This document provides an introduction to digital marketing. It begins with defining both marketing and digital marketing. Marketing is described as managing customer requirements profitably, while digital marketing involves promoting brands through digital channels. The document then contrasts digital and traditional marketing. Traditional marketing uses conventional methods like print ads, radio, and television. Digital marketing utilizes internet-based methods like social media, emails, blogs, and paid ads to reach a wider global audience. Finally, the document outlines a digital marketing map and states that it will provide important digital world statistics, but does not include any actual statistics. It concludes by thanking the reader and providing contact information for the author.

1. Intro To Digital Marketing
By: Lamiaa Ahmed Sayed

2. Agenda Style
The Definition Of The Marketing And The Digital Marketing
The Difference Between The Digital And Traditional Marketing
The Important Statistics Of The Digital World
01
02
03
04 The Digital Marketing Map

3. What Is The Marketing & The Digital
Marketing ?

4. Marketing
It is the management process
responsible for identifying,
anticipating and satisfying
customer requirements
profitability..

5. Digital
Marketing
The marketing of products or
services using digital channels
to reach consumers. The key
objective is to promote brands
through various forms of digital
media.

6. Digital marketing extends
beyond internet marketing
to include channels that do
not require the use of the
internet. It includes mobile
phones (both SMS and
MMS)

7. The Difference Between Digital And
Traditional Marketing

8. Traditional
Marketing
Traditional marketing refers to the conventional
methods of marketing used ever since the concept of
advertisements or marketing came into existence. This
primarily includes the following modes for brand
promotion:
• Newspaper
• Flyers
• Radio
• Television
• Billboard advertising along roads and highways
• Magazine ads

9. Digital
Marketing
Digital marketing is the new age marketing method of
the global realm. With internet finding its application
and benefit in every aspect of life, marketing too has
managed to not only create awareness or promote
brands through it, but also give them a global platform
to reach a wider customer base. It includes the
following:
• Business networking sites such as LinkedIn
• Social media sites such as Facebook, Instagram
and Twitter
• Email marketing
• Paid ads
• Blogs
• viral content marketing

10. Digital & Traditional Marketing
Digital Marketing
• Two-way conversation
• Open system
• Transparent
• About you ( interests – preferences )
• Community decision-making
• Unstructured communication
• Informal language
• Paid, Owned, Earned
• Deep Analytics
Traditional Marketing
• One-way conversation
• Closed system
• Opaque
• About ME ( brand focused – benefits)
• Economic decision-making
• Controlled communication
• Formal language
• Paid
• Poor analytics

11. Important Statistics Of The Digital
World

27. Digital Marketing Map

29. Thank you
lamiaaasayed@gmail.com
Lamiaaasayed