This document discusses several new features introduced by Instagram including live videos, disappearing photos and videos, and upcoming shoppable photos. It provides details on how each feature works, such as how users can broadcast and view live videos, send photos/videos in messages that disappear after being viewed, and how shoppable photos will allow users to tap on photos to view and purchase featured products. Examples and screenshots are included to illustrate the features.

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DigitalTrends
that createaBang!

3. InternetMilestone:
MobileBrowsing
SurpassesDesktop
forFirstTime!
Source: https://socialmediaweek.org/blog/2016/11/internet-milestone-mobile-surpasses-desktop/
In India, mobile is the
preferred way of
accessing the web,
with 75% of internet
usage taking place on
mobile phones and
tablets.
Therefore, make sure your website, videos, social
media posts etc. are all mobile and tablet friendly!

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TopicalPostson
DigitalPlatforms
Creating a post on social media around topical events e.g. Olympics, Diwali, Demonetization etc. is a form of
traditional advertising method that embraces current events to relate to the audience. Brands are
increasingly using this method for its several benefits, such as: increased traction, creating a Twitter Trend,
showing their audience their creative/funny side, improve SEO ranking etc.
The following slides feature some good examples of topical posts done by Schbang and other agencies

5. BBLUNT/GodrejNature’sBasket For Clever
Product Integration
NavratriHalloween
Children’s Day
Demonetization
ThanksgivingTrump Wins Election

6. GoodKnight For Festivals &
Current Events

7. Amul(Thebrandmost
famousfortheirtopicalposts)
Matters of
National Urgency
Tribute to the soldiers who lost their lives in
the Pathankot terrorist attacks
State Water Crisis and
Indian Premier League
Deonar fire leaves Mumbai fuming. Drought in Maharashtra
Source: https://www.socialsamosa.com/2016/07/legendary-creatives-amul/

8. Oreo Celebrate Anniversary
of Global Events &
Inventions

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Real-TimeReactionon
FacebookLiveVideos

10. Real-TimeReactionsonFBLiveVideos
Thanks to the US Elections, this has become the hottest new trend on digital!
Ixigo, an online travel search engine, has used this feature to ask their audience a simple question:
Window Seat or Aisle Seat?
Check out screenshots from their experiment:
They made it interactive by having the window seat and aisle seat move forwards and backwards
(screenshots 1 & 2), as well as planes flying in and out of the screen (screenshot 3)
Watch the whole video here: https://www.facebook.com/ixigo/videos/10154763829163270/

11. The link below shows a step-by-step process of creating real-time reactions on FB live videos:
https://www.youtube.com/watch?v=FcGLVDG0pqE
How can our brand use real-
time reactions for audience
engagement?

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Improvementto
GoogleAnalytics

13. Knowwhatpagesofyourwebsiteis
attractingvisitors!
Source: https://blog.kissmetrics.com/unlock-keyword-not-provided/
Organic search data was incomplete till date. An increasing number of results in this part of Analytics
are listed as ‘not provided’. Finally, there is now a way to decode the intent of the user visiting a site.
Method to unlock ‘not provided’ results (Dan Barker’s e-consultancy blog):
1. In your Analytics account, head to Admin, then Profiles.
2. Click the name of the profile you want to work with, and select the Filters tab.
3. Create a new filter in your Analytics account:
The purpose of this filter is to extract the ‘not
provided’ terms.
4. Extract the URL and rewrite the two in place of
the original ‘not provided’ text.
Although this doesn’t reveal the exact keyword, it can
help you to understand where that traffic is going.

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InstagramIntroduces
NewFeatures
1. Live Videos
2. Disappearing Photos & Videos

15. Feature1:LiveVideos
Source: http://technology.inquirer.net/55983/instagram-launches-live-video-disappearing-photos-features
Stories was introduced a few months ago to better allow Instagram users to share and
interact with followers. The feature has been enhanced to introduce Live Videos!
How does it work?
• Swipe right on Instagram to
open the camera, and tap on
the “Start Live Video”
button.
• User doing a live broadcast
will get the tag “LIVE” under
their profile pictures
• Followers are sent
notification of the user’s live
video
• Users and followers can
interact during the broadcast
through comments
(Feature will be rolling out globally over the next few weeks)

16. Feature2:DisappearingPhotos&Videos
Source: http://technology.inquirer.net/55983/instagram-launches-live-video-disappearing-photos-features
http://indianexpress.com/article/technology/social/instagram-gets-live-video-adds-disappearing-photos-and-videos-in-messages-how-to-use-4389086/
How does it work?
• Disappearing photos/videos
have to be created in the
Stories tab
• Can be sent to either
individuals or group of friends,
but only people who follow
you
• Unlike regular messages, they
will disappear from the
recipients’ inbox after being
seen
• Notification sent to sender if
the image/video has been
replayed or screenshot
Lets users send photos and videos through direct messages
How can you see disappearing photos/videos?
• They all appear in a bar at the top of your private inbox
• Tap the ones with blue rings to see what your friends have sent
• In a group, you can see who has seen it, and everyone’s
responses, in a slideshow format

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IsInstagramreadyto
fullyreplaceSnapchat?

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ComingSoonto
Instagram:
ShoppablePhotos
Currently being tested on a small group of iOS users in USA

19. Instagramisheadingtowardsamoree-
commercefriendlydirection!
Source: https://socialmediaweek.org/blog/2016/11/shoppable-photos-instagram/
The Idea
• User taps on a shoppable
photo
• A tag will appear showcasing
up to 5 products and their
prices
• Once selected, more details
will appear
• User can click on “Shop Now”
link to be redirected to the
product page on the brand
website
Check out a demo for the test version:
https://vimeo.com/189697605
(More details on this once the feature goes live in India)

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ThankYou