The document provides information about digital advertising and Facebook ads. It discusses media buying models, including media planning, buying, and optimization. It then focuses on Facebook ads, explaining how to set up an ad account and create campaigns, ad sets, and ads. It covers choosing objectives, targeting audiences, formats, placements, budgets, and scheduling for Facebook ads. Finally, it provides examples of ad formats and objectives that can be used, such as for brand awareness, traffic, engagement, app installs, video views, lead generation, and messages. The goal is to help advertisers understand how to effectively set up and optimize their Facebook ad campaigns.
A slide deck that goes along with a webinar (http://email-marketing.pinpointe.com/webinar-facebook-ads-vs-google-ads-dupont) that explains the key differences between Facebook ads and Google ads – including the pros and cons for your business.
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
A slide deck that goes along with a webinar (http://email-marketing.pinpointe.com/webinar-facebook-ads-vs-google-ads-dupont) that explains the key differences between Facebook ads and Google ads – including the pros and cons for your business.
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
The Complete Facebook Business Manager GuideCoursenvy.com
What is Facebook Business Manager? You can manage ad accounts, Facebook business pages, and the people who work on them — all in one place! Business Manager is a Facebook tool that helps organize and manage your business. https://www.coursenvy.com/the-complete-facebook-business-manager-guide
Here's the deck from my Performance Marketing Session at Upgrad Exchange in Bangalore. Please leave your queries /feedback below.
(Link to plan in deck seems expired, here is the link - https://docs.google.com/spreadsheets/d/10c3ITcbOEWOUbFOyTuHlK1M5wJlMQBdZ2QfP3Fss1RU/edit#gid=752459564)
Well, Performance Marketing is quite a buzz word today. But for many marketers or entrepreneurs, it's easy to get lost in jargons and not catch the real essence. My goal was to simplify the concepts in performance marketing with examples everyone can relate to.
The deck also covers a performance mindset, and a spend management strategy that can help brands optimize their spends towards metrics that matter.
To deck covers
- The Marketing funnel & How most marketing teams are structured today.
- Performance marketing with a case-study, where I have detailed a spend strategy with channels & metrics
- Wrapping up, the deck talks about growth engines & growth hacks - with some inspiring examples.
Google Ads | Google Ads Tutorial 2019 | Google AdWords Tutorial 2019 | PPC Ad...Simplilearn
This Google Ads tutorial (formerly Google AdWords) talks about what Google Ads actually is, the various formats it provides, where Google shows your ads, how you can create an advertisement through Google Ads, the important metrics you need to track and how you can optimize your ads to ensure they accomplish your marketing goals. This Google Ads tutorial is designed for beginners who want to get started with advertising through Google Ads which is a PPC (Pay-Per-Click) platform. It goes into the details of the many ways Google offers to show your ads, the ease with which you can set up an advertisement and the various ways you can optimize your advertisements so that you can give yourself an upper hand over your competition and so much more. Now, let’s get started with understanding how you can make proper use of Google Ads.
The below topics are explained in this Google Ads tutorial:
1) What are Google Ads?
2) What are the various formats in Google Ads?
3) Where is Google showing your ads?
4) How can you create a Google ad?
5) Important metrics to track
6) Optimizing your advertisements
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Google AdWords/PayPerClick Training PresentationDushyant Verma
Know about Google AdWords and Pay Per Click advertising program. Learn how to run success ad-word campaign. Tips and trick to increase your conversion rate.
Facebook Ads Tutorial 2019 | How To Run Facebook Ads | Facebook Ads Manager 2...Simplilearn
This presentation about Facebook ads will help you understand what are Facebook ads, how to advertise on Facebook, the types of ads that Facebook offers, steps involved in creating a Facebook ad campaign and some do's and dont's of Facebook advertising. This tutorial is designed for beginners who want to get started with Facebook paid marketing. It goes into detail about the various ways Facebook ensures that your advertisement reaches the appropriate audience along with practical examples for the same. You will understand how these marketing features work along with strategizing and managing digital campaigns on Facebook. Now, let us get started and understand each step in the process of Facebook advertising.
Below topics are explained in this Facebook ads presentation:
1. What are Facebook ads
2. Why advertise on Facebook
3. What are the types of Facebook ads
4. What are the steps to creating a Facebook ad
5. The Do's and Don'ts of Facebook Advertising
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
If your company needs to submit a Facebook Marketing Proposal Template PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2SuPvpP
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Kickstarting Your Earnings: A Beginner’s Guide to CPA Marketing
Unlocking additional income streams is a definitive move in this internet age. One method increasingly gaining traction is CPA marketing, offering enthusiasts a practical avenue to earn money online. The intriguing part of CPA marketing is its straightforwardness and the opportunity it presents, even to beginners. Let’s delve into the concept.
What is CPA Marketing?
CPA or Cost-per-action marketing, a type of affiliate marketing, involves advertisers paying for a specific action completed by their prospects, such as a site visit, form submission, or product purchase. Unlike traditional advertising where you pay for exposure, CPA marketing tailors payment to successful engagement or conversions. Let’s break it down:
• Advertisers create offers/campaigns
• Publishers (that’s you) promote these offers
• An action is completed (determined by the advertiser)
• You earn money
Benefits of CPA Marketing
CPA Marketing’s primary appeal lies in its cost-effectiveness and utility for both the advertiser and the publisher. Advertisers only pay for actions that fulfill their objective, minimizing ad wastage. As a publisher, there’s potential for high payout since earnings are not linked to the number of clicks or views, but the successful conversion of offers. With the appropriate strategies, this venture can translate into a significant income stream.
Join a CPA Marketing Masterclass Today
Getting Started with CPA Marketing
Digital marketing provides a wealth of opportunities for generating online income, and cost-per-action (CPA) advertising ranks among the most profitable techniques. However, to intrude into the rewarding world of CPA marketing, you must first grasp its concepts and intricacies.
Understanding the CPA Marketing Model
CPA marketing, or cost-per-action marketing, is a form of affiliate advertising where you, the affiliate, get paid by a company or advertiser for every action a user takes on their site that can be traced back to your recommendation or link. Actions include but are not limited to clicks on their website, signups for trials, or purchases made. The allure of CPA marketing lies in the fact you’re paid for action, not just clicks, making each action taken potentially valuable.
Choosing a CPA Network
Choosing the right CPA network can make or break your efforts. CPA networks serve as intermediaries between affiliates and advertisers. Networks you might consider include MaxBounty, PeerFly, and ClickDealer, among others. When choosing a network, consider factors such as:
- Range of Offers: Some networks offer more varied and numerous options than others.
- Payment Methods and Frequency: Ensure that the CPA network offers a convenient payment form and pays out reliably and frequently.
- Reputation: Look for networks with solid feedback and reviews from other affiliates.
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
The Complete Facebook Business Manager GuideCoursenvy.com
What is Facebook Business Manager? You can manage ad accounts, Facebook business pages, and the people who work on them — all in one place! Business Manager is a Facebook tool that helps organize and manage your business. https://www.coursenvy.com/the-complete-facebook-business-manager-guide
Here's the deck from my Performance Marketing Session at Upgrad Exchange in Bangalore. Please leave your queries /feedback below.
(Link to plan in deck seems expired, here is the link - https://docs.google.com/spreadsheets/d/10c3ITcbOEWOUbFOyTuHlK1M5wJlMQBdZ2QfP3Fss1RU/edit#gid=752459564)
Well, Performance Marketing is quite a buzz word today. But for many marketers or entrepreneurs, it's easy to get lost in jargons and not catch the real essence. My goal was to simplify the concepts in performance marketing with examples everyone can relate to.
The deck also covers a performance mindset, and a spend management strategy that can help brands optimize their spends towards metrics that matter.
To deck covers
- The Marketing funnel & How most marketing teams are structured today.
- Performance marketing with a case-study, where I have detailed a spend strategy with channels & metrics
- Wrapping up, the deck talks about growth engines & growth hacks - with some inspiring examples.
Google Ads | Google Ads Tutorial 2019 | Google AdWords Tutorial 2019 | PPC Ad...Simplilearn
This Google Ads tutorial (formerly Google AdWords) talks about what Google Ads actually is, the various formats it provides, where Google shows your ads, how you can create an advertisement through Google Ads, the important metrics you need to track and how you can optimize your ads to ensure they accomplish your marketing goals. This Google Ads tutorial is designed for beginners who want to get started with advertising through Google Ads which is a PPC (Pay-Per-Click) platform. It goes into the details of the many ways Google offers to show your ads, the ease with which you can set up an advertisement and the various ways you can optimize your advertisements so that you can give yourself an upper hand over your competition and so much more. Now, let’s get started with understanding how you can make proper use of Google Ads.
The below topics are explained in this Google Ads tutorial:
1) What are Google Ads?
2) What are the various formats in Google Ads?
3) Where is Google showing your ads?
4) How can you create a Google ad?
5) Important metrics to track
6) Optimizing your advertisements
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Google AdWords/PayPerClick Training PresentationDushyant Verma
Know about Google AdWords and Pay Per Click advertising program. Learn how to run success ad-word campaign. Tips and trick to increase your conversion rate.
Facebook Ads Tutorial 2019 | How To Run Facebook Ads | Facebook Ads Manager 2...Simplilearn
This presentation about Facebook ads will help you understand what are Facebook ads, how to advertise on Facebook, the types of ads that Facebook offers, steps involved in creating a Facebook ad campaign and some do's and dont's of Facebook advertising. This tutorial is designed for beginners who want to get started with Facebook paid marketing. It goes into detail about the various ways Facebook ensures that your advertisement reaches the appropriate audience along with practical examples for the same. You will understand how these marketing features work along with strategizing and managing digital campaigns on Facebook. Now, let us get started and understand each step in the process of Facebook advertising.
Below topics are explained in this Facebook ads presentation:
1. What are Facebook ads
2. Why advertise on Facebook
3. What are the types of Facebook ads
4. What are the steps to creating a Facebook ad
5. The Do's and Don'ts of Facebook Advertising
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
If your company needs to submit a Facebook Marketing Proposal Template PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2SuPvpP
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Kickstarting Your Earnings: A Beginner’s Guide to CPA Marketing
Unlocking additional income streams is a definitive move in this internet age. One method increasingly gaining traction is CPA marketing, offering enthusiasts a practical avenue to earn money online. The intriguing part of CPA marketing is its straightforwardness and the opportunity it presents, even to beginners. Let’s delve into the concept.
What is CPA Marketing?
CPA or Cost-per-action marketing, a type of affiliate marketing, involves advertisers paying for a specific action completed by their prospects, such as a site visit, form submission, or product purchase. Unlike traditional advertising where you pay for exposure, CPA marketing tailors payment to successful engagement or conversions. Let’s break it down:
• Advertisers create offers/campaigns
• Publishers (that’s you) promote these offers
• An action is completed (determined by the advertiser)
• You earn money
Benefits of CPA Marketing
CPA Marketing’s primary appeal lies in its cost-effectiveness and utility for both the advertiser and the publisher. Advertisers only pay for actions that fulfill their objective, minimizing ad wastage. As a publisher, there’s potential for high payout since earnings are not linked to the number of clicks or views, but the successful conversion of offers. With the appropriate strategies, this venture can translate into a significant income stream.
Join a CPA Marketing Masterclass Today
Getting Started with CPA Marketing
Digital marketing provides a wealth of opportunities for generating online income, and cost-per-action (CPA) advertising ranks among the most profitable techniques. However, to intrude into the rewarding world of CPA marketing, you must first grasp its concepts and intricacies.
Understanding the CPA Marketing Model
CPA marketing, or cost-per-action marketing, is a form of affiliate advertising where you, the affiliate, get paid by a company or advertiser for every action a user takes on their site that can be traced back to your recommendation or link. Actions include but are not limited to clicks on their website, signups for trials, or purchases made. The allure of CPA marketing lies in the fact you’re paid for action, not just clicks, making each action taken potentially valuable.
Choosing a CPA Network
Choosing the right CPA network can make or break your efforts. CPA networks serve as intermediaries between affiliates and advertisers. Networks you might consider include MaxBounty, PeerFly, and ClickDealer, among others. When choosing a network, consider factors such as:
- Range of Offers: Some networks offer more varied and numerous options than others.
- Payment Methods and Frequency: Ensure that the CPA network offers a convenient payment form and pays out reliably and frequently.
- Reputation: Look for networks with solid feedback and reviews from other affiliates.
ReTargeting and the Future Of Display Advertising Arjun Dev Arora
This deck walks through the basics of display advertising including metrics, optimization levers, targeting methodologies and touches on new cutting edge technologies to help marketers reach audiences at the right time and place.
Marketing ROI is the practice of attributing revenue growth to the impact of your marketing initiatives.
Practically, marketing ROI is used to justify the budget allocation for ongoing and future initiatives.
So it’s important to know how to calculate the ROI accurately.
Especially for activities that do not directly provide the metrics of calculation.
This guide teaches you the basics of calculating Marketing ROI in simple terms.
Hero Conf London 2016 - The Definitive Framework for Bidding in AdWordsWijnand Meijer
When it comes to setting bids in AdWords, you have more options than you may realize: manual CPC, enhanced CPC, automated rules, AdWords scripts, bid simulator, bid adjustments, smart bidding with target CPA or target ROAS and of course automated bidding with 3rd party solutions.
So the question arises: when should and shouldn’t you use each of these bidding methods? In this presentation, you'll discover:
- Why great bids can’t fix a lousy campaign
- What it means to be truly profit-driven when it comes to bidding (less than 10% of advertisers work this way)
- When it’s best to use each of the mentioned bidding options, based on a new framework for bidding in AdWords
The slides used by Matthew Sauer from iProspect at the E-commerce Meetup organized jointly with Neto, Hubspot and SEMrush: https://www.semrush.com/webinars/e-commerce-meetup/?language=en
Data Driven Digital Marketing Strategy Wecomex Ltd
In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
Hey Big Spender, We're Talking to You: Understand How to Budget for Social Me...Falcon.io
What is a good ROI from my Google Spend? How much should I spend on social this year? Should I spend money on Facebook and Instagram ads and how much should I put in? It’s every marketer's favorite time of the year – budgeting . Setting a marketing budget is tricky enough for some businesses, let alone understanding how much should be spent on digital vs. offline. If you need to establish a marketing budget to hit a particular revenue and profit goal, you can use a budgeting formula based on ROI to work toward measurable results that directly impact the bottom line. This session will give you a better understanding of how much your budget should be and how you can make better sense of where you should be spending proactively and reactively. You’ll learn:
Principles of ad budgeting
How to plan a budget-efficient strategy
Best practice tactics to optimize your social media budget
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
This deck will walk you through the core strategy components you need to understand to plan, manage and scale successful social advertising campaigns. We present it in a live webinar each Friday @ 1PM ET. You can sign up for the next session at GoodHelp.co/Resources.
Discover Social Media Marketing Best Practices Lamiaa Ahmed
There are lots of processes to put your plan, reach the specific audience and achieve your marketing objective, so in this article, I present the social media marketing best practice in 2020 to help you achieve your goals.
what is the content marketing?
inbound & outbound marketing
content marketing stats
inbound methodology
The power of storytelling
generation good ideas
planning long term strategy
building framework
becoming an effective writer
extending the value of content through repurposing
promote the content
analyzing and measuring content
developing a growth marketing mentality
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
6. Media paying process
Media
Optimization
Media Buying
Media
Planning
The process of identifying and selecting the
combination of media on a variety of
platforms.
This includes researching your audience and
setting goals for your campaigns.
Media Planning
7. Media paying process
Media
Optimization
Media Buying
Media
Panning
The process of purchasing your paid media
platforms.
This includes setting bids and automating
purchasing
Media Buying
Media
Optimization
Media
Buying
Media
Planning
8. Media paying process
Media
Optimization
Media Buying
Media
Panning
Includes tracking performance and refining
your campaigns overtime.
The goal is to refine targeting, decrease
spend and increase the return on
investment.
Media Optimization
Media
Optimization
Media Buying
Media
Planning
9. • Your Paid Media Plan sets the vision and goals for your
business, and Media Buying executes on the strategies
in a way that maximizes your budget
11. • Paid Media can be used at all stages of the customer
• When your Paid Media campaigns add value to your audience,
they can be an effective inbound tool.
12.
13.
14.
15.
16.
17.
18. Not only are you able to understand how that dollar
was spent and what you got in return, but you're able
to learn from what that dollar did
20. Understanding your target audience
What are the unique selling points that differentiate you in the marketplace?
How can you connect these reasons to your buyer personas?
Ask questions that help you identify where and how to effectively target your buyer personas.
Identifying your goals and objectives
Think about what is most important to your consumers in your industry and use paid media to deliver on those values.
24. Take your existing budget and experiment with different
opportunities.
As you monitor performance and optimize your
campaigns, determine your average return on investment.
Use this data to make a case to increase your paid media
budget to bring a higher return over time.
Don’t make strategic decisions until you have reliable
results.
27. 70% of the paid media
budget goes towards
activities that, based on
historical performance,
are going to drive the
main KPIs.
28. 20% of the paid media
budget goes towards
activities that can take
things further, like
conversion rate
optimization or a new
social media channel.
29. 10% of the paid media
budget goes towards
those really big ideas that
drive a drastic change in
performance, like taking
over a website for a long
period of time.
40. The advertiser
is the one who pays the money to get his advertising shown.
41. • The publisher
is the one who gets money for showing the Ads on his site
42. • The Audience
is a particular group of consumers within the
predetermined target market
43.
44.
45.
46. Ad Network & Ad Exchanges
An ad exchange is a digital
marketplace where advertisers
and publishers purchase and
sell ad inventory directly. Ad
exchanges don’t involve an
intermediary.
An ad network is an aggregator
that collects ad inventory from
publishers and sells it to
advertisers. It acts as an
intermediary.
47. Criteria Ad Network Ad Exchange
Type of Entity A company A technological platform
Inventory Offers a premium inventory to
advertisers
Offers the remaining inventory after selling
the premium inventory
Transparency Advertisers don’t know where their
ads will appear
Publishers are unaware of the buyer
Both the partiers are aware of the
transaction
Pricing Doesn’t change since it depends on
negotiations
Fluctuates depending on the bids placed
Principle of Work Acts as an intermediary between
publishers and advertisers.
Acts as an open ad marketplace for all
market players.
48. Criteria Ad Network Ad Exchange
Quality of inventory Offers mostly first-tier inventory, often
sold for the first time.
Offers all available inventory, including
remnants (good quality inventory is oftentimes
already purchased by ad networks for
reselling).
Gains for Advertiser Prices are higher because they’re
determined individually, so advertisers
often overpay.
Advertisers define the price by themselves.
Gains for Publisher Publishers have less control over
inventory optimization and pricing.
More control over the value of each
impression.
Examples Google's AdSense, Yahoo Publisher
Network.
SmartyAds, Yahoo Right Media.
55. LEAD
He is any person or entity ( as in the business)
that is potentially interested in purchasing
your product or services.
The hot lead is more qualified than cold lead.
56.
57.
58.
59.
60. Return On Ad Spend (ROAS)
• To calculate ROAS, you take the revenue driven by a campaign
and divide it by the amount of money spent on that
campaign.
61. • 20% ROI on a 3 month ad campaign
• 10% ROI on a 1 month ad campaign
A 10% ROI per month is better than a 20% ROI over 3
months. If we divide 20% by 3 we get a monthly ROI 6.6%,
which is lower than 10%.
62. Take Attention!!
• ROI is Return On Investment, which means overall investment
including people and tools and other expenses. ROAS is Return
On Ad Spend, which just looks at your spend with the platforms
(outside of tools, employees, and management fees)
63.
64.
65.
66.
67.
68.
69.
70.
71.
72. • Profit margin= 10%
• CLTV=8
• The average customer order= 2 orders/year over 6 month
• The average value of sales= ?
A
73. • Profit margin= 10%
• CLTV=8
• The average customer order= 2 orders/year for 6 month
• The average value of sales= ?
• CLTV = Average value of sales*number of transaction*retention time period*profit
margin
• 8= Average value of sales*2*0.5*10/100
• Average Value of Sales = 80 $
78. • Let’s assume the following scenario: you buy a car for
$10,500. When you sell the car you receive $8,500. What is
your ROI?
• Let’s assume the following scenario: you run an ad campaign
on Instagram. The campaign costs 500 dollars and the total
gain from the campaign is 775 dollars. What is your ROI?
D &E
79. • Let’s assume the following scenario: you buy a car for $10,500.
When you sell the car you receive $8,500. What is your ROI?
-19%
• Let’s assume the following scenario: you run an ad campaign
on Instagram. The campaign costs 500 dollars and the total gain
from the campaign is 775 dollars. What is your ROAS?
55%
82. First, you need to understand who your customer is?
• Who are they?
• What does their family situation look like?
• How much do they make?
• Where do they live? (Both geographically and whether or not they own or rent).
• Where do they work?
• How do they spend their free time?
Once you understand who they are, you’ll want to take it one step further and
understand how they think.
83. Next, you’ll want to walk through the average customer journey. What steps do they take as
they:
• Recognize that they have a problem
• Identify what that problem is
• Discover potential solutions
• Become aware of you as an option
• Choose to purchase your product
84. For each customer, this journey may be slightly different. However, they
generally fall into 3 categories:
• Awareness Phase (top of the funnel)
• Consideration Phase (middle of the funnel)
• Decision Phase (bottom of the funnel)
Why does this matter to you as an advertiser? Because you will tweak your
content, offers, verbiage, and Call to Action based on whatever stage of the
customer journey your potential buyer is in.
85. Finally, you’ll want to break your audience up into segments
based on where they are situated in the customer journey. This
will allow you to make the right offers to the right people at the
right time.
86. Here are a few examples of
potential audience segments:
• Any new customers in the "prospects stage" are entering your funnel as warm leads because they are interested in your product.
• Lukewarm leads visited your website but didn’t engage, you may wish to use Retargeting to remind them that you are there, waiting in the wings,
with the solution to their problems.
• Engaged blog readers like your blog and keep coming back for more. They’re more likely to share your content on Facebook or make a purchase.
• Landing Page visitors came to a specific landing page and are therefore probably interested in that particular product.
• Shopping cart abandoners were so close to making a purchase... but something stopped them. They may just need a gentle push to finish their
purchase.
• Return customers love your brand. They’ve already purchased from you in the past and come back time and time again for more. These customers
can serve as brand advocates, singing your praises and recommending your product to their friends.
As you learn more about your own audience, you may uncover different segments that will require different messaging.
90. 72% of B2C marketers reported that Facebook was their top social
advertising channel.
43% of B2B marketers also named Facebook as their most important
advertising
94% of social media marketers are using the Facebook ad platform
49% of Facebook users like a brand’s page to show their support.
Branded Facebook pages only reach about 2% of fans with organic posts.
500 million people watch Facebook videos each day.
91. Facebook video ads have the lowest CPC
Facebook CTA buttons increase click-through rates.
Shorter Facebook posts get 23% more interaction than longer posts.
34.7% of people who unfollow a brand on Facebook do so because
of low-personality or uninteresting posts
57.5% of people who unfollow a brand do so because of an excessive
amount of promotional posts
Posts with photos receive 179% more engagements than other posts.
92. People are 1.5x more likely to watch video on a smartphone instead of a
desktop.
Videos are the most shared post type, with 89.5 average Facebook shares.
85% of Facebook videos are watched with the sound turned off.
102. How Does
Facebook Use
Machine Learning
to Deliver Ads?
• https://www.facebook.com/business/news/good-
questions-real-answers-how-does-facebook-use-
machine-learning-to-deliver-ads
106. •Ad Accounts: Set up or edit the name of your ad account, choose your
currency, enter a business name, address, and tax ID number, and specify
whether you're purchasing ads on behalf of a business or an agency.
•Ad account admins can add people to or remove people from an ad
account, and manage roles/permissions from this section.
•Pages: View a list of all the Pages for which you have permissions, and
what role you have on each.
•Payment Settings: Add or edit payment methods, set a top-level spending
limit on the ad account, and find out when your next billing date is.
•Notifications: Manage how Facebook informs you of activity on your ad
account(s). Set a primary email address.
107.
108.
109. campaign
Ad Set 1
Ad1
Ad2
Ad Set 2 Ad1*
The business goal you want the ad to
drive is your ad objective. This might be
Brand Awareness or Catalog Sales..etc.
Every ad set or ad within a single
campaign will share the same ad
objective.
110. campaign
Ad Set 1
Ad1
Ad2
Ad Set 2 Ad1*
Options you set at the ad set level reflect
your priorities around delivery, such as:
• Target audience
• Placements
• Budget
• Schedule
111. campaign
Ad Set 1
Ad1
Ad2
Ad Set 2 Ad1*
At the ad level, you'll choose the ad
format and provide the creative and
copy that people see on Facebook.
This includes your ad's headline,
content, photo or video assets, and
destination URL.
117. • Brand awareness: Select it to display your
ad to people most likely to be interested in
your product or service.
118.
119. Audience
Focus your ad's delivery by specifying an
audience.
You can include or exclude people from your
audience based
on demographics, location, interests,
and behaviors. For example: display ads to
everyone who lives within 20 miles of a major
city, but exclude people who live in the city
itself.
120.
121.
122.
123. •Facebook ads can appear in News
Feeds, Instant Articles, In-stream Video,
Stories, Suggested Videos, Marketplace,
and in the Right Column on desktop.
124. •It can appear in stories, sponsored
message and inbox.
126. • Audience Network extends your ads to
other app and website publishers, in a
range of placement types including native,
banner, interstitial, in-stream video, and
rewarded video.
127.
128.
129.
130.
131. Control your budget
HOW MANY
PEOPLE DO YOU
WANT YOUR AD
TO REACH?
HOW
MUCH DO
YOU WANT
TO SPEND?
137. • Traffic :drives people to a website, app or
Messenger.
• Engagement: Intended to increase post
engagement, Page likes, or event responses.
• App installs: use it If you’d like people to install
your mobile or desktop app.
• Video views: shows your content to people who
are most likely to watch it.
• Lead generation: encourages people to share
their contact details via a mobile-friendly form.
• Messages: encourages people to have
conversations with your business in Messenger
to complete purchases, answer questions, or
offer support.
145. As an advertiser on Facebook, you can add a call-to-action button to your
ad that will open in WhatsApp. Audiences can engage with you on
WhatsApp after clicking your ad.
Before you begin
•Download WhatsApp App.
•Connect your WhatsApp account to your Facebook page and be the
admin of your page.
146.
147. Create ads that click to WhatsApp
To create ads that click to WhatsApp from Ads Manager:
1.Go to Ads Creation.
2.Choose your objective
3.In the “Message Destination” section, select WhatsApp.
4.Choose your audience, budget and campaign schedule.
5.In the Ad Setup section, choose the images, text and headline for your ad.
6.After you've reviewed your campaign's details, click Confirm to create your
ad
148.
149.
150.
151. ThruPlay
ThruPlay is an optimization and billing option for video ads through the video
views objective. ThruPlay allows advertisers to optimize and choose to pay only
for ads that are played to completion, or for at least 15 seconds. This
optimization is available with Auction or Reach and Frequency campaigns.
The following placements are available:
•Facebook: Feed, In-Stream Video, Instant Articles, Suggested Video
•Instagram: Feed, Stories
•Audience Network
The following ad formats are available:
•Single Video
•Slideshow
•Instant Experience (Not supported by ThruPlay billing option)
159. • Conversions: asks people to do something in a
website or app. Install the Facebook pixel to a
website or SDK to an app to track actions
people take, and to create audiences and
optimize ad delivery based on those actions.
• The Catalog sales: is ideal for ecommerce,
travel, auto, and real estate companies: You can
link to images of every item you sell, and
Facebook will display different items to
different people, based on broad targeting
criteria or how they've engaged with ads in the
past.
• Messenger, Instagram and WhatsApp: Get
people to initiate a purchase through
Messenger, Instagram and WhatsApp.
• Calls: Get people who may be interested in your
business to call you.
160.
161. Facebook Pixel
The Facebook pixel is an analytics tool that allows you to measure the
effectiveness of your advertising by understanding the actions people take
on your website.
Facebook SDK
It is the easiest way to integrate your app with Facebook.
About events
Events are actions that happen on your website (like when someone makes
a purchase). To track an event, you'll need to place a piece of code on your
website to help Facebook understand that someone has taken an action.
163. How Split Tests work
Split tests let you test different variables of your ad campaigns so you
can see what works best, then build on the success of your campaigns
and improve future media plans. You can test things like creative
assets, audience and ad placements.
168. Building a Core Audience on Facebook lets marketers calibrate ad
delivery around demographics, locations, interests, behaviors, and
connections.
When building Core Audiences, you can opt to include or exclude
people from your target audience based on any of these attributes
listed below. You can save Core Audiences for future use, and can
modify Saved Audiences to test and optimize your targeting.
Demographic targeting draws from information that people share
publicly on Facebook about their education, political views,
family/relationship status, life events, career, and more.
Location targeting allows marketers to target ads by postal code,
city, region, or country — or worldwide — and to deliver ads based
on where people are, whether they live in a location, are new
arrivals, or just visiting.
Interest targeting focuses on consumer and lifestyle categories
such as fitness, fashion, or hobbies.
Connections targeting is based on audience engagement with your
Facebook Page, Facebook Events, or app.
169. Location-based audiences
There are four different ways to define your audience based on location.
You can request that your ads be delivered to:
Everyone in a location
•Locals: Only people who identify that location as their home
•New residents: Only people who recently updated their location
•Visitors: People who have checked into or been tagged in a place that
isn’t their primary location
170. Geographic Audiences
Use the Browse feature to target
your ads worldwide, by
geographic area, country, city, or
postal code.
171. Type in an address to deliver your
ads to people who live within a 1 to
50 mile radius of this location.
Note: only people who've included an
address in their profile or have
location services turned on will be
reached.
173. Interests and Behaviors
Facebook can provide ad delivery around people’s interests and behaviors.
•Interest targeting lets you advertise to specific audiences by reaching people based
on their interests, activities, Pages and posts they like, posts and comments they
make, and closely related topics.
•Behavior targeting lets you reach people based on device usage and other activities
178. Target by Device
Device usage is another important targetable behavior. You can create ads to include or
exclude people by desktop browser and operating system under Digital Activities, or by
mobile device under Mobile Device User.
179. Target by Connections
You can include or exclude people from Core Audiences based on whether
they engage with your Facebook Page, your apps, or your Facebook Events.
You can also target or exclude friends and connections of people who have
engaged with your content.
181. First what about Facebook Pixel???
The Facebook pixel is an analytics tool that allows you to measure the
effectiveness of your advertising by understanding the actions people
take on your website. You can use pixel data to:
•Make sure your ads are being shown to the right people
•Build advertising audiences
•Unlock additional Facebook advertising tools
182. Set up the Facebook pixel by placing pixel code on the header of
your website. When someone visits your website and takes an
action (like completing a purchase), the Facebook pixel is
triggered and reports this action. This way, you'll know when a
customer takes an action, and will be able to reach that customer
again through future Facebook ads.
183. BENEFITS
There are several ways you can use data collected from the Facebook
pixel tracking to refine your Facebook advertising strategy.
With the Facebook pixel, you can:
•Reach the right people: Find new customers, or people who have
visited a specific page or taken a desired action on your website. Plus,
create Lookalike Audiences to reach more people who are similar to
your best customers.
•Drive more sales: Set up automatic bidding to target people who are
more likely to take an action you care about, like making a purchase.
•Measure the results of your ads: Understand how successful your ad
is by seeing what happened as a direct result. You can view
information like your conversions and sales.
184. Facebook’s software development kit (SDK) is the equivalent of
the Facebook pixel, for mobile apps. Shopping app developers
can use it to respond to events such as “item added to wishlist”
or “completed registration” to increase engagement and
conversions. Game developers can likewise follow events like
“completed tutorial” or “achieved level” to reward players, and
drive in-app purchases. You can use the SDK to seed Custom
Audiences and focus on customized messages to app users.
The Facebook SDK
188. Make sure that your pixel is working correctly:
• The Facebook Pixel Helper is a troubleshooting tool that helps you find out if
your pixel is working correctly. It's a Chrome plugin you can use to see if
there's a Facebook pixel installed on a website, check for errors and
understand the data that's coming from a pixel.
• Install the Pixel Helper Before you start, you'll need to have the Chrome web
browser. If you don't have it yet, install the Chrome browser then follow
these steps:
• Go to the Chrome web store and search for the Facebook Pixel Helper.
• Click + Add to Chrome.
• Click Add extension.
• Once you have successfully installed the extension, you'll see a notification
that the plugin has been added to Chrome and a small icon will show in your
address bar.
189. Check that your pixel is working
• After you've installed the Pixel Helper, click the Pixel Helper icon in
the address bar.
• Check the popup to see any pixels found on that page, and whether
they've been set up successfully.
190. Custom Audience sources
You can generate Custom Audiences from a variety of sources.
• customer lists: Customer lists are an audience who have already shown an
interest in your business or product. But the source doesn’t come from
Facebook engagement or Meta Pixel.
Instead, you tell Facebook “identifiers” you’ve collected from your audience.
Examples include the email address of a newsletter subscriber or past
customers who have shared their phone numbers with you.
191. • Website: Once you install the Meta Pixel on your website, it can
match your website visitors to their Facebook profiles.
You can use this information to create Custom Audiences that target:
1. All website visitors
2. People who have visited a specific product page or product
category.
3. Recent website visitors by choosing a timeframe for how far back
you want to go
192. The Facebook pixel is a segment of code that you can copy and paste into
your existing website. Pixel allows Facebook’s ad servers to recognize users
across multiple devices — as long as they’re signed into Facebook. You can
specify which pages of your site — and which actions people take on your
site — will trigger the pixel.
When someone visits your website and takes an action (like completing a
purchase), the pixel is triggered and reports this information. This way,
you'll know when a customer takes an action and will be able to reach that
customer again through future Facebook ads.
193. Then, create Custom Audiences and specified ad sets based on these
actions to reach people based on where they are in their customer
journeys. For example, you could choose to take note of events such as
“add item to shopping cart,” and then reach cart abandoners with
messages encouraging them to complete their purchase or to add more
items for a discount.
194. • Mobile App:
This type of Custom Audience can be a great basis for app engagement
campaigns. Some targets include:
1. People who have downloaded your app but may not be using it yet
2. People who have made in-app purchases
3. People who have achieved a certain level in your game
195. • Engagement Custom Audiences:
An Engagement Custom Audience is made up of people who have interacted
with your content across Meta technologies like Facebook or Instagram.
These people have done specific actions like:
1. Viewed a video
2. Followed a Facebook page
3. Clicked on an ad
4. Responded to an event as “Interested”
While Facebook keeps track of these actions, you can also create a setting to
refresh the audience, say, every 30 days.
196. You can also create custom audience from offline activity, your
catalogue, AR experience, on Facebook listing and shopping
200. Lookalike Audiences: can help you find — and deliver ads to — people who
share demographics and behaviors with your current customers.
You can use Lookalike Audiences to reach people who are similar to:
•Existing customers
•People who like your Facebook Page
•Visitors to your website
•People who engage with your mobile app
201.
202. Lookalike Audience size
You can choose the size of a Lookalike Audience during the creation
process. This size is expressed in a scale of 1-10, which is the
percentage of the population of a particular country that you are
asking Facebook's system to match with your seed audience.
203. We generally recommend a source audience with between 1,000 to 50,000
people. The quality of the source audience matters too. If a seed audience
is made up of your best customers rather than all your customers, that
could lead to better results. We'll cover this more in detail in the next
module.
• Smaller audience (1-5):
More closely match your source audience
• Larger audience (6-10):
Increases your potential reach, but reduces the level of similarity between
the Lookalike Audience and source audience
204. Regardless of who is creating the Lookalike Audience, you'll need
one very important thing before you begin: a seed audience.
.
A seed audience is a group of people who are
important to the success of your business,
such as those who make high-value purchases
or who are deeply engaged with your
Facebook Page or mobile app
206. Create a Seed
Audience
Custom
audience
Your customer
information
Facebook
pixel
Mobile App
Facebook
page fans
If you have an existing Custom
Audience that has proven to be
a good source of customers,
you can use it as the seed for a
Lookalike Audience that
resembles these existing
customers and clients.
207. Create a Seed
Audience
Custom
audience
Your customer
information
Facebook
pixel
Mobile App
Facebook
page fans
You can create a value-based
Lookalike Audience from a file you
upload that contains data about
your best customers, which our
system then uses to find similar
people. This data is hashed —
anonymized to protect the privacy
of your customers.
This hashed data is securely held
on Facebook's servers only long
enough to create the Audience,
then deleted.
208. Create a Seed
Audience
Custom
audience
Your customer
information
Facebook
pixel
Mobile App
Facebook
page fans
Pixel helps Facebook’s ad servers
recognize website visitors across
devices. Since you can specify
page visits and actions that trigger
the pixel, this can then be used to
create a seed based on customer
behavior.
For example, monitoring the action
“complete a purchase” enables you
to generate a Custom Audience
based on people who’ve bought
from your website. Seeding a
Lookalike Audience with that
Custom Audience may surface
potential customers.
209. Create a Seed
Audience
Custom
audience
Your customer
information
Facebook
pixel
Mobile App
Facebook
page fans
Seed a Lookalike Audience using
a Custom Audience of people
who engage with your mobile
apps. Then, you can develop
brand awareness campaigns
targeted to new prospects who
resemble people who’ve triggered
in-app events such as “completed
registration.” Game developers
can track events such as
“achieved level.”
To seed a Custom Audience with
mobile event data, you have to be
an Administrator or Developer on
the app, and there must be active
SDK event tracking in place.
210. Create a Seed
Audience
Custom
audience
Your customer
information
Facebook
pixel
Mobile App
Facebook
page fans
People who Like your Page
have already shown an
interest in your business.
Create a Lookalike Audience
of Page fans to drive
awareness of your business
and find more people who
are likely interested in your
products or services.
213. Audience Overlap
When you have two or more audiences selected, you can check the
overlap between them using the Actions dropdown. Overlap
means the percentage of people that are in both audiences.
218. Our estimated ad recall lift (people) metric is available for ads using
the Page Post Engagement objective, the Video Views objective and
the ad recall lift optimization within the Brand Awareness objective.
The estimated ad recall lift (people) metric shows how many people
we estimate would remember seeing your ad if we asked them within
two days.
225. Start and stop delivery
Keep in mind the following to avoid disruption to your ads:
•If you turn off a campaign, it'll also stop all ads and ad sets in that campaign.
•If you turn off an ad set, it will stop all the ads in that ad set.
•To turn ad delivery back on, you may need to turn on the parent ad set and campaign, too.
234. Split testing lets you test different variables of your ad campaigns so you can see what
works best, then keep building on success and improve future media plans.
Ads Manager lets you split audiences at the ad set level to better understand how your
delivery selections affect campaign performance — for example, to test how your ad
performs when you target specific ages or genders. You can split an audience as many
times as you like.
With the ad set selected, choose Split Audiences from the Duplicate dropdown.
Split testing
235. Establish automated rules
You can create rules at the campaign, ad set, or ad level. Rules update ad
delivery or notify you of changes to your campaigns, ad sets or ads. Some of
the things that rules can do include:
•Turn off your ad if it doesn't perform well.
•Increase the budget of an ad set when more people click on those ads.
•Send a notification to your email address when the overall number of
people who view your ad decreases past a certain number
240. 1. Create educational and inspirational videos
2. Integrate call-to-action
3. Choose the right target audience
4. Encourage engagement by asking questions in the ad title.
5. Choose images and colors that look vivid against Facebook’s blue and white.
6. Remember to test
241. 7. Effective Value Proposition
8. Monitor your messages.
9. Find your voice
10. Engage with your audience
11. Don’t spam
12. Publish posts when your audience is online.
13. Stop Selling
14. Set Up a Funnel
15. Measure Results
247. • Check your Facebook video specs
• Get vertical or go square
• Stick your CTAs in the middle
• Pick the right Facebook advertising objective
• Understand your KPIs
• Keep your mobile videos short
249. • Match your objective to your Facebook video ad types
If you want to spread brand awareness and ensure that viewers actually remember your ad, video
carousel ads and in-stream video ads are great options.
If your goal is to generate engagement and discussion around your video ad, a longer and more
immersive format like a sponsored live or 360 video will attract highly engaged viewers who are likely
to comment on and react to your content.
Finally, if you’re creating a Facebook video ad campaign to drive conversions or rack up sales, we
recommend collection video ads as you can display a video highlighting your products or services
while showing off clickable images of your offerings below.
250. • Analyze how your videos are performing.
• Go native