Instagram for Real Estate Agents

1. Instagram Basics
for Real Estate
Professionals
Presented by Keith Flynn
Director of Digital Marketing

2. Instagram Basics
for Real Estate
Professionals
Presented by Keith Flynn
Director of Digital Marketing

3. Thank You Sponsors

4. Agenda
• Almost Jaw-Dropping Instagram Statics
• Why Real Estate is a good fit
• Creating an Account – Personal vs.
Business
• Compelling Bio
• Getting Followers
• Thumb-stopping Content
• IG Stories
• IG Tools & Apps

5. Instagram Stats
• 1 Billion Active Monthly Users
• 500 Million Daily Users
• 80% of Insta Users follow a Business Account
• 60% of Insta Users first heard about a Product on
Instagram
• Only 34% of Agents are on Instagram yet…
• 59% of Millennials, largest group of first-time
homebuyers are on IG
• IG post with a face receive 38% more likes.
(Your Face = Personal Branding)

6. 10 Reasons Why a REALTOR®
Needs IG
• Free form of advertising and it’s the new resume!
• Highly visible for your listings
• You don’t have to compete with Zillow & Realtor.com
• Average income is higher for IG users. Qualified Buyer!
• Almost 40% of Instagram Users have high levels of disposable income.
• Hashtags are new SEO. Rank higher
• More engagement means higher ranking.
• Free event marketing. Happy Hour, Meetups, Open Houses…
• Looks like a pro with little to no experience. Historical homes/hoods…
• Show that you’re the neighborhood Mayor
• Video, Video, Video!

7. Download & Sign Up
• Personal vs. Professional Instagram for Real
Estate agents Pages
• You are your brand
• Suggest using one single account
• Select a Username
• Keith.Flynn.Realtor
• Keith Flynn

8. Professional Profile Consider switching to a Business Profile for the
insights and analytics. You’ll be able to see exactly
how effective your posts are at attracting a new
audience, based on impressions from various sources
— including your Instagram hashtags!

9. Write Your Bio
* Be creative yet straight
forward with who you are,
what you do
• Use hashtags
• www.YourWebsite.com
• 150 words to write a
biography that conveys
who you are
• Profile Photo 400x400
• Professional Photo

11. Linktree
Optimize your
Instagram traffic
Free bio link tool used
by the world's best
brands, creators and
influencers.

12. Homepage
Treat your Instagram profile as
the new homepage, having a
good Instagram bio is an
important step, because this
will help you attract new
followers.

13. Invite Friends & Follow
• Boost your account by announcing your new page
to everyone in your network.
• Post a link of you’re a photo or video to other
social accounts.

14. How Instagram’s
Algorithm Works
1. Shows you new post to small number of
followers.
2. The Algorithm recognizes how many likes,
comments, saves and shares it gets. (saves and
shares count more than likes and comments)
3. The Algorithm compares the post with the
engagement rate your posts usually gets.
4. Instagram shows it to more (if better) or less
(worse) people.
5. If it performs good enough, it will be shown on
the explore page

15. Creating Content
• QUOTES
• LIFESTYLE POSTS
• OPEN-ENDED QUESTIONS
• TESTIMONIALS
• BEHIND-THE-SCENES
• FUN FACTS
• BRAND STORY
• VIDEO CONTENT
• FEATURE POSTS
• BEFORE & AFTER
• LISTING PHOTOS (CAROUSEL)

16. Make Your
Posts
Stunning
As a real estate agent, you know
that first impressions last.
Which one appeals the most to you?

17. Use Collage or Carousel Feature

18. Instagram
Stories
• Share all the moments of your
day, not just the ones you want
to keep on your profile. Share
photos videos in a reel. Delete
after 24 hours but can be
archived and added to your
highlights.

19. West USA Realty GIFS
Using stickers on Instagram. ... When you share a photo
or video to your story, you can add stickers to express
yourself in fun and unique ways. From your story, tap to
add stickers.
Search for West USA in your stickers!

20. Stickers, Doodle, Text, Poll, Location

21. IG Stories Templates

22. Instagram
Tips:
• Post Daily
• IG Stories - If you want to
succeed on social media
(specifically Facebook and
Instagram) you need to be
posting short educational,
entertaining, behind the scenes
video clips daily…
• Did I mention post daily?

23. Instagram
Stories
Tips:
Quality of Quantity
• For your feed – post high
quality pics.
• Set a schedule (Editorial
Calendar)
• Use cool apps like Unfold,
Instories.

24. Instagram
Stories
Tips:
Spotlight the Good
• Non-profit, foodbank, charity
• Small business owner, café, deli
• Lender, stager, photographer
• School, crossing guard,
principle

25. HASHTAGS #
A hashtag is simply a keyword or keyword phrase, spelled out without
spaces, with a pound sign (#) in front of it. For example,
#ArizonaRealEstate and #WestUSARealty are both hashtags.

26. Apps
• #1 photo app for Instagram: Canva.
• #1 video app for Instagram: InShot.
• #1 scheduling app for Instagram:
Plann.
• #1 analytics app for Instagram:
Iconosquare.

27. @flynnmediagroup
@flynnmediagroup
@keithflynn
@flynnmediagroup
@keithflynn
linkedin.com/in/keithflynn1
keith@westusa.com
keith@flynnmediagroup.com