The document discusses frameworks for disruptive innovation and how established companies can successfully pursue it. It argues that companies should: 1) Frame disruptive innovations as threats to gain commitment for resources, and later shift them to autonomous units where they are seen as opportunities. 2) Evaluate whether innovations target non-consumers or the low-end of existing markets. 3) Consider production design and modular architectures that improve flexibility when pursuing disruptions, as performance overshooting often occurs. Heavyweight teams and autonomous units can successfully commercialize disruptions.