what is the content marketing?
inbound & outbound marketing
content marketing stats
inbound methodology
The power of storytelling
generation good ideas
planning long term strategy
building framework
becoming an effective writer
extending the value of content through repurposing
promote the content
analyzing and measuring content
developing a growth marketing mentality
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
Social Media, Digital, Content Marketing: B2B Office Furniture DealersSarah Van Elzen
This was a presentation for National Dealer Alliance on behalf of BSI (Building Service Inc.) http://buildingservice.com/. BSI designs, builds and furnishes offices in the greater Milwaukee area. The content of this presentation includes the state of digital/social and the benefits of social media for B2B companies. Content marketing examples are included for best practice on reaching a B2B audience.
The plan is simple. To grow your business with effective online marketing you have to understand the basics. These 28 pages quickly introduce you to digital marketing principles and will save you a ton of time. www.feldmancreative.com
This presentation is for the many B2B companies that still wonder if Social Media Marketing actually works for them. This presentation outlines the key benefits from using social media for enterprises selling to other enterprises.
What is content marketing? It's the conversation that moves people from stranger to lead to customer to promoter. In this presentation, you'll learn two halves of content marketing, how to start building your content vault, a writer's block hack, and the secrets to promotion that we use at Autopilot.
Website foundations for a good digital marketing planPeter Bui
Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.
Facebook marketing is a Sub-part of social media marketing.
This slide is a full explanation of how Facebook marketing works.
Facebook is a powerful tool for social media marketing. Facebook marketing is a very cheap way to promote your brand, Product and service. It can help you in making brand awareness on the internet world.
Social media marketing strategy 2019 is an overview on how to plan, document and execute your social media marketing strategy for 2019. Whether you are wanting to write a social media marketing plan, need a social media coach, looking for a social media marketing plan template or want help to implement your social media marketing strategy for 2019, then download this document and then get in touch at www.fraserhay.co.uk or visit my linkedin profile to experience a free instant breakthrough with your social media marketing for the year ahead.
Content Marketing Tactics & Strategies for Business 2 Business IndustriesPieter S Verasdonck
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone. SalesCycle Agency (http://salescycle.agency/) helps SME companies with digital transformation and modernising their marketing efforts to get better ROI and Sales-Marketing team alignment.
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
RedSwan5 Digital Workshop for Marketing TeamsKim Donlan
If you aren't marketing from the customer's perspective, you are not doing as well as you could be. To help, we are sharing the core of our digital workshop for B2B marketing teams who need to creating a richer user and brand experience. This is for brands that have most of the pieces but perhaps in the wrong sequence, place or media type. This workshop is customized for clients who need to transition to a richer brand experience and stronger digital strategy. Contact Kim Donlan Kdonlan@RedSwan5.com
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
This is the deck used in The Digital Marketing Workshop at SXSW 2014.
Panelists include:
Blake Robinson, Director, Social Data @Kantar
Israel Mirsky, Global Managing Director, Social & Performance @ Annalect
Margaret Francis, VP, Product @Heroku
Marshal Kirkpatrick, CEO @GetLittleBird
Essentials of Inbound Marketing 2014 - Class #1 HubSpot Inbound Academy Certi...Sorin Magureanu
What is inbound all about in the first place?
Inbound isn't just a different way of doing marketing, it's a different way of doing business as a whole. Instead of the old interruptive tactics marketing and salespeople used to employ, inbound is about creating a business experience people actually like and want to be a part of. In this class, you'll learn what inbound is, explore the best practices that underlie any successful inbound strategy, and see examples of effective inbound strategies in action.
This class provides the foundational knowledge you'll need to be successful with every class moving forward.
Social Media, Digital, Content Marketing: B2B Office Furniture DealersSarah Van Elzen
This was a presentation for National Dealer Alliance on behalf of BSI (Building Service Inc.) http://buildingservice.com/. BSI designs, builds and furnishes offices in the greater Milwaukee area. The content of this presentation includes the state of digital/social and the benefits of social media for B2B companies. Content marketing examples are included for best practice on reaching a B2B audience.
The plan is simple. To grow your business with effective online marketing you have to understand the basics. These 28 pages quickly introduce you to digital marketing principles and will save you a ton of time. www.feldmancreative.com
This presentation is for the many B2B companies that still wonder if Social Media Marketing actually works for them. This presentation outlines the key benefits from using social media for enterprises selling to other enterprises.
What is content marketing? It's the conversation that moves people from stranger to lead to customer to promoter. In this presentation, you'll learn two halves of content marketing, how to start building your content vault, a writer's block hack, and the secrets to promotion that we use at Autopilot.
Website foundations for a good digital marketing planPeter Bui
Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.
Facebook marketing is a Sub-part of social media marketing.
This slide is a full explanation of how Facebook marketing works.
Facebook is a powerful tool for social media marketing. Facebook marketing is a very cheap way to promote your brand, Product and service. It can help you in making brand awareness on the internet world.
Social media marketing strategy 2019 is an overview on how to plan, document and execute your social media marketing strategy for 2019. Whether you are wanting to write a social media marketing plan, need a social media coach, looking for a social media marketing plan template or want help to implement your social media marketing strategy for 2019, then download this document and then get in touch at www.fraserhay.co.uk or visit my linkedin profile to experience a free instant breakthrough with your social media marketing for the year ahead.
Content Marketing Tactics & Strategies for Business 2 Business IndustriesPieter S Verasdonck
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone. SalesCycle Agency (http://salescycle.agency/) helps SME companies with digital transformation and modernising their marketing efforts to get better ROI and Sales-Marketing team alignment.
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
RedSwan5 Digital Workshop for Marketing TeamsKim Donlan
If you aren't marketing from the customer's perspective, you are not doing as well as you could be. To help, we are sharing the core of our digital workshop for B2B marketing teams who need to creating a richer user and brand experience. This is for brands that have most of the pieces but perhaps in the wrong sequence, place or media type. This workshop is customized for clients who need to transition to a richer brand experience and stronger digital strategy. Contact Kim Donlan Kdonlan@RedSwan5.com
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
This is the deck used in The Digital Marketing Workshop at SXSW 2014.
Panelists include:
Blake Robinson, Director, Social Data @Kantar
Israel Mirsky, Global Managing Director, Social & Performance @ Annalect
Margaret Francis, VP, Product @Heroku
Marshal Kirkpatrick, CEO @GetLittleBird
Essentials of Inbound Marketing 2014 - Class #1 HubSpot Inbound Academy Certi...Sorin Magureanu
What is inbound all about in the first place?
Inbound isn't just a different way of doing marketing, it's a different way of doing business as a whole. Instead of the old interruptive tactics marketing and salespeople used to employ, inbound is about creating a business experience people actually like and want to be a part of. In this class, you'll learn what inbound is, explore the best practices that underlie any successful inbound strategy, and see examples of effective inbound strategies in action.
This class provides the foundational knowledge you'll need to be successful with every class moving forward.
How to create a modern sales organizationZacharyCurry6
The how to guide for creating a modern sales organization from startup to mid sized enterprise. Bonus material for startups includes the maximizing college interns to develop your lead generation marketing team.
Zach Curry
zczinc@gmail.com
Content marketing has given small businesses in Cyprus the opportunity to become their own publishers of news and content. It has leveled the playing field between small and large businesses due to the fact that it’s now affordable for all of us to publish and curate content. But the challenge that many businesses usually face is finding the time and developing a mindset to create a consistent flow of new, interesting information.
Thought Leadership Marketing Guide [2021]Emir Atlı
https://hockeystack.com/blog/thought-leadership-marketing-guide
If you have been looking for ways to grow your business, then you might've heard the term "thought leadership marketing."
I don't know what you have learned so far about it, but if you still have questions about what is and how you can become a thought leader, then this beginner guide to thought leadership marketing is just what you were looking for.
Let's get started with the basics.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
In today’s online marketing world, content is king. You already have knowledge your audience finds valuable – now you need to use this as an asset for growth. Original content is the vehicle to position your brand as a leading authority in your industry.
However, effective content marketing is a challenge. Consistently creating and distributing content that performs is a challenge for marketing teams of all sizes. In fact, Content Marketing Institute studies have found that only 38% of marketers in 2015 say that their organization is at least “effective” at content marketing.
This presentation covers the 8 steps to effectively building your brand’s influence using content marketing, including:
1) How to create content that is truly valuable to your audience
2) How to get your content published in influential sites your audience is reading
3) How to create content on a consistent basis with limited resources
4) What to do with this content to create significant and measurable ROI
Content Marketing: How to make a good content and its impactAnubha Rastogi
Learn how to create a good content, the basic fundamentals and how content planning and writing is done and in the process understand the impact of a good content in establishing a brand image and sales.
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...Kim Donlan
Defining your early brand story is difficult for any startup. Content marketing and social media channels are important to establish credibility. This is a presentation showing how to create a unique value proposition, define your brand story by using your customer perspective. It will help with lead generation and awareness.
Inbound Content Marketing for Retirement Living: What, Why, How?Our Kids Media
Content has become one of the most important tools that marketers have for generating leads and driving sales. But many companies struggle with understanding what it really is, and how to use it effectively in their sales cycle. Join us for this webinar and learn tips for creating great content from scratch. People make decisions based on research and emotion, and great content will fuel your sales cycle, propelling leads from initial contact to move-in. Register now! Offered in partnership with BCSLA.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
[Webinar Recap] How to Create The Most Memorable Content ExperienceScripted.com
In order to succeed in content marketing, you have to give your audience an unforgettable experience. Watch Scripted's webinar with Uberflip to find out how!
Discover Social Media Marketing Best Practices Lamiaa Ahmed
There are lots of processes to put your plan, reach the specific audience and achieve your marketing objective, so in this article, I present the social media marketing best practice in 2020 to help you achieve your goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
2. What Is The Content Marketing?
Strategic marketing and business process focused on creating and
distributing valuable, relevant, and consistent content to attract and
retain a clearly defined audience, and ultimately, to drive profitable
customer action.
4. What Is The Content Marketing?
Strategic marketing and business process focused on creating and
distributing valuable, relevant, and consistent content to attract and
retain a clearly defined audience, and ultimately, to drive profitable
customer action.
Content is the message your
content marketing strategy delivers
5. What Is The Content Marketing?
Strategic marketing and business process focused on creating and
distributing valuable, relevant, and consistent content to attract and
retain a clearly defined audience, and ultimately, to drive profitable
customer action.
Without Content, You’d Have
Nothing To Deliver
6. What Is The Content Marketing?
Strategic marketing and business process focused on creating and
distributing valuable, relevant, and consistent content to attract and
retain a clearly defined audience, and ultimately, to drive profitable
customer action.
Content marketing is really just the art of communicating
with your prospects without having to sell to them.
7.
8. What Is The Inbound marketing ?
Inbound marketing is just one part of a larger movement in
the business world. That movement is inbound.
Inbound is a method of attracting, engaging, and delighting
people to grow a business that provides value and builds
trust.
19. Inbound Marketing Focus On:
Empowering potential
customers
Building a lasting
relationship with your
audience
Creating valuable
content that both
entertains and educates.
20. THE POWER OF
STORYTELLING
GENERATING
CONTENT IDEAS
PLANNING A LONG-
TERM CONTENT
STRATEGY
BUILDING A
CONTENT
CREATION
FRAMEWORK
BECOMING AN
EFFECTIVE WRITER
EXTENDING THE
VALUE OF CONTENT
THROUGH
REPURPOSING
HOW TO
EFFECTIVELY
PROMOTE
CONTENT
ANALYZING AND
MEASURING
CONTENT
DEVELOPING A
GROWTH
MARKETING
MENTALITY
How Do You Create An Effective Content
Marketing Process For Your Business?
27. “People don’t buy what you do,
they buy WHY you do it.”
- Simon Sinek
28.
29. When you talk about the
why and how, you’re
communicating with
feelings and dealing with
human behavior. And
remember, storytelling is
all about making that
connection.
34. Semi- fictional representations of your ideal customer based on real
data and some educated speculation about customer demographic,
behaviors, patterns, motivations and goals .
35. Personas help answer the following questions:
• What type of content is most likely to generate a response from a
particular type of customer?
• How does your ideal customer prefer to engage in the sales process?
• What problems do customers need to solve, and how does your
business help them?
41. Persona development helps you determine:
• Which format(s) will garner the best response
• Which media channels are likely to reach the most potential
customers
• The tone you should use when writing content or communicating
with customers
• The types of content that will attract the most new leads
• The calls to action that will generate the best response rate
48. StorytellingPointsOfView
First Person
Second Person
Third Person
FIRST-PERSON POINT OF
VIEW
• The character is yourself.
• t’s more confessional.
• Builds authority.
• Use when there is a known
person, an author, behind the
content
49. StorytellingPointsOfView
First Person
Second Person
Third Person
SECOND-PERSON POINT OF
VIEW
• The character is your
audience.
• When using “you” language,
you need to really understand
your buyer personas.
• Tell the story in a way that
shows empathy.
50. StorytellingPointsOfView
First Person
Second Person
Third Person
THIRD-PERSON POINT OF
VIEW
• “He said” and “she said” type
of language.
• Case studies about your
customers are good
examples.
• Stories can be both fictional
or nonfictional.
52. • The conflict is the lesson in how the character transforms
through challenge.
• If your story lacks conflict, then you’re not telling a story
.
Your prospect’s problems.
Your prospect’s needs
Your prospect’s buyer’s journey stage.
The Conflict Should Fit:
56. Use content to create emotional appeal.
Be consistent and authentic
Keep the story clear and concise
Storytelling Best Practices
57. Emotion is what will give your story
power
“Tell the truth, but make it fascinating.”
- David Ogilvy
Everyone can benefit from cutting down
a lengthy story
58.
59.
60.
61. Create a story and define the segment and the buyer persona
• Individual task
• Duration: 1 days
63. Your days are busy
Uncover ideas that you may not
have come up with on your own
You will run out of good ideas
Grow responsibly and keep up
with increased demand
Why it’s Important
73. • What are your buyer personas’ reading habits?
• What are your competitors doing?
• What are people talking about on Quora?
• What can you learn from your search engine optimization efforts?
Keep in mind when generating content ideas on
your own
74. Use a tool like Buzzsumo to see which content has the best
social media performance
https://app.buzzsumo.com
79. A brainstorm can be an incredibly productive way to generate
fresh and creative content ideas.
80. • Pick someone to moderate and set a clear agenda.
• Create an atmosphere where people feel comfortable.
• Leverage “braindumps.”
• Use sticky notes, whiteboards, and other visual aids.
• Remember that the main goal is to generate new, unexpected ideas.
Hosting A Brainstorm Best Practices
90. Setting marketing
goals
Auditing or assessing
your organization’s
initiatives and assets
Identifying the
buyer’s journey for
your buyer personas.
Three Steps To Creating A Long-term
Content Plan
91.
92. • Publishing date
• Content title
• Buyer’s journey stage
• Marketing funnel stage
• Format or type of content
• Which buyer persona it’s targeting
• Any additional notes that provide value or context
Organize Your Content Audit Based On These
Categories
93.
94. Tie everything together with a series of blog posts
that could lead to a relevant content offer
114. Conceptualizing
your content
Planning and
setting timelines
Creating a
workflow
Reviewing
content
Publishing and
promotion
Organizing it
internally
Analyzing the
results
Start planning out a timeline, which shouldn’t be
more than three months out.
115. Conceptualizing
your content
Planning and
setting timelines
Creating a
workflow
Reviewing
content
Publishing and
promotion
Organizing it
internally
Analyzing the
results
Identify who is going to be doing what tasks.
Identify outside influencers will be
contributing
Have an intuitive breakdown of the work
Content Creation Workflow Should
117. • Set clear expectations.
• Determine editing timeline.
• Use a document to track changes, and clearly identify roles in the
reviewal process.
• Allow for multiple rounds of edits
Conceptualizing
your content
Planning and
setting timelines
Creating a
workflow
Reviewing
content
Publishing and
promotion
Organizing it
internally
Analyzing the
results
Reviewing And Editing Content Best
Practices
120. Conceptualizing
your content
Planning and
setting timelines
Creating a
workflow
Reviewing
content
Publishing and
promotion
Organizing it
internally
Analyzing the
results
You need to measure the results to see what insights you can learn.
121. Conceptualizing
your content
Planning and
setting timelines
Creating a
workflow
Reviewing
content
Publishing and
promotion
Organizing it
internally
Analyzing the
results
Keep on top of industry and best
practices.
122. Conceptualizing
your content
Planning and
setting timelines
Creating a
workflow
Reviewing
content
Publishing and
promotion
Organizing it
internally
Analyzing the
results
Your content creation framework should always be evolving
123. Primary Types Of Responsibilities in content strategy
Writing Editing
Designing Coordinating
130. Effective Writing Core Attributes
• Attention-grabbing headline
• Tone relevant to your readers
• Help the reader do something
• Add to the conversation
• Write for the way people search
• Solid structure
• One core idea
• Supports your brand messaging
• Has a relevant call-to-action
• Free of errors and poor grammar
131. Effective Writing Core Attributes
• Attention-grabbing headline
• Tone relevant to your readers
• Help the reader do something
• Add to the conversation
• Write for the way people search
• Solid structure
• One core idea
• Supports your brand messaging
• Has a relevant call-to-action
• Free of errors and poor grammar
132. of people will read your headline.
of people will read the entire article.
135. • How-To
• List
• Question
• Interesting Data
• Quick Tip
• Negative Angle
• Secret of
• Little known, advice, tips, or tricks
• You Should Know This
Title Formats
136. Effective Writing Core Attributes
• Attention-grabbing headline
• Tone relevant to your readers
• Help the reader do something
• Add to the conversation
• Write for the way people search
• Solid structure
• One core idea
• Supports your brand messaging
• Has a relevant call-to-action
• Free of errors and poor grammar
137. You Want To Match The Attitude Of Your Readers
138. Effective Writing Core Attributes
• Attention-grabbing headline
• Tone relevant to your readers
• Help the reader do something
• Add to the conversation
• Write for the way people search
• Solid structure
• One core idea
• Supports your brand messaging
• Has a relevant call-to-action
• Free of errors and poor grammar
139. You First Need To Understand Who Your Ideal Reader Is, Which
Is Also Known As Your Buyer Persona
140. Effective Writing Core Attributes
• Attention-grabbing headline
• Tone relevant to your readers
• Help the reader do something
• Add to the conversation
• Write for the way people search
• Solid structure
• One core idea
• Supports your brand messaging
• Has a relevant call-to-action
• Free of errors and poor grammar
141. It Needs To Add Something New To The Conversation,
Take a few minutes to research what already exists on
the subject
142. Effective Writing Core Attributes
• Attention-grabbing headline
• Tone relevant to your readers
• Help the reader do something
• Add to the conversation
• Write for the way people search
• Solid structure
• One core idea
• Supports your brand messaging
• Has a relevant call-to-action
• Free of errors and poor grammar
143. You should research the words
people actually use to search and
communicate
144. Effective Writing Core Attributes
• Attention-grabbing headline
• Tone relevant to your readers
• Help the reader do something
• Add to the conversation
• Write for the way people search
• One core idea
• Supports your brand messaging
• Has a relevant call-to-action
• Free of errors and poor grammar
145.
146. Effective Writing Core Attributes
• Attention-grabbing headline
• Tone relevant to your readers
• Help the reader do something
• Add to the conversation
• Write for the way people search
• One core idea
• Supports your brand messaging
• Has a relevant call-to-action
• Free of errors and poor grammar
147.
148. Effective Writing Core Attributes
• Attention-grabbing headline
• Tone relevant to your readers
• Help the reader do something
• Add to the conversation
• Write for the way people search
• One core idea
• Supports your brand messaging
• Has a relevant call-to-action
• Free of errors and poor grammar
149.
150. Effective Writing Core Attributes
• Attention-grabbing headline
• Tone relevant to your readers
• Help the reader do something
• Add to the conversation
• Write for the way people search
• One core idea
• Supports your brand messaging
• Has a relevant call-to-action
• Free of errors and poor grammar
151.
152. Common Grammar And Style Mistakes To
Check For
• Use contractions
• Write with simple language
• Use the active voice
• Be clear and concise
• Use short sentences and paragraphs
• Cut fluffy words from your writing
• Adhere to a style guide
• Use “you” and “your”
• Avoid jargon
• Don’t be snarky
• Use Spell Check
156. • Gives you another opportunity to rank within search engine’s results
• Allows you to reach a new audience
• Supports the consistency of your message
• Helps your content marketing team create content on a more
consistent basis
Benefits And Advantages Of Repurposing Content
157. THE RULE OF SEVEN
A Prospect Needs To See Or Hear Your Marketing Message
At Least Seven Times Before They Take Action And Buy
From You.
159. RepurposingContent
Strategies
Republish
Recycle
Content Republishing is the act of reposting your content, mainly blogs, on other
websites with proper credit given to the original author.
The source uses a canonical tag.
It has a link at the beginning or the end of
the post that connects back to your website.
To have the source “NoIndex” their copy of
the article.
160. Strive to choose
reputable sites to
partner with
Don’t republish all
of your content,
just top performing
content.
Update the
headline of each
republished piece
of content
Wait at least two
weeks before you
republish your
content.
Include internal
links throughout
your post
Make sure your
content is a great
fit for the site it’s
being published to.
Include a call-to-
action within your
blog’s post.
RepurposingContent
Strategies
Republish
Recycle
Best practices
161. RepurposingContent
Strategies
Republish
Recycle
What needs to be added, removed, or re-worded?
You may be able to combine related or unrelated content to provide new
value and meaning.
Is there an opportunity to expand on something you’ve already done in
order to dig deeper into that topic?
Adjust
combine
Expand
Effective
recycled
content
163. DON’T CREATE CONTENT
JUST TO CREATE
CONTENT.
Think of each content idea
that provides value to your
buyer persona’s journey as
a seed.
164. Identify content
format and topic.
Make a list of
supporting
subtopics
Choose strongest
supporting
subtopics
Create content for
each
supporting subtopic.
Download or create
a template for
guide.
Recycle blog content
and format
into chapters.
Create the rest of
the content needed
to complete.
Update blog post
call-to-actions.
8 STEPS TO RECYCLING CONTENT INTO
A LONG-FORM OFFER
165. Choose any article from any website and follow the steps to recycling it.
• Individual task
• Duration: 1 days
171. • Search engine
optimization
• Email marketing
• Social media
• Live promotions (events or
webinars)
• Influencer networks
• Word of mouth
• Search engine ads
(Google, Yahoo, Bing)
• Social media ads
(Facebook, LinkedIn,
Twitter, and Instagram)
Organic
Paid
175. • Create a content promotion calendar.
• Experiment and optimize.
• Analyze your results.
• Customize messaging for each channel.
• Use segmentation.
Pest
practices
182. • Include a link in your email signature.
• Share content on social media.
• Connect with industry influencers.
• Always tell new people about your content
How To Optimize For Reach
183. • Consider how a user is going to engage with your
content.
• Include relevant action words.
• Make adjustments based off the platform being
used.
• Be patient.
How To Optimize For Engagements
184. • Link to a landing page for all of your promotional
efforts.
• Use strong calls-to-action.
How To Optimize For Conversions
185. Analyze the performance of your promotions’
channels.
Explore each channel individually.
Identify next steps that you can take based off
the new insights.
How To Analyze Your Content Promotion Efforts
187. Reasons To Look At Content
Performance With A Keen Eye
Find if your
marketing efforts
are driving the
needle on sales.
Document and
report on
progress for
future use
cases.
Discover
insights and
determine
where to go
next.
188. Tracking And Measuring Content Areas Of Focus
• Brand awareness
• Engagement
• Lead Generation
• Customer conversion and sales
• Customer loyalty and retention
• Website performance
191. Group Your Content Into Categories
Based On Key Similarities And Try To
Draw Some Conclusions.
192. Have a conversation with stakeholders at your
company. Ideally, this conversation should take
place before you run a campaign
193. Don’t just look at what they tell you to look at.
There may be other metrics you can use to support
your story.
194. The stakes are different. What they care
about in terms of results is different
195. • In the first meeting with stakeholders focus on quantifying her
contents’ efforts and the SMART objectives of the campaigns.
• Discuss what types of reporting the key stakeholders would
find valuable.
• makes sure to set up a dedicated midpoint review meeting
and wrap-up discussion
197. Growth Marketing
An integrated approach to growing your business and optimizing
your content marketing efforts through constant testing across
marketing channels.
198.
199.
200.
201.
202.
203.
204. Each Test Should Uncover
Cost to acquire a customer through this
channel?
Customers available through this channel?
217. Create your first article for blogging
• Individual task
• Duration: 1 days
218. In work teams, create a content plan for a month on the Facebook platform for
any business and determine the main items which should be defined In it
• Maximum 4 members in the team
• Duration: 3 days