Youtube ITI 2019
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This document provides tips and resources for starting and growing a YouTube channel. It discusses defining your channel's mission and audience, uploading videos in the proper format, optimizing titles, descriptions and tags, using analytics to track performance, and asking key questions when planning videos like the goal, audience, topic and call-to-action. Links are included to YouTube Creator Academy, Canva for thumbnails, and tools for video marketing, competitor analysis and YouTube analytics.
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Google acquired Writely in 2006 and turned it into Google Docs. Major tech companies have made large acquisitions in recent years including Facebook buying Instagram for $1 billion and WhatsApp for $19 billion, and Uber buying Careem for $3.1 billion in 2019. Digital marketing spending among US CMOs has increased since 2012 while traditional advertising spending has decreased over the same period.
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Snapchat is a messaging app that allows users to send photos, videos, and messages that disappear after being viewed. It has features like Stories (photos/videos viewable for 24 hours), filters, and chat. To use it, download the app and create a profile. Snapchat allows users to create snaps with lenses, filters, stickers and send them to friends. It also has a memories feature to save snaps. Businesses can use public profiles, insights and engage with followers to effectively market on Snapchat. Regular posting of engaging content is important.
tiktok 2023
TikTok is a video streaming app that allows users to create and share short videos. Users can create accounts by downloading the app and entering their birthdate. The app has grown significantly with over 800% growth after a merger. It features include video sharing, liking/commenting on videos, following other users, using filters and effects, dueting/stitching with other videos, and creating advertisements through their business platform. Analytics and more advanced features require an upgraded pro account.
Media Buying Model 2023
The document discusses paid media strategy and the paid media process. It covers the following key points:
1) Paid media involves external marketing efforts that you pay to place, such as advertising.
2) The paid media process involves media planning, buying, and optimization. Planning involves researching audiences and goals. Buying involves purchasing media. Optimization involves tracking performance and refining campaigns.
3) The goal of the paid media plan and process is to set visions and goals for a business and execute advertising strategies to maximize budgets and returns on investment.
Intro To Social Media Marketing 2023.pdf
This document provides an introduction to social media marketing. It discusses what social media is and defines social media marketing as creating engaging content to promote a business on platforms like Facebook, Instagram, and Twitter. It explains that social media marketing can increase brand awareness, engage customers, build reputation, generate leads and sales, and more. Several key social media platforms are discussed as well as important statistics about their usage. The document then covers developing a social media marketing strategy, including researching audiences, determining platforms, creating a content calendar, and analyzing results. It provides tips for creating social media content and measuring the impact of campaigns.
instagram- 2023
The document provides information about Instagram, including:
1. Instagram is a photo and video sharing social media platform owned by Facebook and launched in 2010.
2. It discusses features of Instagram like Stories, Reels, IGTV, ads, algorithms and provides tips on using hashtags and engaging followers.
3. The document also covers tools for businesses on Instagram like shops, insights, ads and creator profiles.
facebook 2023
The document provides information about Facebook, including its founding in 2004 as a platform limited to Harvard students, its growth to become the largest social network worldwide, and its name change to Meta in 2021. Key statistics on Facebook's user base and features are presented, followed by descriptions of common Facebook profile and page types, how to create and optimize a Facebook page, page inbox and publishing tools.
LinkedIn ITI - 2023
The document provides information about LinkedIn, the largest professional networking platform. It discusses how LinkedIn began in 2002 and was later acquired by Microsoft. It then outlines some key LinkedIn statistics, such as having over 500 million members globally. The rest of the document defines important LinkedIn terminology and explores why LinkedIn is useful for both individuals and companies. It also provides best practices for optimizing personal and company profiles on LinkedIn.
content marketing - 2023 -
The document provides information about content marketing and content writing. It defines content marketing as the strategic process of creating and distributing valuable content to attract a target audience and drive customer action. Content writing is described as the act of writing engaging content and preparing it for publication, including research and sourcing. The difference is that content writing is part of content marketing but not vice versa, as content marketing also includes strategic planning, publishing, promoting and analyzing content. Other topics covered include personas, storytelling, case studies, video tutorials, FAQ pages, reviews, and expert roundups.
X Corp (twitter) - 2023.pdf
Here are some suggested goals to define success on Twitter:
- Reach/Followers: Aim to grow your follower count by a certain percentage each month. For example, gain 10% more followers per month.
- Engagement: Set goals for metrics like retweets, likes and replies per tweet. For example, get an average of 20 retweets per tweet.
- Conversations: Track how many new conversations you're starting on Twitter through questions, replies etc.
- Traffic/Leads: Monitor how many clicks from Twitter are coming to your website or lead forms. Set a monthly target.
- Customer Service: Track response times and resolution rates. For example, respond to all customer service tweets
facebook ads - 2023
The document provides information about digital advertising and Facebook ads. It discusses media buying models, including media planning, buying, and optimization. It then focuses on Facebook ads, explaining how to set up an ad account and create campaigns, ad sets, and ads. It covers choosing objectives, targeting audiences, formats, placements, budgets, and scheduling for Facebook ads. Finally, it provides examples of ad formats and objectives that can be used, such as for brand awareness, traffic, engagement, app installs, video views, lead generation, and messages. The goal is to help advertisers understand how to effectively set up and optimize their Facebook ad campaigns.
Discover Social Media Marketing Best Practices
There are lots of processes to put your plan, reach the specific audience and achieve your marketing objective, so in this article, I present the social media marketing best practice in 2020 to help you achieve your goals.
Steps to be more effective with social media
This document provides steps for being more effective with social media. It defines digital marketing and discusses media buying models and how to set smart objectives and measure results. It also explains how to get reports from social media platforms. Finally, it shares a digital marketing map and provides insights into analytics and managers for platforms like Facebook, Instagram, Twitter, and contacts for further discussion.
Intro to digital marketing
The document provides an overview of digital marketing trends and the digital marketing process. It discusses emerging technologies like virtual and augmented reality, smart speakers, live video, and artificial intelligence. It also outlines the key steps in digital marketing including market research, marketing strategy, implementation, sales, and after-sales. Various digital marketing channels are examined along with best practices such as audience targeting, content creation, and analytics. Metrics for measuring digital marketing performance like CPC, CPM, CTR, and CR are defined.
Intro digital marketing s3geeks 2019
This document provides an introduction to digital marketing. It begins with defining both marketing and digital marketing. Marketing is described as managing customer requirements profitably, while digital marketing involves promoting brands through digital channels.
The document then contrasts digital and traditional marketing. Traditional marketing uses conventional methods like print ads, radio, and television. Digital marketing utilizes internet-based methods like social media, emails, blogs, and paid ads to reach a wider global audience.
Finally, the document outlines a digital marketing map and states that it will provide important digital world statistics, but does not include any actual statistics. It concludes by thanking the reader and providing contact information for the author.
Facebook Advertising - ITI 2019
The document provides various statistics and information about Facebook ads. Some key points include:
- 94% of social media marketers use Facebook ads and 72% find Facebook to be their top social advertising channel.
- Videos perform very well on Facebook, with 500 million people watching daily and videos receiving 89.5 average shares.
- Facebook recommends starting with creating ads from your Page for more basic options or using Ads Manager for more advanced targeting, creative choices, and objectives.
- Targeting options include interests, demographics, connections to your page, and lookalike audiences of your best customers.
Content marketing ITI
what is the content marketing?
inbound & outbound marketing
content marketing stats
inbound methodology
The power of storytelling
generation good ideas
planning long term strategy
building framework
becoming an effective writer
extending the value of content through repurposing
promote the content
analyzing and measuring content
developing a growth marketing mentality
About digital marketing
This document provides an introduction to digital marketing. It defines digital marketing as marketing products or services using digital channels to reach consumers, with the key objective of promoting brands through various forms of digital media such as social media sites, email marketing, paid ads, blogs, and more. Traditional marketing methods like newspapers, radio, television, and billboards are also discussed and compared to digital marketing techniques. The document then covers various aspects of developing a digital marketing strategy, including market research, marketing objectives, target audiences, and measuring results.
Intro In Digital Marketing
This document provides an introduction to digital marketing. It defines marketing and digital marketing, and outlines the differences between digital and traditional marketing. Some key statistics about the digital world are presented. The document then discusses various digital marketing techniques, how to choose the best techniques for a business, how to determine the target audience and marketing objectives, and how to measure results. Branding and creating a strategic digital marketing plan are also briefly introduced.
Twitter
Twitter is an online news and social media platform where users post short messages called tweets. Originally tweets were limited to 140 characters but now the limit is 280 characters for most languages. Users can follow other accounts, search for people to follow by email or suggestions, see trending topics, and engage with tweets through likes, retweets, replies, mentions and direct messages. Hashtags are used to group tweets by topic.
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Youtube ITI 2019
- 20. Define your mission and audience • What do you want to be known for? What does success look like to you? • What genre does your channel fall into? What are other creators doing in that category? Which ones do you like the most and why? • Who is your audience? • How do you want your channel to look in five years? • Who are your favorite YouTube creators and what makes them memorable to you? • Who do you think will be drawn to your videos? • Will your channel resonate with a specific group of people?
- 35. How To Verify Your Channel?
- 37. • Inserting Keywords and Phrases Into Your Titles • Incorporate Keywords in Your Descriptions • Add Subtitles/CC. • Spend Time on Your Tags. • choose carefully Up Your Thumbnail. https://sproutsocial.com/insights/youtube-optimization/
- 38. Upload in the proper format: Ensure you export the video from your editor in a format that will easily upload to YouTube. https://support.google.com/youtube/troubleshooter/2888402#ts=2888408
- 54. • Analytics The Realtime
- 55. • Analytics impression and CTR
- 73. • What’s the goal of this video? • Who is the audience of this video? • What’s our video topic? • What are the key takeaways of the video? What should viewers learn from watching it? • What’s our call-to-action? What do we want viewers to do after they’ve finished watching the video?