The document discusses a product called The Rapid Responder that aims to help companies improve their sales effectiveness through better lead generation and response. It provides tools to embed promotional content in emails, identify website visitors, integrate social media, and gain insights into competitors. The goal is to help companies respond quickly to leads and move them through the sales process in order to increase sales.

1. Guaranteed ! “It’s like having a sales assistant, working 24 hours a day, sending more leads into the sales funnel.”

2. Embedded Email Web Traffic Social Media Integration Promotion INsite Position Who do you sell to and what need do you meet? 3 Components Respond: A critical step When selling a product or service, there is roughly 5 steps in the process. Leave out any one of those steps and you weaken your sales effectiveness long term. The Rapid Responder increases sales effectiveness. Market What is your message and how do you initiate interest? Critically Positioned Respond How do you move prospects into the sales funnel? Capture How do you close the sale and transact your business? Deliver What is your method of fulfillment of your promise?

4. Embedded Email Web Traffic Social Media Integration Promotion INsite Are you responding Quickly And consistently enough? www. .com

6. Consistent Branding

7. Click Alerts

8. Higher Conversion Rates

9. Tracking on Every Email“It’s like having a sales assistant, working 24 hours a day, sending more leads into the sales funnel.”

10. Embedded Email Promotion 85% of business communication occurs via email Prospects spend 87% of their online time reading email. - Jupiter Research -

11. Embedded Email Promotion How well do you use this marketing tool which permeates 85% of client interactions?

12. Embedded Email Promotion Getting Stripped “Download Pictures” Most email programs “strip” content that is “attached.” It rarely gets seen, because who out there really takes the time, in all of the emails sent to us, to “Download Pictures”? HTML email with “attached” images.

13. Embedded Email Promotion Most people shopwith their eyes. Words just aren’t as effective.

14. Embedded Email Promotion The Rapid Responder will embed pictures, logos, and promotional content. So one-to-one emails have promotional content and do not get stripped. Compatibility

16. 16,000+ emails per month

19. Sales and Marketing

20. Customer Service

21. Message Consistency

23. Embedded Email Promotion Active Lead Alerts Email Notification Immediate

24. Embedded Email Promotion Reputation Key Clients Protect your reputation with preselected messages that are segmentedby database groups and/or department. Local-Broadcast Email Marketing Control Reporting Get reports on EVERY email that your staff send. Know the volume, click-through rates, and conversion on all one-to-one emails for your company. Regional Employee

26. Consistent Branding

27. Click Alerts

28. Higher Conversion Rates

29. Tracking on Every Email“It’s like having a sales assistant, working 24 hours a day, sending more leads into the sales funnel.”

31. Fraud Protection

32. Better Prospecting

33. SalesTools – with Staff Access

34. Competitor Strategy Insight“It’s like having a sales assistant, working 24 hours a day, sending more leads into the sales funnel.”

35. Web Traffic IN-site Website Visitor Identity Technology Nameless visitor clicks become live leads with The Rapid Responder!

36. Web Traffic IN-site Identity Technology PPC Fraud Protection By knowing visitor identities, you can better track if competitors are clicking your PPC ads and costing you money. Protect your ad budget.

37. Web Traffic IN-site Identity Technology Home-Grown Prospecting You can find good prospects right on your own site. Reach out to them proactively. Great for B2B selling.

38. Web Traffic IN-site Basic Analytics is “so 2007” Who’s HOT? Sort by the number of page views. This tells you who has REALLY taken a focused interest in your products or services.

39. Web Traffic IN-site "Caller ID" on Your Website Return Visitor Alerts Making the salerequires timing. With The Rapid Responder’sVisitor Alerts, you know when they are active and call them at just the right time. Imagine the coolness that comes with calling your Website visitors within moments of them browsing your website.

40. Web Traffic IN-site Staff Access For all online prospect tracking and identity spy capabilities, you can set staff access based on content, region, and reports, on an employee-by-employee basis. This gives your staff the power to get website browsing information without putting your protected information at risk of security breach.

41. Web Traffic IN-site Get to know them Instantly find out more about these business prospects by utilizing LeadCaster*: Address, Phone, Web Site, Annual Revenue, # of Employees, and Directory of Contacts. * LeadCaster is a premium service. It’s price is well worth the extra information you will have at your fingertips.

42. Web Traffic IN-site Database Partners By working with LinkedIn® and JigSaw®, two of today's most used and respected contact database sources, LeadCaster® can provide an incredible amount of reliable information.

43. Web Traffic IN-site Web Spy Report Receive a quarterly report that shows search engine strategies used by your competition. Use your Web Spy Report to see shifts in competitor ways of getting leads to visit their site.

44. Web Traffic IN-site Web Spy Report Pinpointcompetitors profitable keywords and ad-copy without the hassle of compiling it one-by-one. Copy success, avoid mistakes, and have more Web Traffic IN-site.

46. Fraud Protection

47. Better Prospecting

48. SalesTools – with Staff Access

49. Competitor Strategy Insight“It’s like having a sales assistant, working 24 hours a day, sending more leads into the sales funnel.”

51. Improve Buyer Experience

52. Increased Internet Branding

53. Product Target Improvement

54. Positive Effect on Marketing “It’s like having a sales assistant, working 24 hours a day, sending more leads into the sales funnel.”

55. Integration Social Media The New “Town Square” People used to congregate on the town square, at the city parks, and in Diners & Cafés. Today, those locations are on Facebook, Twitter, Blogs, and similar web spaces that normally would not seem interconnected. But they are! To be truly successful on the internet,You must enter the Internet "town square" (Social Media Space) and talk to people about what they want and who you are.

56. Integration Social Media Is the 2nd Largest search engine in the world today. Over 300,000 Businesses have a presence in Facebook. 25% of search engine results for the world’s 20 largest brands are links to User-Generated content.

57. Integration Social Media Radio 38 years Years to reach 50 Million Users Television 13 years Internet 4 years iPod 3 years

58. Integration Social Media 100 Million Users in less than 9 months 1 Billion Applications downloaded in 9 months

59. Integration Social Media Blogonomics 34% of blogs post opinions about products and services. 78% of people trust peer recommendations. Only 14% trust advertisements.

60. Integration Social Media The OLD Media Only 18% of traditional TV campaigns generate a positive ROI. 24 of the 25 largest newspapers are experiencing RECORD declines in circulation.

61. Integration Social Media Respond to actual needs Successful companies in Social Media: Listen First & Sell Second They act more like a party planner, aggregator, and content provider than traditional advertisers. (Socialnomics)

62. Integration Social Media Outposts Social Development The New Frontier A company can’t rely on SEO & PPC for their Website. A Website is just a “Home Base” for web interactions. A company must have ongoing presence in other areas of the internet (“Outposts”) where active social interactions take place. Integration Social Media Home Blog &/or Website Outposts Business Productivity Outposts Business Interaction Outposts Teach & Educate Diagram Inspired by Chris Brogan & Darren Rowse

63. Integration Social Media The Rapid Responder We will show you how to use your existing marketing to grow your branding and presence in social media. This provides opportunity to increase your response time and interact with prospects, bloggers, and cloud conversations & education. Integration Social Media

64. Integration Social Media Don’t Spend a Penny More Our clients are encouraged to divert existing ad budget allocations, rather than spend additional capital in developing and improving their Social Media Integration. Keep in mind that effectiveness in Social Media is about ACTIVELY RESPONDING and contributing to “The Conversation” and only partially about buying placement.

65. Integration Social Media Get Results Fast The Rapid Responder clients are guaranteed 200% higher Social Media Presence following the first quarter of using The Rapid Responder strategies and tools. There after, they will receive 50% increase, over their base year, every quarter for the next two years. Total = 550% increase in 2-years

66. Integration Social Media Our Process for Success Identify Best “Outposts” to saturate and design response methods. Meet Monthly to review results, and enhance and add response methods. Provide Insights into blog & outpost methods. Regularly improve company’s internet conversations. Track & Report onactivity levels various Social Media outpost categories to find the “white hot centers” of traffic. Select effective media buying options to coincide with Social Media initiatives

67. Integration Social Media Sales Increase Social Proof Wetpaint/Altimeter found that companies who widely engaged in Social Media surpass their peers in both Revenues & Profits. + 18% Companies’ sales with the Highest Social Media activity Companies’ sales with the least Social Media activity - 6% Sales Decrease

68. Integration Social Media Specific Examples Intuit started Social Media for Turbo Tax 2-years ago. Unit sales are: +30% each year. Web host provider MoonFruit turned a $15,000 Social Media investment into: +300% Website Traffic + 20% Sales 25% of Ford’s marketing spend is in Social Media. They are the only US automaker to not take a government bail-out loan. Note: 37% of Generation Y were aware of Ford Fiesta via Social Media before its launch in the US.

70. Improve Buyer Experience

71. Increased Internet Branding

72. Product Target Improvement

73. Positive Effect on Marketing “It’s like having a sales assistant, working 24 hours a day, sending more leads into the sales funnel.”

74. Embedded Email Web Traffic Social Media Integration Promotion INsite Are you responding Quickly And consistently enough? Call Today to Get More Sales More Quickly 512.487.6872 www. .com