This document discusses trends in internet marketing. It covers topics like social networking sites, blogs, mobile marketing, text-to-buy technology, wikis, online magazines, e-commerce sites, and digital reading devices. It also discusses using data visualization to understand trends and how individuals can use the internet and social media to market themselves to future employers. Students are asked to consider the ethics of some internet marketing practices and to discuss upcoming trends and leave a comment on the teacher's blog.
Social Media Presentation for Elevate You! Series at Bay Path CollegeKelly Galanis
Amy Perrault and Kelly Galanis discuss how to effectively use social media to promote your personal brand. Part of Bay Path College\'s Elevate You! Series.
Social Media Presentation for Elevate You! Series at Bay Path CollegeKelly Galanis
Amy Perrault and Kelly Galanis discuss how to effectively use social media to promote your personal brand. Part of Bay Path College\'s Elevate You! Series.
Facebook, LinkedIn, Twitter (oh my!): Taking the Fear out of Social MediaMarketSense
This was a presentation given at The Motivation Show (Chicago, Sept 30th 2009). It was part of their conference track for Meeting and Event Planners (but is applicable for just about everyone). It covers: what is social media, the Big Three sites, some tricks of the trade, and simple ways to get started.
Talk aimed at start up businesses and how they should leverage social platforms to promote themselves and their business - went down great - some sceptics initially - but they changed their minds when they saw its relevancy to their businesses.
Enabling Business with Social Media Tools at CiscoAyelet Baron
There is a lot of hype about social media right now, which has created some confusion around when to strategically use it. The key is to realize that for any organization, social media is another channel to drive trusted relationships and community interactions. It’s important for any organization to have a plan that maps out their overall journey through a vision, strategy and an executable roadmap.
This presentation look at:
Growth of social media
Making Contacts
Branding
Dangers of information online
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Thesis: The mastery of social media is vital to career success.
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Raul Colon
One wrong move can land you or your company into an unknown abyss. The lack of guidance from Social Media and non-existent controls can cost companies hundreds of thousands or even millions. The hidden risks of not understanding the many channels of Social Media are immeasurable. With a better understanding and some guidance on Social Media Patterns yourself and your company are going to be able to mitigate the arising risks.
The Primer: Solutions in Social Media for HRDawn Yankeelov
These slides were prepared to address the Kentucky SHRM meeting in September 2009 by Founder Dawn Marie Yankeelov of Aspectx in Louisville. She speaks internationally on topics related to technology, marketing, and research.
How to use Facebook, LinkedIn, Twitter and other social media tools to connect with your target audience - and still have time left to conduct your core business
Facebook, LinkedIn, Twitter (oh my!): Taking the Fear out of Social MediaMarketSense
This was a presentation given at The Motivation Show (Chicago, Sept 30th 2009). It was part of their conference track for Meeting and Event Planners (but is applicable for just about everyone). It covers: what is social media, the Big Three sites, some tricks of the trade, and simple ways to get started.
Talk aimed at start up businesses and how they should leverage social platforms to promote themselves and their business - went down great - some sceptics initially - but they changed their minds when they saw its relevancy to their businesses.
Enabling Business with Social Media Tools at CiscoAyelet Baron
There is a lot of hype about social media right now, which has created some confusion around when to strategically use it. The key is to realize that for any organization, social media is another channel to drive trusted relationships and community interactions. It’s important for any organization to have a plan that maps out their overall journey through a vision, strategy and an executable roadmap.
This presentation look at:
Growth of social media
Making Contacts
Branding
Dangers of information online
Case study
Thesis: The mastery of social media is vital to career success.
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Raul Colon
One wrong move can land you or your company into an unknown abyss. The lack of guidance from Social Media and non-existent controls can cost companies hundreds of thousands or even millions. The hidden risks of not understanding the many channels of Social Media are immeasurable. With a better understanding and some guidance on Social Media Patterns yourself and your company are going to be able to mitigate the arising risks.
The Primer: Solutions in Social Media for HRDawn Yankeelov
These slides were prepared to address the Kentucky SHRM meeting in September 2009 by Founder Dawn Marie Yankeelov of Aspectx in Louisville. She speaks internationally on topics related to technology, marketing, and research.
How to use Facebook, LinkedIn, Twitter and other social media tools to connect with your target audience - and still have time left to conduct your core business
Essential Online Marketing by Nixon McInnesnixonmcinnes
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-Changes in social networks that have changed the way users interact with their services
-Other services you need to be on such as YouTube and Google+
-Mobile social media issues
The presentation was held at the Fayetteville Public Libarary on 3/13/2014.
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2. Bell Ringer Draw a mini Social Network on your handout. The middle circle should be a picture of yourself, the left will be a friend and the right circle will be of a family member.
5. Social Networking Sites Definition – social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, family, financial exchange, dislike, or relationships of beliefs, knowledge or prestige. Examples – What are some uses? For companies? What are some ways that it can help or hinder you getting a job?
6. Blogs Definition – A type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog. Top 5 Huffington Post TechCrunch Gizmodo Mashable BoingBoing Legitimate - CES
7. Blogs Should a blog be placed online publicly? Google and You Creating a personal website can be another connection point for you and an employer. Put your resume online places where it would be appropriate, but not outside of it.
8. Mobile Marketing Definition - marketing on or with a mobile device, such as a mobile phones. Example in sports marketing? TEXT examples? Google
12. How Would You Market? Half of the class will be creating an ad for elderly people for hearing aids, and the other half will be marketing to teenagers for text-to-buy. Describe the market in terms of Demographics (age, income, gender) Which medium will be best to use (internet, billboard, radio) Assign a group member to be the presenter in 5 minutes. VS
13. Wikis Definition - a website that allows the easy creation and editing of any number of interlinked Web pages, using a simplified markup language or a WYSIWYG text editor, within the browser. A Skill that you can put on your resume.
14. Online Magazines Definition - shares some features with a blog and also with online newspapers, but can usually be distinguished by its approach to editorial control. Magazines typically have editors or editorial boards who review submissions and perform a quality control function to ensure that all material meets the expectations of the publishers (those investing time or money in its production) and the readership. Also Called e-zines Examples
15. E-Commerce Sites Definition - The buying and selling of products or services over electronic systems such as the Internet and other computer networks. Can be B2B or B2C Recommendations (per page, per email) Reviews
16. Digital Reading Devices Definition - also called an e-book device or e-reader, is a device used to display e-books. It may be a device specifically designed for that purpose, or one intended for other purposes as well. Advantages: portability, readability of their screens in bright sunlight, and long battery life. Price Textbooks
21. Me-You-Us Complete the two sets of questions on your handout individually (Social Media Past and Future) Work with the person next to you on the questions that you had trouble with Get into small groups of 4-5 people to discuss the answers that you will share with the class
22. Ethics of Internet Marketing How many of you own a credit card? Can a credit score affect your chance of getting a job? What if someone gets a hold of your credit card or phone? Targeting younger people who have their phones attached to their parents cards Have you experienced or heard of anyone experiencing identity theft?
23. Data Visualization The next few slides will show the upcoming trends of internet marketing and information sharing. All of the links will be posted online. Web Trends - http://www.informationarchitects.jp/ia-trendmap-2007v2 News Trends - http://www.marumushi.com/apps/newsmap/ Wikipedia Trends - http://www.abeautifulwww.com/2007/05/20/visualizing-the-power-struggle-in-wikipedia/ Songs Trends- http://megamu.com/lastfm/
28. Visit: http://teacherthomson.blogspot.com/ As a group, write a comment on my blog about what your visualization is, and how you would use this in the future. Items to talk about: What your visualization means. How you can use visualization in sports marketing How you can work on data visualization on school projects that will then go on your resume.
29. Homework Write a paragraph on my blog in the comment section describing the current internet marketing trends using the vocabulary that we learned today.
Editor's Notes
Draw a circle with your face inside, then connect it to one family member and one friend. Connect theirs to one family and one friend? Average number of friends is 120 is social media a fad? (discussion – how many of you check facebook / myspace / twitter once a day? Are there things that you hear about only on facebook that you normally wouldn’t hear about on a day to day basis? How is this changing the definition of communication? video)
Like fanny packs
Myspace $580 Million / Facebook pegged at 10 BillionHow does facebook / myspace know which type of products to put on your page?What sort of interests are listed are listed on your page? The interests of your 120 friends can be shown and analyziedEmoments
Show off
Ads on iphone appsGoogle free voice search for future reasonsText for more information to REDSKINS
Started in 1997 in Finland with a coca cola machine that would give youa code to textWould you buy a ticket to a game presale through a text? – the benefit of catching people when they can buy on impulse
Would you make a purchase with a cell phone text? before: Usb Drives, Now: Kindle / ereaders, Later: text message purchases
Matching
Picasso moment – Emoment
Talk about projects that are coming up and using wikis as an option
Talk about trends with newspapers and print
Talk about the way amazon subtly suggests things for you to buy based on recommendations and similar items. Emails about what you have purchased and offers.How many different personal recommendation sections does amazon have on their home page? 8Do you trust the professional reviews more or the personal reviews from people on the page? What aboue people from the company possibly putting up those reviews
Talk about japanese versions that are in color.What price would it take for you to purchase one of these?You will be spending around $300 a semester on books in college, would you want to have your textbooks on something like this?
You have seen the major items, and here are a few extras.
Emomment
Largest internet web sites in the form of the Japanese underground transit system
