Business perspective through social media platforms

3. “Instant Camera” + “Telegram”=
 Online mobile photo-sharing, video-sharing and social networking
service
 Sharing pictures on Social networking platforms
Confines photos to a square shape, similar to Kodak Instamatic and
Polaroid images

5. Instagram is distributed through the Apple App
Store, Google Play, and Windows Phone Store

6. • Basic Terms of Use that Instagram users must follow, including an age
requirement of 13 years or older, restrictions against posting violent,
nude, partially nude, or sexually suggestive photographs
• Instagram does not claim any ownership
= 68% = 32%

7. • 90% of the 150 million users under the age of 35
• Trending – Selfie & #

8. History
• Began development in San Francisco, United States,
when Systrom and Brazilian Krieger chose to focus
their multi-featured HTML5 check-in project, Burbn,
on mobile photography.
• Created by Kevin Systrom and Mike Krieger, and
launched in October 2010
• In January 2011, Instagram added hashtags to help
users discover both photographs and each other.
• The service was acquired by Facebook in April 2012
for approximately US $ 1 billion in cash and stock.
• The fifth app to ever reach one million ratings on
Google Play—as of April 2013, it had been rated
nearly four million times.

9. Features
• Can upload photographs and short videos
• Follow other users' feeds
• Geotag images with longitude and latitude coordinates, or
the name of a location.
• Users can connect their Instagram account to other social
networking sites
• Instagram creates web profiles which allows users to use
their Instagram account like a social media site
• Instagram Direct allows users to send photos only to a
specific user or group of users, rather than having it be
viewable by all
• Explore tab - users can search for specific users or
particular hashtags that interest them.

11. 1.Set-up Your Instagram Account
Create
Instagram
Business
Account
Business
Username
Complete
your
Profile
Connect
to FB
Instagram
tab on
your FB
Create a
brand
specific
strategy

12. http://instagram.com/mercedesbenz

13. 2. Use Hashtags
Use
hashtags
(#’s) in
your
updates
Use
brand
specific
#’s
Use
general
#’s
Use
trending
#’s
Run an
Instagram
Hashtag
Contest
Monitor
your
brand
#hashtags

14. 3.Focus on Your Customers
Make your
followers
famous
Embed
followers’
photos
Like your
Follower’s
photos
Comment
on
Followers’
photos
Respond
to
comments
on all your
posts
@mention
your
customers
@mention
celebrities
and other
related
industry
leaders
Focus on
engaging
your
customer

16. 4.Show Your Stuff
Be creative
with your
photos
Make videos
Post photos
and short
videos of your
products
Show your
products
authentically
Show your
products
creatively
Show your
brand story
Show who
you are
Post fun,
authentic
videos of
your CEO
Share
exclusive
content
Launch a
product live
on
Instagram
Build pre-
launch
momentum
Show your
post-launch
staff party
(or clean up)
Partner with
other
Brands on
Instagram

18. 5.Add More Tactics
Ask for
comments on
your photos
and videos
Ask questions
about your
business or
products
Use photo
caption posts
Crowdsource
photos

19. 6.Run Instagram Contests
Run Instagram
# Contests
Give cool
Prizes
Voting Based
Contests

20. 7.Make Use of Mobile
Geotag your
posts
Bring offline
online
Bring offline
events online
Bring online
offline

21. 8.Improve Your ROI
Post consistently
Determine post
frequency
Find your perfect
Instagram
posting time
Monitor your
Instagram results
Continuously
improve
Keep on top of
Instagram trends

25. Vine is a short-form video sharing service
The service lets users record and edit five to six-second-long looping
video clips
https://www.youtube.com/watch?v=CVIP0_1qIA8

26. • Vine's app can be used to browse through videos posted by
other users, along with groups of videos by theme, and
trending, or popular, videos.
• Vine has attracted different types of uses, including short-form
comedy and music performances, and stop motion animation.
• Also been used for journalism
• On September 9, 2013, Dunkin Donuts became the first
company to use a single Vine as an entire television
advertisement
• https://www.youtube.com/watch?v=GaMo0QScrbw

27. History
• Vine was founded by Dom Hofmann, Rus
Yusupov, and Colin Kroll in June 2012.
• The company was acquired by Twitter in
October 2012 for a reported $30 million
• Vine officially launched on January 24, 2013 as
a free app for iOS devices.
• Vine became the most used video sharing
application in the market, even with low
adoption of the app
• In January, 2015, Vine launched Vine Kids, an
app designed specifically for children

28. Features
• Vine enables users to record short video clips up to around six
seconds long while recording through its in-app camera
• The camera records only while the screen is being touched,
enabling users to edit on the fly or create stop motion effects
• Share others' posts with followers
• The videos can then be published through Vine's social network and
shared on other services such as Facebook and Twitter
• Additional features - grid and ghost image tools for the camera,
curated channels, the ability to "revine" videos on a personal
stream
• “Loop count" - every time someone watches a vine, a number on
top of the video will appear showing how many times it was
viewed.

30. • Engage Your Followers in Conversation
• Highlight Your Brand Advocates
• Display Your Work for a Client
• Offer Up Relevant Historical Trivia
• Celebrate the Holidays
• Get People Excited About a New Product
• Take People Inside Your Office
• Attract Customers to Your Booth
• Educate and Amaze
• Bring People Inside Your Stores
• Tell Your Brand’s Story
• Promote a Contest
• Bring Presentations to Life
• Show Off Your Products
• Give Fans What They Want
• Randomly Amuse Your Audience

31. • Involve Your Audience
• Build Narrative
• Social Proof
• Education
• Fortify Identity
• Promotion
• Get Personal

32. Future ???
Real Time
Marketing
Show your
products in
Action
Engage your
Audience