Intro to Digital Marketing 2023
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Google acquired Writely in 2006 and turned it into Google Docs. Major tech companies have made large acquisitions in recent years including Facebook buying Instagram for $1 billion and WhatsApp for $19 billion, and Uber buying Careem for $3.1 billion in 2019. Digital marketing spending among US CMOs has increased since 2012 while traditional advertising spending has decreased over the same period.
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Intro to Digital Marketing 2023
- 7. Guess what happened when Google acquired Writely in 2006??
- 8. Google Docs
- 9. 2004 2012 2014 Facebook bought Instagram for $1 billion and WhatsApp for $19 billion
- 10. Amazon paid $580 million in cash for Souq - 2017
- 11. Uber buy Careem for $3.1 billion - 2019
- 12. Uber buy Careem for $3.1 billion - 2019
- 18. Change In Digital Marketing Spending And Traditional Advertising According To Cmos In The United States From 2012 To 2021
- 45. Welcome to the 2020 edition of the marketing technology landscape. It grew once again, by 13.6%, up to a total of 8,000 martech solutions.
- 47. Virtual Reality
- 49. Smart Speakers And Audio
- 50. Life Video
- 52. Chatbot
- 54. MARKETING & SALES PROCESSES FLOW
- 55. Market research Marketing research Marketing strategy Marketing implementation sales After sales
- 56. Market research Marketing research Marketing strategy Marketing implementation sales After sales • Customer • Suppliers • Competitors • intermediaries Micro Env • social • legal • Political • Technological • Economic • environment Macro Env • Big Data analytics: ✓ Structured – unstructured data ✓ Facebook (emotional contagion) ✓ Streaming-patch • Quantitative data : ✓ Social media
- 58. Facebook Audience Insight Google Keyword Planner
- 60. Market research Marketing research Marketing strategy Marketing implementation sales After sales • Customer • Suppliers • Competitors • intermediaries Micro Env • social • legal • Political • Technological • Economic • environment Macro Env • Big Data analytics: ✓ Structured – unstructured data ✓ Facebook (emotional contagion) ✓ Streaming-patch • Quantitative data : ✓ Social media
- 61. Market research Marketing research Marketing strategy Marketing implementation sales After sales Research approaches ( off line) Observation Focus group Survey Experimentation Interviews Mystery shopper Research approaches ( On line) Observation Focus group Survey Experimentation Interviews Mystery shopper • Big Data analytics: ✓ Structured – unstructured data ✓ Facebook (emotional contagion) ✓ Web analytics ✓ Streaming-patch • Quantitative data : ✓ Social media
- 62. Market research Marketing research Marketing strategy Marketing implementation sales After sales Data Sources Internal External Secondary Data Primary Data
- 65. Technological device BCI Eye Tracking GPS Mouse Tracking
- 66. Eye Tracking Mouse Tracking
- 67. • brain-computer interfaces (BCI) Brain-computer Interfaces (BCI)
- 68. GPS
- 69. Market research Marketing research Marketing strategy Marketing implementation sales After sales Marketing strategy Mission formulate SWOT Objectives STP: Segmentation Targeting Poisoning SOSTAC Situation analysis objectives strategy tactics actions control
- 72. Market research Marketing research Marketing strategy Marketing implementation sales After sales Promotional mix Advertising Public relation Sales promotion Direct marketing: - Telesales - Direct mail - Kiosk marketing - Direct response Ads Promotional mix (digital) Social media marketing SEO E-mail marketing Mobile marketing Advertising Video marketing Affiliate marketing Content marketing
- 77. Success Stories