The document provides strategies for growing a bail agency, emphasizing professionalism in customer service, marketing effectiveness, and building an online presence. It outlines steps for optimizing a website, submitting local listings, and utilizing social media to enhance brand visibility. Additionally, it suggests monitoring marketing effectiveness and operational efficiency to improve overall business performance.

1. Succeeding Where Others Fail Growing Your Bail Agency in Challenging Times AboutBail.com Team Adam Camras – CEO Beth Davis – Marketing Director Mindy Naumer – Marketing Consultant

2. Our Products... LAWgical Sites Local

3. Formula For Success Professionalism Marketing Operational Efficiency

4. Professional Office Phones Customer Service Appearance

5. Professional Office Phones… Always, Answer The Phone ! Forward Calls to Cell Phones Phone Etiquette “ BAIL BONDS!!!” vs… “ ABC Bail Bonds, this is Adam. How can I help you? Be Professional and Courteous Call Recording

6. Professional Office Customer Service… Friendly Voice When Answering The Phone Everyone is a Potential Customer Respond to Inquiries Immediately Treat Customers The Way You Want to be Treated Know When to Hire Help

7. Who would you rather hire? Umm… Hi… Umm… Do you need bail?

8. … or, this guy? ABC Bail Bonds, this is Adam, how can I help you?

9. Marketing Your Brand Traditional Marketing Web Site SEO Social Media Marketing Effectiveness

10. Branding Professional Logo Have a Consistent Message Educate the Customer

11. Traditional Marketing to Attorneys Jails Yellow Pages Outdoor Radio / TV Giveaways Networking Community Outreach Get Creative!

12. Creative Bail Marketing Pizza Boxes Bar Stamps Letters Community Outreach Beer Mugs Vehicle Wrap Sporting Events Get Attention for Doing Something Good

13. Are You Online? Do You… Have a Web Site? Does it rank in Google, Yahoo and Bing? Can customers find you online by searching “ Your county or city + bail bonds” People don’t search for you. They search for what they need (e.g. Clark County Bail Bonds)

14. Your Customers are Online & Searching… Need to be here: 201,000 Searches for Bail Bonds every 30 days 1,440,000 Results for the search Bail Bonds

15. Building An Online Presence in 4 Easy Steps

16. So… How Can You Get Online? Build a Website Optimize Your Website Submit Your Business to Local Search Sites Advertise

17. Step 1 - Build a Website Domain Name - (“aboutbail.com”) Keep it Clean, Simple & Professional Include Phone Number and Areas of Coverage Do not use Music or Flash Animation Keep the Content Relevant Educate Your Clients  Trust! Why Hire You Call to action “ Call us 24/7 for a Free, Friendly Consultation”

18. Bad Website Design

19. Clean Website Design

20. Step 2 - Optimize Your Website Title Tag Tells the search engines what your site/page is about. 70 characters long & should include keywords. About Bail Title Tag

21. Step 2 - Optimize Your Website Meta Descriptions 155 characters describing your business Its what search engines present to their users about your site Meta Description

22. Step 2 - Optimize Your Website Content & Keywords Search Engines Rank Site Based on Usefulness. Good, Relevant Content has your Keywords. Write Content That Helps Users and the SE’s will “like” it. Other Sites Link to Good Content. Links = Good! Sample Pages Home Page About Page Contact Page Services Page FAQ’s (Frequently Asked Questions)

23. Local Search Results AboutBail Local… 100+ platforms 100 More Valuable Networks Step 3 – Submit & Manage Local Listings

24. Step 4 – Advertise… Paid Advertising that Targets Indemnitors State and National Associations Bail Criminal Attorney Directories that Target Your Buyers Other Sites That Rank for Your Keywords PPC / CPC

25. What Should You Spend on Advertising? “ If you're in a services business, you might want to bump your starting point to 8%… I've seen companies spend upwards of 15% when warranted—especially young companies that need to invest to build their brand.” Business Week Article - February 2009 8 to 15% of revenue

26. Lots of Social Media Options

27. Why Should Bail Agents Use Social Media? Other Marketing is Getting Easier to Ignore Brand Your Company as Experts Unlimited Audience Build a Community Easy Way to Keep People Informed Keep Track of Competition Write More Bail!

28. Marketing Effectiveness Half Your Marketing Works! Which Half? Ask the Question? “How did you find us?” Train Your Staff Answers “ The internet”, “Google”, “Lawyer” 50% of the Time is Great The Silver Bullet? Phone Tracking! Aggregate the Data

29. Operational Efficiency CRM / Call Sheets Monetize the Calls Accounting Keeping Score Current AR Reduce Expenses Renegotiate Agreements / Contracts HR Getting a Return Optimize Comp Acquire Assets

30. Questions? ? Contact us with Questions (866) 411-2245 info@aboutbail.com www.aboutbail.com