Instagram Best Practices 2023.pptx

Tips Tricks and Best Practices
Instagram

Contents
Introduction
Post
Stories
Reels
Collabs
Filters
Hashtags
Live
Shop
Digital Collectibles
Subscriptions
Insights
03
08
17
26
33
35
39
42
49
53
55

Introduction
Instagram now has over 2 billion monthly active users with 1.3 million daily Instagram users per day,
making it the most downloaded social platform, with TikTok coming in close with 2nd place. With an ever-
growing user base, Instagram keeps expanding what they offer and last year wasn’t any different! It
started as an app for posting photos, but is now so much more than that.
We’ve seen the addition of Collabs, Subscriptions, Soundsync, new editing tools and more! Let’s hop in
on how you can most effectively be using Instagram!
*stats via hootsuite

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Layout
With the addition of new features this past year,
Instagram has also made a few changes to
their home page layout and how a user utilizes
the platform.
● The Instagram logo in the top left now
functions as a drop down menu that leads
you to your favorites or following.
○ Using the feature removes
recommended options from your
feed.
● The messenger icon is now updated to
reflect Facebook messenger.

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Optimizing Your Profile
● Complete Your Bio
○ Write a bio to let new viewers know
who you are.
○ The website field is the only place on
Instagram that allows a functioning
hyperlink for unverified accounts under
10k followers. Don’t leave this field
blank.
○ Add Your Pronouns
● Use Highlights to introduce who you are
● Feel free to use @’s or #’s to help make your
profile more visible on the Discover page. @kelseaballerini

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Becoming A Professional
Account
● To become a Creator or Professional
Account, you will need a Facebook
Page for your brand
● Becoming a Creator or Professional
Account allows you to access analytics
and to upload IG AR Filters
● Follow these steps to set up your
account

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Creating An Avatar
● You can create and customize your
avatar through the Instagram app for
Android and iPhone. If you sync your
Facebook and Instagram profiles, you
can use the same avatar on Instagram
and Facebook.
○ After you create your avatar, you
will have personalized stickers of
your avatar to share with your
friends in a direct message or add
to your stories.
○ You can edit your avatar from your
profile at any time by tapping Edit
Profile, then tapping Edit avatar.

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QR Codes
● Instagram has launched the ability to generate
QR codes for profiles, tags, locations, Reels,
song pages, and more from desktop.
● This will allow you and your artists to share
specific Instagram content off platform and in
real life. You can create QR codes by simply
appending “/qr” to the end of any URL.

Posting
One of Instagram’s primary purposes is for posting photos or videos. Using either your own camera app, or
the built-in Instagram camera, you can take photos or record a video up to 1 minute long. Choose the size
and filter, adjust the edit applications, add a caption, and you’re good to go!

To upload a photo/video or take a new one, first
tap the + button at the top, then scroll to Post at
the bottom:
● To upload a photo from your phone's library,
select the photo you'd like to share.
● To take a new photo, tap the camera image
above your phone's library.
Posting

While Instagram can be used to post promotional photos and
videos from press materials and clips of official music videos,
this content doesn’t always make for the best fan experience.
• Aim for at 70% authentic, non-promotional photo and video
posts. Fans get excited by candid insight into the lives of their
favorite artists!
• Use the multiple photo/video feature to show a plethora of
content from events, tours, meet and greets, and more.
• Both Instagram and Facebook are making video content a
priority in their algorithm, so embrace video content!
Type of Content
@DPRIAN

This year, Instagram has rolled out more tools
for posts, such as:
● Event Reminders
● Product Tags
● Fundraiser Integration
● Music
● Collab Feature
In addition to setting a reminder for an upcoming
Instagram live, you can now offer reminders for
events that happen off of Instagram, such as
tickets going on sale for a performance.
Post Additions

Quality Check
• Be sure to take well-composed, well-lit photos
that catch the viewer’s attention
• Consider adding a theme to your photos
through color and filter choice to catch the
viewer’s eye and distinguish yourself in their
feed
• Try different angled photos to vary your
gallery layout
@KelseaBallerini

Social Sharing
● It’s a best practice to upload photo and video natively to each social platform, but
sharing content from your Instagram to Facebook and/or Twitter can also be a great
way to cross-promote your platforms
● Facebook and Twitter both have great Instagram integrations, and by sharing your
Instagram posts, you can let your fans on other platforms know they can find you on
Instagram

Introduction
Instagram Stories is a feature that lets you
share all the moments of your day through
pictures or 15 second videos that disappear
after 24 hours.
Swipe right to open your camera or tap the post
button to open the feature. Shoot, draw or type,
add stickers, and post! Your Stories are then
archived if you want to add them to a Highlight
later on.

• Just like tagging a post, type @ and the person’s
handle to tag them on your story
• Choose from an assortment of fonts, or freehand
draw over your story
•Stories can now last up to :60s
• Read more about interesting ways to play with the
Stories feature on The Daily Rind
Stories Best Practices

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Stories Features
● Hashtag: Have your Stories join a community hashtag
page by including the hashtag sticker
● Link: Verified accounts, or accounts over 10k
followers, can add links to their Stories leading
followers off-platform
● Stickers: Add a GIF, countdown, quiz, donation, poll,
question, or chat sticker to your story. You can upload
your own sticker to your GIPHY page to use. Read
about optimizing your Stories on The Daily Rind
● Music: Add music by your artist or others up to 15
seconds long
● Filters: Here is where you can utilize your IG AR
Filters. Read more about filters on slide 32
Location: Have your story join other stories taken in that

•Spotify: While listening to a song on Spotify, you can click the
“Share” option button for the option to share the song to your
Instagram story
○ Users can click the “Play on Spotify” option to listen on their
own
•Soundcloud: Click the “Share” option while listening to a song to
share it to your Instagram Story
○ This feature is not only great for showing off your catalogue,
but to also highlight fan-created remixes
○ Read more about this feature on The Daily Rind
•Pandora: Tap the “Share” option from the Now Playing screen on
the app and select “Instagram Stories”
Utilizing Streaming

Post Sharing
● On your own post, or someone else’s, click the share
button for the option to add the post to your Story
● You can edit the post to take up as much or as little
space as you want
● It’s best to have a call to action: new post, click
through, etc.
● This functionality can also be useful for resurfacing
older posts, show off a new post, or highlight a Reel

• Show off some of your best Instagram Stories
with the Highlight feature
• Create different buckets as an introduction to
your brand for new followers, and to catch up
older followers who might have missed
important Stories
• You can add custom cover photos to your
Highlights right from your camera roll to make
them look polished and fresh
• Check out The Daily Rind for more Highlight
ideas!
Highlights

Highlights Best Practices
• Create highlights that make sense with your brand:
Tour, New Music, etc.
• Utilize the custom cover feature
• Don’t create too many – this feature should show a
new user who you are and what you’re about as easily
as possible
• Have multiple Stories in a Highlight – build out your
Stories
• Update your Stories regularly with fresh new content
Via Simple Plan

● Tap your profile picture on the bottom right to go to
your profile.
● Tap the hamburger button in the top right, then tap
Close Friends. Scroll down to Suggested.
● Tap “Add next” to the people who you want to add to
your close friends list. You can also tap Search to
search for a friend.
Sharing a story with your close friends list:
● Tap the + button at the top or swipe right anywhere
in Feed, then scroll to Story at the bottom.
● Tap and hold to record a video. To choose a photo
from your phone's library or gallery, swipe up
anywhere on the screen. When you're ready to
share, tap “Close Friends” on the bottom left.
Close Friends

Use Reels to create and discover short, entertaining videos
on Instagram. You can create fun videos to share with your
followers or anyone on Instagram.
Record and edit multi-clip videos with audio, effects, and
new creative tools. You can share Reels with your followers
on Feed and, if you have a public account, make them
available to the wider Instagram community through a new
space in Explore.
Reels in Explore offers anyone the chance to become a
creator on Instagram and reach new audiences on a global
stage. Via Instagram
What are Reels?

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How to Create
To create a Reel tap the new post button, or swipe to the right
and select Reel. You can film new content, or tap the image
box on the lower left side to upload content
● Length - select 15, 30, 60 or 90 seconds
● Audio - search for a song or record audio in your clip
● Speed - slow down or speed up your clip
● Effects - same effects available as in Stories
● Touch Up - cosmetic feature
● Timer - go hands free with a 3-2-1 countdown
● Templates - easily create with pre-loaded audio and clip
placeholders
Location: Have your story join other stories taken in that

Remixing let’s you create a Reel attached to any
video or photo on lnstagram. You can:
• Add a voice over
• Adjust volume settings
• Remix another Reel, Photo or Video
• Use a Template
• Dual Capture
To Remix simply:
1. Tap ‘...’ on whichever Reel you’d like to
remix
2. Tap “Remix This Reel”
3. Remixes can be up to 90s long
Via Instagram
Remix

Soundsync is a new tool that helps users/artists create
seamless Reels from videos in their camera roll. The tool
will automatically edit/sync the uploaded clips to the beat of
the selected song providing on the spot creative and
inspiration.
How To:
1) Tap on ‘+’ and scroll to “Reels” mode
2) Upload from camera roll, choose “multiple select”, select 2 or
more videos or photos. Tap ‘next’
3) You’ll automatically enter the Soundsync flow which will
edit/sync your clips to a pre-selected song's beats.
4) You can select different songs to easily edit/sync your video
with different songs, it’ll auto-sync every time
5) Once you’re happy with your creation, tap on ‘next’
Via Instagram
SoundSync

Superbeat is a new music beat effect that applies
appealing visual edits to your reel based on the song you
choose. Dynamic 3D Lyrics are two new lyric effects that
apply song lyrics to your reel so you can perform to the
music and connect with your audience.
How To:
● Open the Reels Camera
● Open the effect tray/gallery
● Select Superbeat / Dynamic Lyrics / 3D Lyrics
effect (You can always search for these effects
and save them for future use)
● Use the music picker to select a song
● Then start recording and see the effect kick in! Via Instagram
Superbeat & Dynamic 3D Lyrics

Additional Reels Features
● Import your own audio or Add a Sound Effect:
○ You can import your own audio directly within Instagram Reels to add commentary or
background noise from any video that’s at least 5 seconds long on your camera roll.
● Interactive stickers:
○ Many of the interactive stickers you know and love from Instagram Stories are now
available on Reels, offering more opportunities to engage with your community. Try
out these stickers in Reels to help pull in new viewers who can become part of your
storytelling:
■ Poll
■ Quiz
■ Emoji Slider
● Templates browser
○ You can now tap on ‘Templates’ in a Reel with 3 or more segments and the format
of that Reel will be copied over to their camera, allowing them to upload or film
content using the same template as the Reel they were viewing. The audio will also
transfer to contribute to ease of creation.
● Dual capture
○ For even more immersive storytelling, the new Dual capture mode in the Reels
Camera lets you record with your phone’s front- and back-facing cameras at the
same time. Now you can capture the moment in 360°, without any crazy camera
tricks or difficult workarounds.
● Using text overlay
○ If you’re looking for ways to increase viewership and engagement on your Reels,
use text overlays!
Via Instagram

Now that you know how to create a Reel, here are some best practices to keep in mind:
● Record video content outside of Reels and TikTok so you can upload them separately
● Save and upload previous Tik Tok content to Reels
● Look to join trends
● Share your Reels to your feed and Stories to reach more of your audience
● Utilize the Audio feature to highlight your new releases
● Reply to Comments with Reels
Reels Best Practices

What are Collabs?
Collaborating is a huge part of how people connect
on Instagram. To make that easier, the platform
has launched a new way for people to co-author
Feed Posts and Reels, called Collabs.
When used properly, both accounts will appear in
the post or Reel header, and the content will be
shared to both sets of followers. The post or Reel
will live on both Profile Grids and have a shared
view count, like count, and comment thread.
Via @KelseaBallerini

Filters/SparkAR
Instagram Filters launched in 2018 as a way to bring something
special to a user’s Stories, and have continued to pick up speed
ever since. Today anyone can create and publish their own
augmented reality Filters through Facebook’s studio tool Spark AR.
Once your filter is uploaded and approved through Spark AR it will
appear on the designated Instagram profile and you’ll see a new
Filter tab appear on your profile.
Fans do not receive any notifications about new Filters, so it is
always important to have a good roll out plan to launch your new
filter. @theparanoyds

Filters How To Upload
• In Spark AR go to Manage Effects
• Select your Page from the drop down menu on the
lower left side and tap the ‘Publish’ button
• Upload your file as en .arexport
• Create an effect icon and name for your effect
• Make sure you meet Facebook’s policies and
guidelines
• Create a video of your effect being used – find out
more about Instagram’s standards for this video
• Choose a category for your effect
• Check these extra guidelines and best practices, to
make sure your effect is approved

Filters Best Practices
• Create an effect icon and choose a name for your effect
• Export file as .arexport
• Make sure you meet Facebook’s policies and guidelines
• Create a video of your effect being used – find out more about
Instagram’s standards for this video
• Choose a category for your effect
• Check these extra guidelines and best practices, to make sure
your effect is approved
• Lastly, go to Spark AR Hub and click Upload Effect in the top
right and follow the on-screen instructions to complete your
submission
Filter via Mario Instagram

Hashtags
Posts using features like location tagging and hashtags tend to over-index in engagement. Hashtags help users from
different communities connect to the content they’re interested in. Using the right hashtags can put you in front of your
target audience, even if they haven’t connected with you before.
The key to hashtags is to utilize hashtags that make sense with your content, and are unique enough that they won’t be
flooded. Avoid hashtags like #dog #music common words that will have a lot of posts under them.
Try expanding your community with some of these:
● #colorgram: Great for any high-quality colorful shot
● #instadaily: To be used on your very best photos that you are especially proud of
● #artofvisuals: Stunning visual content
● #photooftheday: Used to highlight which photos should be noticed that day

Hashtags Pages
When you search for a hashtag, the results that come up are
collected in the hashtag page. Hashtag pages incorporate
Stories, Posts, and Reels all in one spot.
● Posts are divided by Top & Recent posts
● If there are Stories using the hashtag, the page "profile
pic" will light up like a regular story
● Reels are featured on the left of the page
● You can follow hashtags to have Posts from that hashtag
show up on your feed
● Check out Facebook for even more info on Hashtag Pages

Going LIVE on Instagram allows you to broadcast
video to your audience in real time, allowing you and
your audience to have a shared experience.
● To go Live, pull up the photo screen you’d use
to take a picture. From there, use the bottom
menu to select ‘Live.’
● When you go live your audience will receive a
notification to tune-in
● You can go live for up to 1 hour
● Once a Live ends it disappears, but can be
saved and uploaded as a Reel.
Go Live
Video via Third Man Record’s Instagram

Badges
Badges is a new feature rolling out to Business and
Creator accounts that allows users to show their
appreciation for their favorite creators through monetary
hearts.
Current Rates in USD:
• One Heart - 99 cents
• Two Hearts. $1.99
• Three Hearts: $4.99
When fans purchase a badge they will gain access to a
special heart during the Live, have special badge
appear next to their name in the comments, and be
featured on ‘supporter’ list that goes to the artist for up to
90 days.
For more information on enabling badges and payout,
click here
Image via Instagram

Live now let’s you go live with up to 3 additional accounts!
This new feature is called Live Rooms, to start a Live Room:
○ Swipe left and pick the Live camera option
○ Add a title and tap the Rooms icon to add your
guests
○ You’ll see people who have requested to go live with
you, and you also search additional guests.
○ As a broadcaster, you can add up to three guests at
once or one by one
Just like your fans get notified when you go Live, they get
notified when you go Live in a Room - that makes 4 potential
audiences getting notified!
Live Rooms
Image & Info via Instagram

Live Scheduling tool to help you promote, plan, and
prepare for upcoming Lives. You can now schedule your
Lives with a feed post up to 90 days in advance, and
promote them more via a new Stories Sticker for
Scheduled Lives.
Viewers will be able to sign up for reminders to tune in!
Scheduling
Via Instagram

Live Best Practices
As you can see, going Live is pretty simple! Here are some practices to make the most of your Live
experience:
● Announce your Live a few days beforehand for fans to set aside the time
● Utilize the Question Sticker in Stories to collect questions before your Live or utilize in Q&A
function in Live
● Pin a comment for everyone to see
● Go Live with others to bring in new audiences
● Tap the two smiley faces icon to invite someone watching to join your Live
● Join someone else’s Live video by tapping “Request” and then “Send Request”
● Have a plan on what you’d like to do or discuss

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Shop
● Shop is a new destination in Explore that
makes it easier to shop from brands and
creators
● Discover the latest trends, get personalized
recommendations, and preview exclusive
launches
● Instagram Shop will have fresh collections
and products from brands and creators, as
well as special curations from their social
shopping channel, @shop
● Use Facebook Pay to provide a seamless,
secure way to shop and make donations to
causes you care about across apps

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Digital Collectibles
With the opportunity blockchain technology brings, artists can
now leverage new tools to earn income, and fans can support
by purchasing digital collectibles – art, images and videos,
music or trading cards – as non-fungible tokens (NFTs). Please
note that this feature is currently being rolled out and is not
available to everyone.
● Connecting a digital wallet. Once connected, creators
and collectors will have the ability to choose which NFTs
from their wallet they would like to share on Instagram.
● Sharing digital collectibles. Once a creator or collector
posts a digital collectible, it will have a shimmer effect
and can display public information, such as a description
of the NFT. Posts will also be visible on their profile.
● Automatic tagging of both the creator and collector.
The creator and collector can be automatically attributed
in the digital collectible post (subject to their privacy
settings).
Via Meta

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Subscriptions
Instagram Subscriptions allow you to monetize by
offering exclusive content and benefits to your most
engaged followers at a monthly fee. Your followers
can subscribe through an in-app purchase on their
mobile device.
You can create exclusive Instagram content and
offer benefits with:
● Subscriber Lives
● Subscriber stories
● Subscriber badges
● Subscriber posts
● Subscriber reels
● Subscriber group chats
● Subscriber broadcast channels Via Instagram

Insights
Instagram insights offer an array of stats for
Business/Creator Accounts. To become a
Business/Creator account follow the instructions
laid out on slide 6.
Along with the new Instagram layout has come
all new Insights! You can now view a 7 or 30 day
summary of your account or dive deeper into the
Overview sections:
• Accounts Reached
• Content Interactions
• Audience
• Content
• Stories
• Reels
• Promotions
Via Instagram

Overview
This portion breaks out into Accounts Reached
and Content Interactions Here you can view the
following stats for 7 or 30 days:
Reach:
● Overall Accounts Reached
● Impressions
● Account Activity (Profile Visits/Button Taps)
● Top Posts (based on reach)
● Top Stories (based on reach)
● Top Reels (based on reach)
Interactions:
● Overall Content Interactions
● Post Interactions (Likes, Comments, Saves,
Shares)
● Story Interactions (Replies)
Via Instagram

Audience
Audience let’s you keep track of your Follows & Unfollows, Top Fan Locations, Age Range, Gender, and what times
your fans are most active by day or hour of the day so you can make sure you’re reaching your core demographic:

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Posts
Through Posts you can now study your content through 3 different lens to measure success:
Post Type:
● Any
● Photos
● Videos
● Carousel Posts
Metric:
● Call Button Taps
● Comments
● Email Button Taps
● Follows
● Get Directions Taps
● Impressions
● Likes
● Post Interactions
Time Period:
● Last 7 Days
● Last 30 Days
● Last 3 Months
● Last 6 Months
● Last Year
● Last 2 Years

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Stories
As with Posts, you can now view your Story stats through two different metric points to measure success
Metrics:
● Back
● Call Button Taps
● Email Button Taps
● Exited
● Follows
● Next Story
● Get Directions Taps
● Impressions
● Link Clicks
● Forward
● Profile Visits
● Reach
● Replies
● Shares
● Text Button
Taps
● Website Taps
● Story
Interactions
Time Period:
● Yesterday
● Last 7 Days
● Last 14 Days
● Last 30 Days

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Reels
Insights for Reels also let you measure success through two ranges of metrics
Metrics:
● Accounts Reached
● # of Plays
● Comments
● Likes
● Saves
● Shares
Time Period:
● Last 7 Days
● Last 30 Days
● Last 3 Months
● Last 6 Months
● Last Year
● Last 2 Years

Promotions
Lastly Promotions lets you review past
promotions/post boosts you’ve run letting you
review:
• Interactions - Profile & Website Visits
• Discovery - Impressions & Follows
• Promotion - Spend Amount
• Audience - Gender, Age Range, Top
Locations
Here you can also see a suggested Top Post to
potentially promote, or choose another post to
promote.

Instagram Best Practices 2023.pptx

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Instagram Best Practices 2023.pptx