The document provides information about LinkedIn, the largest professional networking platform. It discusses how LinkedIn began in 2002 and was later acquired by Microsoft. It then outlines some key LinkedIn statistics, such as having over 500 million members globally. The rest of the document defines important LinkedIn terminology and explores why LinkedIn is useful for both individuals and companies. It also provides best practices for optimizing personal and company profiles on LinkedIn.

1. By: Lamiaa Ahmed Sayed

2. LinkedIn
• LinkedIn is the world's largest professional network on the internet. You can
use LinkedIn to find the right job or internship, connect and strengthen
professional relationships, and learn the skills you need to succeed in your
career. You can access LinkedIn from a desktop, LinkedIn mobile app,
mobile web experience, or the LinkedIn Lite Android mobile app.
• LinkedIn began in co-founder Reid Hoffman's living room on December 28,
2002, and launched on May 5, 2003, it is mainly used for professional
networking, including employers posting jobs and job seekers posting their
CVs.

3. In 2016 LinkedIn was acquired by Microsoft for approximately $26 billion. The
following year it reported more than 500 million members in about 200 countries.

4. LinkedIn Stats

9. Brands have seen a 33%increase in purchase intent
resulting from ad exposure on LinkedIn
93% of B2B content marketers use LinkedIn for
organic social marketing

12. LinkedIn Terminology

13. • Home: Once you've logged in to LinkedIn, the home feed is your news feed, showing recent posts from your connections
with other professionals and company pages you're following.
• Profile: Your profile shows your name, your photo, your location, your occupation and more right at the top.
• My Network: Here you'll find a list of all the professionals you're currently connected with on LinkedIn.
• Jobs: All sorts of jobs listings are posted on LinkedIn everyday by employers, and LinkedIn will
recommend specific jobs to you based on your current information
• Interests: In addition to your connections with professionals, you can follow certain interests on LinkedIn
as well,These include company pages, groups according to location or interest
• Search bar: LinkedIn has a powerful search feature that allows you to filter your results down according
to several different customizable fields
• Messages: When you want to start a conversation with another professional, you can do so by sending
them a private message through LinkedIn
• Notifications: Like other social networks, LinkedIn has a notification feature that lets you know when
you've been endorsed by someone, invited to join something or welcomed to check out a post you
might be interested in.
• Pending Invitations: When other professionals invite you to connect with them on LinkedIn, you'll
receive an invitation that you'll have to approve.

14. • Recruiter: A recruiter is someone who works for a company to find new employees. On
LinkedIn, recruiters will post job openings and search for new candidates. They may even
contact users directly if their profile looks suitable for an opening.
• Connection: A connection is a person you’ve added to your LinkedIn network, similar to
having a friend on Facebook. Connecting with people lets you send them messages, see
their profile updates, and ask for recommendations
• Recommendation: A recommendation is a short paragraph about your professional
strengths and skills that's found on your profile. Recommendations are written by your
connections, and you can ask them to write a recommendation if you want. Of course,
you can also return the favor and write a recommendation for them too!
• Endorsement: An endorsement is when your connections vouch for the skills on your
LinkedIn profile. Having others endorse your skills adds credibility to your profile, which
could make a good impression on potential employers.

15. • Me icon: through the Me icon, you can quickly change your
basic settings, privacy preferences, and more advanced
account options. You can also manage your post history,
change your preferred language on LinkedIn, and sign out of
your account.

16. Why LinkedIn?
• You can tap into its powerful job board
• It can help rank your name on Google
• People are researching you
• You can research companies and its employees
• It can help you tap into industry news
• It provides an opportunity to network
• You can build your brand

17. Why LinkedIn?
• Get back in touch with old colleagues
• Use your profile as your resume
• Find and connect with new professionals
• Participate in relevant groups
• Blog about what you know

18. • It’s packed with invaluable resources.
LinkedIn helps you expand your success by offering crucial
connections and expertise. Need to source staff? Want to solve
problems that can’t be solved by the people in your company?
Need to open doors with clients or partners? Need a service
provider referral? Want to research what the competition is
doing? Need to see who’s in a prospective client’s network?
LinkedIn puts all of these assets at your fingertips.

19. Connect To Opportunity
On LinkedIn

36. Recommendation
• Recommendations, obviously, are far more important than endorsements
• 59% of people consult family and friends before making purchasing decisions
• More recommendations = More business

38. INTERNAL LINKEDIN ANALYTICS
• Posts & Activity
This shows up as a little graph at the bottom of your post. When yo
click on the graph, a pop-up window will show up with three columns.
1. The companies that your audience are coming from
2. People who have the same title e.g. lawyer
3. The location of the accounts who are viewing your post

39. • Dashboard Analytics
Everyone has access to his Dashboard Analytics. To find yours, go to
your Profile, scroll down to below your About Section and Featured
Section.
Each of the three numbers on your dashboard can be clicked on to
lead to more information.

40. LET RECRUITERS KNOW YOU’RE OPEN
TO WORK
• If you’re looking for a job, you can let recruiters and your network on LinkedIn know you’re open to
new job opportunities. If you specify the types of job opportunities that you’re interested in and
your preferred location, we’ll help your profile show up in search results when recruiters look for
suitable job candidates.
• With #OpenToWork you have control of who is able to see that you are ready to take on a new
opportunity. You can choose who sees you’re open:
1. All LinkedIn Members: This also includes recruiters and people at your current company. It also
adds the #OpenToWork photo frame.
2. Recruiters only: People using LinkedIn Recruiter only.

41. HELP CLIENTS DISCOVER YOUR
SERVICES
• To make this update, simply:
1. Visit your profile page from your mobile app or desktop, and if this feature is turned
on for you, you’ll see a box under your profile photo/headline that talks about how
to showcase the services you provide.
2. Click “Add Services,” and then fill out the form to provide details about the services
you provide. Be as detailed as possible so members who view this section have a
good sense for what you provide.
3. Click “continue” and this will automatically be added to your profile.

43. FREE WAYS TO SHARE THAT YOU’RE
HIRING
• The first new feature, #Hiring, allows hiring managers to share right from their
profile that they are hiring. This was inspired by members who found creative
ways to share open roles, such as by adding “I’m Hiring” to their LinkedIn
profile headline. They realized that sharing on their profile was an easy and
effective way to let their network know they have jobs to fill and to reach
potential candidates.

44. LinkedIn For Creators

45. Creator Mode

46. • What creator mode does for LinkedIn creators
• Grow your Following: 50% of member follows come from Profile views. With creator mode,
your primary Profile action updates from ‘Connect’ to ‘Follow,’ helping you grow your
audience. The option to connect is still available for creators and people they know.
• Establish your voice: We’ve heard loud and clear that creators want to prioritize showcasing
their content over work experience, so with creator mode, your original posts will be
highlighted front and center, helping you establish your voice with potential followers that
visit your Profile. You can also add hashtags to your Profile intro so that potential followers
can easily see which topics you post about the most.
• Get discovered: Creator mode will make members eligible for search and discovery results
downstream, helping creators get discovered and grow their audience.

47. Optimize your profile on
SEO

48. • Use effective, likely to be search keywords in your professional
headline
• Using a personal linkedin URL will only have minimal effect on SEO.
Claim it anyway!
• Complete your profile. Linkedin gives prominence to profiles that are
100% complete
• Add up to 3 external links
• Optimize job descriptions. Use keywords in bullet points rather than text
• Optimize job titles
• Get more endorsements
• Promote your linkedin profile on other networks
• Make your profile public
• Use publisher (publish articles)

49. Common Mistakes

50. • Skipping the personalization.
LinkedIn is all about networking, and that requires a bit of a personal
connection—so never skip an opportunity to personalize a connection
request or message. Sending out a request without a touch of personality
can easily tarnish a good reputation.

51. • Treating LinkedIn like other social media.
LinkedIn is for professionals—period. “Blasting out a million connection
requests to people you don’t know, joining a group and immediately
asking for help, trolling on posts like this is Facebook or Twitter—these are
all the hallmarks of someone who doesn’t know or want to know how to
use LinkedIn for professional development,” Wheaton said. “There is a
lower tolerance for nonsense on LinkedIn. No one is there to waste time.”

52. • Not following up.
When someone provides an introduction, helps you get a job interview,
answers your request for advice or otherwise takes an interest in how
things are going for you, circle back and let them know how the situation
turned out. Thank them for opening the door to that great job, let them
know how their advice helped you, or simply tell them you appreciate the
time they took to make introductions on your behalf.

53. • Not spending enough time on the site.
“Getting the most out of LinkedIn is a process,” Wheaton said. “If you think
that you can join and it will magically change your life or your prospects,
you are likely mistaken. It is part of your professional development and,
just like anything, will take some work to get something out of it. What I
have found is that the more I use it, the more useful it becomes to me.”

54. Pest Practices for
Individuals

57. https://university.linkedin.com/content/dam/university/global/en_US/site/pdf/TipSheet_Commu
nicatingonLinkedIn.pdf

61. https://content.linkedin.com/content/dam/me/linkedinforgood/en-us/resources/youth/HANDOUT---How-to-Network-
for-Students.pdf

65. Setting & Privacy

73. Common Features

76. NOW YOU CAN SCHEDULE

82. Advanced Search

84. LinkedIn Live Broadcaster

85. • LinkedIn Live Video allows approved members and Pages to broadcast live
video content to a LinkedIn profile, LinkedIn Page, or Event.
• If you’d like to become a LinkedIn Live broadcaster, review Live Video
access criteria: https://www.linkedin.com/help/linkedin/answer/a568503
• If you believe you meet this criteria, you can:
1. Create an event on LinkedIn to generate an automatic check to see
whether you are eligible. If you are, you will be able to choose LinkedIn Live
in the event format dropdown.
2. Turn on creator mode on your LinkedIn profile for access to creator tools

86. LinkedIn Groups

87. Why Groups?
• One way to make new connections with people from your industry is to join a
LinkedIn group. With more than 1 million groups focusing on a wide range of
topics, there's probably one that will interest you. We recommend joining
groups related to your career field, as well as groups for alumni members from
your college or university. They're a great way to exchange ideas, catch up
on industry developments, and make new connections.

90. LinkedIn Services
Marketplace

91. • LinkedIn has just announced the official launch of its Services Marketplace. An
online meeting place for buyers and providers which is aimed at freelancers
and small businesses.
• If you are providing a service (irrespective of business size) you can set up a
Service Page linked to your profile page. You can list up to ten services that
you provide from LinkedIn's menu, add a short description of your business, and
invite up to 20 clients to leave a review and a star rating. (Any LinkedIn
member can message you with an enquiry not just connections).

93. • Proposal requests
Once a page it set up prospective customers are able to click the "request a
proposal" button and submit an enquiry.

94. • The prospect is then taken through a series of screens asking for
more details of their requirement, after a final review there is an
option to add a personal message, the request is then sent to the
service provider. See example below of an enquiry about interview
preparation coaching,

95. LinkedIn Company
Page

96. What Is The Company Page?
• LinkedIn company pages help build brand awareness by
providing a channel to promote your products and services to
customers and prospects.

102. CREATE CONTENT

106. NEWS LETTER
• A newsletter is a set of regularly published articles on LinkedIn, typically about a
specific topic. You can create a newsletter as yourself or as a LinkedIn Page. To
create a newsletter as a Page, you must be a super or content admin of that
Page and meet the newsletter access criteria.

108. LinkedIn Showcase
Page

109. What Are Showcase Pages?
• Showcase Pages are niche pages off of a company page. They allow a
company to promote specific products or market to a specific buyer
persona. LinkedIn users can follow singular Showcase Pages without
following the business or their other Showcase Pages. This allows businesses
to promote for and cater to the audience specific to the page.

110. The Difference Between LinkedIn Company
Page And LinkedIn Showcase Page
• A LinkedIn Company Page is the main hub for your business and it performs
many different roles that reflect the different aspects of your brand. The
Company Page is where you can tell your company story, posting news
and updates and sending out marketing-related content. However, it’s also
where you can share information about job opportunities and where you
can build a Careers Page to show potential employees what life at your
company is like.

111. The Difference Between LinkedIn Company
Page And LinkedIn Showcase Page
• A LinkedIn Showcase Page is an addition to a LinkedIn Company Page
that enables you to create a community of followers around content on a
specific subject. Within a Showcase Page, you can create a very focused,
relevant content experience for a particular target audience, which drives
even deeper engagement with your brand.

117. Pest Practices For The
Companies
https://business.linkedin.com/marketing-solutions/linkedin-pages/best-practices#1

134. • Create personal account, follow pest practises to optimize it,
and finally download your resume.
• Create company page, optimize it, create job, event,
newsletter, and poll in it.
• Create new group and attach it with the company page.
• Create showcase page

135. In/lamiaaasayed
Lamiaaasayed
lamiaaasayed@gmail.com
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