Integrated Marcomm, Sesi2

Konsep Pemasaran , Proses Komunikasi, Dampak Komunikasi, Bauran Komunikasi Pemasaran, & Wawasan Pemasaran

Konsep Pemasaran (1) ,[object Object],[object Object]

Konsep Pemasaran (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Perilaku Konsumen ,[object Object],[object Object],[object Object],[object Object]

Mass Marketing & One to One (1-2-1) Marketing

Elemen-Elemen dalam Proses Komunikasi

Select the communication channel Channels Personal Non-personal Advocate Expert Social Media Atmosphere Events Print Broadcast Network Electronic Display

Kendala/Hambatan Komunikasi ,[object Object],[object Object],[object Object],[object Object],[object Object]

Dampak Komunikasi ,[object Object],[object Object],[object Object],[object Object]

Determining Objectives Awareness Knowledge Liking Preference Conviction Purchase Hierarchy- of-effects model

Bauran Komunikasi Pemasaran ,[object Object],[object Object],[object Object],[object Object],[object Object]

Pengaruh relatif alat-alat promosi dalam pasar konsumen versus pasar bisnis

Wawasan Pemasaran: Value ,[object Object],[object Object],[object Object]

Integrated Marketing Communications ,[object Object],[object Object],[object Object]

Push or Pull Strategy ,[object Object],[object Object],[object Object]

An Illustration Producer Wholesaler Retailer Consumer PUSH STRATEGY Producer Wholesaler Retailer Consumer Product flow Communication effort PULL STRATEGY

Integrated Marcomm, Sesi2

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Integrated Marcomm, Sesi2

Similar to Integrated Marcomm, Sesi2 (20)

More from Judhie Setiawan

More from Judhie Setiawan (20)

Recently uploaded

Recently uploaded (20)

Integrated Marcomm, Sesi2