Instagram is a photo sharing app that allows users to take photos, add filters, and share with others. It was created in 2006 and gained popularity for its simple interface that made it easy to express creativity through photos. While originally only available on iPhone, the app is now on Android as well and allows users to build relationships and follow brands through shared photos.

1. Instagram
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2. Summary
9/22/2013Instagram Stephen Zarcone

3. Summary
 Instagram is…
 http://vimeo.com/66938184
 Instagram is not only a way for people to express
their creativity and for others to see but it helps you
meet new people and build relationships based on
their creativity
9/22/2013Instagram Stephen Zarcone

4. Descriptions
 Instagram was created by two men
 Kevin Systrom
 Graduated from Stanford University in 2006 with a BS in
Management Science & Engineering
 Mike Krieger
 Who also graduated from Stanford University in 2006 where
he studied Symbolic Systems with a focus in Human-
Computer Interaction.
 To see where I got this and to see more information about the people who
created instagram look at http://instagram.com/about/us/#
9/22/2013Instagram Stephen Zarcone

5. Descriptions (Continued…)
 Instagram was only available on iPhones until April 2012
and is now a powerful tool to share your photos with
friends, family, and the world.
 People with an Instagram account can follow sports
team, sports players, fan clubs, business, and celebrities.
 The app allows you to follow brands and view a feed of
their mobile uploads
 Instagram is available on mobile iPhone and Android
phones only. However if you already have an Instagram
account because of your iPhone or android phone you
can view you “newsfeed” online at instagram.com
 http://atmediadesign.com/blog/instagram.php
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6. Intended audience
 Instagrams target Audience/Target Consumers
Adolescents
YoungAdults
9/22/2013Instagram Stephen Zarcone

7. Target Audience (Continued…)
 Instagrams main target is young adults, generally
ages 17-24. instagram is appealing to this group
because of their passion for photography, obsession
with photos of them selves and others. Plus their
great sense of humor.
 Instagrams second main target is adolescents
because of many reasons, many adolescents tend
to be shy instagram is a way for them to express
themselves in different ways and to display their
creavtivity. 9/22/2013Instagram Stephen Zarcone

8. Features
 Taking photos
 Editing them
 Adding special effects
 Advertising via hashtags or locations
 http://www.suttidayang.com/five-steps-for-instagram-
success/
9/22/2013Instagram Stephen Zarcone

9. Features (Continued…)
 Instagrams newest feature is being able to take
Videos
 http://vimeo.com/68765934
9/22/2013Instagram Stephen Zarcone

10. Ratings
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 The App Store
 Android

11. Terms and Legal Issues
9/22/2013Instagram Stephen Zarcone
 Instagrams new policy states that companies can
use your photos and associated information such as
location and time to promote themselves with out
notifying you or your permission.
 http://instagram.com/legal/terms/

12. Jobs at Instagram
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 http://instagram.com/about/jobs/
 You Can be a…
 Mobile Engineer
 Product Designer
 Product manager
 Infrastructure Engineer
 Front-End Engineer
 Manager, Public Policy
 International communication manager
 Manager, Technology Communications

13. Where to get it?
 You can download Instagram from…
 The App Store for iPhone
 Google Play for Android
9/22/2013Instagram Stephen Zarcone

14. Applications it Supports
 IOS (the APP Store)
 Android (Google Play)
 Website… Instagram.com (view only)
 An email address
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15. Bibliography
 At Media. "The Billion Dollar Power of Instagram." At Media. At Media, n.d. Web. 22
Sept. 2013.
 Follow Me on Instagram! N.d. Photograph. Kevvebe Media. Web. 22 Sept. 2013.
 Here's Everything You Need To Know To Use The New Google. Digital image.
Business Insider. N.p., n.d. Web. 22 Sept. 2013.
 "Instagram - Fast, Beautiful Photo Sharing for Your IPhone." Instagram. N.p., n.d.
Web. 22 Sept. 2013.
 "Instagram." About Us •. N.p., n.d. Web. 22 Sept. 2013.
 Instagram Adds Video Capability. Digital image. Tales Told From The Road RSS.
N.p., n.d. Web. 23 Sept. 2013.
 Instagram Is. Digital image. Vimeo. N.p., n.d. Web. 22 Sept. 2013.
 Introducing Joe Levi, Pocketnow’s New Android Guy | Pocketnow. Digital image.
N.p., n.d. Web. 23 Sept. 2013.
 Introducing Video on Instagram. Vimeo. N.p., n.d. Web. 22 Sept. 2013.
 Society of Environmental Journalists: SEJ Annual Conference. Digital image. Society
of Environmental Journalists: SEJ Annual Conference. N.p., n.d. Web. 23 Sept. 2013.
 Suttida Yang. "Suttida Yang." Suttida Yang. Suttida Yang, n.d. Web. 22 Sept. 2013.
 "Terms of Use." • Instagram. N.p., n.d. Web. 23 Sept. 2013.
 "The Verge." The Verge. N.p., n.d. Web. 23 Sept. 2013.
9/22/2013Instagram Stephen Zarcone