1. Task 3
What kind of media institution might
distribute your media product and why?
2. BAUER
Bauer are media company that are shown to be highly
successful due to the variety of different subliminary
companies that Bauer own that are successful to the British
audience. They are shown to provide highly entertaining,
popular and mainstream servicers across a variety of
different media platforms including radio, magazines,
television as well as providing live concerts to audiences.
The radio stations they own include absolute, with
subliminarys of Absolute Classic Rock, Absolute Radio 60s,
Absolute Radio 70s, Absolute Radio 80s, Absolute Radio 90s
and Absolute Radio 00s. Their magazines include kerrang
and mojo. This shows that the company has not invested
within the rap genre whatsoever. This means that they
invest in the rap genre as it something that they have not
put money into that has a vast amount of followers within
different regions across the country and globally. A
company like Bauer media may distribute a magazine of my
genre. They will distribute a rap magazine as they already
have magazines of different musical genres such as kerrang
and mojo, which are successful and are well liked by its
consumers. As well as this, the music magazines that Bauer
have already created have a more niche
audience(landscape, garden news, digital photo)whereas
rap magazine tend to have a more varied audience as there
are different types of rap artists within Rap also has a wider
fan base, meaning more people would be more likely to buy
the magazine if they market it properly, meaning that the
company be would be able to get more profit.
3. Continuation of BAUER
Bauer are also shown brandish themselves as
“the uk’s most influential media network” .
This shows that they believe that they are one
of the more uprising companies working within
media today, showing that they have self
confidence in trying to create and rejuvenated
ideas targeted towards a key demographic
properly. Bauer is also a company that is
known for creating high quality magazine
products. This means that due to the quality of
the product it will bring in more consumers of
the target audience as word of mouth will
make the magazine progress, as well as sales
being boosted by the other companies that
Bauer own advertising or possibly reviewing
within a separate magazine which viewers may
be interested within the rap genre, such as
FHM as it has a male target audience like my
magazine does. This is another quality that
Bauer is as shown to have, as they are
company that is able to adopt to the different
Target audiences that magazines have and still
be successful. This will help my magazine to be
successful as it shows that Bauer will know
how to grab in consumers and keep them in
for the long run.
4. town square media
Town square media is a company that is us owned, and is
mostly used within a us audience. Town square media is
shown to own around 309 radio stations and 325 local
websites in 66 U.S. markets and hold 550 live events with
around 18 million attends. This therefore shows that their
audience is within the regions of the u.s. , showing that if I
were to use this company as a publisher then the magazine
would more than likely not be worldwide, but u.s exclusive.
As well as this, town square media is shown to have acquired
several smaller businesses and have then primarily run them
through the internet on websites for entertainment and music
news. This has led town square media to have one of the
largest digital media advertising networks, bringing in nearly
60 million viewers per month. This means that if I were to use
this company then they would more than likely to use the
magazine to build their digital empire rather than having print
editions. This means that my magazine would possibly be
using digital subscriptions rather than print ones. This is
something that I would not want to do as by having the
magazine be digital, then restricts the amount of people
buying it. However, many people within my target audience
will spend large amounts of the time on the internet or
listening to radio rather than being by a magazine. This
means that they are more likely to find out about the
magazine through this type of advertising.
5. Continuation of town square media and verdict
However, a company like town square media may distribute my
magazine as they have already created magazines centred on rap like
xxl magazine. This means that they already have experience on how to
create rap magazines meaning that they would know what to in order
to create a successful product. They would also know how and where
to advertise the magazine. They would be able to use radio shows that
they own to advertise the magazine, especially radio shows that
revolve around the genre of rap. They would also allow the magazine
to sponsor some of the live events, meaning that the magazine is able
to advertised without much money being spend, whilst many more
people will learn about the magazine. This may lead to increase in
sales due to the amount of people that the will learn about the
magazine.
However, overall I would say that Bauer is the better company to use.
This is because many of Bauer's products are popular worldwide,
whereas town square media’s are us based. Bauer also have more
experience with the advertising of magazines, meaning they will be
able to b ranch out to the target audience more easily, and will
therefore have more sales than town square media would. Town square
are also shown to acquire smaller and mid sized businesses, whereas
Bauer are shown to own the biggest magazines within their selective
genre with their magazines. This means that Bauer are able to make a
magazine more mainstream to the target audience, as they will be able
to advertise the product worldwide, which will be good considering that
the genre of rap is liked worldwide, especially with the demographic I
have of young men.
