The document highlights the importance of community building in business, emphasizing that it requires passion and engagement with consumers through social media and other platforms. It discusses various forms of consumer communication, the role of brand and industry communities, and the necessity of maintaining relationships with customers. Additionally, it stresses that social media is not enough on its own, and a comprehensive approach involving various methods of interaction is essential for success.

1. Community BuildingThis is a quick PPT, that I made for Infocom speech,made it reallyquick , hereis the pic whenI was makingthe PPT.aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

2. Community building needs passionaji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on webWe build some of the best financially communities in last 8 years and it pays really well.My action on stage was justified

3. CommunityPeople interact with peopleWith a theme, theme communityWithin a brand, brand communityRelated brand, products, information (Company to people, people to company, people to people)aji@techshu.com, CEO & Founder, search for AjiNIMC or "AjiIssac" on web

4. Brand Community & Industry communityWhat it is?Why it is important and not an option?Role of Social MediaBeyond Social Media sites but with social media sites (FB & Twitter)aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

5. How consumers communicateEmails (limited to 2, not public, difficult to spread)Chats (limited to 2, not public, difficult to spread)Group emails & Chats (Limited to few, not public, difficult to spread)Blogs and Forums (One person’s house, public, difficult to spread)Social Media (WORLD OF MOUTH) – Beyond text, images, videos, mobiles, crazy stuff it isaji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

6. Power of a consumer!aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

7. Consumer complain optionsaji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

8. Consumer power … non stoppableaji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

9. Whom do consumers trust? Is it you?aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

10. Where do people find people whom they know?Social Media FB & Twitter mainly Most non disturbing way of communicating & asking queriesPeople do spend time online (FB, YouTube, Twitter etc)aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

11. What is brand?People should know TechshuPeople should know Techshu as a Loveable* companyPeople should know Techshu as a Loveable* company that does great Digital Marketing work.“They should be able to recall it when they are taking the decision” That’s it, we are brand for that person. Local brand, regional, country, global brand and keep increasing.aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

12. Brand communityAttachment to the product, company, people & related things. What do they do within?Good & Bad feedbacks(within house discussions), solve & delete Part of innovation, beta testing, feature testing etcGreat suggestions can come your way (They get public rewards when they recommend)aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

13. Industry communityNo promotion of your brand … It is not new, people arranged industry events and it is a common advice to be the industry center.Help people, help people help people, arrange information .. (Web is also about information + services)aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

14. 3 type of peopleConnectorsMavensSalesmen“Involve them accordingly – Just not the subject, just not the fun, just not the sales, a mix”aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

15. Your visitors online (offline)Person comes to a website, what do they do?Buy Get referredExitOther options:Engage FeedbackHmmm …. Community I don’t want to register Simple, I just like you  (Remarketing)Engaging thereafter happily aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

16. One big ruleFlies attract flies not honeyaji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

17. It may just start with one*aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

18. * * *More people joinaji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

19. Why it is no more an optionRelationship is importantThis helps you keep it – and make it better every single dayStart smallaji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

20. Just a page is not communityEmpowermentKnowing them as a part of the teamRecognition“Things we did” …. Can’t just keep your business same. aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

21. Social Media is goodEasyPeople are ready thereThey just join it as a platformThey don’t want to come to you everyday, you need to reach them.They don’t search news, the news comes to them.They don’t like selling all the time, they like you, they want to get involved …. More than business.aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

22. Social Media is not enoughWhat happens if Facebook bans you? Have you read the rulesWhat if you want to do something more.It is just one platform, there are more work than just like and comment, info, knowledge with communication.aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

23. What are the optionsBlogsForumsGroup ChatsCrowdsourcingSecret to WEBCommunication, Search ANDRecommendation (Who owns it … Amazon, Ebay, Google local OR YOU?)aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

24. It is not either but bothYou can’t survive alone, you need to be social , it’s no more an option.Use it properlyThe knowledge, content, video, pictures is your property, use it for more …aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

25. Summary – Q&AUnderstand brandUnderstand communityBrand communityaji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web