Building communities is one of the best uses of web. One can build a brand community and a industry community as well. I just made this PPT in a hurry for the Infocom speech. Do let me know if you have queries.

1. Community Building This is a quick PPT, that I made for Infocom speech,made it reallyquick , hereis the pic whenI was makingthe PPT. aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

2. Community building needs passion aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web We build some of the best financially communities in last 8 years and it pays really well.My action on stage was justified

3. Community People interact with people With a theme, theme community Within a brand, brand community Related brand, products, information (Company to people, people to company, people to people) aji@techshu.com, CEO & Founder, search for AjiNIMC or "AjiIssac" on web

4. Brand Community & Industry community What it is? Why it is important and not an option? Role of Social Media Beyond Social Media sites but with social media sites (FB & Twitter) aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

5. How consumers communicate Emails (limited to 2, not public, difficult to spread) Chats (limited to 2, not public, difficult to spread) Group emails & Chats (Limited to few, not public, difficult to spread) Blogs and Forums (One person’s house, public, difficult to spread) Social Media (WORLD OF MOUTH) – Beyond text, images, videos, mobiles, crazy stuff it is aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

6. Power of a consumer! aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

7. Consumer complain options aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

8. Consumer power … non stoppable aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

9. Whom do consumers trust? Is it you? aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

10. Where do people find people whom they know? Social Media FB & Twitter mainly Most non disturbing way of communicating & asking queries People do spend time online (FB, YouTube, Twitter etc) aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

11. What is brand? People should know Techshu People should know Techshu as a Loveable* company People should know Techshu as a Loveable* company that does great Digital Marketing work. “They should be able to recall it when they are taking the decision” That’s it, we are brand for that person. Local brand, regional, country, global brand and keep increasing. aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

12. Brand community Attachment to the product, company, people & related things. What do they do within? Good & Bad feedbacks(within house discussions), solve & delete  Part of innovation, beta testing, feature testing etc Great suggestions can come your way (They get public rewards when they recommend) aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

13. Industry community No promotion of your brand … It is not new, people arranged industry events and it is a common advice to be the industry center. Help people, help people help people, arrange information .. (Web is also about information + services) aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

14. 3 type of people Connectors Mavens Salesmen “Involve them accordingly – Just not the subject, just not the fun, just not the sales, a mix” aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

15. Your visitors online (offline) Person comes to a website, what do they do? Buy Get referred Exit Other options: Engage Feedback Hmmm …. Community I don’t want to register Simple, I just like you  (Remarketing) Engaging thereafter happily aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

16. One big rule Flies attract flies not honey aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

17. It may just start with one * aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

18. * * * More people join aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

19. Why it is no more an option Relationship is important This helps you keep it – and make it better every single day Start small aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

20. Just a page is not community Empowerment Knowing them as a part of the team Recognition “Things we did” …. Can’t just keep your business same. aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

21. Social Media is good Easy People are ready there They just join it as a platform They don’t want to come to you everyday, you need to reach them. They don’t search news, the news comes to them. They don’t like selling all the time, they like you, they want to get involved …. More than business. aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

22. Social Media is not enough What happens if Facebook bans you? Have you read the rules What if you want to do something more. It is just one platform, there are more work than just like and comment, info, knowledge with communication. aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

23. What are the options Blogs Forums Group Chats Crowdsourcing Secret to WEB Communication, Search AND Recommendation (Who owns it … Amazon, Ebay, Google local OR YOU?) aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

24. It is not either but both You can’t survive alone, you need to be social , it’s no more an option. Use it properly The knowledge, content, video, pictures is your property, use it for more … aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web

25. Summary – Q&A Understand brand Understand community Brand community aji@techshu.com, CEO & Founder, search for AjiNIMC or "Aji Issac" on web