E-MARKETING & SOCIAL MEDIA for NON-PROFIT ORGANIZATIONS

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Presentation on E-Marketing & Social Media for Non-Profit Organizations given to the Cultural Alliance of Greater Hampton Roads_Feb 2012.

Technology Business

E-MARKETING & SOCIAL MEDIA Mark M. Deutsch, MBA Executive Director/CEO BNI-Central Virginia www.markdeutsch.com

“ It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change. - Charles Darwin

SEM = Popularity Contest ,[object Object],[object Object],[object Object],[object Object],www.prlog.org

830,000+ PEOPLE JOIN FACEBOOK EVERY SINGLE DAY

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DASHBOARD – Home Page The dashboard lists all the activities in your network: Status updates, Recommendations, New Connections, etc.

PEOPLE YOU MAY KNOW From the dashboard you can view a small list of people that are connected to some of your contacts. Really useful if you want to find new connections quickly

SEARCH FOR OPPORTUNITIES You can use your connections list to look into their own contacts and ask to be introduced to potential leads, prospects or business partners.

RECOMMENDATIONS Request recommendations from 5-10 of your best clients & contacts. Feel free to provide recommendations for your top service providers!

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"Skate to where the puck is going, not to where it is."

Contact Info. Mark M. Deutsch, MBA Executive Director/CEO BNI – Central Virginia (804) 612-2891 [email_address] www.markdeutsch.com

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E-MARKETING & SOCIAL MEDIA for NON-PROFIT ORGANIZATIONS

1. E-MARKETING & SOCIAL MEDIA Mark M. Deutsch, MBA Executive Director/CEO BNI-Central Virginia www.markdeutsch.com

2. “ It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change. - Charles Darwin

10.

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18. Efficient vs. Effective

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20. Search Engine Marketing

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22. Educate Inform Integrate

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28. Social Media Marketing

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30. 830,000+ PEOPLE JOIN FACEBOOK EVERY SINGLE DAY

31. Distribute Content on Facebook

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37. Distribute Content on Twitter

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40. LinkedIn Professional Profile Average Age 41 Household Income College Educated Decision Makers $109,703 74% 50%

41. DASHBOARD – Home Page The dashboard lists all the activities in your network: Status updates, Recommendations, New Connections, etc.

42. COMPLETE YOUR PROFILE Your profile should be 100% complete. Fill out your contact information, work history and upload your photo. Link your website, blog and list any awards/professional recognition.

43. PEOPLE YOU MAY KNOW From the dashboard you can view a small list of people that are connected to some of your contacts. Really useful if you want to find new connections quickly

44. SEARCH FOR OPPORTUNITIES You can use your connections list to look into their own contacts and ask to be introduced to potential leads, prospects or business partners.

45. JOIN 5 GROUPS OF INTEREST

46. RECOMMENDATIONS Request recommendations from 5-10 of your best clients & contacts. Feel free to provide recommendations for your top service providers!

47. Distribute Content on LinkedIn

48. Distribute Content on LinkedIn

49.

50. Distribute Content on Google+

51.

52. "Skate to where the puck is going, not to where it is."

53. Contact Info. Mark M. Deutsch, MBA Executive Director/CEO BNI – Central Virginia (804) 612-2891 [email_address] www.markdeutsch.com

54.

E-MARKETING & SOCIAL MEDIA for NON-PROFIT ORGANIZATIONS

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