Understanding innovation and explaining Disruptive Strategy: - Entrepreneurship Myths. - Entrepreneurship and Innovation. - Innovation Explained. - Classic types of Innovation. - Disruptive Innovation. - Three Common Examples (Are they?). - Disruptive Trajectory. - An attempt to understand Disruptive Innovation>

1. Mehdi Mahfoud
Mehdi Mahfoud

2.  CEO & Founder ofTassiliConsultancy &Training, Libya
 Member ofAdvisory Board, MyTrusted will, USA
 MSP Practitioner. Egypt
 PRINCE2 Practitioner, UK
 MPM Master Project Manager, AAPM, USA
 CSMA Certified Strategic Management Analyst IMCB, USA
 Member of Presidential board ofAAPM, USA
 Member of international Board of standards IBS, USA
 MSc Project Management Lancaster University Management school (LUMS 6*), UK
 BSc Petroleum Engineering. Libya.
 Previously Portfolio Manager ofAurelia, Bluemoon Properties, Egypt
 Head of business and projects department at PESSING Libya,
 Previously Special Advisor to H.E. Ambassador of South Korea in Libya on Energy,
Economy and PD.
 Extensive experience in Program & Project management consultancy, organizational
development, Risk & business analysis, Libya, United Kingdom and Egypt

5. ▪ Entrepreneurship is all about the
Entrepreneur (Individualism as a one man
show!).
▪ Entrepreneurs are gamblers!
▪ Entrepreneurs are not disciplined!
▪ Entrepreneurs are highly intelligent with
impressive success record!
▪ Entrepreneurs are born not made!

6. Two Major categories:
 SMEs
 Innovation based

7. Innovation
≠
Invention

8. Has characteristics of both SMEs and Innovation
driven entrepreneurship
▪ Target (mainly locally and occasionally global)
▪ Innovation driven (serving community needs)

9. Innovation = Invention * Commercialization
Ed Roberts, MIT

10. Innovation
=
Entrepreneurship

11. ▪ Incremental Innovation.
▪ Business model Innovation.
▪ Process Innovation.
▪ Red ocean innovation.
▪ Blue ocean innovation.
▪ Sustainable Innovation.
▪ Frugal Innovation.
▪ Open-Source Innovation.
▪ Disruptive Innovation.
▪ Radical Innovation.

12.  Choose an existing model (yours or others),
 Analyze existing innovation strategy,
 explore one type or a combination of different
innovation types (justify your choice).
 Write your recommendations
(roadmap to reach your thoughts if any)

13.  Considered part of
Incremental innovation,
 Process innovation means
the implementation of a
new or significantly
improved production or
delivery method.

14.  Applicable to the known market
space, i.e. all the industries in
existence today. In red oceans,
industry boundaries are defined and
accepted, and the competitive rules
of the game are known.
 Companies try to outperform their
rivals to grab a greater share of
existing demand.
 market space gets crowded,
prospects for profits and growth are
usually reduced over time.
 Products become commodities, and
cutthroat competition turns the red
ocean bloody!

15.  Blue Oceans represent the unknown
market space, i.e. all the industries
not in existence today.
 Defined by untapped market space,
demand creation, and the
opportunity for highly profitable
growth.
 Competition is irrelevant because the
rules of the game are not set. (YET!)
 can be created by expanding existing
industry boundaries or by
reconstructing industry boundaries

16.  Eco-innovation is a term
used to describe products
and processes that
contribute to sustainable
development!
 Energy and farming
Innovation

17.  Frugal Innovation is about
doing more with less.
 Entrepreneurs (in emerging
markets) devise low cost
strategies to either tap or
circumvent institutional
complexities and resource
limitations,
 Innovate, develop and deliver
products and services to low
income users with little
purchasing power

18.  suitable for both developed
and emerging markets .
 In production and
development, open source is
a philosophy or pragmatic
methodology that promotes
free redistribution and
access to an end product’s
design and implementation
details.

19.  Radical innovations (sometime
referred to as breakthrough or
discontinuous innovations)
 provide something new to the
world
 Uprooting industry conventions
and significantly changing
customer expectations in a
positive way.
 Often end up replacing existing
methods / technologies

20.  A disruptive innovation is
an innovation that helps
create a
new market and value
network,
 Eventually goes on to
disrupt an existing market
and value network (over a
few years or decades),
displacing an earlier
technology.

21. “ Many researchers, writers, and consultants
use ‘disruptive innovation’ to describe any
situation in which an industry is shaken up
and previously successful incumbents
stumble. But that’s much too broad a usage.”
Clayton Christensen, HBR December 2015

22.  Toyota
 Tesla
 Uber

23.  Broke into the market
with economy
models then moved
up market with luxury
vehicles

24.  Initially: No
 Entered the market
with luxury vehicles
 Now: Maybe Disrupted
itself with planned low
cost offerings that are
still high quality

25.  “Disrupted” an
already low-market
industry with a
quality product to
start

27. Situations in which an industry is shaken up and previously successful incumbents vanished

28. Innovator’s Iceberg, Business Model Engine Perspective, Dr. Rod King

29. Thank You

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