Break the tradition of traditional marketing and grab the giant market by presenting yourself on online marketing . a large growing market where you get the lead's easily and prominent
1-Insurance Marketing
AGENTS AND BROKERS
A successful sales force is the key to success in the financial services industry. Most insurance policies sold today are sold by agents and brokers.
Agents:An agent is someonewho legally represents the principal and has the authority to act on the principal’s behalf.
Brokers:A broker is someone who legally represents the insured even though he or she receives a commission from the insurer.
2-TYPES OF MARKETING SYSTEMS
Life Insurance Marketing
Distribution systems for the sale of life insurance have changed dramatically over time.
Major life insurance distribution systems:
Personal selling systems
Financial institution distribution systems
Direct response system
Other distribution systems
1-Personal Selling Systems:
2-Financial Institution Distribution Systems
3-Direct Response System
3-Property and Casualty Insurance Marketing
Independent agency system
Exclusive agency system
Direct writer
Direct response system
Multiple distribution systems
Multi Channel Distribution in Insurance - WhitepaperNIIT Technologies
This whitepaper explores the need to develop an effective multi-channel distribution strategy that meets customer demands and delivers differentiating customer experience. Apart from the conventional ways of marketing an insurance policy, which include brokers, agents, kiosks, work site marketing and direct marketing, insurance companies now explore new avenues of innovative and attractive range of distribution techniques that can be exploited to their advantage.
The presentation discuss meaning and concept of Direct Marketing. It also discusses the Internet Marketing or Digital Marketing as a tool for Direct Marketing.
1-Insurance Marketing
AGENTS AND BROKERS
A successful sales force is the key to success in the financial services industry. Most insurance policies sold today are sold by agents and brokers.
Agents:An agent is someonewho legally represents the principal and has the authority to act on the principal’s behalf.
Brokers:A broker is someone who legally represents the insured even though he or she receives a commission from the insurer.
2-TYPES OF MARKETING SYSTEMS
Life Insurance Marketing
Distribution systems for the sale of life insurance have changed dramatically over time.
Major life insurance distribution systems:
Personal selling systems
Financial institution distribution systems
Direct response system
Other distribution systems
1-Personal Selling Systems:
2-Financial Institution Distribution Systems
3-Direct Response System
3-Property and Casualty Insurance Marketing
Independent agency system
Exclusive agency system
Direct writer
Direct response system
Multiple distribution systems
Multi Channel Distribution in Insurance - WhitepaperNIIT Technologies
This whitepaper explores the need to develop an effective multi-channel distribution strategy that meets customer demands and delivers differentiating customer experience. Apart from the conventional ways of marketing an insurance policy, which include brokers, agents, kiosks, work site marketing and direct marketing, insurance companies now explore new avenues of innovative and attractive range of distribution techniques that can be exploited to their advantage.
The presentation discuss meaning and concept of Direct Marketing. It also discusses the Internet Marketing or Digital Marketing as a tool for Direct Marketing.
Social Media Marketing for Health InsuranceSocial Samosa
Health Insurance marketing has always been perceived as a challenging subject. The key players in the Health insurance industry have been dealing with the key issues for consumer trust and category education.
This presentation is an introduction to the role of IMC in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
In this presentation we will talk about the process of “Marketing in Banking Sector” and its effect on the sector as a whole and services of individual Organization.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Unit 2:
Advertising Agency: Type of agencies, Services offered by various agencies, Criteria
For selecting the agencies and evaluation.
Advertising objectives and Budgeting: Goal setting – DAGMAR approach, various budgeting methods used.
Social Media Marketing for Health InsuranceSocial Samosa
Health Insurance marketing has always been perceived as a challenging subject. The key players in the Health insurance industry have been dealing with the key issues for consumer trust and category education.
This presentation is an introduction to the role of IMC in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
In this presentation we will talk about the process of “Marketing in Banking Sector” and its effect on the sector as a whole and services of individual Organization.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Unit 2:
Advertising Agency: Type of agencies, Services offered by various agencies, Criteria
For selecting the agencies and evaluation.
Advertising objectives and Budgeting: Goal setting – DAGMAR approach, various budgeting methods used.
HDFC Life tops the list of most social life insurance brandsSimplify360
The life insurance space has a long way to go considering their presence on social media. Among the major players, only HDFC Life seems to be serious about their social CRM.
Open up the report to discover more.
briefly decsription on insurance sector and customers perception towards insurance and exide life insurance in odisha...
it will help in marketing as well as finance student those who comes from BBA,MBA, and also management studies...
Minitzon is a professional digital marketing agency in India that offers 360 digital marketing services to Engage digital marketing services in India to optimize your brand presence online.
Digital marketing & campaign management by Sowmak BardhanSowmak Bardhan
This documents is to demonstrate my basic understanding and knowledge on Digital Marketing and Campaign Management.
However an new learned can refer to this document to understand the preliminary knowledge on
Digital marketing and Campaign Management.
Most of the contents in this document are written from my practical knowledge gain by working on these domain and few has been adapted and taken from various sources whose reference has been given to the next page.
Regard,
Sowmak Bardhan
Digital Marketing and its Importance in Various Fieldsijtsrd
This paper deals with the concept of digital marketing and its importance in various fields. Digital marketing allows small businesses to compete with a much smaller advertising budget. At the point when overseen viably, it gives them laser-centered power over where and how they spend their cash. With the unfurling of present day advances and dominance of Digital Marketing (DM), organizations are doing all that they can to coordinate the pace. Organizations are either changing their game plans into the digital one, or intensifying existing marketing systems with digital publicizing procedures And the primary inquiry that may emerge here is-Why Digital Marketing is significant for your organizations pursued by what is the job of Digital Marketing and what are the advantages of Digital Marketing. Girish Rao | Dr. Deepanshu Agarwal "Digital Marketing and its Importance in Various Fields" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd28082.pdf https://www.ijtsrd.com/management/marketing/28082/digital-marketing-and-its-importance-in-various-fields/girish-rao
U will get to know about what is digital marketing, its importance, different channels of digital marketing (SEO, SMM, Affiliate marketing, content marketing),what is dropshipping model, what is copywriting & future and myths of digital marketing. To know more in detail visit here https://yash.thedigitalamigo.com/
It helps to know about what is digital marketing, How To Learn Digital Marketing, Benefit of Digital Marketing, Advantage of Digital Marketing, Scope of Digital Marketing, Job opportunities in Digital Marketing, Salary in Digital Marketing.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. This presentation forth a
detailed discussion of the
Internet marketing , and draws
together special conclusions
and recommendations for
making use of the Internet
beneficial for everyone involved
like, consumers, agents,
development officer . If
accomplished in a cooperative
and proactive manner, these
changes can help build
consumer confidence.
3. Internet is no longer considered a fad and in fact
is an effective means of mass communication.
Internet technology presents the insurance
industry with a new channel through which
insurance products can be marketed , sold , and
services .
Electronics commerce e-commerce is the buying
and selling goods/products via internet .
Over the last several year the proliferation of the
use of internet has increased and so why
importance of
e-commerce .
4. Business in India
Companies using internet or e-commerce platform in India.
Online clothes/accessories Online insurance company
6. Now here question
arises in your mind ,
“what is the use of it , I
am just an agent or
officer in LIC and LIC is
such a big organization
and company ?
7. Cloudmarks answer to you ?
Because you are the person/
entity of that big
organization through which
product are sold .
Means you are the platform
through which the product
are sold and it will just to
help and grow your target
and business .
8. The Best Example :-
Xiaomi is an organization or company which makes
smart phone and they sell their product through flipkart
. The whole responsibility of the product right from
marketing to sale is on flipkart .
9. Just Like That :-
Here Lic is that organization and you are the sales
person/entity through which LIC sell their product .
It means you need it .
10.
11.
12. Who are the consumer or
potential customer of these
companies . In Indian
market who are those people
which are using these e-
commerce . Today the most
effective and most profitable
source of business is done
through e-commerce . So
where this companies are
targeting for their lead ?
13. Over the last several year the proliferation of the use of
internet has increased and so why importance of e-commerce
.
15. The most renown and famous social media is :-
Facebook twitter google +
16. It simply means , age group between 18-44 are the potential customer of
internet marketing or e-commerce .
17. Traditional Trend of Marketing by LIC agents
Door to Door marketing
print advertising
(like magazines, coupon books, billboards. etc.)
printed promotional materials like catalogs or
brochures (often referred to as collateral).
TV, radio.
Pros and Cons of Traditional Marketing: -
Traditional methods may be the only means
of reaching your particular group of consumers.
Traditional marketing offers hard copy material.
There is something to be said about handing a
consumer some tangible printed material they
can flip through at their leisure.
Expensive & Cost Prohibitive: Purchasing
advertising for TV, radio or print can be very costly
prohibitive to most small businesses. Printing
hard copy brochures, business cards and
mailers is expensive.
(p.t.o)
18. Difficult To Track Results: Traditional
marketing is a lot like throwing things
against the wall and hoping they stick.
It is tough to track real quantitative results.
Usually Requires Outside Help: Printing
materials, buying media and creating radio
advertisements all require hiring outside help,
which adds to costs.
Forced: Traditional marketing is usually forced
upon the consumer, they don't necessarily ask for it.
It’s simply mean that you have a
limited area and client to work
for.
Your business growth is slow .
You have to put more and more
effort .
lot’s of expenditure.
The situation is almost like
“A frog in the well”
20. What does Online Marketing mean?
Online MARKETING refers to a set of
powerful tools and methodologies used for
promoting products and services through the
Internet.
Online MARKETING includes a wider
range of MARKETING elements than
traditional business marketing due to
the extra channels and marketing
mechanisms available on the Internet.
Online MARKETING is also known as
Internet MARKETING, Web
MARKETING, digital MARKETING and
search engine MARKETING (SEM).
21. Way of online Marketing :-
E-commerce
Lead-based websites
Local search
Social Media
facebook
google
google +
twitter
Bulk SMS/Mail
23. We even can’t
imagine just
putting our self
here how much
people will see
us
AD WORDS
SEO-Search engine
optimization
Daily Active
Users
All Users
864 Million
Mobile Users
80%
100 million
Users In India
Mobile user
64%
We just break
all the
barrier of
traditional
marketing in
just
ONE CLICK
24. Since We know that we are getting a lot of potential
lead from there then how would we follow them to
make our CUSTOMER/CLIENT :-
1. Through bulk sms
2. Sending bulk sms with predefined
destination.
3. Leading them to website
4. Through Facebook
5.By Regular Updates by Email
6.Creating Facebook groups
7.Online Presence on Google
8. Establishing discussion on Social Media
9. Through Easy transactional Process.
25. Advantages of Bulk Sms
Easy to use
Customized sender id*
No initial set up cost
Import contacts
Schedule Message Delivery
Report @ Real time
Create & Manage Contacts,
Groups & Templates Send Single or Group SMS
Send Lack's of SMS within seconds…
Can Send SMS to DND numbers also
26. Package for LIC Agents
MINI Plan – Rs 5000 MAX Plan – Rs 10000
Mini Website
10,000 Transactional Sms
10.000 Promotional Sms
10,000 Bulk Email
Online Panel
Sender – id
Facebook brand Page
Google + Page
Twitter Account
Website
20,000 Transactional Sms
20,000 Promotional Sms
25,000 Bulk Email
Online Panel
Sender- id
Facebook brand Page
Google + Page
Twitter Account
27. Master Plan for Development Officer
Pricing – Rs 25000
Dynamic Web Site Development
Online Registration form for Agents
One Click Policy Updates
Integrate Forum and discussion Panel
Integrated F.A. Q Section
25,ooo Promotional Sms
25,000 Tranactional Sms
25,000 Bulk Email
Online Bulk Sms Panel
Custom Sender - Id
28. Master Plan for Development Officer
Pricing – Rs 25000
Google Search Promotion
Social Media Promotion
Face book Brand Page
Facebook Group Creation
Google + Page
Twitter Account
Social Media Account Sync
Dedicated Account Manager