Start in X Corp (Twitter) Marketing from scratch

1. X Corp (Twitter)
By: Lamiaa Ahmed Sayed

2. “Twitter is an online news and social networking service on which users post and
interact with messages known as "tweets". Tweets were originally restricted to
140 characters, but on November 7, 2017, this limit was doubled for all languages
except Japanese, Korean, and Chinese”

3. On Thursday, April 14th, Elon
Musk announced an offer to
buy Twitter for $54.20 a share.
On April 25th, Twitter accepted
the deal. on October 27th, Elon
Musk became the new owner
of Twitter.

4. Elon Musk formally changed
Twitter's legal name to X Corp in
April. On Sunday 23rd of July,
X.com was redirected to
Twitter.com, and on Monday 24th
of July, a crane began to remove
Twitter's iconic bird logo from the
company's San Francisco
headquarters.

5. the X name didn’t come out of left
field. “Buying Twitter is an accelerant
to creating X, the everything app,”
Musk tweeted, without elaboration,
prior to the close of his $44 billion
buyout in October 2022. And Musk is
obviously a huge fan of X ambiguous
variable — i.e., SpaceX; the Tesla
Model X; his new artificial
intelligence venture, xAI; the original
name of PayPal as X.com; and even
one of his kids, nicknamed X (short
for “X Æ A-XII”).

6. Musk envisions X as an
‘everything app’ that will enable
messaging, payments and
banking. Yaccarino says it will be a
“global marketplace for ideas,
goods, services and opportunities,
powered by AI that will connect
us all in ways we’re just beginning
to imagine”.

7. Guess the effect of the rebranding?

8. Statistics

11. Guess why Twitter
disappeared from the
rankings

18. Twitter Stats
The First Step
on X crop

24. Twitter Stats
Terminology

25. • A tweet: is simply a post on Twitter, which is a very popular social network and
microblogging service. Because Twitter only allows messages of 280 characters or less,
it's likely called a tweet because it sort of resembles the same type of short and sweet
chirp you might hear from a bird.
• Bookmarks: In February 2018, Twitter introduced Bookmarks. This button allows you to
save tweets you want to look at later. This is particularly helpful if you want to read an
article or watch a video but don't have time at the current moment. (Previously, you
had to like the tweet to save it for later, and your followers could see what tweets you
liked.)

26. • Block: You can block other accounts on Twitter. If you block an account, they can't
follow you, add you to Twitter lists or see your tweets. You also won't see their tweets.
• Direct messages (DM): You'll often hear people refer to direct messages as DMs. This
option allows you to privately chat with someone individually. If a customer has a
question, they can ask you via a DM. There is no character limit on DMs, so you can
respond using as many characters as you need. However, if someone you don't follow
messages you, their message will show up in the "requests" folder. You can change this in
your settings.
You can send a direct message to people who follow you by clicking the gear icon in the
top right and selecting “Direct Messages.” Choose the “Message” icon, type the name or
username of the follower you wish to send the message to, enter the message, and hit
“Send message.
• Follow: When you follow an account, you're subscribing to them. Once you follow
someone, you'll see their tweets in your timeline.

27. • Followers: Twitter users who follow you and see your tweets in their timeline.
• Trending topics: You can see current trending topics on your Twitter home page in the
trends box on the left-hand side.
• Home timeline: Your timeline displays the tweets and retweets of the people you follow as
well as promoted tweets.
• Lists: You can make public and private lists of other users you find interesting. With lists,
you don't have to follow the users you include. Lists can help you organize your following list.
For example, you may make a list of local news outlets or NYC writers, your competitors,
influencers in your industry or important customers.
• Retweet: Retweeting is similar to sharing someone's post on Facebook. If you like a tweet
and want your follows to see it, you retweet it. Then, the tweet shows up on your followers'
timelines and your profile.

28. • Search: Use the search bar to find anyone the suggestions may have missed — whether they are
celebrities, politicians or just your friends. You can even search for people to follow through your
email accounts (Gmail, Yahoo, AOL and Hotmail).
• Suggestions: Choose who to follow from the dropdown menu.
• Hashtags: The hashtag symbol (#) is a great way to mark specific topics or keywords in a Tweet. It
was created by Twitter users as a way to classify messages and has since become a cultural
phenomenon. All you have to do is place a hashtag in front of a word or phrase in your tweet.
Simple as that.

29. • Mentions & Replies: Mentions and replies are updates that contain “@username”
anywhere in the body of the tweet. Place an “@” in front of the person, business,
organization or whatever/whomever you wish to mention or reply to
• Likes: Liking a tweet is a way to let the original poster know you liked their tweet for
whatever reason. However, it also gives you a way to save a tweet so you can refer to
it later. Simply click the heart icon in order to like a tweet.
• GIFs: If you plan on tweeting, you need to know how to use GIFs. GIFs are great for
quick responses when you can’t think of anything good to type and you don’t want to
get lost in the Twitter conversation. GIFs are also great at conveying the nuance of a
tweet.

30. • Public Tweets (the default setting): Are visible to anyone, whether or not they
have a Twitter account.
• Protected Tweets: Only visible to your Twitter followers. Please keep in mind,
your followers may still capture images of your Tweets and share them.
• Twitter handle: it is the username that appears at the end of your unique Twitter
URL.
Twitter handles must contain fewer than 15 characters and they appear like so in a
visitor’s browser bar: http://twitter.com/handle
A Twitter handle is not the same as a Twitter name. Twitter handles appear after the
@ sign in your profile URL and it must be unique to your account. A Twitter name,
on the other hand, is simply there to help people find the company they’re looking
for.

31. Twitter Stats
Common
Features

34. Twitter Circle
• Twitter Circle is a way to send
Tweets to select people, and share
your thoughts with a smaller
crowd. You choose who’s in your
Twitter Circle, and only the
individuals you’ve added can reply
to and interact with the Tweets
you share in the circle.

35. Introducing mixed media:
Videos, images, and GIFs
together in one Tweet
• Today Twitter is
introducing a new way to
share different types of
visual content — videos,
images, and GIFs —
together in a single Tweet.

36. • Now you can retweet and reply from Fediaca app

37. Twitter Spaces

38. Trends

40. Advanced Search

41. Twitter List
Twitter Lists allow you to customize,
organize and prioritize the Tweets you see in
your timeline. You can choose to join Lists
created by others on Twitter, or from your
own account you can choose to create Lists
of other accounts by group, topic or interest.
Viewing a List timeline will show you a
stream of Tweets from only the accounts on
that List.

42. Media Studio
An easy-to-use platform to
manage, measure and monetize
your video on Twitter.
Twitter is about more than just 280
characters. Tell a story with
images, GIFs and videos. Launch a
livestream. Tell your story your way
with Media Studio, a one-stop
shop for managing content on
Twitter for your entire
organization,
https://studio.twitter.com/library

45. Twitter for
Professionals
• Professionals are
Creators, publishers,
businesses, nonprofits,
developers – anyone
who comes to Twitter to
do business.

46. Coming Soon

47. Twitter Stats
Optimize Your
Account

48. Display

49. • Twitter Blue is a monthly subscription that gives our most loyal customers exclusive access to premium features
and app customizations for a small fee.
• Twitter Blue is in the US, Canada, Australia, and New Zealand. In these regions, Twitter Blue is available for in-
app purchase on Twitter for iOS and Android, or on twitter.com through our payment partner Stripe.

52. Can you edit
a Tweet?
How??
• Step 1 – Select your Tweet
and tap the 3 dots (…) to
open the “More” menu.
• Step 2 – Tap on the Edit
Tweet option.
• Step 3 – Make your edits
and then tap Update.
That’s it! But there are some
limits to keep in mind:
• Tweets can only be edited
with 30 minutes from the
time of posting
• Tweets can only be edited
up to 5 times
• Edit Tweet is limited to
Twitter Blue subscribers in
certain areas (for now)

53. How to edit tweets??

54. Communities
on Twitter
• Twitter Communities were created to give people a dedicated place to
connect, share, and get closer to the discussions they care about most.
• Communities are started and managed by people on Twitter — admins and
moderators who enforce Community rules and keep conversations
informative, relevant, and fun. People who accept invites to join a
Community become members.
• Tweets in public Communities can be seen by anyone on Twitter, but only
others within the Community itself can engage and participate in the
discussion.
• To be an admin of a Twitter community, you have to have a public account
that is at least six months old, have verified either an email address or a
phone number, and must not violate, or have a history of violating, the
platform’s terms of service.

55. To get start:
• Tap the ‘+’ button at the top right.
• Fill in the info Twitter asks for. The
community name, why you’re
creating it and type of membership:
open or members only.
• Tap ‘Create’. The next thing you’ll
see is your community screen, which
you can personalize with a cover
picture, change the name or
description, invite members and
establish the rules.

56. Communities
• Take Attention!!!
Only verified users can
create a Community. Sign up
for Twitter Blue to continue.

57. Highlights
Twitter Tests New ‘Highlights’ Tab on Profiles to Showcase Your Best
Tweets

58. Monetization
Subscriptions
• Make a living on Twitter
Offer your favorite followers a little something extra and earn money each
month.
• Bonus content
Share unscripted thoughts, ideas, and opinions with extra Tweets and
personal replies.
To go ahead you should:
❑Subscribe to Twitter Blue or Verified Organizations
❑500 followers
❑Active in the past 30 days
❑Be at least 18 years old

59. Professional
Home

60. Twitter Stats
Developer
Platform

61. • About Twitter Cards
With Twitter Cards, you can attach rich photos, videos and media experiences to Tweets, helping to drive traffic to
your website. Simply add a few lines of markup to your webpage, and users who Tweet links to your content will
have a “Card” added to the Tweet that’s visible to their followers.
Drive engagement from your Tweets
The different Card types each have a beautiful consumption experience built for Twitter’s web and mobile clients:
1. Summary Card: Title, description, and thumbnail.
2. Summary Card with Large Image: Similar to the Summary Card, but with a prominently-featured image.
3. App Card: A Card with a direct download to a mobile app.
4. Player Card: A Card that can display video/audio/media.

62. Summary Card with Large Image
The Summary Card with Large Image features a large, full-width prominent image alongside a
tweet. It is designed to give the reader a rich photo experience, and clicking on the image brings
the user to your website.

64. App Card
The App Card is a great way to represent mobile applications on Twitter and to drive installs. We
designed the App Card to allow for a name, description and icon, and also to highlight attributes
such as the rating and the price.

65. Player Card
Video and audio clips have a special place on the Twitter platform thanks to the Player Card. By
implementing a few HTML meta tags to your website and following the Twitter Developer Policy,
you can deliver your rich media to users across the globe.

66. Twitter Stats
Analytics

67. Overview of
key
dashboards

68. Tweet Activity
Dashboard
(TAD)

69. Video Activity
Dashboard
(VAD)

70. How to Access Twitter Analytics
You can access Twitter Analytics by tapping your profile and
selecting “Analytics” from the dropdown menu.

71. • Engagement Rate: is equal to your tweets’ engagement divided by the number of impressions
those tweets have made.
• Twitter Impressions: are the number of times a tweet appears on a user’s timeline. A tweet’s
impressions are not limited to users who follow you, but this number also doesn’t filter based on
who has interacted with the tweet. Impressions are not to be confused with reach.

72. you can click on the specific tweet:

73. Tweet Activity is a section of your Twitter Analytics dashboard that allows you to see various
metrics related to your tweets’ performance in chart form.
You can see Tweet Activity for all of your tweets over a set time period, or for a specific tweet since
it was published.
In the Tweets tab of your
Twitter Analytics, you can
customize the date range you
want to analyze to see when
you published your highest-
performing tweets:

74. Then, to the right of the graph shown
above, you’ll see how your engagement
rate, total link clicks, and total retweets
progressed over the that time period.
These three graphs are shown on the right.

75. you can also visualize the activity of just a specific tweet.
To access this data, click the small bar graph icon in the bottom-righthand corner of the tweet you want to
analyze, as shown in the screenshot below

78. How to manage your team from Tweetdeck?
https://tweetdeck.twitter.com

80. Twitter Stats
Twitter Tools

81. www.twitonomy.com/dashboard.php

82. www.tweetbinder.com/

83. ritetag.com/

84. https://hashtagify.me/hashtag/smm

85. https://www.trendsmap.com/

86. https://followerwonk.com/

87. https://tweepi.com/

88. https://socialblade.com/

89. Twitter Stats
Pest Practices

91. • Keep it short
• Use visuals in your Tweets
• Add All the Leaders in Your Industry
• Jump on Trending Events
• Use the lists
• Don’t spam
• Add call to actions

92. X Corp
Algorithm

93. Twitter algorithm looks at:
-The tweet itself: its recency, the presence of
media cards (image or video posts), and total
interactions (for example, number of
retweets or likes).
-The tweet’s author: your past interactions
with the author of a tweet, the strength of
your connection to them, and the origin of
your relationship.
-You: tweets you found engaging in the past,
and how often you use Twitter.

94. • Because Twitter is a live platform, timing has substantial
weight.
• Profile credibility is important.
• Native content is likely to take precedence over links to other
sites, though links may still be shared.
• Tweets from people you engage with the most will show first.
• Likes, replies, and retweets are likely to have a weighting
score to keep you within the platform.
• Time spent reading someone’s tweets or visiting their profile
will impact the content you see—even if you don’t engage
with it.
• The more you engage with people and the more they engage
back makes the algorithm show further tweets in their
timeline (if they are following you).
you should
know…

95. The Listening
Plan

96. • Social Monitoring
Identifying and responding to individual brand mentions on
social media.
• Social Listening
Collecting data from social mentions and broader customer
conversations, and pulling insights from them so that you can
make better decisions about your customers

97. Use Twitter to
• Monitor brand conversations.
• Watch your competitors.
• Search hashtags for specific conversations.
• Find ideas for new products or enhancements to existing products.
• Understand customer complaints.
• Find people who have problems that your product can solve.
• Manage marketing campaigns and contests with hashtags.
• Manage crisis.
• Stay up-to-date on industry trends.
• Look for opportunities to surprise and delight prospects and
customers.

99. First step to
your Strategy

100. Create An
Inviting
Profile

101. Write A Great Bio
Twitter lets you use a few less characters in your bio than in your tweets (160, compared to 280), but
you’ll still want to get maximum impact from every word (and hashtag). Whether you’re writing writing
a new bio from scratch or looking to freshen up an existing one, we’ve got a list of world-class

102. Define
success and
set goals

103. What do we want to accomplish on Twitter? Is it brand awareness?
Customer service? Direct sales? Leads?

104. Research the
competition

105. Identify
potential
followers in
your network.

106. Use hashtags
wisely.

107. • Create a hashtag that’s unique to your business
• Create relevant and memorable hashtags for groups of tweets
• Use Twitter Analytics to review your most successful hashtags
• Don’t overuse hashtags
• # (Hashtag): A hashtag (#) is used to index words or phrases on Twitter. When you click on
a hashtag, Twitter automatically searches for other Tweets with the hashtag. This makes it
easy for people to follow topics and events.

108. Why Twitter Chat?
A Twitter chat is a public Twitter conversation around one unique hashtag. This
hashtag allows you to follow the discussion and participate in it. Twitter chats are
usually recurring and on specific topics to regularly connect people with these
interests.

109. Hosting a Twitter chat is an effective way to:
•Promote your social media presence: While Twitter chats evolve around one hashtag, it’s still public—which
means millions of followers of the chat participants will see the hashtag and check what’s behind it. This means
hundreds of new people learning about your brand each time! That’s a great way to reach more people on social
media!
•Get instant feedback: Twitter chat is a great opportunity to listen to your community. Ask questions and you’ll
get answers immediately.
•Create the community behind your business: A Twitter chat is one of the most engaging social media activities
which forms a habit. Your followers tune in weekly at the same time to interact with each other, follow each other,
retweet each other, etc. That’s one of the best ways to turn your followers into your brand advocates.
•Provide customer support. Here are some brilliant examples of twitter customer support courtesy of DirJournal
directory.

110. Share content
that attracts
the
right audience

111. • Use visual Content Images, gifs, and videos
• Integrate Twitter with overall social strategy
• Keep your Twitter presence unique
• Time your posts for maximum impact with tools that analyze both
your tweets and your followers’ tweets.
• Manage who you follow (and unfollow) to add valuable new
information to your Twitter feed—and remove inactive and spammy
followers
• Keep it short
• Help your audience
• Post at the right time

112. Engage with
replies,
retweets,
and tags

113. • Don’t jump into conversations or use trending hashtags if they aren’t relevant to you or your business.
• Follow your network—Your followers’ tweets can provide a wealth of information about their interests, needs,
preferences, and so on. Follow and learn from them.
• Respond quickly—According to one social media research study, 42 percent of consumers expect a 60-minute
response time on social media. Respond quickly and naturally to customers, as you would in person or over the
phone.
• Retweet, like, and follow—It feels good when people take a moment to retweet and like your tweets or follow
you on Twitter. Return the favor and keep your followers happy.
• Use @mentions and tag people—When you mention followers, influencers, or other brands in a tweet,
including an @mention is a nice way to drive a little traffic their way. You can also tag people in photos when
it’s appropriate to do so, as covered in our post on Twitter best practices .
• Get interactive—Tweet a question and see how your followers respond, or run a Twitter Poll for customer
service feedback, quick product or service opinions, and direct social listening opportunities.

114. Don’t favorite or retweet everything
that your targeted customer or
prospect tweets.
Don’t use direct message ever,
unless you have a specific, mutually
beneficial comment or question to
ask.

115. If there is a social media mess-
up, you should:
1. Reach out to your legal
team.
2. Apologize

116. Don’t buy
followers.

117. Use
Influencer
Marketing

118. klear.com/free-tools/find-twitter-influencers

119. Consider how you can interact with
influencers, partners or other
brands.

120. Be consistent
&
authentic

121. Encourage
people to
follow you

122. Measure
Results

123. What type of success metrics will we track?

124. ENGAGEMENT: This can be defined
as anything from clicks to retweets
to replies to even how many times a
branded hashtag was tweeted. Pick
the level of engagement that is truly
meaningful to your business.
PERFORMANCE: Impressions are
important, but performance is the
name of the game. Look at your
engagement rate, not just your
impressions, to track how your
audience is reacting over time.
GROWTH: You have to grow your
following if you’re going to reach
new customers. But the number of
followers isn’t always important —
measure the number of engaged
followers in your key demographic
to make sure you’re getting quality
with your follower quantity.
ROI: This KPI is the one that keeps
your department funded and gets
you a raise. Instead of just tracking
clicks, tie tweeting to revenue by
tracking the sales or conversions
from your tweets and twitter ads.

125. • Average Amount of Link Clicks: How many users have clicked on my links?
• Average Amount of Impressions: How many views I gain?
• Top 5 Tweets by Engagement: Which Tweets perform the best?
• CPM of Twitter Ads: How much do you spend for 1000 Impressions?
• Cost per Result of Twitter Ads: How much am I spending per tracked result?
• Interests of followers: What are my Followers focused on?
• Number of Followers: How many followers do I gain or lose?
• Hashtag Performance: Which hashtags work best for you?

126. In/lamiaaasayed
Lamiaaasayed
lamiaaasayed@gmail.com
Let’s Talk