- Bauer is a large media institution that distributes magazines like Kerrang and Q with different styles of content. - IPC also distributes magazines like Q and other products. - Future distributes magazines like Metal Hammer and other products across various topics. If the author were to choose an institution to distribute their magazine, they would choose Bauer. Bauer is one of the largest media companies and could provide a larger budget for better photographers and writers. Bauer also widely distributes its magazines worldwide, so the author's magazine would reach more people and potentially sell more issues.