The document discusses potential media companies that could distribute the magazine "Ragnarock". It suggests that the Bauer Media Group would be a good choice as they own two successful rock music magazines, Q and Kerrang!, and therefore have experience distributing similar magazines. Distributing with Bauer avoids having those magazines as competition and allows for collaboration between brands. A second option mentioned is Time Inc. UK, which owns the music magazine NME that covers similar rock, alternative and indie genres to the proposed magazine. Time Inc.'s experience with NME and other music magazines would help them successfully distribute Ragnarock.