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Innovation of Bang & Olufsen

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Wesley Shu
Wesley Shu
DesignTechnology
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Design Driven Innovation – Bang & Olufsen an HBS case, powerpoint by Wesley Shu, Ph.D.
Bang & Olufsen ,[object Object],[object Object]
Issue ,[object Object],[object Object]
Issue ,[object Object],[object Object],[object Object],[object Object],[object Object]
Survived from Asian competition 1960s ,[object Object],[object Object],[object Object]
Design Style ,[object Object]
Bauhaus
Scandinavian clean-line
Scandinavian clean-line
2001 strategy to overcome difficulties ,[object Object],[object Object],[object Object],[object Object]
Vision (mission?) Statement ,[object Object],[object Object],Business Model
Self Position ,[object Object],[object Object],Business Model
Customer ,[object Object],[object Object],[object Object],[object Object],Business Model
Designer – never in-house! ,[object Object],[object Object],Making Ban & Olufsen Products
Designer – never in-house! ,[object Object],Making Ban & Olufsen Products
Who Are the Designer ,[object Object],[object Object],[object Object],[object Object],Making Ban & Olufsen Products
Design Competition ,[object Object],Making Bang & Olufsen Products
Designer ,[object Object],Making Ban & Olufsen Products
Process ,[object Object],[object Object],Making Ban & Olufsen Products
Process ,[object Object],[object Object],Making Ban & Olufsen Products
Concept Developers ,[object Object],[object Object],[object Object],Making Ban & Olufsen Products
Coming up with new ideas ,[object Object],[object Object],[object Object],Making Ban & Olufsen Products
Ideas from designers ,[object Object],[object Object],[object Object],Making Ban & Olufsen Products
Design – Prototyping ,[object Object],Product Development Life Cycle
Prototypes – product commitment ,[object Object],Product Development Life Cycle
Product commitment – development ,[object Object],[object Object],[object Object],Product Development Life Cycle
Some Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product Development Life Cycle
Conclusion ,[object Object],Product Development Life Cycle
IdeaLab – B&O’s effort to digital world ,[object Object],[object Object],IdeaLab
Effort to integrate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IdeaLab
Some B&O Products
Some B&O Products BeoLab 5 Loudspeakers
Some B&O Products
Some B&O Products BeoVision 7 and BeoLab 8000
Some B&O Products
Some B&O Products BeoLab 3
Some B&O Products BeoCom 2
 

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