Social media and online searches have moved from desktops to mobile, meaning fewer words, more pictures and videos is now the name of the game. As part of your overall marketing strategy, Instagram should fit in with your visual marketing strategy.

1. Supernova Media Presents:
101
REALTORS®

2. Instagram is a social networking app made for
sharing photos and videos from a smartphone.
Similar to Facebook or Twitter, everyone who
creates an Instagram account has a profile and a
news feed.
When you post a photo or video on Instagram, it
will be displayed on your profile. Other users who
follow you will see your posts in their own feed.
Likewise, you'll see posts from other users whom
you choose to follow.
About Instagram

3. Instagram Traffic 2017
700 million monthly active users.
500 million daily active users.
Up from 150 million in January 2017.
250 million daily Instagram Stories.
Over 40 billion photos shared to date.
Source:
https://www.statista.com/statistics/657823/number-
of-daily-active-instagram-users/

4. • There are 9M Instagram users in
Canada.
• 57% are female.
• Almost 85% of all users living in
Canada are younger than 45.
• Source:
https://napoleoncat.com/blog/en/in
stagram-user-demographics-in-
canada-march-2017/
Instagram Demographics

5. Understanding Visual Marketing.
Social media and online searches have
moved from desktops to mobile,
meaning fewer words, more pictures and
videos is now the name of the game.
As part of your overall marketing
strategy, Instagram should fit in with your
visual marketing strategy.
Why Instagram?
How Exactly Can Real Estate
Agents Make Use of Instagram?

6. • Currently the top social media sites for visual marketing are:
Visual Marketing
o Facebook
o Instagram
o YouTube
o And Pinterest

7. Creating an Instagram Account
Before you can start using the app, Instagram
will ask you to create a free account.
You can sign up via your existing Facebook
account or by email. All you need is a
username and a password.
It's always a good idea to customize your
profile by adding your name, a photo, a short
bio and a website link if you have one when
you first get on Instagram.
When you start following people and looking
for people to follow you back, they'll want to
know who you are and what you're all about.

8. First you want to link your Instagram account to your
Facebook account.
How to link to your Facebook Page
To link your Instagram account to a Facebook
Page:
Android
1. Go to your profile and tap in the top right.
2. Scroll down and tap Linked Accounts, then select Facebook.
3. If you haven't already, enter your Facebook login information.
4. By default, your Instagram account will link to your personal
Facebook Timeline. To link to a Page instead, tap Facebook again
and choose a Page that you manage below Share to.

9. First you want to link your Instagram account to your
Facebook account.
How to link to your Facebook Page
To link your Instagram account to a Facebook Page:
Iphone:
1. Go to your profile and tap in the top right.
2. Scroll down and tap Linked Accounts, then select Facebook.
3. If you haven't already, enter your Facebook login information.
4. By default, your Instagram account will link to your personal
Facebook Timeline. To link to a Page instead, tap Facebook
again, then tap Share to and choose a Page that you manage.

10. Adding/Switching Instagram Accounts
How do I add and switch between multiple Instagram accounts?
When you add multiple Instagram accounts, you can switch between them without having to
log out and log back in.
To add multiple Instagram accounts:
1. Go to your profile and tap the gear icon (iPhone) or “3 dots” (Android) in the top right.
2. Scroll to the bottom and tap Add Account
3. Enter the username and password of the account you'd like to add
To switch between accounts you've added:
1. Go to your profile
2. Tap your username at the top of the screen
3. Tap the account you'd like to switch to
4. Note that you can add up to 5 accounts.

11. Benefits of Instagram Direct Messaging
1. Perform Test Runs
Before launching a new product, service, or campaign, test it out on loyal customers that
you know will provide honest feedback.
2. Learn About Your Ideal Followers
Gain valuable information about your customers and target audience.
3. Provide Better Customer Service
Effectively respond to the negative review by reaching out to that customer on the
platform they are currently using.
4. Better Networking
Send follow up emails to people you encountered at networking events.
5. Enhance Relationships with Clients
Send individual thank you’s to new clients after their first purchase.

12. Adding Locations to Instagram
After you upload or take a photo or video and add any effects or
filters you want, you can add your location. To add your location:
1. Tap Add Location
2. Find your location in the suggestions or search for the location
and select it
3. Tap Share
You can also use a public Facebook event as a location. Just like a
location page, you can tap the event name to view all photos and
videos shared publicly at that event or location.
You can also add or edit the location of a photo or video you've
already posted. Adding a custom location is no longer supported.

13. Tagging & Mentions
You can tag people as you're sharing a photo or to
an existing photo. There isn't a way to tag people in
videos.
To tag people as you're posting a photo:
After you've selected a photo and added effects
and filters, tap Tag People from the Share screen.
Tap on someone in the photo.
Start entering their name or username and select
them from the dropdown menu. If you don't see the
person you're looking for, tap Search for a person.

14. Adding Mentions
To mention someone, type @ followed
immediately by their username (ex: "great
photo, @shayne!"). Don't include a space
between @ and the username.
When you mention someone, they'll get a
notification in their Activity feed letting them
know.

15. How Hashtags Work
Hashtags help organize and categorize
photos and video content, which aids the
process of content discovery and
optimization.
For example, a REALTOR® might post a
picture of a SOLD property and use the
following hashtags: #JustSold
#FixandFlip #Hustle
Interactions are highest on Instagram
posts with 11+ hashtags.

16. Why Use Hashtags?
Instagram hashtags are one of the
best ways to grow your Instagram
account. Using the right hashtag (or
combination of hashtags) can help you
expose your content to large and
targeted audiences.
A hashtag immediately expands the
reach of your post beyond just those
who follow you, to reach anyone
interested in that hashtag phrase or
keyword.

17. 25 Real Estate Hashtags
1. #“Your Target Neighborhood”
2. #CurbAppeal
3. #JustListed
4. #“Location+Style”
5. #DreamHome
6. #MillionDollarListing
7. #OldHouseCharm
8. #Investment
9. #HomeSweetHome
10.#OpenHouse
11. #HouseHunting
12. #CashCow
13. #CountryLife
14. #“Complimenting your Clients”
15. #“A Great Amenity that’s Nearby”
16. #FixandFlip
17. #JustSold
18. #“Your Brokerage Name”
19. #LocationLocationLocation
20. #OceanView
21. #“The Local School District”
22. #HousePortrait
23. #ShortSale
24. #FreeCMA
25. #Hustle

18. Because you only have 60 seconds to get your
message across through video on Instagram, it
is a curse and a blessing. It is a blessing
because it prevents you from burning bridges by
posting 30 minute videos that no one is
interested in.
On the downside, it is not enough time to say
much. That’s why you have to get your thoughts
together and understand your purpose before
you start shooting a video. Even a self-made
video using your iPhone should be clear and
concise.
Creating Videography

19. Resist the impulse to clutter up your Instagram page
with videos. Use a short 15 second video tour as a
teaser that sends them to your YouTube Channel.
There is where you can post all of your professional
grade full length videos like:
Creating Videography
Client Testimonials
Video Tours
Behind the Scenes Videos
Webinars
Agent Profiles

20. Before you start sharing on Instagram, you
need to prepare your videos and photos ahead
of time. Get familiar with some of the advanced
features available to make the most out of your
60 seconds.
When you tap the middle Instagram posting
tab, you can select the camera or video icon to
let the app know whether you want to post a
photo or a video.
Prepare your Videos

21. Prepare your Videos
Capture it through the app, or tap the photo/video preview box to pull up a
previously captured one.
Instagram has up to 23 filters you can choose to apply to both photos and videos.
By tapping the Edit option at the bottom of the photo editor, you can also apply
editing effects that allow you to edit adjustments, brightness, contrast and
structure. For videos, you can trim them and select a cover frame.
If you want to edit your photo or video within the Instagram app, simply tap the
wrench icon and choose a feature from the bottom menu. You can adjust the
contrast, warmth, saturation, highlights, shadows, vignette, tilt shift and sharpness.

22. Instagram Stories
• Stories last 24
• Everything you post disappears after 1 day
• Dress up your photos with drawings, text,
emojis and swipeable color filters
• You can save your individual Story
• Your followers voluntarily tap in to pull your
Story and view it, instead of it being pushed
into a single feed
• People can swipe up to reply to your Stories,
which are delivered through Instagram Direct
private messages
• You can see who’s viewed your Story

23. How to add to your Story
How to add to your story:
1. Go to your profile page and clicking on your
icon.
2. Go to your main feed and clicking on the
camera icon on the top left corner. Once you
are done adding text, drawings, and stickers on
your masterpiece you tap the “+ your story” icon
at the bottom right corner and it has officially
been added to your story.

24. 5 Ways to start using Stories
Stories allows you to tell
richer, more complete stories
than a single post does.
If you want to add followers,
then you need to create
richer, more interesting
content.
1. Share Your Personality and Show a Day
In Your Life
2. Share Helpful Real Estate Tips with
Your Audience
3. Drive Traffic To Your Website - feature
and promote specific neighborhoods.
4. Raise Awareness for Your Open Houses
5. Gain New Followers

25. Instagram FAQ’s
How can I see when a photo or video was posted?
You can see when a photo or video was posted by looking at the bottom
of the post, below the caption and comments.
How do I like a photo or video?
Just double tap a photo or video to like it or tap below the post. If you’ve
accidentally liked a post, tap again to unlike it.
How can I save posts I see on Instagram?
To save a post, tap below it. When you save a post, it's visible to you
from a private section of your profile.

26. Instagram FAQ’s
How do I turn post notifications on or off for someone I follow?
To turn post notifications on or off:
• Go to their profile
• In the top right, tap on iOS
• Tap Turn on Post Notifications or Turn off Post Notifications
How do I reply to someone in a comment thread?
Reply to someone in a comment thread by mentioning them in your
comment. They'll get a notification in their activity feed to view the
comment.

27. Nancy is a business owner, educator, and business strategist
with more than 25 years experience. When she is not advising
and teaching people about social media, Nancy spends a lot of
her own time using social media.
Find Nancy online:
Google+ : Nancy Bain
Follow Nancy on Twitter
Visit her website
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Facebook
Find her on LinkedIn
And visit her YouTube Channel
About Nancy Bain