SlideShare a Scribd company logo
www.presentationgo.com
Presented By
Sheikh Anikul Islam Hani
www.presentationgo.com
What is Instagram?
Instagram is a photo and video-sharing
social networking service owned by
Facebook, Inc. It was created by Kevin
Systrom and Mike Krieger, and launched
in October 2010 exclusively on iOS.
www.presentationgo.com
Who uses Instagram?
This statistic shows the share of adults
in the United States who were using
Instagram as of January 2018, sorted by
age group. During that period of time,
64 percent of respondents between 18
and 29 years used the photo sharing
app.
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Uses Statistics of Instagram
www.presentationgo.com
Active Users 2013 - 2018
www.presentationgo.com
Home
www.presentationgo.com
Features
• Messaging
• Video Calling
• Photos and videos sharing
• Sharing stories
• Linked with other apps.
• Liking pictures or videos
• Keeping a record the people we are following
• Archiving the posts
• Edit the profile
• Business profile
• Public or Private Account
• Push Notification
• Manage multiple accounts
www.presentationgo.com
The Technology Behind
Instagram
Frontend
• HTML
• JQuery
• Facebook SDK for Facebook integration.
Backend
• PHP (CakePHP for web framework ).
• Little bit of Django.
www.presentationgo.com
The Technology Behind
Instagram
Server
Instagram uses a Django-based stack which
runs on Ubuntu 11.04 servers and for storage it
uses PostgreSQL. In addition, there are extra
layers for load balancing, push notifications,
queues and other tasks but for the majority of
Instagram’s stack consists of reliable tools that
are proven to work. Now Instagram has added
newer tools like Redis to store a multitude of
“key-value pairs” for faster feeds, and using
Gunicorn as a web server.
www.presentationgo.com
Instagram Software
Architecture
www.presentationgo.com
Market Value
www.presentationgo.com
Instagram Business Model
Instagram didn’t generate any revenue till late 2013
when it proposed revenue through advertising in its
business model. It introduced sponsored post
advertising (just like Facebook’s) targeting US users in
November 2013 and UK users in September 2014.
Sponsored Posts
Just like Facebook, Instagram’s most revenue
earning source is the sponsored posts.
www.presentationgo.com
Instagram Business Model
Carousel Advertisements
Instagram lets advertisers tell a story through a
group of images. This type of advertisement is
the carousel and is quite popular on Instagram.
Stories
Instagram wants its revenue model to be as
polished as that of Snapchat’s. It has introduced
video advertisements which pop up while a user
is viewing the stories of users he follows.
www.presentationgo.com
Instagram Business Model
Facebook Adverts
Instagram’s revenue model is connected to that
of Facebook’s. An advertiser can place an
advertisement on Instagram through Facebook
even if he doesn’t have an Instagram account.
www.presentationgo.com
Impacts of Instagram
Instagram is the worst social media network for
mental health and wellbeing, according to a
recent survey of almost 1,500 teens and young
adults. While the photo-based platform got
points for self-expression and self-identity, it
was also associated with high levels of anxiety,
depression, bullying and FOMO, or the “fear of
missing out.”
www.presentationgo.com
Any Question?
www.presentationgo.com
Thank You!

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