SlideShare a Scribd company logo

Pattern of Innovation

The presentation is about Technology Strategy - Pattern of Innovation in Chapter-3, schilling (text Book). Was done by my group mates and reflects some topics with examples.

1 of 20
Group 9
Saumyaranjan Sahoo (AM2611)
Jinal Patel (AM2211)
Palak Parikh (AM1711)
Hardik Patoriya(AM2411)
Ch-3 (Schilling)
Types and Pattern of Innovation
HONDA & HYBRID ELECTRIC VEHICLE
• First to introduced hybrid cars in 1997 in Japan-Honda Insight
• Received Award of excellence from environmental groups
• Honda chose not to collaborate and license its technology to
others.
• Awarded most fuel efficient vehicle by Environmental
protection agency in 2002.
• Parallel, Honda is developing Hybrid cars based on Fuel Cells
Increased fuel Efficiency
Reduced Fuel Emission
• First to market and commercialize hybrid cars in 1997 in Japan-
Toyota Prius.
• Toyota chose to collaborate and license its technology to others.
• Sold 107897 units of Toyota ‘Prius’ more compared to 666 units
of Honda ‘Insight’, 16826 units of Honda ‘Accord’ & 25864 units
of Honda ‘civic’ by end of 2005
• Hybrid Electric Vehicles were radical
innovation as well as competence
enhancing innovation for both Toyota &
Honda.
• Honda’s Fuel cell technology cars would be
a competence destroying innovation in
future as it would make Honda’s 1ST
Generation HEV obsolete
• Fuel cell technology will be architectural
and radical innovation for Honda.
TYPES OF INNOVATION
PRODUCT V/S PROCESS INNOVATION
PRODUCT INNOVATION
• Product innovation can be of two
types:
1) Development of New Product
PROCESS INNOVATION
• Innovation in techniques of
producing goods which
reduces Cost, increases rate
of production and reduces
defect rates.
• Several Milk Co-operatives in
India have adopted
automatic milking of cows
which prevent unnecessary
wastage and spillage and
increase rate of milk
collection is an example of
process innovation.
2) Improvement of Existing Product
Created a
New distribution
system
(Product Innovation)
that enabled its
Customer to deliver
goods more widely
and efficiently.
(Process Innovation)
RADICAL
TYPES OF INNOVATION
Radical v/s Incremental innovation
EXISTING
PRODUCT OR
PROCESS
NEW AND DIFFERENT
PRODUCT & PROCESS
INCREMENTAL
MINOR CHANGE IN
EXISTING PRODUCT &
PROCESS
EXISTING
PRODUCT OR
PROCESS
Cortex µP Dual Core A5 µP
Led backlit
capacitive screen
Retina Display screen
5 MP camera 8 MP camera
Competence Enhancing
• Innovation made from existing knowledge
base.
TYPES OF INNOVATION
Competence Enhancing v/s Competence Destroying innovation
Competence Destroying
• Innovation made to make existing
competencies obsolete.
2004-2007
2007-2010
2010-2012
• Innovation of new Walkman series i-pod
headphones has made CD- Walkman
series obsolete.
• Innovation of Digital camera
by Kodak have made their reel
camera technology obsolete.
Architectural
• Changing of Overall Architect
of the product.
TYPES OF INNOVATION
Architectural v/s Component innovation
Component
• Changing of one or more
component of the product.
To make a mouse wireless, we need
to add a power supply section and
transmitter and receiver circuit.
Ad

Recommended

Types and patterns of innovation
Types and patterns of innovationTypes and patterns of innovation
Types and patterns of innovationazmatmengal
 
Lecture IMTelkom MM-Biztel: Architectural Innovation
Lecture IMTelkom MM-Biztel: Architectural  InnovationLecture IMTelkom MM-Biztel: Architectural  Innovation
Lecture IMTelkom MM-Biztel: Architectural InnovationDjadja Sardjana
 
Innovation process & models
Innovation process & modelsInnovation process & models
Innovation process & modelsVijayKrKhurana
 
Seminar presentation-innovation-slides
Seminar presentation-innovation-slidesSeminar presentation-innovation-slides
Seminar presentation-innovation-slidesBeamos Technologies
 
Innovation Management
Innovation ManagementInnovation Management
Innovation ManagementDave Angelow
 
Technology and Innovation Management
Technology and Innovation ManagementTechnology and Innovation Management
Technology and Innovation ManagementJamil AlKhatib
 

More Related Content

What's hot

The Process of Innovation
The Process of InnovationThe Process of Innovation
The Process of InnovationJoel Wenger
 
Technology Lifecycle: Research and development
Technology Lifecycle: Research and developmentTechnology Lifecycle: Research and development
Technology Lifecycle: Research and developmentNico Penaredondo
 
Organisational innovation
Organisational innovationOrganisational innovation
Organisational innovationCharanya Naidu
 
Best Practices for an Effective Innovation Process
Best Practices for an Effective Innovation ProcessBest Practices for an Effective Innovation Process
Best Practices for an Effective Innovation ProcessMindjet
 
Process innovation & value chain
Process innovation & value chainProcess innovation & value chain
Process innovation & value chaincc85
 
55 Business Models to Revolutionize your Business by Michaela Csik
55 Business Models to Revolutionize your Business by Michaela Csik55 Business Models to Revolutionize your Business by Michaela Csik
55 Business Models to Revolutionize your Business by Michaela Csikjindrichweiss
 
Innovation And Entrepreneurship
Innovation And EntrepreneurshipInnovation And Entrepreneurship
Innovation And EntrepreneurshipAndre Kearns
 
Innovation Management - 2 - Types of Innovation
Innovation Management - 2 - Types of InnovationInnovation Management - 2 - Types of Innovation
Innovation Management - 2 - Types of InnovationJoseph Ho
 
A Case Study On Technology Management
A Case Study On Technology ManagementA Case Study On Technology Management
A Case Study On Technology ManagementDivya Lekha
 
Technology Management and its basics
Technology Management and its basicsTechnology Management and its basics
Technology Management and its basicsAbdul Rehman Khan
 
Disruptive Innovation
Disruptive InnovationDisruptive Innovation
Disruptive InnovationAcquate
 
Barriers To Innovation
Barriers To InnovationBarriers To Innovation
Barriers To Innovationrdbms
 
5 Examples Of Disruptive Innovation
5 Examples Of Disruptive Innovation5 Examples Of Disruptive Innovation
5 Examples Of Disruptive InnovationChris Sandström
 

What's hot (20)

The Process of Innovation
The Process of InnovationThe Process of Innovation
The Process of Innovation
 
Basics of innovation
Basics of innovationBasics of innovation
Basics of innovation
 
Resources and capabilities in a company
Resources and capabilities in a companyResources and capabilities in a company
Resources and capabilities in a company
 
Technology Lifecycle: Research and development
Technology Lifecycle: Research and developmentTechnology Lifecycle: Research and development
Technology Lifecycle: Research and development
 
Technology Innovation
  Technology Innovation   Technology Innovation
Technology Innovation
 
Organisational innovation
Organisational innovationOrganisational innovation
Organisational innovation
 
Best Practices for an Effective Innovation Process
Best Practices for an Effective Innovation ProcessBest Practices for an Effective Innovation Process
Best Practices for an Effective Innovation Process
 
Process innovation & value chain
Process innovation & value chainProcess innovation & value chain
Process innovation & value chain
 
5 Pillars of Innovation
5 Pillars of Innovation5 Pillars of Innovation
5 Pillars of Innovation
 
55 Business Models to Revolutionize your Business by Michaela Csik
55 Business Models to Revolutionize your Business by Michaela Csik55 Business Models to Revolutionize your Business by Michaela Csik
55 Business Models to Revolutionize your Business by Michaela Csik
 
Innovation And Entrepreneurship
Innovation And EntrepreneurshipInnovation And Entrepreneurship
Innovation And Entrepreneurship
 
Innovation Management - 2 - Types of Innovation
Innovation Management - 2 - Types of InnovationInnovation Management - 2 - Types of Innovation
Innovation Management - 2 - Types of Innovation
 
A Case Study On Technology Management
A Case Study On Technology ManagementA Case Study On Technology Management
A Case Study On Technology Management
 
Technology Management and its basics
Technology Management and its basicsTechnology Management and its basics
Technology Management and its basics
 
Disruptive Innovation
Disruptive InnovationDisruptive Innovation
Disruptive Innovation
 
The Corporate Innovation Playbook
The Corporate Innovation PlaybookThe Corporate Innovation Playbook
The Corporate Innovation Playbook
 
Core competence
Core competenceCore competence
Core competence
 
Barriers To Innovation
Barriers To InnovationBarriers To Innovation
Barriers To Innovation
 
Innovation
Innovation Innovation
Innovation
 
5 Examples Of Disruptive Innovation
5 Examples Of Disruptive Innovation5 Examples Of Disruptive Innovation
5 Examples Of Disruptive Innovation
 

Similar to Pattern of Innovation

Emerging and Innovative Approaches in Photovoltaics 2014 Report by Yole Devel...
Emerging and Innovative Approaches in Photovoltaics 2014 Report by Yole Devel...Emerging and Innovative Approaches in Photovoltaics 2014 Report by Yole Devel...
Emerging and Innovative Approaches in Photovoltaics 2014 Report by Yole Devel...Yole Developpement
 
LECTURE 6: Technological Innovation
LECTURE 6: Technological InnovationLECTURE 6: Technological Innovation
LECTURE 6: Technological InnovationBC Chew
 
Technological environment
Technological environmentTechnological environment
Technological environmentanmolverma24
 
Technological environment
Technological environmentTechnological environment
Technological environmentanmolverma24
 
Tcm Workshop 1 Technology analysis
Tcm Workshop 1 Technology analysisTcm Workshop 1 Technology analysis
Tcm Workshop 1 Technology analysisStephen Ong
 
A case on Atomberg Technologies
A case on Atomberg TechnologiesA case on Atomberg Technologies
A case on Atomberg TechnologiesRonit Gaikwad
 
Tcm step 1 technology analysis
Tcm step 1 technology analysisTcm step 1 technology analysis
Tcm step 1 technology analysisStephen Ong
 
Follower/Latecomer Strategy
Follower/Latecomer StrategyFollower/Latecomer Strategy
Follower/Latecomer StrategyDaniel Hanz
 
Ent101 productdevelopment-101111094924-phpapp02
Ent101 productdevelopment-101111094924-phpapp02Ent101 productdevelopment-101111094924-phpapp02
Ent101 productdevelopment-101111094924-phpapp02lornwally
 
Entrepreneurship 101 - Product Development
Entrepreneurship 101 - Product DevelopmentEntrepreneurship 101 - Product Development
Entrepreneurship 101 - Product DevelopmentMaRS Discovery District
 
Tim Erickson Visual Innovation Resume
Tim Erickson Visual Innovation ResumeTim Erickson Visual Innovation Resume
Tim Erickson Visual Innovation ResumeTim Erickson
 
Enabling technologies cv presentation
Enabling technologies cv presentationEnabling technologies cv presentation
Enabling technologies cv presentationCSR Europe
 
Management Of Technology(Ravish Roshan,9968009808)
Management Of Technology(Ravish Roshan,9968009808)Management Of Technology(Ravish Roshan,9968009808)
Management Of Technology(Ravish Roshan,9968009808)Ravish Roshan
 
Natural &; technological environment PART1
Natural &; technological environment PART1Natural &; technological environment PART1
Natural &; technological environment PART1DrAnurag Saxena
 
Chapter 3 Schilling 2017 Types and Patterns of Innovation
Chapter 3 Schilling 2017 Types and Patterns of InnovationChapter 3 Schilling 2017 Types and Patterns of Innovation
Chapter 3 Schilling 2017 Types and Patterns of Innovationahmdirvan
 

Similar to Pattern of Innovation (20)

ch 3.ppt
ch 3.pptch 3.ppt
ch 3.ppt
 
Technology life cycle
Technology life cycleTechnology life cycle
Technology life cycle
 
Managing technology and innovation
Managing technology and innovationManaging technology and innovation
Managing technology and innovation
 
Emerging and Innovative Approaches in Photovoltaics 2014 Report by Yole Devel...
Emerging and Innovative Approaches in Photovoltaics 2014 Report by Yole Devel...Emerging and Innovative Approaches in Photovoltaics 2014 Report by Yole Devel...
Emerging and Innovative Approaches in Photovoltaics 2014 Report by Yole Devel...
 
LECTURE 6: Technological Innovation
LECTURE 6: Technological InnovationLECTURE 6: Technological Innovation
LECTURE 6: Technological Innovation
 
Technological environment
Technological environmentTechnological environment
Technological environment
 
Technological environment
Technological environmentTechnological environment
Technological environment
 
Tcm Workshop 1 Technology analysis
Tcm Workshop 1 Technology analysisTcm Workshop 1 Technology analysis
Tcm Workshop 1 Technology analysis
 
A case on Atomberg Technologies
A case on Atomberg TechnologiesA case on Atomberg Technologies
A case on Atomberg Technologies
 
Tcm step 1 technology analysis
Tcm step 1 technology analysisTcm step 1 technology analysis
Tcm step 1 technology analysis
 
Follower/Latecomer Strategy
Follower/Latecomer StrategyFollower/Latecomer Strategy
Follower/Latecomer Strategy
 
Ent101 productdevelopment-101111094924-phpapp02
Ent101 productdevelopment-101111094924-phpapp02Ent101 productdevelopment-101111094924-phpapp02
Ent101 productdevelopment-101111094924-phpapp02
 
Entrepreneurship 101 - Product Development
Entrepreneurship 101 - Product DevelopmentEntrepreneurship 101 - Product Development
Entrepreneurship 101 - Product Development
 
Tim Erickson Visual Innovation Resume
Tim Erickson Visual Innovation ResumeTim Erickson Visual Innovation Resume
Tim Erickson Visual Innovation Resume
 
Enabling technologies cv presentation
Enabling technologies cv presentationEnabling technologies cv presentation
Enabling technologies cv presentation
 
Be Sridevi 2
Be Sridevi 2Be Sridevi 2
Be Sridevi 2
 
Management Of Technology(Ravish Roshan,9968009808)
Management Of Technology(Ravish Roshan,9968009808)Management Of Technology(Ravish Roshan,9968009808)
Management Of Technology(Ravish Roshan,9968009808)
 
L3 Innovation Strategy.pptx
L3 Innovation Strategy.pptxL3 Innovation Strategy.pptx
L3 Innovation Strategy.pptx
 
Natural &; technological environment PART1
Natural &; technological environment PART1Natural &; technological environment PART1
Natural &; technological environment PART1
 
Chapter 3 Schilling 2017 Types and Patterns of Innovation
Chapter 3 Schilling 2017 Types and Patterns of InnovationChapter 3 Schilling 2017 Types and Patterns of Innovation
Chapter 3 Schilling 2017 Types and Patterns of Innovation
 

Recently uploaded

Dynamical systems simulation in Python for science and engineering
Dynamical systems simulation in Python for science and engineeringDynamical systems simulation in Python for science and engineering
Dynamical systems simulation in Python for science and engineeringMassimo Talia
 
Building Products That Think- Bhaskaran Srinivasan & Ashish Gupta
Building Products That Think- Bhaskaran Srinivasan & Ashish GuptaBuilding Products That Think- Bhaskaran Srinivasan & Ashish Gupta
Building Products That Think- Bhaskaran Srinivasan & Ashish GuptaISPMAIndia
 
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24Umar Saif
 
21ST CENTURY LITERACY FROM TRADITIONAL TO MODERN
21ST CENTURY LITERACY FROM TRADITIONAL TO MODERN21ST CENTURY LITERACY FROM TRADITIONAL TO MODERN
21ST CENTURY LITERACY FROM TRADITIONAL TO MODERNRonnelBaroc
 
AI Act & Standardization: UNINFO involvement
AI Act & Standardization: UNINFO involvementAI Act & Standardization: UNINFO involvement
AI Act & Standardization: UNINFO involvementMimmo Squillace
 
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...Product School
 
Bit N Build Poland
Bit N Build PolandBit N Build Poland
Bit N Build PolandGDSC PJATK
 
Enhancing Productivity and Insight A Tour of JDK Tools Progress Beyond Java 17
Enhancing Productivity and Insight  A Tour of JDK Tools Progress Beyond Java 17Enhancing Productivity and Insight  A Tour of JDK Tools Progress Beyond Java 17
Enhancing Productivity and Insight A Tour of JDK Tools Progress Beyond Java 17Ana-Maria Mihalceanu
 
"Testing of Helm Charts or There and Back Again", Yura Rochniak
"Testing of Helm Charts or There and Back Again", Yura Rochniak"Testing of Helm Charts or There and Back Again", Yura Rochniak
"Testing of Helm Charts or There and Back Again", Yura RochniakFwdays
 
"AIRe - AI Reliability Engineering", Denys Vasyliev
"AIRe - AI Reliability Engineering", Denys Vasyliev"AIRe - AI Reliability Engineering", Denys Vasyliev
"AIRe - AI Reliability Engineering", Denys VasylievFwdays
 
IT Nation Evolve event 2024 - Quarter 1
IT Nation Evolve event 2024  - Quarter 1IT Nation Evolve event 2024  - Quarter 1
IT Nation Evolve event 2024 - Quarter 1Inbay UK
 
Introduction to Multimodal LLMs with LLaVA
Introduction to Multimodal LLMs with LLaVAIntroduction to Multimodal LLMs with LLaVA
Introduction to Multimodal LLMs with LLaVARobert McDermott
 
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...Product School
 
Act Like an Owner, Challenge Like a VC by former CPO, Tripadvisor
Act Like an Owner,  Challenge Like a VC by former CPO, TripadvisorAct Like an Owner,  Challenge Like a VC by former CPO, Tripadvisor
Act Like an Owner, Challenge Like a VC by former CPO, TripadvisorProduct School
 
10 things that helped me advance my career - PHP UK Conference 2024
10 things that helped me advance my career - PHP UK Conference 202410 things that helped me advance my career - PHP UK Conference 2024
10 things that helped me advance my career - PHP UK Conference 2024Thijs Feryn
 
Enterprise Architecture As Strategy - Book Review
Enterprise Architecture As Strategy - Book ReviewEnterprise Architecture As Strategy - Book Review
Enterprise Architecture As Strategy - Book ReviewAshraf Fouad
 
"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google
"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google
"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, GoogleISPMAIndia
 
My Journey towards Artificial Intelligence
My Journey towards Artificial IntelligenceMy Journey towards Artificial Intelligence
My Journey towards Artificial IntelligenceVijayananda Mohire
 
Leveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docx
Leveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docxLeveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docx
Leveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docxVotarikari Shravan
 
"How we created an SRE team in Temabit as a part of FOZZY Group in conditions...
"How we created an SRE team in Temabit as a part of FOZZY Group in conditions..."How we created an SRE team in Temabit as a part of FOZZY Group in conditions...
"How we created an SRE team in Temabit as a part of FOZZY Group in conditions...Fwdays
 

Recently uploaded (20)

Dynamical systems simulation in Python for science and engineering
Dynamical systems simulation in Python for science and engineeringDynamical systems simulation in Python for science and engineering
Dynamical systems simulation in Python for science and engineering
 
Building Products That Think- Bhaskaran Srinivasan & Ashish Gupta
Building Products That Think- Bhaskaran Srinivasan & Ashish GuptaBuilding Products That Think- Bhaskaran Srinivasan & Ashish Gupta
Building Products That Think- Bhaskaran Srinivasan & Ashish Gupta
 
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
 
21ST CENTURY LITERACY FROM TRADITIONAL TO MODERN
21ST CENTURY LITERACY FROM TRADITIONAL TO MODERN21ST CENTURY LITERACY FROM TRADITIONAL TO MODERN
21ST CENTURY LITERACY FROM TRADITIONAL TO MODERN
 
AI Act & Standardization: UNINFO involvement
AI Act & Standardization: UNINFO involvementAI Act & Standardization: UNINFO involvement
AI Act & Standardization: UNINFO involvement
 
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
 
Bit N Build Poland
Bit N Build PolandBit N Build Poland
Bit N Build Poland
 
Enhancing Productivity and Insight A Tour of JDK Tools Progress Beyond Java 17
Enhancing Productivity and Insight  A Tour of JDK Tools Progress Beyond Java 17Enhancing Productivity and Insight  A Tour of JDK Tools Progress Beyond Java 17
Enhancing Productivity and Insight A Tour of JDK Tools Progress Beyond Java 17
 
"Testing of Helm Charts or There and Back Again", Yura Rochniak
"Testing of Helm Charts or There and Back Again", Yura Rochniak"Testing of Helm Charts or There and Back Again", Yura Rochniak
"Testing of Helm Charts or There and Back Again", Yura Rochniak
 
"AIRe - AI Reliability Engineering", Denys Vasyliev
"AIRe - AI Reliability Engineering", Denys Vasyliev"AIRe - AI Reliability Engineering", Denys Vasyliev
"AIRe - AI Reliability Engineering", Denys Vasyliev
 
IT Nation Evolve event 2024 - Quarter 1
IT Nation Evolve event 2024  - Quarter 1IT Nation Evolve event 2024  - Quarter 1
IT Nation Evolve event 2024 - Quarter 1
 
Introduction to Multimodal LLMs with LLaVA
Introduction to Multimodal LLMs with LLaVAIntroduction to Multimodal LLMs with LLaVA
Introduction to Multimodal LLMs with LLaVA
 
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
 
Act Like an Owner, Challenge Like a VC by former CPO, Tripadvisor
Act Like an Owner,  Challenge Like a VC by former CPO, TripadvisorAct Like an Owner,  Challenge Like a VC by former CPO, Tripadvisor
Act Like an Owner, Challenge Like a VC by former CPO, Tripadvisor
 
10 things that helped me advance my career - PHP UK Conference 2024
10 things that helped me advance my career - PHP UK Conference 202410 things that helped me advance my career - PHP UK Conference 2024
10 things that helped me advance my career - PHP UK Conference 2024
 
Enterprise Architecture As Strategy - Book Review
Enterprise Architecture As Strategy - Book ReviewEnterprise Architecture As Strategy - Book Review
Enterprise Architecture As Strategy - Book Review
 
"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google
"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google
"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google
 
My Journey towards Artificial Intelligence
My Journey towards Artificial IntelligenceMy Journey towards Artificial Intelligence
My Journey towards Artificial Intelligence
 
Leveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docx
Leveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docxLeveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docx
Leveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docx
 
"How we created an SRE team in Temabit as a part of FOZZY Group in conditions...
"How we created an SRE team in Temabit as a part of FOZZY Group in conditions..."How we created an SRE team in Temabit as a part of FOZZY Group in conditions...
"How we created an SRE team in Temabit as a part of FOZZY Group in conditions...
 

Pattern of Innovation

  • 1. Group 9 Saumyaranjan Sahoo (AM2611) Jinal Patel (AM2211) Palak Parikh (AM1711) Hardik Patoriya(AM2411) Ch-3 (Schilling) Types and Pattern of Innovation
  • 2. HONDA & HYBRID ELECTRIC VEHICLE • First to introduced hybrid cars in 1997 in Japan-Honda Insight • Received Award of excellence from environmental groups • Honda chose not to collaborate and license its technology to others. • Awarded most fuel efficient vehicle by Environmental protection agency in 2002. • Parallel, Honda is developing Hybrid cars based on Fuel Cells Increased fuel Efficiency Reduced Fuel Emission • First to market and commercialize hybrid cars in 1997 in Japan- Toyota Prius. • Toyota chose to collaborate and license its technology to others. • Sold 107897 units of Toyota ‘Prius’ more compared to 666 units of Honda ‘Insight’, 16826 units of Honda ‘Accord’ & 25864 units of Honda ‘civic’ by end of 2005 • Hybrid Electric Vehicles were radical innovation as well as competence enhancing innovation for both Toyota & Honda. • Honda’s Fuel cell technology cars would be a competence destroying innovation in future as it would make Honda’s 1ST Generation HEV obsolete • Fuel cell technology will be architectural and radical innovation for Honda.
  • 3. TYPES OF INNOVATION PRODUCT V/S PROCESS INNOVATION PRODUCT INNOVATION • Product innovation can be of two types: 1) Development of New Product PROCESS INNOVATION • Innovation in techniques of producing goods which reduces Cost, increases rate of production and reduces defect rates. • Several Milk Co-operatives in India have adopted automatic milking of cows which prevent unnecessary wastage and spillage and increase rate of milk collection is an example of process innovation. 2) Improvement of Existing Product Created a New distribution system (Product Innovation) that enabled its Customer to deliver goods more widely and efficiently. (Process Innovation)
  • 4. RADICAL TYPES OF INNOVATION Radical v/s Incremental innovation EXISTING PRODUCT OR PROCESS NEW AND DIFFERENT PRODUCT & PROCESS INCREMENTAL MINOR CHANGE IN EXISTING PRODUCT & PROCESS EXISTING PRODUCT OR PROCESS Cortex µP Dual Core A5 µP Led backlit capacitive screen Retina Display screen 5 MP camera 8 MP camera
  • 5. Competence Enhancing • Innovation made from existing knowledge base. TYPES OF INNOVATION Competence Enhancing v/s Competence Destroying innovation Competence Destroying • Innovation made to make existing competencies obsolete. 2004-2007 2007-2010 2010-2012 • Innovation of new Walkman series i-pod headphones has made CD- Walkman series obsolete. • Innovation of Digital camera by Kodak have made their reel camera technology obsolete.
  • 6. Architectural • Changing of Overall Architect of the product. TYPES OF INNOVATION Architectural v/s Component innovation Component • Changing of one or more component of the product. To make a mouse wireless, we need to add a power supply section and transmitter and receiver circuit.
  • 7. • Features – The pedals were attached directly to the front wheel. – Solid rubber tires and – The long spokes of the large front wheel • Objective was – Larger the front tire » Easy to drive » More distance can travel in low efforts – Safety issue: • Has to sit at the top of front wheel • Fear of damage – Cycle – Body parts (Injuries) • Fear of balance if cycle stops because of hazards on road The High Wheel Bicycle
  • 8. Time Cashflows Innovators Early Adopters Early Majority Late Majority Laggards Investment revenue Technology S-Curves S-curves in technology performance and market diffusion are related • better performance faster adoption • greater adoption  further investment in improvements
  • 9. • With more effort and learning, the price of the consumable decreases. • With price of the consumable decreases, consumption by ends user increases. Technology S-Curves
  • 10. DISCONTINOUS TECHNOLOGY NEW TECHNOLOGY WITH STEEPER S-CURVE NEW TECHNOLOGY WITH HIGHER S-CURVE • The technological discontinuity may have lower performance than the incumbent technology and effort invested in the new technology may reap lower returns than effort invested in the current technology. • This causes firms to be reluctant to switch to investment in the new technology. • However, if the disruptive technology has a steeper S-curve ( Left Fig.) or an S-curve that increases to a higher performance limit (Right Fig.), there may come a time when the returns to effort invested in the new technology are much higher than effort invested in the incumbent technology. • New firms entering the industry are likely to choose the disruptive technology, and incumbent firms face the difficult choice of trying to extend the life of their current technology, or investing in switching to the new technology. • If the disruptive technology has much greater performance potential for a given amount of effort, in the long run it is likely to displace the incumbent technology, but the rate at which it does so can vary significantly.
  • 11. • Managers can use data on investment and performance of their own technologies or data on overall industry investment and technology performance to map s-curve. • While mapping the technology’s s-curve is useful for gaining a deeper understanding of its rate of improvement or limits, its use as a prescriptive tool is limited.  True limits of technology may be unknown  Shape of s-curve can be influenced by changes in the market, component technologies, or complementary technologies.  Firms that follow s-curve model too closely could end up switching technologies too soon or too late. • The benefits a company can achieve by switching to a new technology depends on a number of factors – Advantages of the new technology – New technology’s fit with the company’s current abilities – New technology’s fit with the firm’s position in complementary resources – lacks them or may make compatible products – Expected rate of diffusion of the new technology S-Curve as Prescriptive tool • Firms that follow s-curve model too closely could end up switching technologies too soon or too late.
  • 12. – Innovators : First 2.5% of individuals to adopt an innovation. • Adventurous, comfortable with a high degree of complexity and uncertainty • have access to substantial financial resources – Early Adopters : 13.5% • Adopt the innovation • are excellent "missionaries" for new products or processes. – Early Majority : 34%. • Adopt innovations slightly before the average member of a social system. – Late Majority : 34% • Adopt innovation with a skeptical air • They may have scarce resources. – Laggards: 16% Diffusion of Innovation & Adopter Categories
  • 13. • By Launching of Each Product – Late Adaptors may be shifted to early adaptor within same brand – Some may opt for other brands also.
  • 14. • Low-end technologies to eventually meet the needs of the mass market – Which are not their need • If the low-end market is neglected, – it can become a breeding ground for powerful competitors : Segment Zero • Exception : Apple – Not Meant for lower class due to its feature, incomparable feature, awesome quality. Technology Trajectories and “Segment Zero”
  • 15. Cont… • If the low-end market is neglected, it can become a breeding ground for powerful competitors. –Intel focused on was low-end personal computers • Margins : Unattractive at the beginning • But, as the technology curve advanced, – The needs of the mass market : Met at a lower price than the high-end technology
  • 16. Technology Cycles • Technological change tends to be cyclical: – New s-curve ushers in an initial period of turbulence, • More Innovation • then diminishing returns, • Displaced by a new technological discontinuity
  • 17. Cont… • Example : Nylon – 3 Phase: • Rayon – Starts with Innovation • Nylon – Has exponential growth of innovation in graph - Some how dependent on Rayon • Polyester – Smooth exponential growth in eventually
  • 18. – Anderson and Tushman : Technological change proceeded cyclically. – Each discontinuity inaugurates a period of turbulence and uncertainty (era of ferment) until a dominant design is selected, ushering in an era of incremental change. Cont…
  • 19. –During the era of incremental change, • Firms cease to invest in learning about alternative designs –Reason : Incumbent firms may have difficulty recognizing and reacting to a discontinuous technology. Cont…