The theory of disruptive innovation has proved to be a powerful way of thinking about innovation-driven growth. Many leaders of small, entrepreneurial companies praise it as their guiding star; so do many executives at large, well-established organizations, including Intel, Southern New Hampshire University, and Salesforce. But just what is Disruptive Innovation? Which companies are considered to be causing "disruption"? In this meetup, we will explore the basic tenets of disruptive innovation. Then we will look at some of today's companies and their services and discuss if they are disruptive or not. Lastly, we will look a bit deeper into the theory and see if what we have learned so far allows us to more accurately predict which businesses will grow.

1. Disruptive Innovation
TJ Gokcen @tjgokcen

4. Sustaining Innovation

5. Only cater for big and most
important customers

6. Only cater for big and most
important customers

8. Before you know, the little
company has taken over
the big company

9. Of course, somewhere…

10. Transistor Radio
• Portable
• Worse sound quality
• Adopted by
teenagers who could
take music to the
beach

11. Transistor Radio
• Quality got better
• Replaced analogue,
big furniture radios

12. Car Makers
• Entered the market
with cheaper
models

13. Car Makers
• As they gained
market share, they
moved onto main
segment

14. Disruptive Innovation Pitfalls
Disruption is a process.

15. Disruptive Innovation Pitfalls
Disrupters often build business models that are very different from
those of incumbents.

16. Disruptive Innovation Pitfalls
Some disruptive innovations succeed; some don’t.

17. Disruptive Innovation Pitfalls
The mantra “Disrupt or be disrupted” can misguide us.

18. Is Disruptive Innovation?

19. Is Disruptive Innovation?

20. Is Disruptive Innovation?

21. Is Disruptive Innovation?

22. Is Disruptive Innovation?

23. Is Disruptive Innovation?

24. Is Disruptive Innovation?