2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation. Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/

1. Top SOCIAL MEDIA
MARKETING Trends
to Follow in 2023

2. As the marketing industry continues to recover from the
COVID-19 pandemic, social media marketing is on its way up.
In 2023, digital
companies are
anticipated to
leverage social
media platforms
to introduce their
businesses and
achieve maximum
growth potential.

3. Besides, these platforms will provide more competitive
measures to interact with consumers and generate profit.
Amid the rising
competition,
marketers are
becoming more
confident as they
consider the social
media marketing
trends in 2023.
1
1

4. Additionally, social
media marketing
is considered
a valuable ally
of search engine
optimization (SEO).
You can outsource
SEO services and
social media
marketing to drive
traffic and increase
brand awareness.

5. While these two are
different practices, they
can work together for
an effective marketing
strategy.
When visitors visit your
website and share your
content on social media,
it creates social signals
implying that your posts
are beneficial to your
target market.

6. The shares, likes, and comments you acquire may
influence Google's algorithm and increase your ranking.

7. What are the future trends in social media?
Consumers use social media
as part of their everyday lives.
According to DataReportal
2022 Global Review, 59% of
the world's population uses
social media for an average of
2 hours and 27 minutes daily.

8. Consequently, staying
on top of the latest social
media marketing trends
would be best to stand
out in the digital world.
Read on to learn some
of the top social media
marketing trends in 2023.

9. TikTok Dominates Social Media Platforms
Tiktok strengthens
revenue generation
as it offers many
digital advertising
opportunities.
It holds the title of the
fastest-growing media
app worldwide and has
experienced in-app
customer spending of
more than $2.5 billion.

10. With its approximately 30
million daily active users,
it is unsurprising that
brands are starting to
explore its potential to
generate a maximum
return on investment
(ROI).
Brands that tap into TikTok advertising already see promising results.

11. A report from eMarketer
found that brands spent 231%
more on TikTok in 2022 than
they did in the previous year.
Even more astounding,
it revealed that TikTok
generated $1 million to
$5 million in revenue
for direct-to-consumer
brands.

12. In 2023, you may see a
significant increase in
the number of brands and
industries relying more of
their digital advertising
budget on TikTok.
This platform can drive
more innovations and
marketing opportunities
that will help your
business stay afloat
within the digital space.

13. Live Videos are Becoming More Popular.
Social media marketing experts have asked
brands to focus more on live videos.
Thus, there is no doubt that
it will gain popularity in
2023. You can explore live
videos to connect with your
customers and increase
their engagement with
your products or services.

14. Impromptu live
chats can also
be an excellent
way to grab
your audience's
attention,
make important
announcements,
and communicate
with them.
This is especially true when there are limited opportunities for
brands to appear on people's feeds due to algorithm changes.

15. Introducing The
Influencer Marketing
Technique Influencer
marketing will be
one of the leading
trends in 2023.
You can collaborate with influencers or niche vloggers to
promote and introduce your business to the audience.
LIVE

16. They can create content,
how-to videos, demos, and
photo stories to encourage
potential customers to buy
your products or services.
However, you must be extra
cautious in choosing the
right influencers to avoid
encountering imposters
with fake followers.
As influencers work hard to leverage brands, social
media channels offer exclusive monetization options.

17. Several social media
platforms, such as
YouTube and Facebook,
have introduced a paid
subscription model
that allows followers to
receive exclusive content.

18. Local Targeting to Acquire More Audience
Local targeting is becoming increasingly popular in 2023. Local businesses use
geo-tagging in their social media posts and stories to engage with their target audience.
Facebook, Twitter, and
Instagram promotions
allow companies to
target audiences based
on their IP addresses.
For instance, Instagram
enables users to search
for posts and stories in
their area, making local
businesses more visible.

19. If you are a small company,
it is better to build brand
awareness by reaching out
to local people. With the
increasing competition in
online marketing, small
businesses might find
it difficult to compete
with big brands.
LIVE
1,502
$
$
$
$
$

20. Therefore, you can opt for
local targeting and cater to
a specific local audience.
You can also create
personalized content for
your clients, which big
brands often fail to deliver.
As such, you can gain
maximum ROI and other
business collaborations.

21. Promoting User-Generated Content
User-generated Content (UGC) is any content that users create and
share based on their opinions, ideas, experiences, or feedback.
And because no
one can control what
users might share
on social media, it is
considered a reliable
source of information
about the company.
In 2023, you can add UGC to your social media calendar
for stellar branding. Here are some of its benefits:

22. 1. Wide audience reach
Your first goal in marketing
strategy is to reach
large audiences with high
exposure. You can use your
brand hashtags to create a
campaign that encourages
users to share their opinions
and views on social media.

23. 2. Diverse contents
A successful marketing
campaign requires creative
and interesting content.
User-generated content
allows you to use diverse and
creative information, making
your campaign relatable and
compelling for the audience.
75%
BUY
99
99

24. 3. Establishes social proof
Customers' social proof validates
the brand's trustworthiness,
authenticity, and dependability
of its products and services.
It is essential in this digital age
because it influences consumer
purchasing decisions.

25. 4. Increases conversions
and revenue
Consumers trust UGC more
than traditional advertising.
As UGC provides validation
and credibility to your
marketing messages, it will
drive users to conversions
and maximum revenue

26. Conclusion
Social media usage is anticipated to remain on an upward trend over the next 2 to 3 years.
Facebook, Instagram, and
Snapchat, among other social
media giants, will stay in the market
despite the rising competition.
With the constant changes in these
platforms, businesses should tailor
their social media strategies based
on the latest marketing trends.

27. And if you want to partner your social media tactics
with SEO, you can opt for a reliable SEO provider.
White Label SEO Agency is an
outsourcing SEO agency
that has supported many
businesses and partners in
achieving their business goals.
It provides sustainable marketing
strategies that will increase your
competitiveness in the industry.
Visit our website at www.whitelabelseoagency.net to learn more.

28. Resources:
https://corp.smartbrief.com/original/2022/12/5-social-media-marketing-predictions-for-2023
https://explodingtopics.com/blog/social-media-trends
https://www.crowdspring.com/blog/social-media-trends/
https://www.insiderintelligence.com/content/d2c-brands-spent-231-more-on-tiktok-q2
s e o a g e n c y
Created & Designed by: