 2009
NP Center Sacramento 2009jayblove
 
Websites development technologies
Websites development technologiesWebsites development technologies
Websites development technologiesDGTLmart
 
The website business! agr 399
The website business! agr 399The website business! agr 399
The website business! agr 399summerdaze
 
Connecting Rural Communities
Connecting Rural CommunitiesConnecting Rural Communities
Connecting Rural Communitieswebhostingguy
 
SEO for E-commerce Websites
SEO for E-commerce WebsitesSEO for E-commerce Websites
SEO for E-commerce WebsitesMitali P
 
Marketing With Websites, Email, Blogs & New Options
Marketing With Websites, Email, Blogs & New OptionsMarketing With Websites, Email, Blogs & New Options
Marketing With Websites, Email, Blogs & New OptionsDave Tedlock
 
Building Leads with Facebook
Building Leads with FacebookBuilding Leads with Facebook
Building Leads with FacebookKuno Creative
 
Herman Dreyer Software Developer VB6
Herman Dreyer Software Developer VB6Herman Dreyer Software Developer VB6
Herman Dreyer Software Developer VB6Herman Dreyer
 
Building Your Business With Google
Building Your Business With GoogleBuilding Your Business With Google
Building Your Business With GoogleNoah Boswell
 
F%$#! Link Building. Content Marketing FTW
F%$#! Link Building. Content Marketing FTWF%$#! Link Building. Content Marketing FTW
F%$#! Link Building. Content Marketing FTWRand Fishkin
 
Task Affiliate Marketing Statement © , Net , Computer Information
Task Affiliate Marketing Statement © , Net , Computer InformationTask Affiliate Marketing Statement © , Net , Computer Information
Task Affiliate Marketing Statement © , Net , Computer Informationcrackmaker00
 

What's hot (20)

Chicago Arch 2009
Chicago Arch 2009Chicago Arch 2009
Chicago Arch 2009
 
Blogs And Social Networking Strategies In Today’S Market1
Blogs And Social Networking Strategies In Today’S Market1Blogs And Social Networking Strategies In Today’S Market1
Blogs And Social Networking Strategies In Today’S Market1
 
Slide traffic review3
Slide traffic review3Slide traffic review3
Slide traffic review3
 
Workshop Online Marketing Short 08 25 09(2)
Workshop Online Marketing Short 08 25 09(2)Workshop Online Marketing Short 08 25 09(2)
Workshop Online Marketing Short 08 25 09(2)
 
Stuff what we're doing at Edge Hill University
Stuff what we're doing at Edge Hill UniversityStuff what we're doing at Edge Hill University
Stuff what we're doing at Edge Hill University
 
Focus on Publishers
Focus on PublishersFocus on Publishers
Focus on Publishers
 
NP Center Sacramento 2009
NP Center Sacramento 2009NP Center Sacramento 2009
NP Center Sacramento 2009
 
Websites development technologies
Websites development technologiesWebsites development technologies
Websites development technologies
 
The website business! agr 399
The website business! agr 399The website business! agr 399
The website business! agr 399
 
Connecting Rural Communities
Connecting Rural CommunitiesConnecting Rural Communities
Connecting Rural Communities
 
SEO for E-commerce Websites
SEO for E-commerce WebsitesSEO for E-commerce Websites
SEO for E-commerce Websites
 
Marketing With Websites, Email, Blogs & New Options
Marketing With Websites, Email, Blogs & New OptionsMarketing With Websites, Email, Blogs & New Options
Marketing With Websites, Email, Blogs & New Options
 
Building Leads with Facebook
Building Leads with FacebookBuilding Leads with Facebook
Building Leads with Facebook
 
Nawbolinkedin2
Nawbolinkedin2Nawbolinkedin2
Nawbolinkedin2
 
Off the page
Off the pageOff the page
Off the page
 
Herman Dreyer Software Developer VB6
Herman Dreyer Software Developer VB6Herman Dreyer Software Developer VB6
Herman Dreyer Software Developer VB6
 
Building Your Business With Google
Building Your Business With GoogleBuilding Your Business With Google
Building Your Business With Google
 
Website
WebsiteWebsite
Website
 
F%$#! Link Building. Content Marketing FTW
F%$#! Link Building. Content Marketing FTWF%$#! Link Building. Content Marketing FTW
F%$#! Link Building. Content Marketing FTW
 
Task Affiliate Marketing Statement © , Net , Computer Information
Task Affiliate Marketing Statement © , Net , Computer InformationTask Affiliate Marketing Statement © , Net , Computer Information
Task Affiliate Marketing Statement © , Net , Computer Information
 

Viewers also liked

Social media and websites for government meeting planners
Social media and websites for government meeting plannersSocial media and websites for government meeting planners
Social media and websites for government meeting plannersCity of Waco
 
The Journey Into Web 2.0
The Journey Into Web 2.0The Journey Into Web 2.0
The Journey Into Web 2.0City of Waco
 
Social Media for Festivals and Events
Social Media for Festivals and EventsSocial Media for Festivals and Events
Social Media for Festivals and EventsCity of Waco
 
Triple Header Workshop: Websites, Social Media, and Meeting Planning
Triple Header Workshop: Websites, Social Media, and Meeting PlanningTriple Header Workshop: Websites, Social Media, and Meeting Planning
Triple Header Workshop: Websites, Social Media, and Meeting PlanningCity of Waco
 
15 Social Media Tips for Parks & Rec
15 Social Media Tips for Parks & Rec15 Social Media Tips for Parks & Rec
15 Social Media Tips for Parks & RecCity of Waco
 
Social Media for Municipalities: Passing Fad? (Morning Session)
Social Media for Municipalities: Passing Fad? (Morning Session)Social Media for Municipalities: Passing Fad? (Morning Session)
Social Media for Municipalities: Passing Fad? (Morning Session)City of Waco
 
15 social media tips for parks & rec
15 social media tips for parks & rec15 social media tips for parks & rec
15 social media tips for parks & recCity of Waco
 
Intro to Social Media for Festivals and Events
Intro to Social Media for Festivals and EventsIntro to Social Media for Festivals and Events
Intro to Social Media for Festivals and EventsCity of Waco
 
From Crowdsourcing to Knowledge Communities
From Crowdsourcing to Knowledge CommunitiesFrom Crowdsourcing to Knowledge Communities
From Crowdsourcing to Knowledge CommunitiesJon Voss
 

Viewers also liked (9)

Social media and websites for government meeting planners
Social media and websites for government meeting plannersSocial media and websites for government meeting planners
Social media and websites for government meeting planners
 
The Journey Into Web 2.0
The Journey Into Web 2.0The Journey Into Web 2.0
The Journey Into Web 2.0
 
Social Media for Festivals and Events
Social Media for Festivals and EventsSocial Media for Festivals and Events
Social Media for Festivals and Events
 
Triple Header Workshop: Websites, Social Media, and Meeting Planning
Triple Header Workshop: Websites, Social Media, and Meeting PlanningTriple Header Workshop: Websites, Social Media, and Meeting Planning
Triple Header Workshop: Websites, Social Media, and Meeting Planning
 
15 Social Media Tips for Parks & Rec
15 Social Media Tips for Parks & Rec15 Social Media Tips for Parks & Rec
15 Social Media Tips for Parks & Rec
 
Social Media for Municipalities: Passing Fad? (Morning Session)
Social Media for Municipalities: Passing Fad? (Morning Session)Social Media for Municipalities: Passing Fad? (Morning Session)
Social Media for Municipalities: Passing Fad? (Morning Session)
 
15 social media tips for parks & rec
15 social media tips for parks & rec15 social media tips for parks & rec
15 social media tips for parks & rec
 
Intro to Social Media for Festivals and Events
Intro to Social Media for Festivals and EventsIntro to Social Media for Festivals and Events
Intro to Social Media for Festivals and Events
 
From Crowdsourcing to Knowledge Communities
From Crowdsourcing to Knowledge CommunitiesFrom Crowdsourcing to Knowledge Communities
From Crowdsourcing to Knowledge Communities
 

Similar to Demystifying Web 2.0

Internet Marketing for Real Estate Investors
Internet Marketing for Real Estate InvestorsInternet Marketing for Real Estate Investors
Internet Marketing for Real Estate InvestorsChris Davies
 
Getting the most from your website
Getting the most from your websiteGetting the most from your website
Getting the most from your websitegodwij
 
30 strategies to advertise business
30 strategies to advertise business30 strategies to advertise business
30 strategies to advertise businesswhereinus
 
Social Media & Small Business : Taking your first steps in Social Media
Social Media & Small Business : Taking your first steps in Social MediaSocial Media & Small Business : Taking your first steps in Social Media
Social Media & Small Business : Taking your first steps in Social MediaShashi Bellamkonda
 
Digital Marketing 101 for Arts Presenters: What you need to know about webs...
Digital Marketing 101 for Arts Presenters: What you need to know about webs...Digital Marketing 101 for Arts Presenters: What you need to know about webs...
Digital Marketing 101 for Arts Presenters: What you need to know about webs...TechSoup Canada
 
Keeping Your Head Above the Technology Waterline
Keeping Your Head Above the Technology WaterlineKeeping Your Head Above the Technology Waterline
Keeping Your Head Above the Technology WaterlineMegan Bruzan
 
SCORE Peer Learning: Increasing your services with Technology
SCORE Peer Learning: Increasing your services with TechnologySCORE Peer Learning: Increasing your services with Technology
SCORE Peer Learning: Increasing your services with TechnologyAmy Larrimore
 
Transform Your Website Into An Inbound Marketing Machine
Transform Your Website Into An Inbound Marketing MachineTransform Your Website Into An Inbound Marketing Machine
Transform Your Website Into An Inbound Marketing MachineBrent Bice
 
Affiliate SEO
Affiliate SEOAffiliate SEO
Affiliate SEOMertS
 
Recharge Your Online Marketing
Recharge Your Online MarketingRecharge Your Online Marketing
Recharge Your Online MarketingJohn Herman
 
"Atomization" - a new trend in online marketing and how to exploit it
"Atomization" - a new trend in online marketing and how to exploit it"Atomization" - a new trend in online marketing and how to exploit it
"Atomization" - a new trend in online marketing and how to exploit itEconsultancy
 
Keys to the Online Marketing Kingdom by Informed Web Content
Keys to the Online Marketing Kingdom by Informed Web ContentKeys to the Online Marketing Kingdom by Informed Web Content
Keys to the Online Marketing Kingdom by Informed Web ContentSuzanne Delzio
 
Jane_clark_pres2016_FUP_web
Jane_clark_pres2016_FUP_webJane_clark_pres2016_FUP_web
Jane_clark_pres2016_FUP_webJane Clark
 
A Comprehensive Blueprint For Maximizing Your Website's ROI
A Comprehensive Blueprint For Maximizing Your Website's ROIA Comprehensive Blueprint For Maximizing Your Website's ROI
A Comprehensive Blueprint For Maximizing Your Website's ROIMichael Simonson
 
November 2016 - ECN - You're Speaking Drupalese to Me
November 2016 - ECN - You're Speaking Drupalese to MeNovember 2016 - ECN - You're Speaking Drupalese to Me
November 2016 - ECN - You're Speaking Drupalese to MeEric Sembrat
 

Similar to Demystifying Web 2.0 (20)

Internet Marketing for Real Estate Investors
Internet Marketing for Real Estate InvestorsInternet Marketing for Real Estate Investors
Internet Marketing for Real Estate Investors
 
Getting the most from your website
Getting the most from your websiteGetting the most from your website
Getting the most from your website
 
30 strategies to advertise business
30 strategies to advertise business30 strategies to advertise business
30 strategies to advertise business
 
Social Media & Small Business : Taking your first steps in Social Media
Social Media & Small Business : Taking your first steps in Social MediaSocial Media & Small Business : Taking your first steps in Social Media
Social Media & Small Business : Taking your first steps in Social Media
 
Digital Marketing 101 for Arts Presenters: What you need to know about webs...
Digital Marketing 101 for Arts Presenters: What you need to know about webs...Digital Marketing 101 for Arts Presenters: What you need to know about webs...
Digital Marketing 101 for Arts Presenters: What you need to know about webs...
 
Online Marketing 101
Online Marketing 101Online Marketing 101
Online Marketing 101
 
Keeping Your Head Above the Technology Waterline
Keeping Your Head Above the Technology WaterlineKeeping Your Head Above the Technology Waterline
Keeping Your Head Above the Technology Waterline
 
SCORE Peer Learning: Increasing your services with Technology
SCORE Peer Learning: Increasing your services with TechnologySCORE Peer Learning: Increasing your services with Technology
SCORE Peer Learning: Increasing your services with Technology
 
Transform Your Website Into An Inbound Marketing Machine
Transform Your Website Into An Inbound Marketing MachineTransform Your Website Into An Inbound Marketing Machine
Transform Your Website Into An Inbound Marketing Machine
 
Affiliate SEO
Affiliate SEOAffiliate SEO
Affiliate SEO
 
Recharge Your Online Marketing
Recharge Your Online MarketingRecharge Your Online Marketing
Recharge Your Online Marketing
 
"Atomization" - a new trend in online marketing and how to exploit it
"Atomization" - a new trend in online marketing and how to exploit it"Atomization" - a new trend in online marketing and how to exploit it
"Atomization" - a new trend in online marketing and how to exploit it
 
Keys to the Online Marketing Kingdom by Informed Web Content
Keys to the Online Marketing Kingdom by Informed Web ContentKeys to the Online Marketing Kingdom by Informed Web Content
Keys to the Online Marketing Kingdom by Informed Web Content
 
Site camtasia 2
Site camtasia 2Site camtasia 2
Site camtasia 2
 
E Marketing Web Design Seo Social Media
E Marketing Web Design Seo Social MediaE Marketing Web Design Seo Social Media
E Marketing Web Design Seo Social Media
 
E marketing webdesign seo socialmedia
E marketing webdesign seo socialmediaE marketing webdesign seo socialmedia
E marketing webdesign seo socialmedia
 
Jane_clark_pres2016_FUP_web
Jane_clark_pres2016_FUP_webJane_clark_pres2016_FUP_web
Jane_clark_pres2016_FUP_web
 
A Comprehensive Blueprint For Maximizing Your Website's ROI
A Comprehensive Blueprint For Maximizing Your Website's ROIA Comprehensive Blueprint For Maximizing Your Website's ROI
A Comprehensive Blueprint For Maximizing Your Website's ROI
 
November 2016 - ECN - You're Speaking Drupalese to Me
November 2016 - ECN - You're Speaking Drupalese to MeNovember 2016 - ECN - You're Speaking Drupalese to Me
November 2016 - ECN - You're Speaking Drupalese to Me
 
Tsae
TsaeTsae
Tsae
 

Recently uploaded

AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024The Digital Insurer
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MIND CTI
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native ApplicationsWSO2
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...Zilliz
 
JohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptxJohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptxJohnPollard37
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businesspanagenda
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityWSO2
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistandanishmna97
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Jeffrey Haguewood
 
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Zilliz
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxRustici Software
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Victor Rentea
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesrafiqahmad00786416
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)Samir Dash
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya
 

Recently uploaded (20)

AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
JohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptxJohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptx
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 

Demystifying Web 2.0

  • 1. Carla Lowe Pendergraft Carla Pendergraft Associates www.carlapendergraft.com PO Box 1232, Waco, TX 76703 254/855-7354 [email_address]
  • 2.
  • 3. What questions do you want me to be sure to answer during this presentation? Don’t be shy!
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Can do 10 questions/100 responses per mo. free.
  • 13.
  • 14.
  • 15. “ Do-it-yourself email marketing”
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. If you took this shot, it would be ok to use it on your website. If you took this shot, you would need permission from the Eiffel Tower to put it on your website.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48. Do “Control-A” and the graphics will appear as darkened blocks; “real” text will separate by line. Then read what the search engine reads. Does it contain keywords?
  • 49. We hover over the Waco logo, and a yellow Tag pops up that says, “ Waco”. If I’m blind, it doesn’t tell me much. “Waco Convention & Visitors Bureau Logo” might be more descriptive.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58. What phrases do you think potential visitors to your site might type into a search engine? Those phrases, called keywords , must appear in your copy, or CONTENT. Think about what they would be looking for.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.