Social media platforms algorithm study, about Instagram algorithm, origin, stats, Instagram algorithm, Instagram algorithm for posts, Instagram algorithm for reels

1. Submitted By: Vishaka Bothra
Guided By: Prof. Shivani Gaikwad

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➢ Introduction
➢ Algorithm Study
➢ Origin
➢ Stats
INDEX

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INTRODUCTION
• Instagram is a free, online photo-sharing application
and social network platform that was acquired by
Facebook in 2012.
• Instagram allows users to edit and upload photos and
short videos through a mobile app.
• Users can add a caption to each of their posts and use
hashtags and location-based geotags to index these
posts and make them searchable by other users within
the app.
• Instagram is not only a tool for individuals, but also for
businesses. The photo-sharing app offers companies
the opportunity to start a free business account to
promote their brand and products.

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ORIGIN STATS
• Instagram is a photo and video-sharing
social networking service owned by
Facebook, Inc.
• When it was first launched in 2010,
users could only post photos through the
app and add filters without any extra
editing features.
• Over 140 billion photos have been uploaded
on this platform
• Instagram (@instagram) is the most
followed user on Instagram.

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• The Instagram algorithm decides which content gets seen.
• Every single time a person opens the app, the algorithm instantly combs through all available content, and
decides:
➢ Which posts go to the top of the newsfeed, and in what order;
➢ Which posts are featured on the Explore tab;
➢ In which order Stories, Live videos, Reels and IGTV videos show up, in the feed, and their respective tabs,
etc.
INSTAGRAM ALGORITHM

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There are four key factors that influence the Instagram
algorithm for feed posts —
1.Information about the post: Is it a photo or a video? When
was it posted? How many likes does it have?
2.Information about the poster: How interesting are they to
you? Are they your friend? How often do people engage with
their content?
3.Your activity: Do you tend to watch a lot of videos? What type
of content do you typically engage with?
4.Your interaction history: Do you typically like or comment on
the poster’s posts?
How the Instagram Algorithm Works for Feed Posts

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They also take into consideration the likelihood of five
important interactions. These key interactions help the
algorithm determine feed ranking:
•Time spent: Are you going to spend time on the post?
•Like: How likely are you to like the post?
•Comment: How likely are you to comment on the post?
•Save: How likely are you to save the post?
•Tap on Profile: How likely are you to tap on the profile after
seeing the post?

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How the Instagram Algorithm Works for Instagram Stories
• The Instagram algorithm works fairly similarly for Instagram
Stories as it does for the feed.
• Typically, Instagram Stories that appear at the start of your
feed are from accounts that you engage with the most.
• Stories are designed to be binge-watched, so even if you’re
not right at the beginning of someone’s stories feed, there’s
still a chance they’ll swipe to your content.
• By posting to Instagram Stories more often, you have a
better chance of reaching viewers as they browse their daily
stories — and the more views you gain, the better your
ranking will be.

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How the Instagram Algorithm Works on the Explore Page
• Overall, the Explore page and the feed algorithm are quite
similar — they both deliver content Instagram thinks you’ll
be most interested in, based on your prior interactions.
• However, while your Instagram feed is made up of content
from accounts you already follow, the Explore feed consists
almost entirely of content from new accounts.
• According to Instagram, “t​​he most important actions we
predict in Explore include likes, saves, and shares.”
• The Explore page is constantly evolving, with new topic
categories and advanced search functionalities being
introduced all the time.

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The most important signals for the Explore Page algorithm
are:
1.​​Information about the post. How popular is a post? How
much engagement does it get — and how quickly? If a lot
of people are liking, commenting, sharing, and saving a
post, it’s a huge indicator for the Explore Page’s algorithm.
2.Your history of interacting with the person who
posted. Have you interacted with this person or their
content in the past (even if you don’t follow them)?
3.Your activity. What type of content do you usually like,
save, or share? How do you interact with posts in Explore?
4.Information about the person who posted. How many
people have interacted with this person in the past few
weeks?

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How the Instagram Algorithm Works for IGTV Videos
• For IGTV videos, the algorithm prioritizes content from the
accounts you interact with the most, as well as the type of
posts you typically engage with.
• Beyond the home feed, Instagram serves suggested IGTV
videos in relevant Explore pages, based on what Instagram
thinks you will like.
• The trick is to give them as much of a helping hand as
possible.
• Instagram recommend sharing a short preview to your
Instagram feed — increasing initial exposure and providing a
positive signal to the algorithm.

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How the Instagram Algorithm Works for Instagram Reels
• According to Instagram, brands and creators should create
Reels that are entertaining, inspiring, or experimental and
use creative tools like text, camera effects, or filters.
• You should also avoid posting Instagram Reels that are low-
resolution, too blurry, or are visibly recycled from other
apps.
• These types of Reels will be deprioritized — meaning they’ll
be less likely to appear on the Explore Page and Instagram
Reels tab
• For an additional boost, we recommend sharing your
Instagram Reels to your main feed, using several hashtags to
increase discoverability, and including captions to make your
content more accessible.

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What
should
Marketers
Consider?
• Clear Vision and Strategy
• Consistent Frequency
• Familiarity with your Audience
• Measure Results
• Create Innovative and Suitable content
• Maximize on Content Value

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THANK YOU