How to find influencers in marketing, and being influenced. My presentation given during EngagePDX 2017 where I talk everything from micro influencers to executing a influencer campaign.
Being Influenced - Influencer Marketing 101 Matt Siltala
Presentation on Influencer Marketing given during Pubcon 2017 in Las Vegas where I break it down and give a Beginners Guide to Influencer marketing and what it means to be an influencer.
Daft Punk SEO. When you have millions of pages SEO is like a Daft Punk lyric:
“Work it harder, Make it better, Do it faster, Makes us stronger, More than ever, Hour after, Our work is, Never over”.
The processes that help mega sites succeed can also help smaller sites. It's not always the sexiest work but in the end you'll win your equivalent to a Grammy.
Influencer marketing is a legit tactic. But we all need to diversify. Learn to create influencers from fans, and boost them using Facebook advertising.
Being Influenced - Influencer Marketing 101 Matt Siltala
Presentation on Influencer Marketing given during Pubcon 2017 in Las Vegas where I break it down and give a Beginners Guide to Influencer marketing and what it means to be an influencer.
Daft Punk SEO. When you have millions of pages SEO is like a Daft Punk lyric:
“Work it harder, Make it better, Do it faster, Makes us stronger, More than ever, Hour after, Our work is, Never over”.
The processes that help mega sites succeed can also help smaller sites. It's not always the sexiest work but in the end you'll win your equivalent to a Grammy.
Influencer marketing is a legit tactic. But we all need to diversify. Learn to create influencers from fans, and boost them using Facebook advertising.
Personal Branding: Women's Private Equity Forum Half Moon Bay, CA March 2017Jennifer Jones & Partners
Personal branding is a requirement today. It’s not just about self-promotion. It’s about finding a signature image, a unique voice, and a recognizable standard that your friends, customers and others can grow to appreciate. It’s knowing what you are best at doing and not being afraid to put it out there. It’s having the confidence to project a persona and live in it.
............ AFFORDABILITY! It’s the hot topic of conversation so very timely that the Valuation experts HTW have produced a study on what options are available to entry level homeowners and investors around the nation.
Voice search is fast becoming part of our broader organic search ecosystem. Discover how organic data, including Featured Snippets, feed voice and represent new SEO opportunities.
Twitter gives B2B marketers a powerful opportunity to access broad networks of brands, companies and decision makers on Twitter. Supported by the latest research, we demonstrate why Twitter is not optional and why private and publicly listed brands are missing out on a solid opportunity if they do not incorporate Twitter into their marketing mix.
We demonstrate that Twitter is not optional for brands engaged with B2B marketing. We include the most recent data from multiple leading sources, including The Social Media Examiner, Inc.; Twitter, Inc.; Regalix, Inc. and others.
Twitter provides private and publicly-listed brands an opportunity to engage with broad networks of other brands, firms and key decision makers that also use Twitter. We note that Twitter's active user base is comprised of 250 million plus users and is growing.
When used effectively and in combination with communication strategy and tools, Twitter represents the optimal platform for deploying ongoing messaging. When viewed as a communications hub, Twitter is unrivaled through its ability to integrate other channels and information sources and to coordinate their priority and emphasis. Twitter is effective at relaying information on channels that include Websites, Press releases, Instragram, Facebook, Snapchat, URLs, and any other linkable source of information, and driving traffic to these same sources.
We note that press releases and awareness in general can be difficult for some brands and companies to generate but that Twitter is a proven solution.
Sky Alphabet is a social media marketing agency that utilizes Twitter to achieve growth, awareness and sales objectives through integrated forms of traditional and digital communications driven by Twitter. We understand that Twitter is "not easy" because of its unrelenting requirement for fresh and relevant content, but it is this same requirement that makes Twitter the ideal platform for brands, companies, people and products that are prepared to express themselves through such an advanced channel.
Author: Steve Yanor Aug 2016. @skyalphabet
Research sources: Regalix, Inc. Twitter, Inc. Social Media Examiner, Inc.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
What Is Private Equity?
Private equity refers to firms that put big chunks of cash from sources such as pension funds or endowments into buying not publicly traded and (often) faltering businesses or assets and selling them for a profit. Private equity invests in a wide variety of industries. It is an asset class consisting of equity securities and debt in operating companies that are on a stock exchange. A private equity investment will generally be made by a private equity firm, a venture capital firm or an angel investor.
Just over six years after the Dodd-Frank Act became effective, private equity firms impacted by the law could get some relief if a bill they’ve championed makes it through an upcoming vote in the House of Representatives. (September, 2016).
After the 2008 financial crisis, private equity took a hit from federal regulators. Beforehand, they faced little oversight. Afterward, they suddenly found themselves with a bunch of new regulatory exams and reporting obligations. While they can play some risky games PEs aren’t as regulated as your normal bank.
PE firms make money off of deals by taking 2 percent of the money it manages and a 20 percent (commission) of the profits above a certain baseline.
What Is Dodd-Frank?
Dodd-Frank was a Wall Street reform bill that was thought up after the 2008 financial crisis to try and avoid a repeat of that disaster. It was the first major change to federal financial regulations in the United States since reforms that came just after the Great Depression.
While it had plenty of critics, it has been championed by many who point out that it succeeded in at least some ways. The SEC reportedly has been taking action against private equity firms lately, including at least one crack down on an adviser who decided not to register as a broker (brokers with more than 15 clients need to register). That case was settled.
Opponents of the House bill point to those successes as reason to keep the rules how they are and not to loosen them.
What Does This New Bill Do?
OK, so it isn’t a repeal of Dodd-Frank, but it does loosen requirements for private equity firms when it comes to what information they have to provide to the SEC. That includes, most importantly, loosened rules for reporting what types of commodities the firms are buying and who is running the show as an adviser.
Nintendo investment thesis before the launch of Switch James Chin-Kai Yeh
A rough analysis on Nintendo's business and it's brand new console before the launch. The best timing to bet on the success of new console is the first year of its life cycle. There's updated slides to this because slideshare does not allow re-upload anymore
JSON Web Tokens, or JWTs (pronounced "jots") are an "open, industry standard RFC 7519 method for representing claims securely between two parties" -- but what does that actually *mean*? If you decode the buzzwords, you'll find JWTs solve common problems around authorization for web and mobile apps in a portable, easily implementable fashion -- and you're going to want to use them *everywhere*.
EngagePDX Leverage your visual content to the MAXMatt Siltala
Presentation given during EngagePDX 2018 where all things visual content and getting the most out of your visual content. Case studies and examples share how to get the most out of your visual content.
Personal Branding: Women's Private Equity Forum Half Moon Bay, CA March 2017Jennifer Jones & Partners
Personal branding is a requirement today. It’s not just about self-promotion. It’s about finding a signature image, a unique voice, and a recognizable standard that your friends, customers and others can grow to appreciate. It’s knowing what you are best at doing and not being afraid to put it out there. It’s having the confidence to project a persona and live in it.
............ AFFORDABILITY! It’s the hot topic of conversation so very timely that the Valuation experts HTW have produced a study on what options are available to entry level homeowners and investors around the nation.
Voice search is fast becoming part of our broader organic search ecosystem. Discover how organic data, including Featured Snippets, feed voice and represent new SEO opportunities.
Twitter gives B2B marketers a powerful opportunity to access broad networks of brands, companies and decision makers on Twitter. Supported by the latest research, we demonstrate why Twitter is not optional and why private and publicly listed brands are missing out on a solid opportunity if they do not incorporate Twitter into their marketing mix.
We demonstrate that Twitter is not optional for brands engaged with B2B marketing. We include the most recent data from multiple leading sources, including The Social Media Examiner, Inc.; Twitter, Inc.; Regalix, Inc. and others.
Twitter provides private and publicly-listed brands an opportunity to engage with broad networks of other brands, firms and key decision makers that also use Twitter. We note that Twitter's active user base is comprised of 250 million plus users and is growing.
When used effectively and in combination with communication strategy and tools, Twitter represents the optimal platform for deploying ongoing messaging. When viewed as a communications hub, Twitter is unrivaled through its ability to integrate other channels and information sources and to coordinate their priority and emphasis. Twitter is effective at relaying information on channels that include Websites, Press releases, Instragram, Facebook, Snapchat, URLs, and any other linkable source of information, and driving traffic to these same sources.
We note that press releases and awareness in general can be difficult for some brands and companies to generate but that Twitter is a proven solution.
Sky Alphabet is a social media marketing agency that utilizes Twitter to achieve growth, awareness and sales objectives through integrated forms of traditional and digital communications driven by Twitter. We understand that Twitter is "not easy" because of its unrelenting requirement for fresh and relevant content, but it is this same requirement that makes Twitter the ideal platform for brands, companies, people and products that are prepared to express themselves through such an advanced channel.
Author: Steve Yanor Aug 2016. @skyalphabet
Research sources: Regalix, Inc. Twitter, Inc. Social Media Examiner, Inc.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
What Is Private Equity?
Private equity refers to firms that put big chunks of cash from sources such as pension funds or endowments into buying not publicly traded and (often) faltering businesses or assets and selling them for a profit. Private equity invests in a wide variety of industries. It is an asset class consisting of equity securities and debt in operating companies that are on a stock exchange. A private equity investment will generally be made by a private equity firm, a venture capital firm or an angel investor.
Just over six years after the Dodd-Frank Act became effective, private equity firms impacted by the law could get some relief if a bill they’ve championed makes it through an upcoming vote in the House of Representatives. (September, 2016).
After the 2008 financial crisis, private equity took a hit from federal regulators. Beforehand, they faced little oversight. Afterward, they suddenly found themselves with a bunch of new regulatory exams and reporting obligations. While they can play some risky games PEs aren’t as regulated as your normal bank.
PE firms make money off of deals by taking 2 percent of the money it manages and a 20 percent (commission) of the profits above a certain baseline.
What Is Dodd-Frank?
Dodd-Frank was a Wall Street reform bill that was thought up after the 2008 financial crisis to try and avoid a repeat of that disaster. It was the first major change to federal financial regulations in the United States since reforms that came just after the Great Depression.
While it had plenty of critics, it has been championed by many who point out that it succeeded in at least some ways. The SEC reportedly has been taking action against private equity firms lately, including at least one crack down on an adviser who decided not to register as a broker (brokers with more than 15 clients need to register). That case was settled.
Opponents of the House bill point to those successes as reason to keep the rules how they are and not to loosen them.
What Does This New Bill Do?
OK, so it isn’t a repeal of Dodd-Frank, but it does loosen requirements for private equity firms when it comes to what information they have to provide to the SEC. That includes, most importantly, loosened rules for reporting what types of commodities the firms are buying and who is running the show as an adviser.
Nintendo investment thesis before the launch of Switch James Chin-Kai Yeh
A rough analysis on Nintendo's business and it's brand new console before the launch. The best timing to bet on the success of new console is the first year of its life cycle. There's updated slides to this because slideshare does not allow re-upload anymore
JSON Web Tokens, or JWTs (pronounced "jots") are an "open, industry standard RFC 7519 method for representing claims securely between two parties" -- but what does that actually *mean*? If you decode the buzzwords, you'll find JWTs solve common problems around authorization for web and mobile apps in a portable, easily implementable fashion -- and you're going to want to use them *everywhere*.
EngagePDX Leverage your visual content to the MAXMatt Siltala
Presentation given during EngagePDX 2018 where all things visual content and getting the most out of your visual content. Case studies and examples share how to get the most out of your visual content.
King of the Brand - State of Search 2016Matt Siltala
State of Search presentation on Brand Building and Community Building with Visual Content. You will learn about branding and community building with visuals.
The content marketing trends session at Pubcon Vegas 2016 - everything there is to know about creating content, and promoting with social and brand building and community building.
Guide to dominate on Pinterest Organically Matt Siltala
Presentation given during SocialPro Conference in Seattle 2016 where I presented about everything that should be done for natural organic domination with Pinterest.
Guide to Local Search Marketing for ContractorsMatt Siltala
Presentation given during Construction Owners Summit Conference on Winning at Local Search Marketing geared for Contractors and Owners. This conference was held in Scottsdale Arizona.
Presentation given during Zenith Conference in Duluth on using visuals to win at social media. Grow your brand and build community with visuals and social media.
Search Fest 2016 presentation on Building a Brand with Social Media. This was an SEMpdx event held in Portland. This presentation also drops version two of Social MeOWdia Explained REDUX or Version 2 of Social MeOWdia Explained.
Link Building Fundamentals SMX West 2016Matt Siltala
The art & science of building links - Presentation content put together by Debra Mastaler, and Presentation given by Matt Siltala during SMX West on the Fundamentals of Link Building - Bootcamp session (Matt was filling in for Debra). This is a beginning presentation for those newer to link building and SEO.
Brand Building with Creative Visual ContentMatt Siltala
State of Search presentation, given in Dallas Texas about Building Brands with Creative Visual Content with case studies and stats - also showing the good and bad.
This presentation was given during the MNSearch event where I talked all about visual content and how to promote, share and take the most advantage of it into an overall marketing strategy.
How to optimize for YouTube and other social networks that allow video uploads. Also, learn how to capture leads and better utilize this form of content with your overall marketing strategy. This presentation was given during SMX Advanced Local Workshop 2015 in Seattle.
Instagram & Pinterest: Trending Visual into the Marketing MixMatt Siltala
Presentation given during Zenith Conference in Duluth 2015 by Matt Siltala & Megan Rivas talking about Mixing in Visual Marketing and the more visual social networks out there, and how to use.