EngagePDX Leverage your visual content to the MAXMatt Siltala
Presentation given during EngagePDX 2018 where all things visual content and getting the most out of your visual content. Case studies and examples share how to get the most out of your visual content.
How a Small OTC Brand Got Big Consumer Insights to "Wow" a Major RetailerDerrick O'Donnell
PD Holdings collected quick consumer insights prior to a meeting with a major retailer to validate their product and positioning concepts. The consumer-validated concepts gave their presentation enough punch to turn some heads at the meeting.
Christmas in-july - 4 Tips for Preparing Your E-Commerce Site for the Holiday...iGoDigital
eCommerce experts Dan Hanrahan, iGoDigital and Slingshot SEO eCommerce expert give retailers 4 tips to prepare their ecommerce site for the holiday season.
EngagePDX Leverage your visual content to the MAXMatt Siltala
Presentation given during EngagePDX 2018 where all things visual content and getting the most out of your visual content. Case studies and examples share how to get the most out of your visual content.
How a Small OTC Brand Got Big Consumer Insights to "Wow" a Major RetailerDerrick O'Donnell
PD Holdings collected quick consumer insights prior to a meeting with a major retailer to validate their product and positioning concepts. The consumer-validated concepts gave their presentation enough punch to turn some heads at the meeting.
Christmas in-july - 4 Tips for Preparing Your E-Commerce Site for the Holiday...iGoDigital
eCommerce experts Dan Hanrahan, iGoDigital and Slingshot SEO eCommerce expert give retailers 4 tips to prepare their ecommerce site for the holiday season.
As a retail marketer, it’s important that all of your programs work toward the common goal of driving conversions. And while traditional marketing efforts and brand-produced materials can drive value, taking a more modern approach and leveraging User Generated Content in your programs can be incredibly beneficial. In this presentation, we have identified the Top 12 Retail Marketing Campaigns that get consumers participating with your brand. Take a look!
Being in the FMCG industry you want your products to be picked up from the shelves regularly. For that, you obviously need a loyal customer base. Your competitors’ products are mostly placed near yours and may look similar to the customers. So, by all means, you need to increase your brand equity.
More Details: http://pixelsutra.com/blog/give-your-fmcg-marketing-what-it-really-needs/
The future of marketing is driven by emotionsMorgane Senez
According to Harvard Business School professor Gerald Zaltman, 95% of our purchasing decisions take place in the subconscious mind, which is overseen by our emotions.
Branded Utility - The (already happening) future of marketingJosh Chambers
What is "Branded Utility"? It's an overarching concept focused on providing meaningful marketing that improves people’s lives and adds value to the user.
Read some quotes, see some examples, enjoy!
* Originally presented internally to my company, I tweaked it a bit to show the entire globe.
Being Influenced - Influencer Marketing 101 Matt Siltala
Presentation on Influencer Marketing given during Pubcon 2017 in Las Vegas where I break it down and give a Beginners Guide to Influencer marketing and what it means to be an influencer.
As a retail marketer, it’s important that all of your programs work toward the common goal of driving conversions. And while traditional marketing efforts and brand-produced materials can drive value, taking a more modern approach and leveraging User Generated Content in your programs can be incredibly beneficial. In this presentation, we have identified the Top 12 Retail Marketing Campaigns that get consumers participating with your brand. Take a look!
Being in the FMCG industry you want your products to be picked up from the shelves regularly. For that, you obviously need a loyal customer base. Your competitors’ products are mostly placed near yours and may look similar to the customers. So, by all means, you need to increase your brand equity.
More Details: http://pixelsutra.com/blog/give-your-fmcg-marketing-what-it-really-needs/
The future of marketing is driven by emotionsMorgane Senez
According to Harvard Business School professor Gerald Zaltman, 95% of our purchasing decisions take place in the subconscious mind, which is overseen by our emotions.
Branded Utility - The (already happening) future of marketingJosh Chambers
What is "Branded Utility"? It's an overarching concept focused on providing meaningful marketing that improves people’s lives and adds value to the user.
Read some quotes, see some examples, enjoy!
* Originally presented internally to my company, I tweaked it a bit to show the entire globe.
Being Influenced - Influencer Marketing 101 Matt Siltala
Presentation on Influencer Marketing given during Pubcon 2017 in Las Vegas where I break it down and give a Beginners Guide to Influencer marketing and what it means to be an influencer.
How to find influencers in marketing, and being influenced. My presentation given during EngagePDX 2017 where I talk everything from micro influencers to executing a influencer campaign.
King of the Brand - State of Search 2016Matt Siltala
State of Search presentation on Brand Building and Community Building with Visual Content. You will learn about branding and community building with visuals.
The content marketing trends session at Pubcon Vegas 2016 - everything there is to know about creating content, and promoting with social and brand building and community building.
Guide to dominate on Pinterest Organically Matt Siltala
Presentation given during SocialPro Conference in Seattle 2016 where I presented about everything that should be done for natural organic domination with Pinterest.
Guide to Local Search Marketing for ContractorsMatt Siltala
Presentation given during Construction Owners Summit Conference on Winning at Local Search Marketing geared for Contractors and Owners. This conference was held in Scottsdale Arizona.
Presentation given during Zenith Conference in Duluth on using visuals to win at social media. Grow your brand and build community with visuals and social media.
Search Fest 2016 presentation on Building a Brand with Social Media. This was an SEMpdx event held in Portland. This presentation also drops version two of Social MeOWdia Explained REDUX or Version 2 of Social MeOWdia Explained.
Link Building Fundamentals SMX West 2016Matt Siltala
The art & science of building links - Presentation content put together by Debra Mastaler, and Presentation given by Matt Siltala during SMX West on the Fundamentals of Link Building - Bootcamp session (Matt was filling in for Debra). This is a beginning presentation for those newer to link building and SEO.
Brand Building with Creative Visual ContentMatt Siltala
State of Search presentation, given in Dallas Texas about Building Brands with Creative Visual Content with case studies and stats - also showing the good and bad.
This presentation was given during the MNSearch event where I talked all about visual content and how to promote, share and take the most advantage of it into an overall marketing strategy.
How to optimize for YouTube and other social networks that allow video uploads. Also, learn how to capture leads and better utilize this form of content with your overall marketing strategy. This presentation was given during SMX Advanced Local Workshop 2015 in Seattle.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
8. There’s so much beauty in our world.
Find the corners that speak to your
brand and share them with your
audience.
www.insights.newscred.com/visual-content-marketing-2017
9. “Brands are really starting to embrace concepts that connect us all as humans and
bring awareness to people and stories that are often overlooked,” says Echelman.
“It’s an opportunity to connect your customers to each other and to your brand.”
www.insights.newscred.com/visual-content-marketing-2017
10. “Brands are really starting to embrace concepts that connect us all as humans and
bring awareness to people and stories that are often overlooked,” says Echelman.
“It’s an opportunity to connect your customers to each other and to your brand.”
www.insights.newscred.com/visual-content-marketing-2017
11. “Brands are really starting to embrace concepts that connect us all as humans and
bring awareness to people and stories that are often overlooked,” says Echelman.
“It’s an opportunity to connect your customers to each other and to your brand.”
www.insights.newscred.com/visual-content-marketing-2017
Don’t get left behind
31. THE OBJECTIVE
Blendtec, creators of “The World’s Most Advanced Blender,” looked
to Avalaunch Media to help them sell 800 units of their brand-new
Blendtec GO Jar. As per the promotion, the units all needed to be
sold within four days of the launch.
32. OUR SOLUTION
To get Blendtec’s new blender jar sold—and fast—the Avalaunch
team dove right in. They put together an innovative remarketing
strategy.
The Avalaunch team created video assets and three static banners
for carousel ads: recipes for margaritas, blended coffee, and protein
smoothies. And if customers visited Blendtec’s website but didn’t go
through with a purchase, Avalaunch was ready with cart
abandonment ads.
33. THE RESULTS
Avalaunch’s remarketing strategy didn’t just meet Blendtec’s goals
and timeframe—it exceeded everyone’s expectations. All 800 units
sold out within 48 hours of the promo’s launch, and 406 of those
sales were directly because of the campaign. Blendtec received a
1,742% return on ad spend! The Google AdWords paid search ads
saw a click through rate of 4.2%, as well as 192,158 impressions.
Because the Avalaunch team was able to reach consumers through
remarketing strategies, eye-catching video assets, and multiple
carousel ads, Blendtec gained new customers and reinforced their
value among existing fans.
34.
35. 21,000,000 Views
76,000 Likes
93,000 Comments
280,000 Shares
CASE STUDY
Simplicity of data (6 National
Parks on one highway) and
plays on the emotion to visit
them