The document provides an introduction to basic internet and social marketing concepts. It reviews key elements of an effective online presence, discusses internet marketing tools and techniques, and highlights some challenges of internet selling. The presentation objectives are to review basic internet concepts, highlight elements of an effective website, discuss facts about marketing online, and introduce key internet marketing tools.
50 Good ideas for chasing, catching, and holding on to Google's page 1Spider Trainers
This document provides 50 ideas for search engine optimization and marketing strategies. Some of the key ideas discussed include using keywords and keyphrases to optimize pages, linking to and from other credible sites, analyzing visitor data to develop targeted content and campaigns, creating blogs and social media profiles to build authority, and testing different messaging and designs. The overall strategies aim to engage visitors and move them through the conversion funnel.
This document discusses how to successfully use social media for business purposes. It begins by defining social media as online conversations that involve customers, donors, employees and others. It emphasizes the importance of participating in the conversation transparently and honestly. The document then provides 10 keys to social media success, including experimenting personally, developing a strategy, listening to audiences, and contributing meaningful content. It stresses the importance of being transparent when mistakes are made. The 3 main takeaways are that word-of-mouth is highly influential, businesses should participate in and feed online conversations, and they need to be transparent and honest.
Jackie Hutter, Chief IP Strategist of The Hutter Group LLC and Patent Matchmaker was asked by the Leadership Committee of the Georgia Association of Women Lawyers (GAWL) to share some of her self-taught skills in Web 2.0 legal marketing. Jackie made this presentation to GAWL on March 10, 2009.
PR 313 - Public Relations & the World Wide WebBrett Atwood
This lecture presents an overview of public relations techniques on the Web. Topics include: Writing for the Web, "chunk" design patterns, "user-generated content," crowdsourcing and social networking opportunities.
Blogs And Social Networking Strategies In Today’S Market1WordWorksmart
The document provides information about blogging and social networking for real estate agents. It defines what a blog is, explains why agents should blog, and gives many ideas for blog post topics. It also defines social networking and lists several popular sites like Facebook, LinkedIn, and Twitter that agents can use to connect with clients and prospects. It encourages agents to take advantage of these free marketing tools.
The document summarizes different types of business blogs and provides examples of each type. It describes Tour Guide blogs that give insights into a company, Recommender blogs that recommend resources, Maven blogs focused on an individual's expertise, Customer Advocate blogs that engage with customers, Do-er blogs that focus on specific expertise within a company, and CEO blogs written by high-level executives. The goal of business blogging is to uniquely connect with customers and provide value to both customers and the organization.
50 Good ideas for chasing, catching, and holding on to Google's page 1Spider Trainers
This document provides 50 ideas for search engine optimization and marketing strategies. Some of the key ideas discussed include using keywords and keyphrases to optimize pages, linking to and from other credible sites, analyzing visitor data to develop targeted content and campaigns, creating blogs and social media profiles to build authority, and testing different messaging and designs. The overall strategies aim to engage visitors and move them through the conversion funnel.
This document discusses how to successfully use social media for business purposes. It begins by defining social media as online conversations that involve customers, donors, employees and others. It emphasizes the importance of participating in the conversation transparently and honestly. The document then provides 10 keys to social media success, including experimenting personally, developing a strategy, listening to audiences, and contributing meaningful content. It stresses the importance of being transparent when mistakes are made. The 3 main takeaways are that word-of-mouth is highly influential, businesses should participate in and feed online conversations, and they need to be transparent and honest.
Jackie Hutter, Chief IP Strategist of The Hutter Group LLC and Patent Matchmaker was asked by the Leadership Committee of the Georgia Association of Women Lawyers (GAWL) to share some of her self-taught skills in Web 2.0 legal marketing. Jackie made this presentation to GAWL on March 10, 2009.
PR 313 - Public Relations & the World Wide WebBrett Atwood
This lecture presents an overview of public relations techniques on the Web. Topics include: Writing for the Web, "chunk" design patterns, "user-generated content," crowdsourcing and social networking opportunities.
Blogs And Social Networking Strategies In Today’S Market1WordWorksmart
The document provides information about blogging and social networking for real estate agents. It defines what a blog is, explains why agents should blog, and gives many ideas for blog post topics. It also defines social networking and lists several popular sites like Facebook, LinkedIn, and Twitter that agents can use to connect with clients and prospects. It encourages agents to take advantage of these free marketing tools.
The document summarizes different types of business blogs and provides examples of each type. It describes Tour Guide blogs that give insights into a company, Recommender blogs that recommend resources, Maven blogs focused on an individual's expertise, Customer Advocate blogs that engage with customers, Do-er blogs that focus on specific expertise within a company, and CEO blogs written by high-level executives. The goal of business blogging is to uniquely connect with customers and provide value to both customers and the organization.
This slideshow presentation discusses strategies for building an effective online marketing strategy, including reasons to have a website, ways to sell products online and offline, and how to drive traffic to a website. It covers topics such as search engine optimization, dynamic content issues, keywords, internal linking, and local search registration. The goal is to provide concise advice and strategies for making a website visible to search engines and potential customers.
MN CLE internet marketing/web marketing/SEO strategyRyan Tauer
The document provides an overview of creating an effective web strategy for law firms. It discusses building a web strategy to attract new clients and prosper online. Specific topics covered include online reputation management, search engine optimization, using social media, legal directories, content creation, and blogging. The presentation emphasizes establishing an online presence, optimizing websites for search engines, engaging clients through social platforms, and positioning the firm as experts in their field through high-quality online content.
Getting a better search engine ranking is important for businesses to remain competitive online. Consumers now start their shopping through search engines rather than traditional marketing. Effective marketing strategies have shifted from outbound techniques like print ads to inbound techniques like search engine optimization (SEO) to get websites found organically. SEO involves optimizing webpages on- and off-page for relevant keywords based on search volume and competition. Off-page SEO like building quality backlinks is especially important for improving search rankings. Regular measurement and analysis of SEO efforts helps track progress over time.
This document provides tips and best practices for optimizing websites for search engines. It recommends including keywords in page content and titles, getting links from other relevant sites, and using metadata like description and keyword tags to help search engines understand what the page is about. Regularly updating content and monitoring incoming links is also advised to maintain good search engine rankings over time.
LinkedIn is a social networking site for professional connections that allows users to create profiles, connect with colleagues and find new opportunities. The presentation discusses how LinkedIn can be used as a gateway to grow one's business network by finding new customers and employees. It provides tips on optimizing profiles for search engines and becoming more active on LinkedIn through groups, endorsements and a robust online presence.
Gold key advisors boost your online presenceLoic Jeanjean
The goal of this presentation is to help Great-West Life Gold Key advisors and financial planners maximize their financial website, get the most out of online marketing tools available to them, explore social media and increase their ROI.
This document summarizes a presentation about using LinkedIn as a business networking tool. It discusses how LinkedIn has over 120 million users and is growing rapidly. It provides tips on creating a complete profile to be more visible to recruiters and search engines. The presentation also covers new features like skills, groups, and signals that can help expand a user's network and find potential customers.
This document summarizes a presentation about using LinkedIn as a business networking tool. It discusses how LinkedIn has over 120 million users and is growing rapidly. It provides tips on creating a complete profile to be more visible to recruiters and search engines. The presentation also covers new features like skills, groups, and signals that can help expand a user's network and find potential customers.
Presentation for financial advisors about social media, web marketing, analytics, email marketing and other tools and techniques to increase ones web presence.
The document provides an overview of strategies for maximizing the potential of a website through proven online marketing techniques. It discusses driving traffic to the site through search engines, links, social media, and tracking results. It also recommends delegating tasks so the website works for the business rather than the other way around. Maintaining relevant content, ongoing marketing efforts, and implementing processes to monitor progress are key to keeping a website effective over time.
The document provides an overview of an upcoming webinar on using digital tools and technologies. It discusses using social networking, online profiles, search engine optimization and other digital marketing strategies to find people and make connections. It also briefly touches on trends in social media growth and the importance of having the right attitude when engaging online.
LocalTek has created this presentation to give the basics of the initial components to think of when building your small business website. A second presentation focused on Social Media will be coming up in April. This presentation focuses on what is happening in the small business marketing arena, how broadband and mobile has changed marketing and what to think of when doing local search optimization for a business.
Security is not something we actively think about much in Marketing. But in an era of cyber threats and hacking incidents, it’s become top-of-mind for many executives and CMOs. How are we supposed to prepare as marketers, and ensure we’re safe?
Check out this SlideShare to learn:
-What is SSL, and why your website should have it
-How to establish a recovery plan in the event on an incident
-How security impacts your discoverability, and ranking in search
David Erickson is the director of e-Strategy, Tunheim Partners' Internet marketing practice. He specializes in strategic online communication and has been marketing online since 1995. He is experienced in search engine marketing, social media optimization, online media relations campaigns, and implementing communication strategies using new technologies. Erickson blogs about Internet marketing and earned his B.A. from Coe College, where he studied art and writing.
The document provides guidance on implementing SEO through four key tools: content marketing, keywords, links, and social media. It emphasizes creating high-quality, shareable content as the foundation for effective SEO. Keywords should be optimized through relevant placement in content, titles, and metadata. Both internal and external links are important for search engine rankings, with inbound links mattering most. Social media can help by sharing and endorsing content to build links and attention. Focusing efforts on these four pillars through participation and monitoring results can lead to improved search visibility.
Jay Berkowitz, CEO of Ten Golden Rules presents the Top 10 Strategies to Market Your Company and Build Personal Brands on the Internet at the Legal Marketing Association event on April 2, 2009.
This is a presentation I gave which discusses how to get the most from your company\'s website through tactics such as search engine optimization, corporate blogging, social networking initiatives, banner advertising, and pay-per-click advertising.
The document provides an overview of social media for small businesses. It discusses (1) the importance of social media and digital presence for businesses, (2) the major social media platforms and tools that businesses should utilize, including Facebook, LinkedIn, blogs, and video, and (3) strategies for using these tools to engage customers, build brands, and improve search engine optimization. Contact information is provided for further questions.
Linkedin - Marketing a business on a social networkSarang Bhutada
Part of our mid-term assignment. The other part is an exhaustive report (with me at sarang.bhutada@gmail.com).
This presentation discusses the role of social networking and discusses the professional networking site – LinkedIn in particular. It also discusses the ways in which LinkedIn can be used by businesses, the various aspects that need to be looked into, and the potential benefits.
The document provides an overview of establishing an effective web presence for a business. It discusses the differences between simply having a website versus a comprehensive web presence strategy. It outlines 11 steps to develop a successful web presence, including performing market research, keyword research, building an optimized website, implementing monetization strategies, advertising campaigns, analyzing traffic sources, search engine optimization, social media optimization, testing, and ongoing maintenance. The goal is to attract the right type of targeted traffic and convert that traffic into sales or other desired outcomes.
This document provides an overview of key topics in digital marketing including website planning and creation, search engine optimization, Google platforms, paid advertising, social media marketing, email marketing, content marketing, and more. It defines digital marketing and discusses the importance and components of a digital marketing strategy. It also outlines the differences between digital and traditional marketing and opportunities in the growing field of digital marketing.
This slideshow presentation discusses strategies for building an effective online marketing strategy, including reasons to have a website, ways to sell products online and offline, and how to drive traffic to a website. It covers topics such as search engine optimization, dynamic content issues, keywords, internal linking, and local search registration. The goal is to provide concise advice and strategies for making a website visible to search engines and potential customers.
MN CLE internet marketing/web marketing/SEO strategyRyan Tauer
The document provides an overview of creating an effective web strategy for law firms. It discusses building a web strategy to attract new clients and prosper online. Specific topics covered include online reputation management, search engine optimization, using social media, legal directories, content creation, and blogging. The presentation emphasizes establishing an online presence, optimizing websites for search engines, engaging clients through social platforms, and positioning the firm as experts in their field through high-quality online content.
Getting a better search engine ranking is important for businesses to remain competitive online. Consumers now start their shopping through search engines rather than traditional marketing. Effective marketing strategies have shifted from outbound techniques like print ads to inbound techniques like search engine optimization (SEO) to get websites found organically. SEO involves optimizing webpages on- and off-page for relevant keywords based on search volume and competition. Off-page SEO like building quality backlinks is especially important for improving search rankings. Regular measurement and analysis of SEO efforts helps track progress over time.
This document provides tips and best practices for optimizing websites for search engines. It recommends including keywords in page content and titles, getting links from other relevant sites, and using metadata like description and keyword tags to help search engines understand what the page is about. Regularly updating content and monitoring incoming links is also advised to maintain good search engine rankings over time.
LinkedIn is a social networking site for professional connections that allows users to create profiles, connect with colleagues and find new opportunities. The presentation discusses how LinkedIn can be used as a gateway to grow one's business network by finding new customers and employees. It provides tips on optimizing profiles for search engines and becoming more active on LinkedIn through groups, endorsements and a robust online presence.
Gold key advisors boost your online presenceLoic Jeanjean
The goal of this presentation is to help Great-West Life Gold Key advisors and financial planners maximize their financial website, get the most out of online marketing tools available to them, explore social media and increase their ROI.
This document summarizes a presentation about using LinkedIn as a business networking tool. It discusses how LinkedIn has over 120 million users and is growing rapidly. It provides tips on creating a complete profile to be more visible to recruiters and search engines. The presentation also covers new features like skills, groups, and signals that can help expand a user's network and find potential customers.
This document summarizes a presentation about using LinkedIn as a business networking tool. It discusses how LinkedIn has over 120 million users and is growing rapidly. It provides tips on creating a complete profile to be more visible to recruiters and search engines. The presentation also covers new features like skills, groups, and signals that can help expand a user's network and find potential customers.
Presentation for financial advisors about social media, web marketing, analytics, email marketing and other tools and techniques to increase ones web presence.
The document provides an overview of strategies for maximizing the potential of a website through proven online marketing techniques. It discusses driving traffic to the site through search engines, links, social media, and tracking results. It also recommends delegating tasks so the website works for the business rather than the other way around. Maintaining relevant content, ongoing marketing efforts, and implementing processes to monitor progress are key to keeping a website effective over time.
The document provides an overview of an upcoming webinar on using digital tools and technologies. It discusses using social networking, online profiles, search engine optimization and other digital marketing strategies to find people and make connections. It also briefly touches on trends in social media growth and the importance of having the right attitude when engaging online.
LocalTek has created this presentation to give the basics of the initial components to think of when building your small business website. A second presentation focused on Social Media will be coming up in April. This presentation focuses on what is happening in the small business marketing arena, how broadband and mobile has changed marketing and what to think of when doing local search optimization for a business.
Security is not something we actively think about much in Marketing. But in an era of cyber threats and hacking incidents, it’s become top-of-mind for many executives and CMOs. How are we supposed to prepare as marketers, and ensure we’re safe?
Check out this SlideShare to learn:
-What is SSL, and why your website should have it
-How to establish a recovery plan in the event on an incident
-How security impacts your discoverability, and ranking in search
David Erickson is the director of e-Strategy, Tunheim Partners' Internet marketing practice. He specializes in strategic online communication and has been marketing online since 1995. He is experienced in search engine marketing, social media optimization, online media relations campaigns, and implementing communication strategies using new technologies. Erickson blogs about Internet marketing and earned his B.A. from Coe College, where he studied art and writing.
The document provides guidance on implementing SEO through four key tools: content marketing, keywords, links, and social media. It emphasizes creating high-quality, shareable content as the foundation for effective SEO. Keywords should be optimized through relevant placement in content, titles, and metadata. Both internal and external links are important for search engine rankings, with inbound links mattering most. Social media can help by sharing and endorsing content to build links and attention. Focusing efforts on these four pillars through participation and monitoring results can lead to improved search visibility.
Jay Berkowitz, CEO of Ten Golden Rules presents the Top 10 Strategies to Market Your Company and Build Personal Brands on the Internet at the Legal Marketing Association event on April 2, 2009.
This is a presentation I gave which discusses how to get the most from your company\'s website through tactics such as search engine optimization, corporate blogging, social networking initiatives, banner advertising, and pay-per-click advertising.
The document provides an overview of social media for small businesses. It discusses (1) the importance of social media and digital presence for businesses, (2) the major social media platforms and tools that businesses should utilize, including Facebook, LinkedIn, blogs, and video, and (3) strategies for using these tools to engage customers, build brands, and improve search engine optimization. Contact information is provided for further questions.
Linkedin - Marketing a business on a social networkSarang Bhutada
Part of our mid-term assignment. The other part is an exhaustive report (with me at sarang.bhutada@gmail.com).
This presentation discusses the role of social networking and discusses the professional networking site – LinkedIn in particular. It also discusses the ways in which LinkedIn can be used by businesses, the various aspects that need to be looked into, and the potential benefits.
The document provides an overview of establishing an effective web presence for a business. It discusses the differences between simply having a website versus a comprehensive web presence strategy. It outlines 11 steps to develop a successful web presence, including performing market research, keyword research, building an optimized website, implementing monetization strategies, advertising campaigns, analyzing traffic sources, search engine optimization, social media optimization, testing, and ongoing maintenance. The goal is to attract the right type of targeted traffic and convert that traffic into sales or other desired outcomes.
This document provides an overview of key topics in digital marketing including website planning and creation, search engine optimization, Google platforms, paid advertising, social media marketing, email marketing, content marketing, and more. It defines digital marketing and discusses the importance and components of a digital marketing strategy. It also outlines the differences between digital and traditional marketing and opportunities in the growing field of digital marketing.
The document discusses the fundamentals of eMarketing, including using a website to attract and retain customers, optimizing it for search engines, monitoring performance metrics, search engine marketing, reputation management, and email marketing to build relationships. The key aspects are driving qualified traffic to an optimized website that offers value and converting that traffic into customers through testing and relationship building.
Vikram Bisht from Imagine Web Solutions presented on search engine optimization (SEO). He discussed what search engines are and how they work by crawling websites and indexing content. He explained why SEO is important for getting website traffic and conversions. Bisht covered key SEO topics like on-page and off-page ranking factors, developing an SEO strategy, and basic optimization tips. The presentation provided an overview of conducting SEO for websites.
Vikram Bisht from Imagine Web Solutions presented on search engine optimization (SEO). He discussed what search engines are and how they work by crawling websites and indexing content. He explained why SEO is important for getting website traffic and conversions. Bisht covered key SEO topics like on-page and off-page ranking factors, developing an SEO strategy, and basic optimization tips. The presentation provided an overview of implementing SEO for websites.
Digital marketing is summarized as being the act of promoting a business, brand, individual or cause through various digital channels like the internet and mobile messaging platforms. It is important because more than 2 billion people now have internet access and consumers are increasingly expecting businesses to have an online presence. Creating an effective digital marketing strategy involves understanding one's business, competitors, customers and goals. A website is the most important piece of digital real estate and should be optimized for usability and search engines through on-page SEO techniques. Search engine optimization makes it easier for search engines to find and rank relevant website pages.
Transform Your Website Into An Inbound Marketing MachineBrent Bice
The old rules of marketing and pr no longer apply. Traditional advertising has become less effective and is cost prohibitive for many business. Furthermore, it's almost impossible to track ROI.
In this presentation you will learn why it's important to shift your traditional marketing efforts to an inbound marketing approach. You will also learn what it takes to attract, convert and win new business via the web.
This document discusses the importance of search engine optimization (SEO) for increasing website visibility. It explains that 88% of Americans use search engines to find information online. The top search engines are Google, capturing almost 90% of the UK market, and Bing. To rank highly on search engines, websites must optimize elements like keywords, metadata, links, and content to match what users search for. Proper on-page SEO helps sites appear for relevant search terms. Building high-quality backlinks also improves rankings. The document provides tips for effective SEO and cautions against suspicious techniques that could hurt a site's ranking.
A somewhat massive presentation where I discuss the online presence of companies in general, and vaious aspects of online marketing, including my own story about a critical article I wrote on SEO. Some screenshots in Swedish.
The document discusses various topics related to search engine marketing and optimization including:
1) An overview of key areas of search marketing such as paid search, organic search, and landing page optimization.
2) Recent trends in search like video, social media, user-generated content, and blogs that marketers need to consider.
3) Best practices for paid search marketing including keyword research, bidding, analytics, and creative testing.
4) Organic search optimization techniques like keyword selection, content development, site architecture, and link building.
5) Recommendations for optimizing landing pages to improve conversion rates.
The document summarizes a workshop on digital marketing held at VIT University in Vellore. The workshop covered topics such as the purpose of internet and digital marketing, types of digital marketing like SEO, SEM and SMO, and analytics tools. It discussed key concepts in digital marketing including the 4Ps of digital marketing, on-page and off-page SEO strategies, and how SEM, social media optimization, and web analytics can help achieve marketing goals. Future trends discussed included the growth of mobile devices and cloud computing.
Data analytics and SEO to grow your international business | John Caldwell | ...Enterprise Ireland
Here are some key things to know about WordPress Multisite:
- WordPress Multisite allows you to manage multiple WordPress sites from a single WordPress installation and dashboard.
- Each individual site can have its own domain/subdomain (e.g. site1.example.com, site2.example.com) or subdirectory (e.g. example.com/site1, example.com/site2).
- Sites can share themes, plugins and other site-wide settings. Or each site can have its own individual settings.
- There is a main "super administrator" account that has access to manage all sites from the network admin dashboard.
- Individual sites can have their own
There is so much to know when considering marketing your business online. But you have to start somewhere. A walk through the basics, with tips, tricks and tools.
Social Summit was a one day social media training workshop, at which FSC Interactive taught small businesses how to best use social media.
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-commerce and social media are important tools for businesses. A successful online presence requires establishing a website, social media profiles, and engaging customers through relevant content and conversations. It is important to develop advocates and ambassadors through empowering customers, focusing on their passions rather than just products, and showing appreciation for customer feedback and recommendations.
This document discusses the importance of taking a strategic approach to eMarketing. It emphasizes that eMarketing achieves its true potential when different tactics like SEO, PPC, social media, email marketing, etc. work together synergistically rather than in isolation. It provides tips for developing an effective online strategy including optimizing your website, driving qualified traffic, nurturing customer relationships through social media and email, and continuously testing different tactics and pages. The overall message is that eMarketing requires considering all digital channels holistically as part of a unified strategy rather than as separate functions.
Introduction to Online marketing strategyjameslever
This document provides an overview and suggestions for an effective online marketing strategy. It discusses key techniques including search engine optimization (SEO), social media, email marketing, banner ads, video ads, and microsites. The author, James Lever, has extensive experience in online marketing and digital agencies. He offers this guide to help companies understand and improve their online marketing approach.
Is web traffic passing your site by? Incorporate these must know tips for getting on the google map. Whether it's Google Keywords, Adwords...we've got you covered! Learn how to find keywords, sources for backlinks, and what really works for getting googled.
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Read News or Listen to Podcasts>>>
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This document discusses strategies for website development, search engine optimization (SEO), and social media marketing. It covers building a website using content management systems like WordPress, optimizing the site for SEO through on-page elements and links, and using social media tools to generate awareness. The document provides recommendations for site sections, navigation, content, templates, and gives an overview of the development and launch process.
The document provides an overview of search engine marketing strategies and tactics. It discusses optimizing websites for search engines through on-page factors like keywords, hyperlinks, page titles and meta tags. It also covers off-page strategies like search engine optimization and paid search marketing. Multivariate testing is presented as a way to optimize website elements and increase conversions.
Digital marketing involves marketing products and services using digital technologies like the internet, mobile phones, and display advertising. Some key points covered in the document include:
- Types of keywords for search engine optimization like short tail, long tail, branded, and geo-targeted keywords.
- On-page SEO elements like meta titles, descriptions, internal and external links, anchor text, and social snippets.
- Off-page SEO topics such as do follow and no follow links, plagiarism, website audits including robots.txt files, schema markup, and website speed and responsiveness.
Similar to Internet Marketing Basics By John Lafare Rev3 0 (20)
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
3. Why are we here, then? In today’s world you need to harness the Internet or prepare to be obsolete An effective Web presence will provide a definite marketing edge On the other hand, you often set up a site and nothing happens The Internet allows anyone with a few dollars and a little bit of knowledge to become a writer, designer, or publisher But in their haste, many overlook the reasons for doing so
4. Presentation objectives Review basic Internet concepts Highlight elements of an effective Web presence. Discuss basics facts of marketing using the Internet Provide a brief introduction to key Internet Marketing tools and techniques
5. Internet Marketing is a huge topic This is a generic introduction: The coverage may be too basic for some It may not be detailed enough for others Not meant to be a complete discussion of everything Web or e-Commerce What this presentation is/isn’t Over 2,500 pages
7. What the material is really about We will talk a lot about technology But technology is the means, not the end It’s more about: Ways to harness the technology Taking a long view of Internet opportunities Being thoughtful about the Website investment
8. Network of networks that has been around since the 60’s About 1 trillion URLs (internet addresses) 2008-2009 growth = 12% About 240 million Web servers 40 to 50 billion visible pages How big Is the Internet?
9. What’s the point? It’s huge out there, and traffic to your web site will not grow by virtue of exposure to sunshine If you want to be found: Follow a disciplined marketing process Besmart about technology
10. Google was incorporated in 1998 Started with 28 million pages to index July ‘08: indexed over one trillionpages The search engine space
11. Some sites get less than 25% of visits from search results Other sources: Direct Traffic Social Bookmarking Blogging Email Marketing Affiliates, Partner Sites Traditional Media Directories Pay Per Click Advertising Banner Ads Etc, …. Tracking traffic sources using Google Analytics Where does traffic come from?
12. Social networks Over 100 million social networking sites The most important are: Facebook.com: over 150 million members MySpace.com: 191 million members Linkedin.com: 12.5 million members, a tool for business networking del.icio.us: social bookmarking web service, now part of Yahoo! digg.com:used to help discover and share content from anywhere on the Internet Twitter.com:allows users to send "updates" (text-based posts up to 140 characters long) Google now rolling out Buzz
14. Connecting to the Internet An Internet Service Provider (ISP)offers access to the Internet Data transmission technologies include dial-up, DSL, cable modem, wireless, … Internet penetration statistics
15. Web hosts A web hosting serviceallows you to make your website accessible via the World Wide Web Web hosts provide: Space on a server they own or lease Internet connectivity reviews.cnet.com/web-hosting webhostinggeeks.com www.findmyhosting.com
16. Uniform Resource Locator (URL) shows: The name of the mechanism (or scheme) for retrieving the Web page The Internet location of the resource Example http Hypertext Transfer Protocol https Denotes a secure Web site www “Host name” score114 Domain name (more later) .com Domain name suffix (more later) http://www.score114.com/index.html Uniform Resource Locator
17. The domain name is the heart of your Web site It helps establish a strong brand identity Buy the domain name before: You launch your business Create a Web site Some top domain name registrars: Domain names are business-critical
18. Easy to spell, say, read, remember, understand Strong, concise Ideally reflects the nature of your business If it contains keywords relevant to the industry you operate in, it can help drive traffic to your site Be aware of how people may mistype the domain name Choosing a domain name
19. Choosing domain name extensions The original big 3: .com for commercial organizations .net for network services such as ISPs .org for non-profit organizations Country-level top domains: .de for Germany .jpfor Japan, and so on Other common extensions: .gov for governmental entities .edufor educational institutions .tvfor entertainment sites .biz for business use only: .com is generally preferable .biz a good alternative
20. Hypertext Markup Language HTML is the markup language for the creation of structured Web documents Can be used to create interactive forms Written in the form of HTML elements consisting of "tags” Can include: Scripts in languages such as JavaScriptwhich affect the behavior of Web browsers Cascading Style Sheets (CSS) to define the appearance and layout of Web pages
21. HTML coding example To view the HTML source of web pages: Right click on the Web page Select “View Page Source”
22. Cascading Style Sheets (CSS) Style sheet language used to describe the look and format of HTML documents Helps separate style from content Multiple pages can share formatting, reducing complexity and repetition in the structural content Allows styling pages differently for printing, as well as other user agents like voice, and mobile devices
24. Example: Shea Homes Mobile Shea Homes Web pages repurposed and delivered via an iPhone app, providing: Detailed info about Shea communities Ability to browse all available plans Prices, square footage, floor plans, exterior images Calling and driving directions Frequent updates Access to Shea Home’s Facebook and Twitter pages
25. Verifying browser compatibility The Web browser is a translation device: Documents written in HTML are translated into a formatted Web page Translation rules are subject to interpretation Support for HTML tags not universal You might build your pages with parts of HTML that not all browsers understand Tools exist to help test how your Web pages display with different browsers
26. Keywords and keyphrases The basis of ALL search engine rankings Users enter keyphrases in Search Engines to get the information they need Optimizing for keyphrases is critical Tools available for keyword suggestions and keyword traffic estimates Google’s Keyword Tool
27. Search engine results pages Organic search resultsappear because of their relevance to the search terms Non-organic results are the product of ads such as pay-per-clickadvertising
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30. What is a directory? A listing of websites, by category If you are listed, crawler-based search engines are more likely to find your site For commercial categories, Yahoo! requires a submission feeof $299/year The Open Directory, used by Google and others is free
31. What is online bookmarking? Method used to share, organize, search, and manage bookmarks of Web resources The resources themselves aren't shared, merely bookmarks that reference them They are free and can facilitate visits to your internet property because people use them to find information See the following top bookmark services:
32. Who are those Web people? Oversees your Web site / server. In-depth knowledge of networking, well-versed in security and troubleshooting Use programming, scripting, and database integration tools for professional, effective, and well-organized client and server-side coding Design sites that are attractive, interesting, functional, and useful When you negotiate a development contract: Know what the skills are Understand how experience relates to your business
33. The challenges of Internet selling How do we sell on the Internet? Learning from others …. It’s the marketing …. Applying the AIDA model Understanding the sales cycle Marketing strategy questions
36. No physical interactionHow do we sell on the Internet? Open a storefront on a busy "real world" street, visitors will spill in and buy On the Internet, people aren't looking for you, they are looking for information And you don’t have weeks, or days, or hours, or even minutes to sell
37. How do we sell then? It’s about content, especially words A content-driven is helpful because it is filled with useful, informative content Search engines love content-filled sites because their service caters to people who use them to find information The secondary purpose of the website is to make money for the website owner It sounds strange the website won't make you any money without traffic A content-driven approach on your home page can lead to increased sales
38. You can learn from others …. http://www.webpagesthatsuck.com/
39. It’s the marketing ….. Creating an online store first, then worrying about visitors is doing it backwards The stores may look professional, but 9 times out of 10 nobody's browsing or searching Most importantly, nobody's buying and 98% die and give up within a year
40. Attention The goal is to convert as many visitors as possible into clients People who surf the web are impatient Many selling formulas The AIDA formula is the easiest one to use for any selling situation Interest Desire Action Understanding the sales cycle
41. Applying the AIDA model Get the prospect’s attention Build interest by offering multiple benefits Build desire by making your offer irresistible Ask people to buy and make it easy for them to take action
42. Help determine if the Web site effectively follows the AIDA formula http://www.conversionprophet.com/ Tracking the performance of affiliate programs Testing to determine the most effective headline Tracking keywords with the most profit potential AIDA-inspired tracking tools
43. Key marketing strategy questions Set your goals Why do you want a Web site? How does the site fit the overall plan? What’s the size of the market you can reach? What are the goals for your Web site? Develop your strategy Who is your Web site target audience? What typically appeals to your audience? How are competitors reaching the target? How will you measure your performance? What will your Web site do for your clients? How will it stand above the competition?
44. The tools of Internet marketing Search Engine Optimization Landing page optimization Search Engine Marketing Web analytics Paid advertising Web site linking E-mail marketing Affiliate marketing Social media marketing Mobile marketing Google maps
45. Web Analytics Measurement, collection, analysis and reporting of internet data to understand and optimize web usage Off-site analytics can be used even if you do not own or maintain a website On-site analytics measure a visitor's journey once on your website Google Analytics are used by 50% of the top 100 Internet sites http://www.google.com/analytics/
48. Search Engine Optimization (SEO) Process for improving the volume or quality of traffic from search engines via "natural“ (or un-paid) search results Search engine marketing (SEM) deals with paid advertising / sponsored links SEO considers how search engines work and what people search for Optimization primarily involves editing content, HTML, associated coding to: Increase relevance to specific keywords Remove barriers to the indexing activities of search engines
49. How do I improve search rankings? Site optimization: Place the right keywords in the right places Enhance your site’s accessibility by search engines Site popularity increased by: Online and offline marketing Link popularity Link popularity: The more sites that link to you, the more people will find your site
50. How to increase link popularity The best place to start any linking strategy is with Web directories The two biggest, by far, are Yahoo! and the Open Directory (used by Google) The long-term approach: Create first-rate content Look for websites, ask them to link to you Write articles and press releases
51. How to look up sites for linking Go to a search engine and type in words related to what your business does Sift through the Web sites in directories such as Yahoo! or the Open Directory: Find who's linking to both you and other sites Check who's linking to them To see a list of the inbound links to a Website go to Google and type inlink:http://www.URL.com Now that you've found the sites: Ask them to link to you Offer a link exchange
52. Search Engine Marketing (SEM) Search Engine Marketing includes: Search Engine Optimization Paid advertising Maps optimization Rich media management SEM effectiveness is maximized when your site appears high in each areas at the same time Search marketing now extended to include Social Media Marketing SEM ’09 spending estimated at $14.7B
53. Paid advertising Pay per click (PPC) advertisers pay their host when their ad is clicked Websites utilizing PPC ads will display the ad when a keyword query matches an advertiser's keyword list Cost per click (CPC) is the amount of money an advertiser pays for a single click that brings one visitor to the site The 3 Largest Operators
54. Contextual Advertising Contextual advertising systems: Scan the text of a website for keywords Return advertisements based on what the user is viewing Google AdSensewas the first major contextual advertising program Others: Yahoo! Publisher Network, Microsoft adCenter, Ad-in-Motion, … Has made a major impact on earnings of many websites Because the ads are more targeted, they are more likely to be clicked
55. Landing Page Optimization (LPO) However they find you, the landing page is the first page your customers see If it’s not exactly what they’re looking for, they will leave Landing page optimization (LPO) is part of a process called Conversion Rate Optimization (CRO) The goal is to improve the percentage of visitors that become sales leads and customers
56. LPO science 3 major types based on targeting: Associative content targeting used for consumer segmentation Predictive content targeting to anticipate future actions based on predictive analytics Consumer directed targeting based on reviews, ratings, tagging, referrals, etc. 2 major types based on experimentation: Closed-ended experimentation where users are exposed to several variations of landing pages while their behavior is observed Open-ended experimentation where the experimentation is ongoing and the landing page is adjusted dynamically
57. Key to great landing pages Search engines and other Web sites may point to whatever page they choose Every page on your site could therefore be a “lander” Key questions: What parts of your sites are mission-critical? Who is your landing page designed for? What is the desired conversion action? Web analytics can be used to: Find the pages that get the most traffic Verify they drive proportional conversions Some claim 15-50% increase in profits
58. Some top landing page tactics Keep it simple, give it to them quick Tell them where they are, put language at the top telling them they’ve landed in the right place Don’t get too tricky, don’t try to wow your visitors, leave them in control Offer multiple calls to action, make it easy for people to take action when they’re ready Experiment with registration forms, ask only for the data you need for your business Eye-tracking: make sure your visual cues help visitors advance down your funnel Take nothing for granted
59. Affiliate marketing A business rewards affiliates for each visitor or customer brought about by the affiliate's marketing efforts Example: rewards sites, Office Depot affiliate program Affiliate marketing service providers
60. Social media marketing Use of online communities, blogs, social networks for marketing, sales, public relations, customer service Common social media marketing tools: Facebook Twitter LinkedIn YouTube Flickr Blog.com Facebook pages enable businesses to easily establish a brand presence Facebook pages can be linked to your Twitter account
61. E-mail marketing Having a Web site and e-mail marketing campaigns account for 80-90% of many retailers’ marketing activities E-mail offers excellent returns: Inexpensive: compare it to postcards Fast: no time spent printing, sorting, etc … Accessible: connect whenever you want Targeted: messages go straight to those who do business with you. Specific: messages tailored for each person Trackable: technology counts responses Bonding: e-mail creates customer awareness Eco-friendly: e-mails don’t deplete forests
62. E-mail marketing not a solo sport Not evident that you can spend less money by designing and developing your own e-mail marketing campaigns It can be a very technical endeavor Also consider legal issues E-mail service providers (ESP) provide: Improved e-mail deliverability Database and list management E-mail template design E-mail message and content creation Tracking and reporting Advice and consulting
63. Blog marketing A blog is sort of online shared journal Marketers can use blogs to: Enhance search engine marketing Provide direct communications to customers Build brands Differentiate yourself from your competitors Market yourself to various niches Create media and public relations campaigns Position you as an expert WordPress Customers
64. Navigating the bloggosphere Blogger outreach aims at identification of influencers who reach your customer Need to reach bloggers without coming across as heavy-handed, too commercial Out of 10 million+ active blogs, about 10,000 with significant traffic Use blogger networks such as Federated Media to align with appropriate blogs Use blog search engines to crawl the blogosphere to get sense of discussions about specific topics, brands
65. Podcast marketing Mobile media solution which gives the ability to connect on-demand Customers used to consuming media choices on their own schedules Given challenges of generating media coverage in a shrinking news market, business become its own broadcaster Podcasts / videos format more engaging than the Web’s static text Direct marketing uses: Interviews, special promotions Highlights / explanation of products / services Training, demonstrations
66. Drive business using Google maps 7.5 million global searches per month Mapping technology combined with local business information Visit the Google Local Business Center
67. Elements of mobile marketing Enable communications and audience engagement in an interactive, relevant manner via mobile devices or networks Mobile marketing can be used to enhance all your marketing activities Challenges presented by mobile devices: Smaller screens Mobile phones have no mice or no printers Numerous operating systems, networks Bandwith may be restricted Data connections and messaging cost money http://www.mobilecommercedaily.com/
Editor's Notes
Traffic is the first obstacle facing anybody who is trying to make money online. Call it a goal but since this is something absolutely necessary to any website, I would call it an obstacle.Traffic is a must and you can’t do anything without it.If you only get 300 or 600 visitors per month you can’t fulfill your goals, you can’t sell your product(s) and you can’t make money from affiliate programs or AdSense.As we go through the workshop material, we’ll talk about why some Web sites don’t receive any traffic, and ways to improve the traffic flow, which is not all that hard
Creating a Web site is about 5% or less of what you need to do to establish a real presence on the InternetFor most companies, search engine presence is only another 5-10% of the opportunity that awaits youInternet marketing is mostly still about marketing
Marketing, not technology, is what drives the sales of your products or services, meaning that you still need a marketing strategyYour marketing strategy will not be complete without a marketing mix, the basic strategies of a marketing plan, known as the Four P's: product, price, place and promotionOn the other hand, the marketing of products and services is made a lot easier by the InternetThe goal is to explore how Internet technology impacts the elements of the marketing mixProducts: with the aid of internet technology, determining the products or services that would most likely sell or flop among customers is becoming easier. Clients can also check the products being offered by a particular firm. At the same time, firm can readily make available the list of products or services they offer through the internetPricing: Affordable and reasonably-priced products often attract attention. For companies that do the bulk of their marketing online, it is easier to reduce the price of their commodities or services because advertising expenses are effectively lessened by technologyPlace: using internet technology, selling is no longer contained to a physical place such as stores or in malls. The internet makes transfer of information faster and easier. Orders are made in real-time. The internet stores are open 24/7 even if the physical store closes. Promotion: a wider base of audience is being reached by internet promotions. There is no limit on the scope and breadth of promotions since there are no physical barriers to contend with
Google near 72% of all U.S. searches in November 2009 the World Wide Web was born in 1990 the Mosaic Web browser was created in 1992 Google was incorporated in 1998 there are about 1 trillion URLS which include content links the size of the visible internet is probably around 50 billion pages there are now about 240 million Web servers / sites
Google near 72% of all U.S. searches in November 2009 the World Wide Web was born in 1990 the Mosaic Web browser was created in 1992 Google was incorporated in 1998 there are about 1 trillion URLS which include content links the size of the visible internet is probably around 50 billion pages there are now about 240 million Web servers / sites
For week ending December 3, search engines contributed 17.9% of visits to retailer web sites Google’s contribution: 10.8% (Yahoo = 4.1%)
Google near 72% of all U.S. searches in November 2009 the World Wide Web was born in 1990 the Mosaic Web browser was created in 1992 Google was incorporated in 1998 there are about 1 trillion URLS which include content links the size of the visible internet is probably around 50 billion pages there are now about 240 million Web servers / sites
Number of internet users as of May 2009World = 1.7 trillion+China = 384 million, 28.9% of the populationEuropean Union = 312 million, 63.8% of populationUnited States = 228 million, 74.1% of population66% of Americans have adopted broadbandActual broadband speed is only 50% of advertised speed82% of high income users have purchased onlineOnly 29% of low income users have done so
Naming your site after your domain may seem obvious, but you'll be surprised to learn that not every website is named after the domain name even when the webmaster owns that domain name. Having a domain name that matches your brand name is very important. The very name that you use to advertise your product is the name that you will want for your domain, because that is the first thing that people will try in their browseI'd go for the shorter name if I can get a meaningful one, but I'm not averse to longer names. However, I would probably avoid extremely long names.One common question is from people who can't get the ".com" domain of their choice, but find the ".net", ".org" or other country-specific top level domains (TLDs) available (like .de, .nu, .sg, etc). Should they try for these? The answer is not as straightforward as you might think. The bottom line, though: get that domain name before you start your site or your business
Search terms are the words and phrases that people type into the search forms of search engines.Keywords and key phrases are the words on your web site that need to match these search terms in order for your site to drive targeted traffic to your business.Targeted traffic equals qualified prospects which in turn will convert into salesThe accurate identification, proper selection and final placement of the right keywords and key phrases on your site will be the determining factor for the rankings the search engines will give you.Before you do any type of search engine marketing, you have to understand your target audience and know the search terms they are using. Once you know the search terms being used, these can be included in the content of your Web site as keywords and key phrases.Your keywords and key phrases will also be used if you plan to promote your site with pay per click or keyword based pay per impression advertising.
A search engine results page (SERP), is the listing of web pages returned by a search engine in response to a keywordquery. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being adverts. In contrast, non-organic search results may include pay per click advertising.Worldwide number of searches between 12/08 and 12/09 and YOY growth:USA : 22.7 billion (22%)China : 13.2 billion (13%)Japan : 9.1 billion (48%)UK : 6.2 billion (35%)Germany : 5.6 billion (38%)France : 5.4 billion (61%)
Each page between an entrance page and a conversion page is an opportunity for the visitor to be distracted and leave If your most popular conversion funnels are too intricate, any potential may be lostA well designed Website has the potential to get a lot of visitorsOf these visitors a few less will actually stay on and make inquiries using some kind of contact methodFewer of these visitors will go on to make a small sale on your website like a small audio or PDF downloadAnd finally only very small percentage of the original website visitors will go on to make a big sale - something like a seminar or training program that will be a lot more costlyOther steps within this funnel model could be added such as a returning visitor, someone bookmarking your website, someone sharing your website on a social network, or other ways of interacting with the website.Tracking a website's funnel model can be done by using an analytics application such as Google Analytics.There are also ways with Google Analytics to setup funnels and goals which can track when a website visitor joins your path to sale, and at which step they decide to leave your website or get off of the sale pathway.Finding out when people leave this sales pathway can help the website owner to tweak the copy and images on the page in order to try and raise the conversion rate to get a higher percentage of sales against the number of website visitors.
A Web crawler is one type of bot, or software agentWeb crawlers or spiders, are mainly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches.Crawlers can also be used for automating maintenance tasks on a Web site, such as checking links or validating HTML code. Also, crawlers can be used to gather specific types of information from Web pages, such as harvesting e-mail addresses (usually for spam).The process is called crawling or spidering
A web directory or link directory is a directory on the World Wide Web. It specializes in linking to other web sites and categorizing those links.A web directory is not a search engine and does not display lists of web pages based on keywords; instead, it lists web sites by category and subcategory
Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them.
Web developer: software developer or software engineer who is specifically engaged in the development of World Wide Web applicationsWeb design is the skill of creating presentations of content (Webmaster is responsible for maintaining the Web site
AIDA is a model designed back in 1925 to capture the 4 stages of the sales cycle It’s a fairly simplistic model, but that does not mean it’s not of value
First get the visitor’s attention. Without attention, you can hardly persuade him/her of anything. You can get attention in many ways--a good way is to surprise him/her them. You have to have something that pulls them and they rapidly decide whether you are worth giving further attention. Once you have their attention, sustain that attention by getting the other person interested, wanting more Once they are interested in you and what you have to say, then next step is to create a desire in them for what you want them to do. They can recognize that they have a need, but this is not desire. Desire is a motivation to act and leads towards the next stage. Example: showing them how the item to be desired will not be available for long. Action is the magic stage when they take action on their desires and actually buy the product. A variant on AIDA add a 'C' for Conviction. The ideas is that before you get to a final purchase action, a cognitive state of understanding the value needed that matches the emotional state of desire. Comes before or after Desire. The letter 'S' for satisfaction also gets added, indicating the fact that happy customers will buy more (whilst unhappy customers will tell their friends!).
First get the visitor’s attention. Without attention, you can hardly persuade him/her of anything. You can get attention in many ways--a good way is to surprise him/her them. You have to have something that pulls them and they rapidly decide whether you are worth giving further attention. Once you have their attention, sustain that attention by getting the other person interested, wanting more Once they are interested in you and what you have to say, then next step is to create a desire in them for what you want them to do. They can recognize that they have a need, but this is not desire. Desire is a motivation to act and leads towards the next stage. Example: showing them how the item to be desired will not be available for long. Action is the magic stage when they take action on their desires and actually buy the product. A variant on AIDA add a 'C' for Conviction. The ideas is that before you get to a final purchase action, a cognitive state of understanding the value needed that matches the emotional state of desire. Comes before or after Desire. The letter 'S' for satisfaction also gets added, indicating the fact that happy customers will buy more (whilst unhappy customers will tell their friends!).
The internet marketing process is a sequence and developing your online strategy is much the same.
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usageOff-site web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience responseBounce rate is a term used to represent the percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site.The formula used to calculate bounce rate is: Bounce Rate = Total Number of Visits Viewing One Page / Total Number of Visits
SEM is a rather broad term. It's everything that can be done to utilize the technology of search engines with the goal of promoting a web site and increasing its traffic, its "stickiness," and, in the case of sites that promote a business (or are a business), increase profits. SEO, therefore, would be a subset of SEM.SEO is the process of tailoring a website (text, titles, meta tags, alt tags, etc) so that the search engines will assign a good rank to the site for specific search terms.
There are two primary models for determining cost per click: flat-rate and bid-based. In both cases the advertiser must consider the potential value of a click from a given source. In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the CPC within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher CPC than content that attracts less valuable visitors. However, in many cases advertisers can negotiate lower rates, especially when committing to a long-term or high-value contract. The flat-rate model is particularly common to comparison shopping engines.In the bid-based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot, usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot. In situations where there are multiple ad spots, there can be multiple winners whose positions on the page are influenced by the amount each has bid. The ad with the highest bid generally shows up first, though additional factors such as ad quality and relevance can sometimes come into play.To maximize success and achieve scale, automated bid management systems can be deployed. These systems can be used directly by the advertiser, though they are more commonly used by advertising agencies that offer PPC bid management as a service.
Contextual advertising: form of targeted advertising for ads on Web sites or appearing on mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Contextual advertising is also what’s used by search engines to display advertisements on their search results pages based on the keywords in the user's query.For example, a search on Google for digital cameras results in a page with sponsored links to websites that offer information about digital cameras or sell digital cameras. The advertisements are contextually related to your search.There are three main components to online advertising: creation — what the advertisement looks likemedia planning — where the advertisements are to be runmedia buying — how the advertisements are paid forContextual advertising replaces the media planning component.Instead of humans choosing placement options, that function is replaced with computers facilitating the placement across thousands of websites.
Landing pages appear after an online ad, e-mail link, search result, or an specific promotional URL. It’s the first chance you have to convince a motivated user (who clicked and has shown interest) to pursue the purchase process.A successful landing page functions as a funnel-point for users.The landing page is the most important persuasion point for the user because it must:Market to specific users through market segmentation and persona developmentPersuade users through relevant copy and contentBuild Trust and increase user’s confidence on the pageEngage by providing answers to questions about your product/serviceEnhance customers experience through better usabilityIncrease your conversion rates
Affiliate marketing is about using one website to drive traffic to anotherIt’s an online advertising channel in which advertisers (online merchants that sell products or services) pay publishers (independent parties that promote the products or services of an advertiser on their Web site) only for results, such as a visitor making a purchase or filling out a form, rather than paying simply to reach a particular audience This "pay-for-performance" model is in essence the modern version of the "finders'-fee" model, where individuals who introduce new clients to a business are compensated. Since advertisers only pay their publishers when the new client introduction results in a sale or a lead, this makes it a low-risk, high-reward environment for both parties.Advertisers in an affiliate network populate their ad links using some interface, making them available for placement by publishers. Each link is assigned a commission, such as a fixed amount per lead or a percentage of a resulting sale on the advertiser's Web site. Publishers looking to monetize their traffic apply to join an advertiser's program. Upon acceptance, the publishers select and place the advertiser's links on their Web sites, in their email campaigns or as part of search listings. When a consumer clicks on a publisher's link, a cookie is set on the visitor's browser that identifies the advertiser, the publisher, and the specific link and payment rates. When the visitor makes an actual purchase online or fills out a form, that transaction is tracked and recordedUpon recording the transaction, the affiliate network handles all of the collection and processing required to ensure fair and timely commission payment for the publishe.
The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks increase brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses.The strategy encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influenceIt can be word-of-mouth delivered or enhanced by the network effects of the Internet.Viral promotions may take the form of video clips, interactive Flash games, eBooks, brandable software, images, or even text messagesThe goal of marketers interested in creating successful viral marketing programs is to identify individuals with high social networking potential and create viral messages that appeal to this segment of the populationViral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.Hotmail, is widely cited as the first example of viral marketing.An effective viral marketing strategy: gives away products or services; provides for effortless transfer to others; scales easily from small to very large; exploits common motivations and behaviors; utilizes existing communication networks; takes advantage of others' resources