Instagram is a photo and video sharing social media platform launched in 2010. It gained popularity with over 100 million active users by 2012, when it was acquired by Facebook. Popular features include applying filters to photos and videos, following other users, and using hashtags for trends like #TBT and weekend hashtag projects. While it allows businesses to connect with customers through contests and location tagging, disadvantages include potential overuse reducing productivity and privacy risks from sharing personal information.

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3. Insta
Instagram is an online mobile
photo-sharing, video-sharing
and social networking service
that enables its users to
take pictures and videos, and
share them on a variety of
social networking platforms,
such as Facebook, Twitter,
Tumblr and Flickr
Unique feature of Instagram –
It provides filter & it
confines photos to a square

4. Insta
INSTAGRAM HISTORY:
• Created by Kevin Systrom
and Mike Krieger, and
launched in October 2010.
• The service rapidly gained
popularity, with over 100
million active users as of
2010.
• Support for the app is
initially available for
iPhone, iPad and iPod
Touch.
• On April 3, 2012, Instagram
• Instagram reached 30
million users in April
2012.
• The service was acquired
by Facebook in April 2012
for approximately US$1
billion in cash and stock
to operate independently.
• In 2013, Instagram grew
by 23%, while Facebook, as
the parent company, only
grew by 3%.
• The service also has
received numerous awards,

5. Insta
POPULAR ACCOUNTS IN
INSTAGRAM:
As of August 2014, the most
followed accounts top 3.
Kim
Kardashian
-
17,975,949
Beyoncé
Knowles -
Justin Bieber
- 20,070,475
followers

6. Insta
POPULAR TRENDS:
Weekend Hashtag Project
The "Weekend Hashtag Project"
is a series featuring
designated themes and
hashtags chosen by
Instagram's Community Team.
Followers receive the
weekend's project every
Friday, and each project
encourages participants to
post creative photographs

7. Insta
POPULAR TRENDS:
Throwback Thursday
Throwback Thursday is a
widely used trend on
Instagram where users post
pictures from the past with
the hashtag #TBT.
This trend usually includes
pictures of users' early
childhood, past special
occasions, or monumental

8. Insta
POPULAR TRENDS:
Selfies
Selfie, a self-portrait
photograph typically taken
with a cell phone or digital
camera, has become a trending
topic on Instagram becoming
the “word of the year” as
announced by Oxford English
Dictionary in November 2013.

9. Insta
Features:
• Web Profiles:
Allow users to use their
Instagram account like a
social media site.
• Instagram Direct:
Allows users to send photos
only to a specific user or
group of users, rather than
having it be viewable by all.
• Lux Effect:
A new feature for editing
photographs. It allows you to
control the brightness to the

10. Insta
• Explore Tab
Where users can search for
specific users or particular
hashtags that interest them.
• Photographic filters
It is for users to apply for
their images. are some of the
filters:
 Normal
 1977
 Brannan
 Earlybird
 Kelvin
 Nashville

11. Insta
Uses:
• Users can also apply
digital filters to their
images.
• Users can take videos from
Instagram. The maximum
duration for Instagram
videos is 15 seconds.
• Users can upload
photographs and short
videos; follow other users'
feeds and geotag images
with longitude and latitude
coordinates, or the name of

12. Insta
Many got attracted and
Millions of users got
registered because its very
simple to use and most
important thing is, it added
value to photographers, and
all photo lovers. The
features that were built are
very useful and simple.
Without your permission, it
does not spam your Facebook
/twitter Feeds.

13. Insta
Advantages of Instagram:
• It increases the artistic
ability by taking pictures
at different scenarios.
• Protect yourself:
The privacy terms allow to
protect your photos from
the unknown people. Rules
keep changing so, one
should always look at
Privacy terms before
signing to Instagram.
• By employing Instagram

14. Insta
• Benefit of Instagram in
business:
• Find Potential Customers:
tracking or monitoring the
right keywords, you can
surface users who are looking
for your product/service and
introduce yourself.
• Tag or Create a Location:
Location-tagging isn’t only
popular for location-based
services. Many Instagram
users tag their locations
when taking a photo which has

15. Insta
• Brand Recognition:
Tag brands and ask consumers
to tag you!. Interested users
can tap the photo to identify
the brand and click into
their page.
• Run Contests
Instagram is a great place to
get your audience engaged
because it’s more fun than
just a simple sweepstakes
entry or form fill. Be
creative and invite your

16. Insta
Disadvantages of Instagram
• Using incorrectly will
leave a bad impact on this
feature.
• Spending lot of time on it.
• Some use to spy on others
even if they do not know
them.
• Privacy: where in, every
detail and every photo that
you will be uploading, a
lot of people might see it.
Your life can be at danger.