The document outlines 6 keys to a successful agency website: 1) simple design and navigation, 2) making the site personal, 3) asking visitors to take action, 4) providing unique content, 5) being mobile-friendly, and 6) measuring results. It emphasizes that the goal of the site should be to get more phone calls and quote requests. The presentation recommends addressing common customer questions with blog posts and ensuring the site is easy to navigate on mobile devices.