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SFIMA Pubcon Super Content vs Bad Content
The document discusses social media marketing strategies, highlighting that video and image posts yield the highest engagement. It also shares statistics from various surveys about user engagement on different platforms, emphasizing the significance of infographics, motion graphics, and other visual content for virality. Additionally, it provides tips for monetizing Instagram and optimizing social media presence.
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SFIMA Pubcon Super Content vs Bad Content
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- 2. 45.23% LINK 43.64% PHOTO7.51% STATUS 3.2% VIDEO 0.42% OTHER Which Facebook posttype is used most predominantly when marketers share their work? @Matt_Siltala
- 3. Video and imageposts drive the highest engagement (chart: avg. interactions per post type). 90 2,984 2,418 1,382 753 VIDEOS PICS OTHERSTATUS LINK @Matt_Siltala
- 4. Graph: The amountof average photo posts compared to interactions per month. @Matt_Siltala
- 5. Fall 2015 resultsbased on survey of 9,400 U.S. Teens (Average age of 16 years) 1% Google+ 33% 20% 19% 14% Instagram Twitter Snapchat Facebook 1% Pinterest @Matt_Siltala
- 6. Percentage figures areamong internet users, based on a survey of 1,597 internet users aged 18+. (Parents are defined as those with children under age 18) 28% Pinterest 25% 23% 27% 74% Instagram Twitter LinkedIn Facebook @Matt_Siltala
- 7. Based on asurvey of 294 marketing, sales and business people from around the world, 66% of whom primarily sell B2B. 69%Videos 50%Infographics 35%Blog Posts 31%Articles 29%Case Studies 25%Reports 14%White Papers 6%Podcasts @Matt_Siltala
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- 23. INFOGRAPHICS, MOTION GRAPHICS,MEMES, VIDEOS, INTERACTIVE GRAPHICS. This is the type of content that can go viral and gain social mentions (good for branding & link building). It can also be good for reputation management . @Matt_Siltala
- 24. E-BOOK, SLIDESHARE DECKOR WHITE PAPER THAT CAN BE DOWNLOADED FOR BASIC INFO. You want this free eBook teaching you everything there is to know about social media? Well, you need to give me your name and email address. @Matt_Siltala
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- 46. Keyword research tohelp you with your content ideas … not just one or two phrases. Make a mega list that you can use for content ideas. @Matt_Siltala
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- 51. It’s not just aboutbeing liked. @Matt_Siltala
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- 53. Making money onInstagram. 1. Sign up for Instagram-focused agency platforms 2. Use affiliate networks that are compatible with Instagram 3. Reach out to brands directly @Matt_Siltala
- 54. It takes avillage to build a community. @Matt_Siltala
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- 56. Optimize your socialmedia. @Matt_Siltala
- 57. Don’t be afraidto pay to play, target and boost. @Matt_Siltala
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- 60. Show me themoney. @Matt_Siltala
- 61. Think about howmost users consume your content—mobile. More than half of all Google searches now happen on mobile devices @Matt_Siltala
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