This magazine is aimed at males aged 16-25 because previous rock music magazines have targeted this demographic. The magazine uses dark, masculine colors like black throughout to appeal to its target male audience and signal the magazine's rock music genre focus. An initial cover was created using a placeholder image and dark colors to establish the magazine's visual style. The final cover incorporates photos from a photo shoot and more design details while retaining the same masculine color scheme to clearly identify the target readership.