Bauer Media is a large UK media group that distributes TV, radio, and magazines, but does not currently have any classical music magazines. This makes them a good potential partner for a new classical music magazine called Classique, as it would fill a gap and have opportunities to grow popular. However, as a large brand, Bauer may be unlikely to take on a new magazine. Time Inc. is a large, successful company based in New York that distributes to over 120 million people worldwide and now also in the UK. As they are not as big as Bauer, Time Inc. would be more likely to promote Classique and help ensure its fast success by leveraging their wide audience. Therefore, the document concludes that Time

1. Evaluation Question 3

2. WHAT KIND OF MEDIA INSTITUTION
MIGHT DISTRIBUTE YOUR MEDIA
PRODUCT AND WHY?

3. Bauer Media
At the beginning of my A level Media course, we
researched into popular Media websites, one of them
being Bauer Media. This media group is one of the
Largest and well known media groups in the UK.
Showcasing their brand through different types of media
such as TV, Radio and Newspapers/Magazines.

4. On Bauer Medias website it has an "audience finder" you can use
this to find different types of media on their website. I used this
feature to attempt to find a classical music magazine which is
distributed by Bauer. I couldn't find anything. Meaning Bauer
Media would be perfect as it has no other Classical music
magazines being distributed. Bauer would open up many
opportunities for Classique and could help it become very
popular.

5. Time inc
Time inc is a very large institution based in new York. It distributes
worldwide. Due to time inc being such a large, successful brand,
working with them will ensure success for classique as they are a
company that reaches to over 120 million people. As well as this,
they have now started distributing in the uk. Meaning I would now
grow a larger locally based audience.

6. Bauer Media would be very unlikely to take in a Classique
magazine as one of their featured brands as it they are a very
large brand. Although, The classical magazine I developed may be
profitable for the media group as it breaks conventions and
targets a younger audience, moving itself away from the older,
traditional classical music magazines.

7. Time inc would allow great success for my magazine very fast as
they have so many people they are distributeing to. They are
more likely to take me in than bauer media as time inc are not as
big and promote less brands.

8. After researching 2 of the most popular institutions I feel
that time inc would be the best as they would be more
likely to promote my brand and will ensure success in the
Classique brand. I feel that my magazine would make an
impact to this institution as it aims at a target audience
that have not been targeted before. Personally I also eel
it would make the biggest impact at Time inc as they
distribute worldwide.