SlideShare a Scribd company logo
What kind of media institution might
distribute your media product and why?
Bauer Media Group
Bauer Media Group is Europe’s largest privately owned publishinggroup,
headquartered in Hamburg, Germany. It is a worldwide media empire
offering over 300 magazines in 15 countries, as well as online, TV and
radio stations. Their business is built on influential brands and their
strategy is to engage with the audience by connecting with themand
forming a personal relationship. Bauer Media already
distribute Q magazine, Mojo and Kerrang! meaning
they have a diverse range of genres. Their magazine
heritage stretches back to 1953 with the launch of
Angling Times and the acquisition in 1956 of Motor
Cycle News, both still iconic brands within their portfolio. Bauer Media is a sister company of H
Bauer Publishing, publisher of the UK's biggest TV listings, Take a Break and Bella.
One advantage of working with such a huge institution is that it is an already very reputable
brand, carrying trustworthy connotations- peoplewill link the positive image of Bauer Media
Group and all its fantastic products with my new magazine so they will automatically assume it
will be good and it will encourage customers to buy and try at which point I believe the
publication is of high enough quality to inspire repeatpurchases.
The distributors also take great pride in connecting to their audience. This aimof creating close
relationships to the reader was something I feel my magazine aims for too by really trying to
understand their emotions and relate through the articles- it is especially relevant given the
Indie social group I amtargeting who are renowned for emotional conflicts. I admire this
individual approach by such a big corporation hence I feel it would better to work with a
business who shares the same principles as me.
Another benefit of having my magazine published by themis that one of the magazines they
already distribute, Q, is similarto mine therefore they will already have good knowledgeof the
particular part of the market I am aiming at so, in theory, they are better positioned to more
effectively dispense the issue for consumptionand boost sales compared to other lesser
experienced institutions.
However, it is also a disadvantage to have such a similar
magazine, as it is difficult for Bauer to justify distributing
both of them since they would be in direct competition
because of their alike style and there is also a crossover in
the audience ages. For Bauer, it would mean they are not
diversifying and therefore would be more vulnerableto any
downturns in the economy. Q magazine may feel aggrieved that their distributer has gone into
business with such a similar publication and in the outcome of a disagreement, Bauer Media
Group would be more likely to be loyal and side with the already very successful and well
established magazine which they bought in 2008 rather than take a seemingly unnecessary
risk on an unproven magazine.
Time Inc. UK
Time Inc. UK is Britain’s leading publisherof print and digital
magazine content. Their brands are tailored to the interests of a
variety of audiences and operate in a number of different
sectors. Formerly IPC, the company formed in 1963 and it boasts history dating as far back as
1853. The publishers are responsible for many mainstreamwomen’s brands (e.g. Now, Chat,
Goodtoknow), TV mags (What’s on TV and TV Times) and the music magazine NME amongst
many more. It creates content for multiple platforms, across print, online, tablets and
experiences. It is a wholly owned subsidiary of Time Inc. which is one of the world's leading
media companies, with a monthly global print audience of over 120 million and worldwide
digital propertiesthat attract more than 120 million visitors each month, including over 50
websites.
Time Inc. UK is based in Britain so it should mean this market is their
priority and they will be the most knowledgeable about it which is good
for my sales as England is my primary location to sell to with my
content focusing on mostly British artists/bands.
They only currently distribute one music magazine which is NME. It
could be seen as a negative as they don’t have as much experience
selling music related publicationsas other companies (such as
Bauer Media Group) might, so they may not be the most effective
and practiced to deal with crisis. However, NME has turned out to be a huge success so it is
clear they do know how to successfully regulate. Furthermore, there are distinct differences
between NME and Outskirts so there is definitely a gap in Time Inc. UK’s product portfoliounlike
with Bauer. The two magazines are of two different genres with NME revolving around Rock and
Outskirts is Indie. Rock is quite an acquiredtaste so I believe it would benefit themto have a
second music magazine as the first excludes a large demographic.
Digitally, Time Inc. UK are well positionedto protect fromthe print industry
decline with NME already switching online on a permanent basis. It would mean
that if the already struggling print industry became obsolete, which is especially
likely if your audience is a young one like mine as they are dependent on
technology, then you can rest assured knowing it will continueto thriveonline
Conclusion
After reviewing both Time Inc. UK and Bauer Media Group, I have concluded that Time Inc. UK
would be the best company to distribute my product. The main reason for this choice is that
there is definitely a space for this genre of magazine in their productportfolio however the
same could not be said for Bauer who already publish ‘Q’ magazine and I feel the two would be
competing against each other under the same label which is nonsensical. Furthermore, I
foresee the future of magazines to become primarily digital rather than physical and I feel Time
are the best prepared to make the switch.
Q3. Media Institutions

More Related Content

What's hot

Question three
Question threeQuestion three
Question three
Josh Martey
 
National media institutions
National media institutionsNational media institutions
National media institutions
oliviadoug
 
Question three
Question threeQuestion three
Question three
Josh Martey
 
Evaluation Question 3
Evaluation Question 3Evaluation Question 3
Evaluation Question 3
sophiewall
 
institution research
institution researchinstitution research
institution research
Lukeforster1801
 
Evaluation – question 3
Evaluation – question 3Evaluation – question 3
Evaluation – question 3
jasmineharding
 
As evaluation q3
As evaluation q3As evaluation q3
As evaluation q3
10riccinie
 
As evaluation q3
As evaluation q3As evaluation q3
As evaluation q3
10riccinie
 
Q3
Q3Q3
Evaluation – question 3
Evaluation – question 3Evaluation – question 3
Evaluation – question 3
HTezcanli1
 
Ecaluation q 3
Ecaluation q 3Ecaluation q 3
Ecaluation q 3
billybetterknow
 
What kind of media institution might distribute your media product and why?
What kind of media institution might distribute your media product and why?What kind of media institution might distribute your media product and why?
What kind of media institution might distribute your media product and why?Nick175
 
New evaluation question 3
New evaluation question 3New evaluation question 3
New evaluation question 3
george fraser
 
Question 3
Question 3Question 3
Question 3Money118
 
As media studies evaluation q3
As media studies evaluation q3As media studies evaluation q3
As media studies evaluation q3
Lauren Robinson
 

What's hot (19)

Question three
Question threeQuestion three
Question three
 
National media institutions
National media institutionsNational media institutions
National media institutions
 
Question three
Question threeQuestion three
Question three
 
Evaluation Question 3
Evaluation Question 3Evaluation Question 3
Evaluation Question 3
 
institution research
institution researchinstitution research
institution research
 
Evaluation – question 3
Evaluation – question 3Evaluation – question 3
Evaluation – question 3
 
As evaluation q3
As evaluation q3As evaluation q3
As evaluation q3
 
As evaluation q3
As evaluation q3As evaluation q3
As evaluation q3
 
Q3
Q3Q3
Q3
 
Evaluation – question 3
Evaluation – question 3Evaluation – question 3
Evaluation – question 3
 
Ecaluation q 3
Ecaluation q 3Ecaluation q 3
Ecaluation q 3
 
Question 3
Question 3Question 3
Question 3
 
What kind of media institution might distribute your media product and why?
What kind of media institution might distribute your media product and why?What kind of media institution might distribute your media product and why?
What kind of media institution might distribute your media product and why?
 
Magazines irene neww
Magazines irene newwMagazines irene neww
Magazines irene neww
 
New evaluation question 3
New evaluation question 3New evaluation question 3
New evaluation question 3
 
Question 3
Question 3Question 3
Question 3
 
As media studies evaluation q3
As media studies evaluation q3As media studies evaluation q3
As media studies evaluation q3
 
Question 3
Question 3Question 3
Question 3
 
Question 3
Question 3Question 3
Question 3
 

Similar to Q3. Media Institutions

Question 3
Question 3Question 3
Question 3
Miles Blakey
 
Media institutions publication choices
Media institutions publication choicesMedia institutions publication choices
Media institutions publication choices
Daniel Clipperton
 
Evaluation; question 3 revised
Evaluation; question 3 revisedEvaluation; question 3 revised
Evaluation; question 3 revised
Harry Gupta
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3
Brad Matthews
 
Question 3
Question 3Question 3
Question 3
demi058088
 
Question three
Question threeQuestion three
Question three
meganburley99
 
Question 3
Question 3Question 3
Question 3
Joe Little
 
Evaluation Q3 - What kind of media institution might distribute your media pr...
Evaluation Q3 - What kind of media institution might distribute your media pr...Evaluation Q3 - What kind of media institution might distribute your media pr...
Evaluation Q3 - What kind of media institution might distribute your media pr...
hannahwood88
 
Evaluation Q3
Evaluation Q3 Evaluation Q3
Evaluation Q3
hannahwood88
 
Question 3
Question 3Question 3
Question 3
deemplemorar16
 
Evaluation question three
Evaluation question threeEvaluation question three
Evaluation question three14150934
 
QUESTION 3: What kind of media institution might distribute your media produc...
QUESTION 3: What kind of media institution might distribute your media produc...QUESTION 3: What kind of media institution might distribute your media produc...
QUESTION 3: What kind of media institution might distribute your media produc...
Amelia Gammon
 
Evaluation Q3
Evaluation Q3Evaluation Q3
Evaluation Q3
maxinescott
 
Magazine publisher
Magazine publisherMagazine publisher
Magazine publisherasmediaf12
 
Evaluation question 3
Evaluation  question 3Evaluation  question 3
Evaluation question 3
india smith
 
Unit 1
Unit 1Unit 1
Unit 1
SLyne98
 
Q3 evalutation
Q3 evalutationQ3 evalutation
Q3 evalutation
Eleanorpearce4
 
Evaluation question 3
Evaluation  question 3Evaluation  question 3
Evaluation question 3
india smith
 
Question 3
Question 3Question 3
Question 3
LaraDobsonx
 

Similar to Q3. Media Institutions (20)

Question 3
Question 3Question 3
Question 3
 
Media institutions publication choices
Media institutions publication choicesMedia institutions publication choices
Media institutions publication choices
 
Evaluation; question 3 revised
Evaluation; question 3 revisedEvaluation; question 3 revised
Evaluation; question 3 revised
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3
 
Question 3
Question 3Question 3
Question 3
 
Question three
Question threeQuestion three
Question three
 
Question 3
Question 3Question 3
Question 3
 
Question 3
Question 3Question 3
Question 3
 
Evaluation Q3 - What kind of media institution might distribute your media pr...
Evaluation Q3 - What kind of media institution might distribute your media pr...Evaluation Q3 - What kind of media institution might distribute your media pr...
Evaluation Q3 - What kind of media institution might distribute your media pr...
 
Evaluation Q3
Evaluation Q3 Evaluation Q3
Evaluation Q3
 
Question 3
Question 3Question 3
Question 3
 
Evaluation question three
Evaluation question threeEvaluation question three
Evaluation question three
 
QUESTION 3: What kind of media institution might distribute your media produc...
QUESTION 3: What kind of media institution might distribute your media produc...QUESTION 3: What kind of media institution might distribute your media produc...
QUESTION 3: What kind of media institution might distribute your media produc...
 
Evaluation Q3
Evaluation Q3Evaluation Q3
Evaluation Q3
 
Magazine publisher
Magazine publisherMagazine publisher
Magazine publisher
 
Evaluation question 3
Evaluation  question 3Evaluation  question 3
Evaluation question 3
 
Unit 1
Unit 1Unit 1
Unit 1
 
Q3 evalutation
Q3 evalutationQ3 evalutation
Q3 evalutation
 
Evaluation question 3
Evaluation  question 3Evaluation  question 3
Evaluation question 3
 
Question 3
Question 3Question 3
Question 3
 

More from Oliver Midgley

Actor Release Form
Actor Release FormActor Release Form
Actor Release Form
Oliver Midgley
 
In what ways does your media product use
In what ways does your media product useIn what ways does your media product use
In what ways does your media product use
Oliver Midgley
 
How did you use media technologies in the construction
How did you use media technologies in the constructionHow did you use media technologies in the construction
How did you use media technologies in the construction
Oliver Midgley
 
Shooting schedule
Shooting scheduleShooting schedule
Shooting schedule
Oliver Midgley
 
Bastille covers
Bastille coversBastille covers
Bastille covers
Oliver Midgley
 
Digipak analysis
Digipak analysisDigipak analysis
Digipak analysis
Oliver Midgley
 
Band profile
Band profileBand profile
Band profile
Oliver Midgley
 
Adverts analysis
Adverts analysisAdverts analysis
Adverts analysis
Oliver Midgley
 
Bastille Poster
Bastille PosterBastille Poster
Bastille Poster
Oliver Midgley
 
Lyric analysis
Lyric analysisLyric analysis
Lyric analysis
Oliver Midgley
 
Lyric analysis
Lyric analysisLyric analysis
Lyric analysis
Oliver Midgley
 
Individual response
Individual responseIndividual response
Individual response
Oliver Midgley
 
Q6. Technologies
Q6. TechnologiesQ6. Technologies
Q6. Technologies
Oliver Midgley
 
Q5. Attract and Address
Q5. Attract and AddressQ5. Attract and Address
Q5. Attract and Address
Oliver Midgley
 
Q4. Audience
Q4. AudienceQ4. Audience
Q4. Audience
Oliver Midgley
 
Q2. Representations
Q2. RepresentationsQ2. Representations
Q2. Representations
Oliver Midgley
 
Q1. Conventions
Q1. ConventionsQ1. Conventions
Q1. Conventions
Oliver Midgley
 
Music magazine Market Research and Textual Analysis
Music magazine Market Research and Textual AnalysisMusic magazine Market Research and Textual Analysis
Music magazine Market Research and Textual Analysis
Oliver Midgley
 
Pitch
PitchPitch
Survey analysis
Survey analysisSurvey analysis
Survey analysis
Oliver Midgley
 

More from Oliver Midgley (20)

Actor Release Form
Actor Release FormActor Release Form
Actor Release Form
 
In what ways does your media product use
In what ways does your media product useIn what ways does your media product use
In what ways does your media product use
 
How did you use media technologies in the construction
How did you use media technologies in the constructionHow did you use media technologies in the construction
How did you use media technologies in the construction
 
Shooting schedule
Shooting scheduleShooting schedule
Shooting schedule
 
Bastille covers
Bastille coversBastille covers
Bastille covers
 
Digipak analysis
Digipak analysisDigipak analysis
Digipak analysis
 
Band profile
Band profileBand profile
Band profile
 
Adverts analysis
Adverts analysisAdverts analysis
Adverts analysis
 
Bastille Poster
Bastille PosterBastille Poster
Bastille Poster
 
Lyric analysis
Lyric analysisLyric analysis
Lyric analysis
 
Lyric analysis
Lyric analysisLyric analysis
Lyric analysis
 
Individual response
Individual responseIndividual response
Individual response
 
Q6. Technologies
Q6. TechnologiesQ6. Technologies
Q6. Technologies
 
Q5. Attract and Address
Q5. Attract and AddressQ5. Attract and Address
Q5. Attract and Address
 
Q4. Audience
Q4. AudienceQ4. Audience
Q4. Audience
 
Q2. Representations
Q2. RepresentationsQ2. Representations
Q2. Representations
 
Q1. Conventions
Q1. ConventionsQ1. Conventions
Q1. Conventions
 
Music magazine Market Research and Textual Analysis
Music magazine Market Research and Textual AnalysisMusic magazine Market Research and Textual Analysis
Music magazine Market Research and Textual Analysis
 
Pitch
PitchPitch
Pitch
 
Survey analysis
Survey analysisSurvey analysis
Survey analysis
 

Recently uploaded

Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
Anna Sz.
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
kaushalkr1407
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
Jisc
 
Embracing GenAI - A Strategic Imperative
Embracing GenAI - A Strategic ImperativeEmbracing GenAI - A Strategic Imperative
Embracing GenAI - A Strategic Imperative
Peter Windle
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
TechSoup
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
Jheel Barad
 
Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.
Ashokrao Mane college of Pharmacy Peth-Vadgaon
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
Celine George
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
Jisc
 
"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
SACHIN R KONDAGURI
 
Synthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptxSynthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptx
Pavel ( NSTU)
 
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXXPhrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
MIRIAMSALINAS13
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
Jisc
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
BhavyaRajput3
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
Sandy Millin
 
678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf
CarlosHernanMontoyab2
 
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th SemesterGuidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Atul Kumar Singh
 
Acetabularia Information For Class 9 .docx
Acetabularia Information For Class 9  .docxAcetabularia Information For Class 9  .docx
Acetabularia Information For Class 9 .docx
vaibhavrinwa19
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
siemaillard
 
Francesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptxFrancesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptx
EduSkills OECD
 

Recently uploaded (20)

Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
 
Embracing GenAI - A Strategic Imperative
Embracing GenAI - A Strategic ImperativeEmbracing GenAI - A Strategic Imperative
Embracing GenAI - A Strategic Imperative
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
 
Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
 
"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
 
Synthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptxSynthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptx
 
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXXPhrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
 
678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf
 
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th SemesterGuidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th Semester
 
Acetabularia Information For Class 9 .docx
Acetabularia Information For Class 9  .docxAcetabularia Information For Class 9  .docx
Acetabularia Information For Class 9 .docx
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 
Francesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptxFrancesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptx
 

Q3. Media Institutions

  • 1. What kind of media institution might distribute your media product and why? Bauer Media Group Bauer Media Group is Europe’s largest privately owned publishinggroup, headquartered in Hamburg, Germany. It is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Their business is built on influential brands and their strategy is to engage with the audience by connecting with themand forming a personal relationship. Bauer Media already distribute Q magazine, Mojo and Kerrang! meaning they have a diverse range of genres. Their magazine heritage stretches back to 1953 with the launch of Angling Times and the acquisition in 1956 of Motor Cycle News, both still iconic brands within their portfolio. Bauer Media is a sister company of H Bauer Publishing, publisher of the UK's biggest TV listings, Take a Break and Bella. One advantage of working with such a huge institution is that it is an already very reputable brand, carrying trustworthy connotations- peoplewill link the positive image of Bauer Media Group and all its fantastic products with my new magazine so they will automatically assume it will be good and it will encourage customers to buy and try at which point I believe the publication is of high enough quality to inspire repeatpurchases. The distributors also take great pride in connecting to their audience. This aimof creating close relationships to the reader was something I feel my magazine aims for too by really trying to understand their emotions and relate through the articles- it is especially relevant given the Indie social group I amtargeting who are renowned for emotional conflicts. I admire this individual approach by such a big corporation hence I feel it would better to work with a business who shares the same principles as me. Another benefit of having my magazine published by themis that one of the magazines they already distribute, Q, is similarto mine therefore they will already have good knowledgeof the particular part of the market I am aiming at so, in theory, they are better positioned to more effectively dispense the issue for consumptionand boost sales compared to other lesser experienced institutions. However, it is also a disadvantage to have such a similar magazine, as it is difficult for Bauer to justify distributing both of them since they would be in direct competition because of their alike style and there is also a crossover in the audience ages. For Bauer, it would mean they are not diversifying and therefore would be more vulnerableto any downturns in the economy. Q magazine may feel aggrieved that their distributer has gone into business with such a similar publication and in the outcome of a disagreement, Bauer Media Group would be more likely to be loyal and side with the already very successful and well
  • 2. established magazine which they bought in 2008 rather than take a seemingly unnecessary risk on an unproven magazine. Time Inc. UK Time Inc. UK is Britain’s leading publisherof print and digital magazine content. Their brands are tailored to the interests of a variety of audiences and operate in a number of different sectors. Formerly IPC, the company formed in 1963 and it boasts history dating as far back as 1853. The publishers are responsible for many mainstreamwomen’s brands (e.g. Now, Chat, Goodtoknow), TV mags (What’s on TV and TV Times) and the music magazine NME amongst many more. It creates content for multiple platforms, across print, online, tablets and experiences. It is a wholly owned subsidiary of Time Inc. which is one of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital propertiesthat attract more than 120 million visitors each month, including over 50 websites. Time Inc. UK is based in Britain so it should mean this market is their priority and they will be the most knowledgeable about it which is good for my sales as England is my primary location to sell to with my content focusing on mostly British artists/bands. They only currently distribute one music magazine which is NME. It could be seen as a negative as they don’t have as much experience selling music related publicationsas other companies (such as Bauer Media Group) might, so they may not be the most effective and practiced to deal with crisis. However, NME has turned out to be a huge success so it is clear they do know how to successfully regulate. Furthermore, there are distinct differences between NME and Outskirts so there is definitely a gap in Time Inc. UK’s product portfoliounlike with Bauer. The two magazines are of two different genres with NME revolving around Rock and Outskirts is Indie. Rock is quite an acquiredtaste so I believe it would benefit themto have a second music magazine as the first excludes a large demographic. Digitally, Time Inc. UK are well positionedto protect fromthe print industry decline with NME already switching online on a permanent basis. It would mean that if the already struggling print industry became obsolete, which is especially likely if your audience is a young one like mine as they are dependent on technology, then you can rest assured knowing it will continueto thriveonline Conclusion After reviewing both Time Inc. UK and Bauer Media Group, I have concluded that Time Inc. UK would be the best company to distribute my product. The main reason for this choice is that there is definitely a space for this genre of magazine in their productportfolio however the same could not be said for Bauer who already publish ‘Q’ magazine and I feel the two would be competing against each other under the same label which is nonsensical. Furthermore, I foresee the future of magazines to become primarily digital rather than physical and I feel Time are the best prepared to make the switch.