Bauer media may distribute a rap magazine as they already have successful magazines in different music genres that appeal to consumers. Rap also has a wider fan base than other music genres, so if marketed properly, a rap magazine from Bauer could reach more people and be more profitable. Alternatively, companies like Spin Media and Town Square Media, which have experience creating rap magazines like XXL and Vibe, may distribute the magazine as they understand how to make successful rap-focused publications.