Presentation given during SocialPro Conference in Seattle 2016 where I presented about everything that should be done for natural organic domination with Pinterest.

1. #SocialPro #15b @Matt_Siltala
I AIN’T AFRAID OF NO PINS
PIN BUSTERSA GUIDE TO OPTIMIZING YOUR PINS

2. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala

3. #SocialPro #15b @Matt_Siltala
Stats
100 Million
MONTHLYACTIVE USERS
#SocialPro #15b @Matt_Siltala

4. #SocialPro #15b @Matt_Siltala
1/3OF ONLINE MILLENNIALS
ARE ON PINTEREST
#SocialPro #15b @Matt_Siltala

5. #SocialPro #15b @Matt_Siltala
OVER 50%
OF WOMEN 34-55 IN THE
US ARE ON PINTEREST
#SocialPro #15b @Matt_Siltala

6. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
HOWWOMEN
SHOP

7. #SocialPro #15b @Matt_Siltala
TV
#SocialPro #15b @Matt_Siltala
When it comes to learning about products, specials
and shopping news, women rely most heavily on…
45%
SOCIALMEDIA
42%

8. #SocialPro #15b @Matt_Siltala
GOOGLE LOVES
VISUALS
#SocialPro #15b @Matt_Siltala

9. #SocialPro #15b @Matt_Siltala
GOOGLE LOVES
VISUALS
#SocialPro #15b @Matt_Siltala

10. #SocialPro #15b @Matt_Siltala
GOOGLE LOVES
VISUALS
#SocialPro #15b @Matt_Siltala

11. #SocialPro #15b @Matt_Siltala
ARE PEOPLE STILL
OBSESSEDWITH PINTERST?
(YES, THAT IS A PINTEREST TATTOO!)
#SocialPro #15b @Matt_Siltala

12. #SocialPro #15b @Matt_Siltala
80%
OFTHE PINS
ON PINTEREST
ARE REPINS.
If you want more repins
Pin images directly from
websites or upload them.
#SocialPro #15b @Matt_Siltala

13. #SocialPro #15b @Matt_Siltala
20%
CREATE
OFTHE PINS
THATGET
REPINED
REPEATEDLY
#SocialPro #15b @Matt_Siltala

14. #SocialPro #15b @Matt_Siltala
20%
CREATE
OFTHE PINS
THATGET
REPINED
REPEATEDLY
#SocialPro #15b @Matt_Siltala

15. #SocialPro #15b @Matt_Siltala
Ittakesapin3.5monthstoget
50%ofit’sengagement
#SocialPro #15b @Matt_Siltala

16. #SocialPro #15b @Matt_Siltala
1,680x LONGER
Therefore create evergreen content that will
continue to be repined and clicked on for months.
than a Facebook post
The half-life is
#SocialPro #15b @Matt_Siltala

17. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
94%
in click-throughs
is seen in pins that
are related to
trending topics.
An increase of

18. #SocialPro #15b @Matt_Siltala
80%Hence add relevant
descriptions that ask for
clients clicks, repins, likes
or comments.
Acall to action
pin description
can increase
engagement by
#SocialPro #15b @Matt_Siltala

19. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala

20. #SocialPro #15b @Matt_Siltala
Create a BusinessAccount
Get it verified vs making it a personal account
TIP #1
#SocialPro #15b @Matt_Siltala

21. #SocialPro #15b @Matt_Siltala
UseYour Keyword Research
Data to Create Custom Boards
Using keyword rich descriptions of boards (Holidays, demographics
and themes etc) as well As creating shared boards
TIP #2
#SocialPro #15b @Matt_Siltala

22. #SocialPro #15b @Matt_Siltala
Keep the description
more general and
actually describe the
pin in it. I.E. Do not
put something
like “would be so
fun for jenny’s
birthday!”
Instead, “great
40th birthday
cake idea”.
FOR USERS
#SocialPro #15b @Matt_Siltala

23. #SocialPro #15b @Matt_Siltala
A title that is
embedded into the
image will help it
pop and get more
pins/shares. This
way your content
remains intact
even if users
change the
description when
they re-pin.
FOR BUSINESSES
#SocialPro #15b @Matt_Siltala

24. #SocialPro #15b @Matt_Siltala
Specific boards will help you
in the future. For example,
having “breakfast recipes,
appetizer recipes, dinner
recipes, and dessert
recipes” pin boards will
make easier for you to find a
pin in the future, rather than
if they are all lumped into
one board called "recipes”.
FOR USERS
#SocialPro #15b @Matt_Siltala

25. #SocialPro #15b @Matt_Siltala
Think overall pin types for
board vs. just pins from your site
What message does your brand want to be associated
with and pin those kinds of things.
TIP #3
#SocialPro #15b @Matt_Siltala

26. #SocialPro #15b @Matt_Siltala
TIP #4
GET
CREATIVE
#SocialPro #15b @Matt_Siltala

27. #SocialPro #15b @Matt_Siltala
CREATE “PIN
WORTHY”
CONTENT
for your brand (round up
posts, diy, how to’s -
basically creating faqs type
content - what questions are
asked the most? Create
content answering these
questions) make sure and
only pin and use for your
own brand high quality
images - everything you pin
again think “keyword rich”
#SocialPro #15b @Matt_Siltala

28. #SocialPro #15b @Matt_Siltala
ONLYPIN QUALITYIMAGES
NOT LIKE THISLIKE THIS
#SocialPro #15b @Matt_Siltala

29. #SocialPro #15b @Matt_Siltala
CREATE PINSWITH PRODUCTS IN CONTEXT
#SocialPro #15b @Matt_Siltala

30. #SocialPro #15b @Matt_Siltala
ALWAYS
BE
PINNING
TIP #5
#SocialPro #15b @Matt_Siltala

31. #SocialPro #15b @Matt_Siltala
BEST PINS: WHEN &WHAT
FITNESS
MONDAY
GADGETS
TUESDAY
INSPIRATIONAL
QUOTES
WEDNESDAY
FASHION
THURSDAY
FUNNY
GIFS
FRIDAY
TRAVEL
SATURDAY
FOOD/
CRAFTS
SUNDAY
#SocialPro #15b @Matt_Siltala

32. #SocialPro #15b @Matt_Siltala
BEST TIME TO PIN
NOT THISLIKE THIS
#SocialPro #15b @Matt_Siltala

33. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
Links back to yourblog should go directly to the blog
post featured in the pin not just yourhomepage
LINKING TO YOUR HOMEPAGE IS REALLY ANNOYING FOR USERS
LOOKING FOR WHAT WAS ACTUALLY FEATURED IN THE PIN.

34. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala

35. #SocialPro #15b @Matt_Siltala
RICH PINS
VS
#SocialPro #15b @Matt_Siltala

36. #SocialPro #15b @Matt_Siltala
RICH PINS
1. AppPins
2. MoviePins
3. RecipePins
4. ArticlePins
5. ProductPins
6. PlacePins
#SocialPro #15b @Matt_Siltala

37. #SocialPro #15b @Matt_Siltala
THE PERFECT
PINTEREST PICTURE
#SocialPro #15b @Matt_Siltala

38. #SocialPro #15b @Matt_Siltala
PROMOTE NEWBOARDS
ONALREADYPOPULAR
ESTABLISHED BOARDS
For example lets say you have a board
with 10k followers, you can create an
image annoucing the new board and to
follow it etc. It is a great way to continue
to grow your account.
#SocialPro #15b @Matt_Siltala

39. #SocialPro #15b @Matt_Siltala
FEATUREYOUR MOST
POPULAR PINTEREST
CONTENTON OTHER
SOCIALMEDIASITES
For example dont just pin that same stuff to
Facebook–create new content for Facebook
based on that popular content for max
exposure to your content.

40. #SocialPro #15b @Matt_Siltala
PINYOUR MOST
POPULAR PINS
TO GROUPBOARDS
#SocialPro #15b @Matt_Siltala

41. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
PINTEREST
STARTS
TESTING
VIDEOADS

42. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala

43. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
CASE STUDY
SEPHORA

44. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
CASE STUDY
SEPHORA
In early 2012, Sephora noticed an
emerging beauty trend—people
were regularly saving their favorite
beauty products and inspiration
onto Pinterest boards, and many of
those images were from Sephora.
As a result, a growing number of
potential clients were discovering
Sephora products on Pinterest and
visiting Sephora.com.

45. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
CASE STUDY
SEPHORA
To help improve the discoverability
of their brand and make it easier for
their clients to save and share their
favorite beauty products, the
Sephora team ADDED THE
SAVE BUTTON to tens of
thousands of product pages during
a major website redesign.

46. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
CASE STUDY
SEPHORA
Pinnable emails result in
significantly increased Pinterest
activity for the products featured.
The Color Blocking email
generated more than
14,000 SAVES

47. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
CASE STUDY
SEPHORA
Sephora also saw
60% GROWTH
in traffic from Pinterest.
The average Pinterest follower spends
15 TIMES MORE
money on Sephora.com than
the average Facebook fan.

48. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
CASE STUDY
SEPHORA
Suggestions from Sephora:
USE EMAIL TO ENCOURAGE
PINTEREST ENGAGEMENT
ENCOURAGE CUSTOMERS TO
PIN THEIR SHOPPING LISTS
MAKE IT EASY TO SAVE FROM
YOUR WEBSITE WITH THE
SAVE BUTTON

49. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala

50. #SocialPro #15b @Matt_Siltala
THANK YOU!
SEE YOU AT THE NEXT
MARKETING LAND EVENT!