The document provides information about Instagram, including: 1. Instagram is a photo and video sharing social media platform owned by Facebook and launched in 2010. 2. It discusses features of Instagram like Stories, Reels, IGTV, ads, algorithms and provides tips on using hashtags and engaging followers. 3. The document also covers tools for businesses on Instagram like shops, insights, ads and creator profiles.

1. By:
Lamiaa Ahmed Sayed

2. “Instagram is a photo and video-sharing social
networking service owned by Facebook, Inc. It was
created by Kevin Systrom and Mike Krieger, and
launched in October 2010 exclusively on iOS”

3. Instagram Stats

17. Instagram tests hiding Like counts globally

18. • Instagram started hiding like counts in Canada in April, and in six more
countries in July.
• Those countries are:
• Australia
• Brazil
• Canada
• Ireland
• Italy
• Japan
• New Zealand

19. However, that doesn’t mean that Likes
no longer matter. In fact, since 41% of
Canadian content creators said
engagement dropped after like counts
were hidden, it means it’s more
important than ever to create powerful
Instagram content that inspires
engagement.

21. 25% of
Instagram
Ads Are
Single Videos

22. • 70% of Instagram Posts Don’t Get
Seen
• Photos With Faces Get 38% More
Likes
• User-Generated Content Has a
4.5% Higher Conversion Rate
• There are Popular Emojis here.

25. What you need to get
starting on Instagram?

26. 1.Download the app
2. Choose a recognizable username
3. Update your profile
4. Add a recognizable profile picture
5. Research
6. Post your first photo
7. Setting up your location
8. Tell people you’re on Instagram
9. Follow others
10. Get social

27. Content Type
on Instagram

28. Instagram
Photo

29. Now You Can
Add Music to
Instagram
Posts

30. Video posts
Long gone are the days that video marketing was only for companies
with big budgets. Anyone with a decent camera and basic know-how is
now a video marketer and an estimated 81% of businesses used video
as a marketing tool in 2018. In addition, “Engagement numbers for
videos posted to top media publisher accounts worldwide increased by
53% year over year in May, surpassing the 46% growth rate seen for
photos over the same timeframe,” according to an eMarketer report.

31. Remixed Videos

33. Live Video
Live Video is different than Instagram Video, it’s live. Here’s how it works:
•Followers get a push notification telling them you’re going live
•Followers can comment on or like your Live Video stream in real time
•Now you can save the video on your account after finishing the live.

34. • What is Instagram Reels?
Instagram Reels is a new way to create
fun and engaging video content. The
video feature is available in the United
States and 50 other countries.
When you upload an Instagram Reel,
auto-generated captions will
automatically be turned on.

35. ‘Add yours’ sticker now
available in Reels

36. • Instagram is getting very serious about
helping every user create Reels, They can
finally do this very efficiently by providing
pre-built Reels templates that everybody
can use and create a Reel very fast.

38. • What Are Instagram Guides?
Guides are a brand new way to share and consume content on Instagram.
It is great for step-by-step guides, tips, and recommendations
you can choose from 3 different Guide formats:
• Places: Recommend places in your city and beyond
• Products: Recommend your favorite products
• Posts: Recommend posts you created or saved

39. • Where to Find Instagram Guides?
To access an Instagram Guide, visit a
creator’s profile page and select the new
Guides icon from the feed tab.

40. • Guides can be easily shared to Instagram Stories or with other users
by tapping the paper plane icon at the top right-hand corner of the
screen:

41. • Stories Features
One of the biggest additions to
Instagram as of late is the Stories
feature. Stories is similar to Snapchat
in that users add clips of video to a
story which is viewable for 24 hours
before it vanishes.

42. • Stories Highlights
Instagram Stories are a great feature, but they
disappear after 24 hours. While the
transience of Stories is what made them so
successful, users expressed a desire to keep
some of their best stories for later use. So
Instagram created the Stories Highlights
feature. This allows you to save your best
stories, and keep them on your account as
long as you want. Instagram saves your
Stories Highlights at the top of your profile
page so you followers and anyone else who
visits your Instagram profile is able to see
your them.

43. How To Get Attractive Story
On Instagram

44. • Stories @Mentions and Stickers
• Bulk Upload to Stories
• Play with the fonts and colors
• you Can Create AR Effects
• Add hashtags
• Emoji Slider Polls
• Create polls and quizzes
• Add a location
• Ask me question
• Add counter

45. • Your Favorite Filters
1. Once you've taken or uploaded a photo or
video, you can edit it by applying filters:
2. Tap Next, then tap the filter that you'd like to
apply.
3. Tap the filter again if you want to adjust filter
strength left or right using the slider. Tap
Done to save your change.

46. Add text to your stories
Mix the colours of your text. Match your colours. Make your text stand out when colour blocking.

47. Stack your text.
Type out one word, then type out the exact
word and just change the colour for that
word. Then stack it onto one another to
give the word a shadow effect.

48. Make gradient
backgrounds.
If you want to make a text-based
story rather than a photo or video-
based story, pick a colourful
gradient background for your text
with Create, which is at the
bottom of your screen.

49. Add playful stickers to your stories with these three tips
• Express how you feel.
• Tell people where you are.
• Have fun with GIFs.

50. Make your stories more interactive
• Go live.
• Create buzz using the countdown
sticker.
• Host a Q&A session.
• Poll your community.

51. Add a
gradient.
• Create a rainbow gradient effect
across your text with this hack. This
takes two hands and some practice.
• 1. Tap to select all the text.
• 2. Finger one: Tap and hold any
colour.
• 3. Finger two: Tap and hold end of
text selector.
• 4. Now move both fingers at the
same speed. You're going to
simultaneously deselect all the text
while also moving your finger
through the gradient

53. Pin floating words and
stickers to your stories.
Take a video with movement and then add a sticker or text.
Tap and hold the object (sticker or text) to pin the object –
the video will keep playing but the objects will stay in place.
More contrast between the object and the background is
better.

54. • Emoji Slider Polls
Instagram is now putting emojis
to use as a away polling how
users like or dislike something

55. Like the story
• In February 2022, Instagram
rolled out an update which
enabled users to like stories
without sending a DM. This implies
that you can ‘like’ an image or
video shared as a story and it
won’t appear on the user’s DM list.
The like notification will appear on
their viewers’ list below the story
itself.

56. Common Features
On Instagram

57. • On 8 February, Instagram announced that it has begun to roll out this new feature for all. Aimed at making the
Insta experience all the more smooth and less cluttered, the feature allows Instagram users to view and manage
all their activities in one place.
• “People will now be able to bulk manage (delete, archive) their content (posts, stories, IGTV and Reels) and their
interactions (comments, likes, story sticker reactions, etc.),” read an official Instagram statement. It also goes a
step further and lets users search for previous comments, likes and story replies from particular date ranges.
• Find the ‘Your activity’ option in the menu at the top right corner of your profile.
Plan ‘Your activity’

58. Scheduled lives
• In January 2022, introduced a
new feature to not only
schedule Lives but also make
stories and feeds out of it.
• Scheduled Lives will also
appear as badges on the
creator’s profiles, below the bio.
Interested followers and visitors
can simply click on the badges
to subscribe for Live reminders.

59. Instagram QR Code
• What is it?
Instagram QR Code = a special image
(like a QR code) that people can scan –
in person – to instantly go to your
Instagram page and follow you.

60. • Making your own QR code is very easy. Open the Instagram app on your phone and
tap on your account icon in the bottom right corner. On the next page, tap the three
lines in the top right corner to open the menu, then from the list that appears select
the QR code option.
How can I create a QR code for Instagram?

62. How to Scan a QR Code

64. Discover the new feed
• Moving in a direction to give more autonomy to users and
let them decide how they would want posts to appear on
their feed, Instagram is testing ways to introduce new feed
changes. 2022 started with Mosseri introducing three new
options – Home, Favourites, and Following to redesign
one’s Insta feed.
• Home will keep the whole thing unaltered and will let the
algorithm take the call on suggesting posts which it thinks
the user might be interested in. Favourite option will show
posts from the accounts that the user has classified as
favourite and Following will simply show a chronological
list of accounts that the user is following.

65. Instagram Maps
• Instagram is making improvements to
the Map functionality. The new update
includes an option to search for local
businesses by category.
• With the new Instagram search map,
you can find businesses near you and get
more information about them. This can be
useful when you’re looking for a specific
type of business or want to explore what’s
nearby.

66. Account Status
• Account status is a way to find out if
you’ve posted something that goes
against Community Guidelines and if it
may lead to your account being taken
down.
• If you have a professional account, you
can also use Account Status to see if
you’ve recently or repeatedly posted
content or have something on your
profile (like your profile photo or bio)
that goes against our
Recommendations Guidelines.

67. • Meta has announced that it’s
shutting down Instagram’s
dedicated IGTV app.
• It won’t be supported any longer,
and it will also soon be removed from
app stores.
• From now on, all videos, long and
short, will be merged into the existing
Instagram app. You’ll be able to see all
of them on your Feed, along with
Reels, videos, and photos.

68. Discover The
Notes!!!!!
• the CEO, Adam Mosseri, shared a
new feature the team is currently
testing in Canada, Mexico, Egypt,
South Korea, and some other
countries.
• It is called Notes, the option will
be available in Instagram
Messenger, where people will be
able to write and send Notes in
their DMs.

69. Instagram Algorithm

70. • Interest: How much Instagram predicts you’ll care about a post
• Timeliness: How recent the posts are
• Relationship: The accounts you regularly interact with
• Frequency: How often a user opens Instagram
• Following: Content from all accounts a user follows
• Usage: How long a user spends on Instagram

71. 5 Ways to make the Instagram algorithm work
for you
• Embrace the latest features
• Vary your post types
• Post at the best times for your business
• Create a hashtag strategy
• Focus on authentic engagement

76. • 1: Create a Facebook Page for Your Business

81. • Who are Instagram creator accounts for?
Initially, Instagram offered their creator account features to any influencer
This tells us 3 things:
• Instagram wants to double down on influencers. 87.1% of influencers say that
Instagram is their top platform. Instagram recognizes that influencers play a large
role on their app and now want to offer even more services to attract and keep
them sharing content there.
• Instagram wants to separate businesses from influencers. The creator profiles
include features and tools that specifically cater to influencers who are not attached
to more traditional business models. They are officially recognizing that the two
have different needs when it comes to social management. This attempt at
separation can best be seen in the image below.
• Instagram is targeting individual users with their creator profile offerings. In fact,
if you go to switch your account, the app says that creator profiles are “Best for
public figures, content producers, artists, and influencers.”

82. • The creator account on Instagram gives you a set of tools that
makes it easier to control your online presence, understand your
growth and manage your messages.
• Contact information and category labels: Contact information and
category labels (such as athlete, author or blogger) are optional and
can be turned on or off.
• Growth insights: Understand what content helps grow your
audience by mapping new and existing posts to net follower changes.
• Secondary Inbox: You'll have access to an inbox with Primary and
General tabs. You can use this inbox to organise your messages and
control notifications.
• Ranked requests: You'll be able to sort your requests by received
date or by top accounts.
• Saved replies: Use shortcuts for common responses.

83. Gifts on
Instagram
• Gifts are coming on Instagram; this
option will be available with Reels.
The goal with gifts is to help creators
earn money from their followers who
love the content they share.
• This option will be first available to a
limited number of creators in the US,
and the eligible creators will have the
option to activate the receiving of
stars in their Professional dashboard.
• Fans can send a gift by purchasing
Stars on Instagram.

84. Instagram Introduces
Subscriptions for Creators
• It seems like Instagram has opened a Pandora’s box with the launch
of the subscribing option to Insta Lives. Revenue generation, now, is
solely dependent on content instead of reach or followers count.
• The feature brings in three different types of content. First is
subscribers’ specific live that allows creators to go live only for their
subscribers. It lets a more niche audience view the content and gives
incentive to followers to subscribe and access exclusive content.
Second, subscribers will get stories posted only for them. A purple ring
tells subscribers that the content is for exclusive viewing. Finally,
subscribers themselves get purple badges that sets them apart in the
creator’s DMs and comments.

85. Expanding Instagram Creators’
Marketplace
Instagram has announced that they are expanding the creator’s marketplace
with more features and rolling it out to more users.

86. Instagram Creators’ Marketplace
• Make projects discoverable:
With the new updates, brands can now
make their project discoverable so
creators can find their projects. Brands
will also be able to message multiple
creators in bulk, which will appear in a
prioritized partnership inbox in their
messages. Also, brands can send offers
with fixed rates, so creators can make
decisions faster and collaborate more
efficiently with brands.

87. Instagram Creators’ Marketplace
• Creator portfolio
creators can set up their portfolio pages
and previous showcase work they’ve
created and their past partnerships.

88. Instagram Creators’ Marketplace
• Use organic content in ads
Creators will get a unique code for their
posts that they can share with a partner
so they can create an ad with that code
and promote the organic content/post as
the brand’s ad.

89. Instagram messaging features

90. Benefits of an Instagram Business Profile
Access
Instagram
Insights
Beef Up
Your
Instagram
Profile
Post on
Instagram
From a
Desktop
Run
Instagram
Ads
Keep Your
Promotions
&
Partnerships
Compliant
Potentially
Get Access
to New
Features
Early
Connecting
Your
Product
Catalog to
Instagram

91. https://coschedule.com/blog/how-to-use-instagram-for-business/

94. Set Your Instagram Marketing Business Goals

95. Know How You'll Measure Your Instagram Marketing Efforts

96. Plan A Basic Instagram Content Strategy
• Start With Your Story
• See Some Instagram Post Examples
• Understand Which Post Types Work Best
• Growing Your Audience And Engagement
• Tag Industry Influencers
• Adding Location
• Optimize Your Link In Your Profile
• Post at the Best Times for Instagram

97. https://coschedule.com/blog/how-to-use-instagram-for-business/
Which
Post Types
Work Best

99. https://influencermarketinghub.com/instagram-hashtag-generator/

100. https://ritetag.com/

101. https://app.sistrix.com/en/instagram-hashtags
https://www.tagblender.net/

102. http://www.instagramtags.com/
https://www.all-hashtag.com/index.php https://seekmetrics.com/

103. https://top-hashtags.com
Using Hashtags

104. https://www.hashtagsforlikes.co/

106. Instagram Insight

112. https://analisa.io/

113. https://phlanx.com/engagement-calculator

114. https://socialblade.com/instagram

115. https://www.socialstatus.io/competitor-analytics/

116. https://webstagram.org/

121. How to use your business account to create
Instagram shop?

125. Cross-post your Stories to Facebook
https://www.socialreport.com/insights/article/360019981772-Best-Practices-for-Instagram-Stories-in-2019

126. https://www.socialmediatoday.com/news/new-study-looks-at-latest-instagram-best-practices-including-hashtag-use-a/543067/

127. If you’re thinking of going all out on hashtags to try and reach new
users and grow your audience, think again. Studies have shown that
with Instagram hashtags, it isn’t a case of the more the merrier. In fact,
engagement decreases for posts with six or more hashtags, so try to
use five or fewer.
https://www.oberlo.com/blog/instagram-stats-every-marketer-should-know

129. Use Instagram filters

131. https://sparkar.facebook.com/ar-studio/download

132. https://blog.iconosquare.com/instagram-metrics/

133. • REACH
• IMPRESSIONS
• ENGAGEMENT RATE
• FOLLOWERS GROWTH
• MENTIONS
• PROFILE VISITS
• EMAIL CLICKS
• GET DIRECTIONS’ CLICKS
• WEBSITE CLICKS
• SAVES
• VIEWS
• TAGS ON BRANDED HASHTAG
• EXITS
• COMPLETION RATE
• LIVE VIEWERS
• CLICKTHROUGH RATE
(CTR)
• COST PER CLICK (CPC)
• AVERAGE COST PER CLICK
• CLICKS
• SWIPES AWAY
• TAPS FORWARD
• TAPS BACK
• REPLIES
https://blog.iconosquare.com/instagram-metrics/

134. In/lamiaaasayed
Lamiaaasayed
lamiaaasayed@gmail.com